The

RMBC Method
for Writing
Winning
Sales
Letters
by Stefan Georgi

TRANSCRIPTS
Module 7
Visit Me At:
stefanpaulgeorgi.com
 Crafting
Attention-
Grabbing
Leads That
Can’t Be
7
Ignored
EXAMPLE
Snoring Device

Stefan Georgi 2
Lead Example - Snoring Device MODULE 7

Crafting
Attention-Grabbing
Leads That Can’t
Be Ignored
EXAMPLE
Snoring Device

(00:01)
All right and one more for you guys as far as the examples go. This one’s
going to be for a anti-snoring product so it’s for a tongue retainer device; a
thing that holds your tongue out so that you can’t snore and it’s cool. It was
actually a great mechanism. This offer did really well.

(00:18)
The whole sales letter was only like 3,000 words long and the big thing is
this: try and snore. Gross-sounding, sorry but right now, hold your tongue out
and try to snore again. It’s impossible. So the device holds your tongue out
while you sleep. Turns out not very comfortable. Refunds were awful for this
product, but conversions were great and we couldn’t really keep running it
because the refunds were just economically, it was a challenge. But this offer
converted extremely well and pretty short little lead then goes right into a
story. So I just want to share this one with you.

(00:53)
The headline is This 10-Second Fix Lets You Instantly Eliminate Your Snoring
Forever. Very easy, brief, short, simple headline. “If you suffer from snoring or
obstructive sleep apnea and have been told that you need a CPAP machine,
surgery or other pricey solutions, you’ve been lied to. The truth is that there’s
a simple, easy and inexpensive way to instantly stop snoring.

Stefan Georgi 3
Lead Example - Snoring Device MODULE 7

(01:14)
On this website, you’ll see exactly what it is and how it works and the moment
you start using this solution, which is approved by the FDA and has been
proven to be effective for both snoring and obstructive sleep apnea in
numerous clinical trials. You’ll never suffer from another horrible night’s sleep
for as long as you live. You’ll say “goodbye” to the anxiety of sharing your bed
with a significant other and you’ll wake up each morning filled with energy,
mental clarity, and focus. Three years ago, my chronic snoring nearly ended
my marriage and put me in an early grave.

(01:40)
Hi, I’m Kevin Ingram and this is the story of how snoring nearly cost me my
job, my relationship and my life along with how I finally found a simple and
inexpensive fix that stopped my snoring forever. I want you to pay close
attention so that you can avoid making the same mistakes that I did and I
promise that by the time you finish reading this, you’ll be filled with confidence
because you will know you are never going to suffer from loud, embarrassing
snoring again. Here’s our story.”

(02:01)
I guess, that actually is really the background story this part here and really,
the whole lead is this right here. Cause of the problem, though you suffer from
snoring or obstructive sleep apnea. It promises a solution plus saving time
and money so simple, easy, inexpensive way to instantly stop snoring. What
was nice with this one is I could say instantly because again, like I told you,
it’s like hold your tongue out, try to snore, you can’t. It literally instantly works.
That makes the product really cool. Unfortunately, it’s just not comfortable
because imagine trying to sleep like that. But God, I wish I could have made
that work. I might go back into that niche some time, but with a better product.

(02:47)
Again, it fulfills the promise. Teasing the emotional story. I guess, technically,
this is the background but I mean it’s so early on that I almost think it counts.
Contrarian nature. Well yeah, if you’ve been told that these are the things
that you need, you’ve been lied to. Doesn’t really work in any fascinations.
Addressing skepticism, no but there is credibility with approved by the FDA
and proven in numerous clinical trials, which by then of course, does address
skepticism so does both. This is more like I’m a doctor, I’m this whatever
so maybe more addressing it, I don’t know. [inaudible 00:03:32] FDA that so

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Lead Example - Snoring Device MODULE 7

really, these two work in tandem here.

(03:34)
Qualifiers, if this works for anyone. It doesn’t, we don’t really have that and probably
would’ve been helpful and there’s no testimonial. But even this is really short. It’s
a very good short lead and again, what I like about it is that you can say it’s a
10-second fix so promising to save time and money. Instantly eliminate snoring,
huge promise, is contrarian and has credibility. I mean, it’s a good example of a
little mini lead that kind of packs everything in that’s supposed to have.

(04:13)
So I hope you found that helpful and as well as the other lead examples. I don’t
know if you watched them all in order or watched a couple or just happen to
be watching this one, but I think this gives you a good breadth of different
leads and happy to share it with you.

Stefan Georgi 5
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