MAJOR PROJECT REPORT

ON
"Home Textile Industry Analysis and Innovation "

SUBMITTED IN PARTIAL FULFILLMENT FOR THE

AWARD OF THE DEGREE OF
BACHELOR OF Commerce (Honors) 2022-25

UNDER THE GUIDANCE OF

Prof. Poonam Khurana

FACULTY, VIPS

SUBMITTED BY:
Suvansh Jain
04017788822
BCOM(H) 6A

Vivekananda School of Business Studies

Vivekananda Institute of Professional Studies
AU Block (Outer Ring Road) Pitampura

1
 TABLE OF CONTENTS
S.NO PARTICULARS PAGE NO.

1 List of Tables 2

2 Student Declaration 3

3 Certificate from Guide 4

4 Acknowledgement 5

5 Executive Summary 6

6 CHAPTER I 7-16
INTRODUCTION
1.1 Introduction of the study
1.2 Introduction of the topic under study
1.3 Introduction to industry

7 CHAPTER -II 17-19

Literature Review

8 CHAPTER –III 20-26

Research Methodology
3.1 Purpose of the study

3.2 Research Objectives of the study

3.3 Research Methodology of the study

3.3.1 Research Design
3.3.2 Data Collection

9 CHAPTER-IV 27-40
Data Analysis and Interpretation

10 CHAPTER –V Findings 41-43

11 CHAPTER –VI 44-46

Conclusion & Suggestions
12 Bibliography & Annexure 47-51

2
 Student Declaration

I, Suvansh Jain, enrolment no. 04017788822 from BCOM(H)-VI semester of the Vivekananda Institute
of Professional Studies solemnly declare that the project report on Home Textile Industry Analysis
and Latest Innovations is based on my work carried out during the course of our study under the
supervision of Dr Ridhima Sharma in partial fulfilment of the requirement for the award of the
degree of Bachelor of Commerce Honors BCOM(H) at Vivekananda Institute of Professional
Studies, Vivekananda School of Business Studies, New Delhi. I assert the statements made and
conclusions are drawn are an outcome of my research work.

I further certify that the work contained in the report is original and has been done by me under the
broad direction of my faculty. The work has not been submitted to any other Institution for any other
degree/diploma/certificate in this university or the any other University of India or abroad.

We have followed the guidelines provided by the Guru Gobind Singh Indraprastha University in
writing the report. Whenever we have used materials (data, theoretical analysis, and text) from other
sources, we have given due credit to them in the text of the report and giving their details in the
references.

Suvansh Jain
04017788822

3
 Certificate from Guide
This is to certify that the Project titled “Home Textile Industry Analysis and Latest Innovations” is
an academic work done by “SUVANSH JAIN” submitted in the partial fulfilment of the requirement
for the award of the Degree of Course from Vivekananda Institute of Professional Studies. It has
been completed under the guidance of Prof. Poonam Khurana. The authenticity of the project work
will be examined by the viva examiner which includes data verification, checking duplicity of
information etc. and it may be rejected due to non-fulfilment of quality standards set by the Institute.

Signature of the Faculty Guide Prof. Poonam Khurana

Faculty VSBS

4
 Acknowledgement
I would like to express my gratitude towards “Prof. Poonam Khurana” and express my kind gratitude
for empowering me to conduct a project report on “Home Textile Industry Analysis and Latest
Innovations”. The stated project was done under the direction, guidance, and administration of Prof.
Poonam Khurana I thank all associates, course mates, and fellows for their positive support and
direction.

I also convey my heartfelt thanks towards all other individuals that assisted me throughout the course
of this research project.

Suvansh Jain
04017788822

5
 EXECUTIVE SUMMARY

Home textile industry in India is among the world’s top three suppliers of home textile products. In the
financial year 2024-25, the country exported US$2.5 Billion worth of home textiles.

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 CHAPTER – 1
INTRODUCTION

7
 1.1 INDUSTRY PROFILE

WOOLTEX EXIM PVT. Limited is one of the leading home textile players in the world, with a
network across India. The company offers the entire range of hone textile products providing
a "one stop solution for Home Textiles" across the globe through its modern state-of the-art
manufacturing facilities at Panipat and Gujarat, India. Supplier to top global Retailers, the
company has marquee clients. Its product range covers the entire gamut of bedding, bath and
kitchen textile like bed sheets, Pillow cases, comforters, quilts, and mattress pads, pillow, to bath
rugs, towels and bath robes. Majority of these products are presented and sold in the key markets
like USA, Canada, UK, Europe and Japan, Hongkong. About 95% of WEL's production is
exported to various countries across the world.

