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This FREE template will help you organize and improve the SEO elements of your domain. Please follow the instructions to evaluate
your current SEO status, gaining insights into areas that need improvement for a comprehensive SEO overview.

How to use this template

Step 1 - Download our free on-page SEO template by clicking on the button below.

Step 2 - Create a copy of the free on-page SEO template.

Step 3 - Check each listing in the template.

Step 4 - Read the importance of optimizing that particular factor.

Step 5 - Cross-check your website’s current state and determine what changes are needed.

Step 6 - Implement the changes to experience SEO success.

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 On-Page SEO Template
Factors Explanation Good Bad Resolve Notes
SEO Basics
SEO involves optimizing a website to improve its
visibility and ranking in search engine results. This is
achieved through keyword research, content
Understand basic SEO concepts optimization, on-page and technical factors, backlink Write notes if you have any
building, and user experience enhancement, all aimed
at attracting organic traffic and providing a better user
experience.
To verify your website with Google Search Console, add
Verify your website with Google Search a unique verification code or HTML file provided by
Write notes if you have any
Console Google to your site's root directory or header section
for validation.
Monitor your website's traffic and rankings, and
review messages in Google Search Console for
Check for Google penalties Write notes if you have any
notifications of any manual actions or penalties
applied by Google.
Create an account, get a tracking ID, and add the code
Setup Google Analytics to your website's header. This allows you to analyze Write notes if you have any
visitor data and site performance.

Crawling and Indexing Audit

Google indexing determines the visibility and
Pages Indexed by Google discoverability of a website, affecting its organic Write notes if you have any
search traffic and potential audience reach.
An XML sitemap is important in SEO as it helps search
engines crawl and index web pages effectively,
XML Sitemap Write notes if you have any
ensuring comprehensive website coverage and
enhancing visibility in search engine results pages.
Robots.txt is important in SEO as it allows website
owners to control search engine crawlers' access to
Robots.txt Write notes if you have any
specific pages, ensuring privacy, preventing duplicate
content issues, and optimizing crawl budget.
Orphan URLs in SEO refer to web page URLs that are
not linked from any other pages on the website,
Orphan URLs Write notes if you have any
making them inaccessible and negatively impacting
search engine visibility and user navigation.
Robots meta tags in SEO are HTML tags used to
provide instructions to search engine crawlers,
Robots Meta Tags Specifications Write notes if you have any
specifying how to index and display web pages,
influencing search engine rankings and visibility.

Technical SEO
Make your website HTTPS, purchase an SSL certificate
from a provider, install it on your web server, and
Install SSL and make your website HTTPS Write notes if you have any
configure your website to use HTTPS protocol for
secure data encryption.
To check the 'Coverage Report' in Google Search
Console for errors, navigate to the 'Coverage' section.
Check the ‘Coverage Report’ in the
It shows indexing status and identifies issues with your Write notes if you have any
Google search console for errors
site's pages, such as indexing errors or mobile usability
problems.
Check your WordPress visibility settings for SEO, go to
'Settings in the admin dashboard. Ensure the 'Search
Check WordPress visibility settings Write notes if you have any
Engine Visibility' option isn't checked to allow search
engines to index and rank your site.
Optimize your menu and site structure by creating a
well-organized, keyword-rich navigation system. This
Optimize your menu and site structure
enhances user experience and search engine Write notes if you have any
crawlability, leading to better indexing and ranking
potential.
 On-Page SEO Template
Factors Explanation Good Bad Resolve Notes
Optimize your XML sitemap by including all important
pages and ensuring it adheres to search engine
Optimize your XML sitemap and submit
guidelines. Then, submit it via Google Search Console Write notes if you have any
to Search engines
and Bing Webmaster Tools for better indexation and
visibility.
check for sitemap errors in Google Search Console by
Check for sitemap errors in Google navigating to 'Sitemaps' under 'Index' section. Review
Write notes if you have any
Search Console any reported issues to ensure proper indexing and
visibility of your website's pages.
Test your structured data markup implementation
using Google's Rich Results Testing Tool. Verify if it's
Test your structured data markup
correctly applied, enhancing your website's Write notes if you have any
implementation
appearance in search results with rich snippets and
features.
Enable breadcrumb menus on all posts and pages to
Add breadcrumb menus on all your posts
enhance user navigation and search engines'
and pages Write notes if you have any
understanding of your site's structure, potentially
improving click-through rates and search visibility.
Ensure all pages have a canonical URL defined. This
Check that all your pages define a helps avoid duplicate content issues by specifying the
Write notes if you have any
canonical URL preferred version of a page for search engines to index
and rank.
Implement Lazy Loading for images and videos. This
loads media only when users scroll to them, improving
Use Lazy Loading for images and videos Write notes if you have any
page load times, user experience, and potentially
search engine rankings.
Optimize your logo and favicon by using appropriate
image formats, compressing them for faster loading,
Optimize your logo and favicon Write notes if you have any
and ensuring they display well across devices,
improving site usability and brand representation.
check and optimize your 404 Page by customizing it
with helpful information, navigation links, and a search
Check and optimize your 404 Page Write notes if you have any
bar, reducing user frustration and encouraging them to
explore your site further.
Implement hreflang for multilingual websites. It signals
Implement hreflang if your website is search engines about language-specific pages,
available in more than one language ensuring the right content appears in relevant search Write notes if you have any
results, enhancing user experience and international
SEO.

