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Bay Midterm (1)

The document outlines a mid-term examination for a Business Intelligence course, focusing on retail sales data for Little Café. It includes a fact table for sales transactions and various dimension tables, along with tasks for generating pivot tables and answering analytical questions about sales revenue, customer demographics, and payment methods. Key findings reveal that Espresso is the top-selling product, the Cruz siblings are the most loyal customers, and 2023 has the highest revenue for the café.

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Kyla Blessa Arpia
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2 views

Bay Midterm (1)

The document outlines a mid-term examination for a Business Intelligence course, focusing on retail sales data for Little Café. It includes a fact table for sales transactions and various dimension tables, along with tasks for generating pivot tables and answering analytical questions about sales revenue, customer demographics, and payment methods. Key findings reveal that Espresso is the top-selling product, the Cruz siblings are the most loyal customers, and 2023 has the highest revenue for the café.

Uploaded by

Kyla Blessa Arpia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Polytechnic University of the Philippines

RAGAY CAMPUS
Lower Sta. Cruz, Ragay, Camarines Sur
Mid-Term Examination
INTE E3 – Business Intelligence

Name: Bay, Michael Saint M. Date: 11/22/2024 Score:

Business Scenario: Retail Sales Data for Little Café

Fact Table: SalesTransactions


Columns: TransactionID (Primary Key), ProductID (Foreign Key), CustomerID (Foreign Key),
DateID (Foreign Key), Payment_Mode, Quantity, Sales_Type
Dimension Tables
Products Dimension
ProductID (Primary Key), ProductName, Category, Prize
Customers Dimension:
Columns: CustomerID (Primary Key), CustomerName, Sex, Date_of_Birth, Age
Time Dimension:
Columns: DateID (Primary Key), Date, Month, Year, Quarter, DayOfWeek
Primary and Foreign Keys
Fact Table's primary key: TransactionID
Fact Table's foreign keys: ProductID, CustomerID, DateID
Dimension Tables' primary keys: ProductID, CustomerID, DateID
Dimension Tables' foreign keys (in Fact Table): ProductID, CustomerID, DateID

Part I. Generate a Pivot Table for each task (5 pts each). For each analytics task, generate the
requested analytics using EXCEL (Power Pivot). Populate the worksheet with your data.

1. Total Sales Revenue Analysis by Product Category (Calculate the total revenue for each
product category.)
2. Customer Demographics Analysis (Calculate the average age of customers by gender.)
3. Product Sales Trend Analysis (Analyze the trend of product sales over time (months/years.)
4. Customer Purchase Behavior Analysis (Calculate the average number of products
purchased by each customer.)
5. Seasonal Sales Analysis (Analyze the seasonal variation in sales revenue.)
6. Payment Mode Analysis (Identify the number of customers for each payment mode.)
7. Customer Loyalty Analysis (Identify the most loyal customers based on the number of
transactions)

Part II. Question and Answer (3 pts each). From your pivot table answer the following questions.

1. What product sold the most from Little Cafe?


To determine the top product, either total revenue earned or units moved is typically
analyzed. Based on the available sales figures, Espresso generated the highest revenue of
any item at ₱6,768, making it a clear front-runner for best-seller. Meanwhile, Frappe
trailed behind in second place with ₱4,980 in revenue. However, Espresso likely reigned as
the most popular selection thanks to its strong performance in the revenue department.
While Espresso and Frappe dueled for the top spot, other menu options like drip coffee,
bakery treats, and specialty drinks comprised the remainder of sales but generated less
income individually compared to the dominant duo. Overall, Espresso can be confidently
dubbed the highest-grossing, best-selling product based on its market-leading revenue
generation for Little Cafe.

2. Who is the customer who bought the highest quality of product from Little Café?
The customers who acquired the greatest amount and highest quality products
from Little Café were the Cruz siblings, Antonio and Clara. With a combined sum of
thirty items bought, these two patrons consistently chose the finest offerings from
the menu, purchasing a total of fifteen products each. In terms of both quantity
and discerning tastes, Antonio Cruz and Clara Cruz emerged as the café's most
loyal patrons.

3. What is the season where milk tea sold the most? How about coffee?

Milk tea sales peak during April and August, experiencing substantial performance
increases across these months. Meanwhile, espresso, iced lattes, and cappuccinos
notably outsold other varieties in frigid January and crisp March. Thus, seasonal
patterns emerge – milk tea proves more popular amid warmer weather, while
coffee products flourish when temperatures drop. Alternating amid brief and
winding sentences, this section explores how consumer preferences evolve
alongside the changing seasons.

4. In what year Little Café has the highest revenue?

Examining the total revenue figures month-to-month clearly illustrates that 2023
has proven more financially fruitful than 2022 for Little Café. May and July stand
out as periods yielding markedly augmented sales compared to their 2022
counterparts. This unrelenting uptick in earnings implies that 2023 has proven the
most remunerative year in the establishment's history, with the loftiest overall
income. Perhaps innovative menu items or a revamped marketing strategy have
resonated more successfully with patrons. In any case, the rising monetary tide
bodes well for maintaining the bistro's presence in the neighborhood and potential
expansion plans.

5. What is the most preferred payment method of customers?

Payment mode analysis histroy Which shows the cash preffers payment method
from customers still No one go with COD and Cash, prefered by 28 person. In
second place, there are online payments with 22 customers that selected the
option. Notes: All of above started from the pivot table data provided Nevertheless,
these insights should be refined in the presence of more detailed or updated
information. Hit me up if you want a deeper explanation or more analysis of this
topic!

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