India Textile Industry i s one of the leading textile industries in the world. Though was
predominantly unorganized industry even a few years back, but the scenario started
changing after the economic liberalization of Indian economy in 1991. The opening up
of economy gave the much-needed thrust to the Indian textile industry, which has now
successfully become one of the largest in the world.

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India textile industry is one of the leading in the world. Currently it is estimated to be around US$
72 billion and is also projected to be around US$ 155 billion by the year 2026. The current domestic
market of textile in India is expected to be increased to US$ 80 billion by 2026 from the current
US$ 34.6 billion. The textile export of the cotton was around US$ 19.14 billion in 2019-20, which
saw a rise to reach US$ 22.13 in 2010-2011 The share of exports is also expected to increase from
5% to 8% within 2021. Following are area, production and productivity of cotton in India during
the last six decades:

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 Area in lakh
Year hectares Production in lakh bales of 170 kegs Yield kegs per hectare

2017 85.76 140.00 278

2018 87.30 158.00 308

2019 76.67 136.00 302

2020 76.30 179.00 399

2021 87.86 243.00 470

2022 86.77 244.00 478

2023 91.44 280.00 521

2024 94.39 315.00 567

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11
1.2 Aims and Objectives of the Project

 To undertake industrial research on textile and infrastructure, by way of various sources and
Reports.
 To determine various export tycoons in the textile industry.
 To find most exported textile product line from India.
 Main Focus is the collection of current data like secondary - Innvoation textile.
 To determine and analyze recent changes in the global and domestic market in terms of supply
and consumption.
 Tracking of any new government policy and amendments for particular industries
 Analyze changes in the industrial market of textile and handloom.
 Overall industrial outlook and estimated growth.
 To have a holistic view of the textile industry.

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 1.3 Scope of the Project

WORLD TEXTILE MARKET

Currently, the global textile and apparel trade is estimated to be over USS 450 billion. The global
market for textile trade includes yarns, fabrics, apparel and non-apparel finished products.
Wels pun estimates that the global home textiles market is around USS 22- 27 billion, accounting for 5-
6% of the total global textile market. The home textiles market includes:
1. Household textiles: Rugs, bed linen, table linen, bathroom and kitchen linen, etc.
2. Furnishing textiles: Curtains, bedspreads and other furnishing articles for home interiors, etc.
Post the expiry of the Agreement on Textiles and Clothing in 2020, India's share of textile exports into
the EU and the US has significantly increased. India is among the top3 leading suppliers of bed and
bath linen in the EU4. India along with China and Pakistan is amongst the top 3 suppliers of textile
globally.

Government Initiatives
According to the Ministry of Textiles, investment under the Technology Upgradation Fund
Schemes (TUFS) has been increasing steadily. During the year 2019-20, 1896 applications have been
sanctioned at a project cost of US$ 5.23 billion. The cumulative progress as on December 31, 2019,
includes 27,477 applications sanctioned, which has triggered investment of US$ 45.5 billion and
amount sanctioned under TUFS is USS 18.9 billion of which USS 16.4 billion has been disbursed so
far till the end of April, 2020. The Ministry of Textile has sanctioned a total of US$ 133 million under
TUFS during September 2012.Moreover, in May 2020, the Ministry of Textiles informed a
parliamentary panel that it proposes to allocate US$ 785.2 million for the modernization of the textile
industry.
Last Updated: April 2024
The Indian textile industry contributes about 14 per cent to industrial production, 4 per cent to the
country's gross domestic product (GDP) and 17 per cent to the country's export earnings, according to
the Annual Report 2022-23 of the Ministry of Textiles.
The industry provides direct employment to over 35 million people

