darshanramraj2002@gmail.
com 7899066055
DARSHAN A R
DIGITAL MARKETING EXECUTIVE
CERTIFICATIONS MY PROFILES
Professional digital marketing executive To scale
up my ability to give my best in whatever work is
assigned to me and to make a difference to the
Digital Marketing From
company I work in and to contribute the work
Digitalkora Institute
organization.
EDUCATION BACKGROUND
B.Sc :Yuvaraja’s college
DIGITAL Mysore
MARKETING SKILLS
PUC : BGS PU College
Mysore
search
engine
optimization
social media
High school: Morarji Desai School
marketing Mysore
PPC
Email
marketing
Google
analytics
Google
webmaster
Digital Marketing Skill
URL renaming/re-writing.
Url Canonicalization(301 redirects using .ht access code).
Optimizing websites by Analysing Clients Individual Web
Pages using Dupli- cheker,Copy scape for Refreshing
Content.
Text to Html Ratio, Website Loading Speed, Site Navigation
Structure.
Importance of Bread Crumb Structure.
Competition Analysis.
Keyword Research (Google Keyword tool).
Title & Meta Tags development.
Importance of H1, H2, H3 Tags.
XML sitemap Creation, Html sitemap.
Robots Text Creation.
Keyword density, Anchor Text in web content.
Existing Web Content Optimization? Competitor Analysis
& Monitoring.
Google ads Schema (Rich Snippets).
Understanding purpose of
Campaign
Importance of Each Campaign
Search Network
Creating Search Network
Campaign
Location and Language Settings
Networks and Devices
social media marketing
Bidding and Budget
Schedule: Start date, end date, ad
scheduling How to increase Facebook likes, shares, Reach for posts.
Ad delivery: Ad rotation How to find targeted audience on facebook?
Purpose of Ad Groups How to create facebook page?
Keyword Types (Broad, Phrase,
How to create Facebook groups and participate in a right
Exact and Negative)
Adwords Keyword Tool way? Creating Events ,Customizing tabs in facebook page.
Quality Score and Its Importance Settings , Page roles ,Cross posting, Response Assistant
Device Bidding (Mobile,
Desktop,Tablet)
Negative keywords identification
Tools and techniques to find
negative keywords
Impressions, Clicks, CTR,
Cost,AVG CPC ,MAX CPC
Ad Extensions etc.
Understanding Google analytics account structure
Cookies importance in Google analytics
Setting up an account in Google analytics
Adding analytics code in website
Understanding different types of traffic
Downloading different traffic reports
Creating Key performance indicators
Understanding Bounce rate and how to reduce it
Setting up goals and tracking conversions
Different types of Goal conversion paths Importance of funnels in goal conversions
Tracking Adwords Campaign reports in Analytics
Filtering the traffic and creating different types of Pictorial charts to analyse reports
visually
Importance of UTM Tagging ( Automatic and manual) Enabling Automatic UTM
tagging
Event Tracking in Google analytics
Checking Real Time Traffic
Creating Advance Segmentation Reports with multiple Dimensions
Email marketing
Importance of email marketing in generating
leads. Email list Validation tools.
How to write effective subject lines.
How email Marketing works.
Challenges faced in sending bulk emails.
TOOLS BEEN WORKING
Moz Bar
Alexa Rank
Yoast Seo
Seo Quake
Ahrefs
SEMRUSH
Woorank
SEO Powersuite
Backlinkwatch.com
Buzzsumo
Screaming Frog SEO Spider Tool
KeywordPlanner
All in one Webmaster
Iwebchk
Seoptimer
Indexation Checker tool
Rich Snippet Tag Generator tools
301 Redirection tools
Sitemap Generation tools
Google PageSpeed Insights
Panda Penality Checker tools
Copyscape.com
Duplichecker.com
Hubspot log topic Generator tools
KeywordSpy
Spyfu
Brokenlinks Checker tools
Seomofo
Ubersuggest
Google Trends
Similarweb.com
Xml sitemaps.com
Seo sitechecker
Google Search Console
Wappalyzer
Name : Darshan A R
Address : At:Anakanahalli , Po:Anakanahalli,
Dist:Mysore ,pin-571604
Sex : MALE
Hobbies : Reading, Drawing, Playing Cricket
Nationality : INDIAN
Marital Status : Unmarried
Languages known : ENGLISH, KANNADA,TELUGU
Contact Number : 7899066055,
I Darshan A R hereby declare that above particulars are true to the
best of my knowledge and subject to verification.
Darshan A R
