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Bba 6 Sem Strategy Management 79347 Jan 2023

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12 views2 pages

Bba 6 Sem Strategy Management 79347 Jan 2023

Document

Uploaded by

millind.sharma2004
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Roll No. Total No.

of Pages : 02
Total No. of Questions : 09
BBA (Sem.–6)
STRATEGY MANAGEMENT
Subject Code : BBA-601-18
M.Code : 79347
Date of Examination : 02-01-2023
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying T WO marks
each.
2. SECTIONS-B consists of FOUR Sub-sections : Units-I, II, III & IV.
3. Each Sub-section contains T WO questions each, carrying T EN marks each.
4. Student has to attempt any ONE question from each Sub -section.

SECTION-A

l. Write Briefly :

a) Mission and Vision.

b) Distinguish between Business Level Strategy and Corporate Level Strategy.

c) What is the importance of studying SWOT Analysis?

d) Outline the significance of Differentiation Strategy.

e) What do you mean by Dynamic Competition?

f) What is Competitive Advantage?

g) What is the relationship between Strategy and Structure?

h) GE Nine Cell Matrix.

i) Why do companies pursue diversification Strategy?

j) Resource Allocation.

1 | M-79347 (S12)-1356
SECTION-B

UNIT-I

2. Discuss the scope and process of Strategic Management in detail.

3. What do you mean by Strategy? Examine the different levels of strategy with examples.

UNIT-II

4. Describe main features of Industry analysis using Porter’s five forces theory.

5. What is ETOP (Environmental Threat and Opportunity Profile)? Why ETOP is needed?
How to prepare an ETOP?

UNIT-III

6. Discuss various components of a Balanced Score Card. Also, discuss the significance of a
Balanced Score Card.

7. Critically examine the efficiency of BCG matrix as a tool of strategy management.

UNIT-IV

8. What do you mean by Strategy Implementation? Discuss its process.

9. Describe various factors affecting Resource Allocation. What should be the criteria for
Resource Allocation Process?

NOTE : Disclosure of Identity by writing Mobile No. or Marking of passing request on any
paper of Answer Sheet will lead to UMC against the Student.

2 | M-79347 (S12)-1356

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