Products/ Services
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Wooltex has a wide range of portfolio of home textile products comprising terry towels, bed sheets,
bath robes, bath rugs, basic bedding and decorative bedding.
Terry Towel
Wooltex manufactures terry towels in different shapes and sizes. Some of the towels are intended for
use in a particular setting, such as beach towels, or for a particular purpose, such as kitchen towels and
baby hood towels, or in sizes convenient for a special use, such as hand towels, face towels and bath
sheets. Being woven out of 100% cotton yarn, these fabrics acquire significant hygroscopic property,
which is a prime reason for using terry fabrics in home textiles in general and towels and bath robes in
particular.
Bed Sheets
Wooltex manufactures bed sheets in different shapes and sizes based on different bed sizes and
mattress depth. Our bed sheets are made from cotton or various blends, such as polyester cotton, cotton
bamboo and cotton eucalyptus. The main reason for using blends is the cost and ease of maintenance of
the product by the consumer.
Bath Robes
Wels pun manufactures bath robes in different designs, shades and weights as per customer
requirements. It has the ability to make piece dyed, yam dyed, jacquard and velour bath robes.
The bath robes are manufactured in different styles such as "kimono".

Bath Rugs
Wooltex is able to make rugs of various designs using its multi-level cut loop machine to create
multiple fiber lengths within a rug. Our bath rugs are generally made of cotton, nylon or micro fiber
and can be latex-backed, depending on consumer preferences. Based on customer requirements, we
make rugs of different sizes and weights including reversible rugs.
Basic Bedding and Decorative Bedding
Our basic bedding products includes mattress pads, blown and gameted pillows and basie comforters
while our decorative bedding products inches comforters, bed skirts, shams, decorative pillows and
bolsters. Most of these products are made of polyester fiber fill wadding.The fill we use for each
product varies according to customer requirements. Since the decorative products provide the lok and
feel to the bedroom, the products are design-oriented.
Value Added" Products
In addition to these products, Wooltex also manufactures "value added" products such as "quick dry
towels" and "the perfect sheer". Wooltex believes that these product offerings are examples of how
consumer research-driven innovation can enhance functionality in is product offerings.
14
Robes:
Wil manufactures bath robes in different styles such as kimono, hood, apper,shal, and wraps since the
fabric for bath robes is similar to that of towel, the company is able to leverage the product
development and innovation undertake in production of terry towels, in this segment.
BED :
Bed Linen Products...
It includes bed sheet in different sizes, according to bed size and mattress depth. These are made from
cotton or from various blends, such as polyester cotton, cotton bamboo, cotton silk and colon
Eucalyptus.

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COMPETITORS OF WOOLTEX EXIM PVT LTD.

16
 CHAPTER-2
LITERATURE REVIEW

17
 REVIEW OF LITERATURE

Bagchi (2013) critically examined the removal of quota between 1995-2005 in four phases is not as
beneficial as it is projected by developed world. The first two phases are composed of goods which are
not of high importance and already almost free. These two phases are not of high importance. The other
two phases are of high importance.

Chandra (2014) in his article wrote on challenges ahead of Indian textile and clothing industry in post
quota regime. It put special emphasis on production capabilities and efficiencies as most essential
elements to fight global competition. It suggests various strategic decisions Indian textile manufacturers
have to make to survive the competitiveness in post quota regime.

Simpson and Shetty (2011) did a vast study on India's textile industry. The purpose of study is to
analyze India's textile and apparel industry, its structural problems, market access barriers, and
measurements taken by government of India to enhance the industry's competitiveness in the post –
Multi fiber Agreement (MFA) era.

Abreu, M. C. S. (2015). Perspectives, drivers and a roadmap for corporate social responsibility in
textile and clothing industry. Textile Science and Clothing Technology, 1, 1–21.

Achabou, M. A., & Dekhili, S. (2015). Constraints and drivers of growth in the ethical fashion sector:
The case of France. Sustainable Fashion Supply Chain Management, Springer Series in Supply Chain
Management, 1, 167–181.

Choudhary, A. K. (2015). Development of ecolabels for sustainable textiles. Textile Science and
Technology, 6, 137–173.

Dubey et al., 2019 or delaying the cradle-to-cradle grave material flows; but also is concerned with the
establishment of a metabolism that allows for approaches to manufacture that are self-sustaining and
true to nature, and for resources to be recycled over and over again

Boscacci (2018) stated that part of the reason is the huge scale of the T&A industry, which is believed
to be a $1.3 trillion industry, and the third largest manufacturing industry in the world, after

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automobiles and technology

Sikka, M.P., Sarkar, A. and Garg, S. (2022), "Artificial intelligence (AI) in textile industry
operational modernization", Research Journal of Textile and Apparel.

