LOGISTICS
LOGISTICS
Log SCM
Scope and Definition Definition
Definition – Primarily focuses on the efficient, effective
– Encompasses a broader, strategic
planning, implementation, and control of the perspective that integrates logistics with
physical flow and storage of goods, services,other business functions such as
and related information. procurement, production, and
– Emphasizes operational activities such as marketing.
transportation, warehousing, inventory
– Involves coordinating the entire
management, packaging, and order
network—from suppliers to
processing. manufacturers to distributors and
– Traditionally seen as a subset of supply ultimately to the customer—to achieve
chain management, logistics ensures that overall business objectives.
products move from the point of origin to the– Focuses not only on the movement of
point of consumption, while also managing goods but also on building collaborative
reverse flows. relationships, leveraging technology for
visibility, and managing information
across the entire chain.
Strategic vs. – Often concentrates on tactical decisions— – Takes a more strategic, holistic view
Operational Focus optimizing transportation routes, reducing by aligning the logistics function with
warehousing costs, and managing day-to-day long-term corporate goals.
operations efficiently. – Involves decisions that affect the
– Uses concepts like the total cost approach to entire value chain such as supplier
balance cost trade-offs between different selection, risk management, and
logistics activities (e.g., lower transportation integrated planning across multiple
cost versus higher inventory carrying cost). organizations.
– Seeks to create competitive advantage
by enhancing overall supply chain
responsiveness and resilience.
Integration and – Acts as the engine that drives the physical – Integrates logistics with other critical
Interdependence distribution and storage aspects within an functions like procurement (as
organization’s supply chain. discussed in the procurement chapter)
– Relies on effective information systems and and production to ensure seamless
technology to track shipments and manage operations across the supply chain.
inventory, as detailed in chapters on – Encourages collaboration and
information technology in logistics. coordination among various
stakeholders, aiming to optimize the
entire chain rather than isolated
segments.
– Uses integrated frameworks and
process models to align the efforts of
multiple organizations toward shared
customer satisfaction goals.
Customer – Focuses on achieving customer service – Emphasizes meeting and exceeding
Orientation objectives by ensuring timely, accurate, and customer expectations by tailoring
efficient delivery of products. strategies that span the whole chain—
– Uses metrics such as delivery reliability, from product design to after-sales
order accuracy, and cost efficiency to measure service.
performance. – Recognizes that customer satisfaction
is a joint outcome of effective logistics,
coordinated supplier relationships, and
strategic market responsiveness.
In summary, while logistics is largely about the “how” of moving and storing products efficiently, supply chain
management is about the “what” and “why”—setting strategic directions, coordinating across functions, and
integrating all activities (including logistics) to add value and achieve competitive advantage. The book uses
these distinctions to help managers understand that decisions in logistics have ripple effects throughout the
broader supply chain, and that an integrated, strategic approach can lead to better overall performance.
- Similarities:
•Both focus on ensuring that products are delivered in a timely and efficient manner.
•They rely on effective information systems and technology to manage operations such as transportation,
warehousing, and inventory management.•Customer service is a key objective, whether it’s ensuring on-time
delivery or maintaining product quality.
- Differences:
Scope:
– Logistics is primarily concerned with the tactical, operational activities involved in moving and storing goods
- this includes transportation, warehousing, order fulfillment, and reverse logistics.
– Supply Chain Management (SCM) is broader and more strategic. It encompasses logistics but also
integrates other functions such as procurement, production, and marketing. SCM looks at the entire network of
organizations involved, from raw material suppliers to end customers.
Focus:
– Logistics emphasizes efficiency and cost-effectiveness in day-to-day operations, often through tools like the
total cost approach.
– SCM emphasizes overall coordination and integration across multiple functions and organizations to build a
competitive advantage, optimize performance, and manage relationships.
I mostly agree that SCM covers logistics—but with an important nuance. While SCM indeed includes logistics as
a core component, logistics remains a specialized area focused on the operational aspects like transportation,
warehousing, and inventory management. SCM, on the other hand, takes a broader view by integrating logistics
with procurement, production, and marketing to optimize the entire value chain. In short, SCM encompasses
logistics, but it also goes further by managing the interrelationships and strategic alignment of all supply chain
functions.
- Emerging Technologies
• Blockchain:
– Promises enhanced traceability, security, and transparency in the logistics chain.
• Artificial Intelligence (AI) and Machine Learning:
– Offer advanced optimization in routing, demand forecasting, and supply chain planning, learning
from historical data to drive future efficiencies.
• Digital Platforms and Mobile Applications:
– Improve customer experience and provide end-to-end visibility from order placement to
delivery.
– ERP systems integrate all core business functions, including procurement, production, finance, and
logistics, providing a unified platform for data and process management.
– Dedicated SCM software coordinates activities across the supply chain, linking suppliers, manufacturers,
distributors, and retailers to enhance overall efficiency and visibility.
2. Advanced Planning and Optimization Tools
– Focus on route optimization, carrier selection, and freight pricing to streamline the transportation aspect of
the supply chain.
– Automate inventory control, order fulfillment, and warehouse operations to improve accuracy and speed.
– Use big data and statistical models to forecast demand, optimize inventory levels, and plan production
schedules.
• Cloud Computing:
– Facilitates real-time data sharing, scalability, and collaboration among different stakeholders in the supply
chain.
– Connects sensors and devices across the supply chain to track shipments, monitor environmental
conditions, and manage assets in real time.
– Provide on-the-go access to supply chain data, support decision-making, and enhance coordination across
geographically dispersed teams.
– Enable real-time tracking of vehicles and shipments, which is crucial for managing transit times and
improving delivery reliability.
– Enhance inventory accuracy and streamline the tracking of products through the supply chain.
• Blockchain Technology:
– Offers secure, transparent, and immutable records for transactions and movements of goods, thereby
enhancing traceability and trust among supply chain partners.
– Automate decision-making processes, optimize logistics and inventory management, and improve demand
forecasting by learning from historical data.
– Automates routine tasks such as order processing and invoicing, freeing up human resources for more
strategic activities.
– Create virtual replicas of supply chain networks to test changes, predict outcomes, and optimize operations
without disrupting live systems.