On-Page Factor
Canonicalization helps avoid duplicate content issues
by specifying the preferred version of a web page. It
Canonicalization ensures that search engines understand the intended Write notes if you have any
version, preventing potential ranking and indexing
problems.
A Webpage's Title directly impacts a web page's search
engine optimization (SEO). A relevant and concise title
Title Relevancy helps search engines understand the content and Write notes if you have any
purpose of the page, improving its visibility and click-
through rates in search results.
Meta Description is a concise summary of a web page's
content in search engine results. A compelling and
Description Relevancy relevant meta description can attract users' attention, Write notes if you have any
increase click-through rates, and improve the overall
search engine optimization (SEO) of the page.
Headings help search engines understand the
Headings hierarchy and context of the information on a page for Write notes if you have any
better search engine optimization (SEO).
Image alt-tags are specify descriptive text for images,
making them accessible to visually impaired users,
Image Alt-tag Write notes if you have any
improving SEO by providing relevant keywords, and
enhancing overall user experience.
 On-Page SEO Template
Factors Explanation Good Bad Resolve Notes
Broken links negatively impact SEO by causing poor
user experience, increasing bounce rates, and
Broken Links Write notes if you have any
hindering search engine crawlers from indexing and
ranking pages effectively.
The availability of a search facility on a website
enhances SEO by improving user experience, increasing
Availability of Search Facility time on site, facilitating content discovery, and Write notes if you have any
enabling users to find information quickly and
efficiently.
Easy navigation and breadcrumbs are important in
SEO as they enhance user experience, improve website
Easy Navigation/Breadcrumb usability, facilitate content discovery, and provide Write notes if you have any
search engines with clear site structure and contextual
information.
Redirection status is important as it ensures a seamless
user experience by redirecting outdated or moved
Re-direction Status pages, preserving search engine rankings, and Write notes if you have any
preventing broken links and error messages on the
website.
Structured data in SEO refers to organizing and
markup data on web pages using schema tags,
Structured Data Write notes if you have any
enhancing search engine understanding of content and
potentially enabling rich snippets in search results.
Slow sites make for poor user experience (UX). And UX
is an important ranking factor for Google. Make sure
Site Speed Write notes if you have any
your site loads quickly and acknowledge that users
continue to expect more.
it involves creating descriptive, concise, and keyword-
rich URLs that are user-friendly, readable, and
URL Optimization Write notes if you have any
preferred by search engines for better visibility and
indexing.

Off-Page Factor
The number of external links to your site is important
as it influences search engine rankings and indicates
Number of External links to your site Write notes if you have any
the site's authority and credibility to both users and
search engines.
The number of domains linking to your site is
important as it signifies the diversity and breadth of
Number of domains linking to your site Write notes if you have any
external sources endorsing your site, enhancing its
reputation and search engine visibility.
It indicates the popularity and authority of those
Number of pages with the most links pages, potentially boosting their search engine Write notes if you have any
rankings and visibility.
Review your link profile to identify and remove bad
Review your link profile to identify and links, such as spammy or low-quality ones. This helps
Write notes if you have any
remove bad links maintain a healthy backlink profile, avoiding potential
search engine penalties.

Mobile Friedliness
The mobile-friendly test in SEO is important as it
assesses whether a website is optimized for mobile
Mobile Friendly Test Write notes if you have any
devices, affecting its search engine rankings and user
experience.
Mobile experience in SEO refers to how well a website
performs and provides a positive user experience on
Mobile Experience Write notes if you have any
mobile devices, impacting search engine rankings and
user engagement.
Google Page Speed Insights on Mobile in SEO measures
and evaluates the loading speed and performance of a
Google Page Speed insights on Mobile Write notes if you have any
website on mobile devices, influencing search engine
rankings and user experience.
 On-Page SEO Template
Factors Explanation Good Bad Resolve Notes
Mobile responsive design in SEO refers to designing
and optimizing a website to provide an optimal user
Responsive design experience across various mobile devices, positively Write notes if you have any
impacting search engine rankings and user
engagement.
Test your mobile website on various resolutions and
Test your mobile website on different devices to ensure responsive design and optimal user
Write notes if you have any
resolutions experience. This enhances mobile search rankings and
user satisfaction.
Verify that your Call-to-Action (CTA) on mobile is
Check that your CTA on mobile are visible prominently displayed and easily accessible. This
Write notes if you have any
and easy to access improves conversion rates and user engagement on
mobile devices.
Check popup usage on mobile to avoid intrusive or
excessive popups that may negatively impact user
Check popup usage on mobile Write notes if you have any
experience. Ensure they don't obstruct content and
comply with Google's guidelines.

Content Analysis
Quality page content is crucial for SEO as it improves
user engagement, attracts organic traffic, encourages
Quality of Page Content Write notes if you have any
backlinks, and signals relevance to search engines,
leading to higher rankings and visibility.
Duplicate content is important in SEO because it can
lead to ranking penalties, confusion for search engines,
Duplicate content Write notes if you have any
and dilution of search visibility, impacting organic
traffic and overall website authority.
Integrating a blog with a website is important as it
enhances the site's credibility, boosts search engine
Blog Integrated with the Site Write notes if you have any
visibility, engages and educates visitors, and helps
establish authority in the industry.

Local SEO Checklist

Optimize your logo by adding location-specific alt text
and metadata. This helps search engines understand
Optimize your logo for local SEO Write notes if you have any
your business's relevance to local searches, improving
local search visibility.
Add NAP information (Name, Address, Phone Number)
Add NAP information (Name, consistently across your website, online directories,
Write notes if you have any
Address, Phone Number) and local listings. This improves local search rankings
and enhances business visibility.
Ensure NAP information (Name, Address, Phone
Number) is identical across your website, social media
Make sure that NAP information is
profiles, directories, and local listings to avoid Write notes if you have any
consistent across all channels
confusion, enhance credibility, and improve local
search visibility.
Embed a Google map on your contact information
Add a Google map to the contact page. This helps customers easily locate your business,
Write notes if you have any
information page reinforces your local presence, and improves overall
user experience.
Register your company with Google My Business to
Register your company with Google My appear in local search results, gain visibility on Google
Write notes if you have any
Business Maps, and engage with customers by sharing essential
business information and updates.
In local SEO, utilize Schema markup to provide
Use Schema to give more information additional details about your local business to Google.
Write notes if you have any
about your local business to Google This enhances search results with rich snippets,
increasing visibility and credibility.
Register your website with relevant local directories
Register your website with relevant and business listings. This boosts online visibility,
Write notes if you have any
directories increases local search presence, and helps potential
customers discover your business.
 On-Page SEO Template
Factors Explanation Good Bad Resolve Notes
Respond to every review on various platforms (Google,
Encourage and reply to every single Yelp, etc.). Engaging with customers shows you value
Write notes if you have any
review on all platforms their feedback, enhances trust, and improves online
reputation.
MarTech