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 CHAPTER-3
RESEARCH METHODOLOGY

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 RESEARCH METHODOLOGY

PURPOSE OF RESEARCH:
Research is defined as careful consideration of study regarding a particular concern or
problem using scientific methods. It is a systematic inquiry to describe, explain, predict and
control the observed phenomenon. Research is always conducted with a particular purpose
and context in mind.

The purpose and the context of the research might be conceptualized differently depending
on if it’s done for creating or propagating theories or models or is done for resolving
immediate managerial problems. Thus, the research, when conducted with a wider and all-
encompassing purpose, where the benefits generated would be applicable to the entire
business community, it’s known as Basic Research. However, in the case where the research
generates knowledge specific to the problem situation and has limited relevance, it is an
Applied Research.

RESEARCH METHODOLOGY

Research Methodology can be defined as the set of specific procedures/ techniques or steps
that are used to identify, select, process and analyze information in relation to the topic under
study. Research Methodology allows the reader to critically evaluate a study’s overall
validity and suitability

RESEARCH DESIGN

A research design is the specification of method and procedure for accruing the information
needed. It is overall operational pattern of frame work of project that stipulates what
information is to be collected for source by that procedures. The purpose of the study can be
further granulated and divided between exploratory and conclusive research.

i) Exploratory Research: It is primarily used to gain a deeper understanding of

21
something. It allows the researcher to gain a better understanding of the concept and provides
direction in order to initiate a more structured research.

ii) Conclusive Research: Conclusive Research tests and verifies the propositions
revealed by exploratory research. It is carried out to test and validate formulated hypothesis
and specified relationships. It is further divided into Descriptive and Causal/Experimental
Research Design Type.

As in this case, the study is conducted to understand the various factors that guide individual
investor/general public preferences towards different investments in the Indian market and
the level of market awareness the respondent possesses.

Research designs are categorized broadly into two categories:-

a) Quantitative Research Design: Quantitative research design methods are necessary

for cases where statistical conclusions to collect actionable insights is required.
Numbers provide a better perspective to make critical managerial decisions.

b) Qualitative Research Design: Qualitative Research Design determines relationships

between collected data and observations based on mathematical calculations. Theories
related to a naturally existing phenomenon can be proved or disproved using statistical
methods.

The research design adopted for this study is Descriptive Research Design as it involves
multiple Research variables and uses various secondary theoretical sources and papers
published by past researchers on similar or related topics along with primary data collection
via Structured Questionnaire Survey and statistical analysis has been utilized to conclude
findings in regards to the topic.

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23
In a Descriptive Research Design, the Researcher is mainly interested in describing the
situation or case under study. It is a theory-based design method which is created by
gathering, analyzing, and presenting collected data. This allows a researcher to provide
insights into the why and how of research and also helps others better understand the need for
the research.

DATA COLLECTION

This section presents explanation of the methodological issues and considerations regarding
obtaining and handling the data used in the study. The section consists of two parts, each
representing a different component of the data collection process. The first part contains
information regarding the data collection tools and the second part contains information
regarding the incorporation and construction of the questionnaire.

DATA COLLECTION TOOLS

For the purpose of the study, both primary as well as secondary sources of data were utilized.

Primary Data

Primary Data is the type of data which has not existed before and hence, has to be collected
directly by the researcher. Primary Data is always collected by the researcher for a specific
purpose. Data collected is critically analyzed to find answers to research questions.

For the purpose of this study, quantitative research method via telephonic questionnaire
survey was conducted to establish facts about the topic. Quantitative research method is used
when statistical conclusions to collect valid insights regarding the sample population is
essential. A structured questionnaire is used with the objective of gathering information on
textile industry tycoons.

Secondary Data

24
Secondary data is the data type that is readily available and has been already collected by
primary sources and made readily available for researchers to use for their own research.
Sources for Secondary Data include Census, Publications, Journals, Online Statistics, etc.

For the purpose of this study, various online sources such as journals, blogs and statistical
sites were used.

Data collection technique used was mainly telephonic questionnaire or survey.

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DATA SAMPLING

Data Sampling in Research is a technique of selecting individual members or a subset of the

population to make statistical inferences from them and estimate characteristics of the whole
population. Different sampling methods are widely used by researchers so that they do not
need to research the entire population to collect actionable insights.

Data Sampling can be classified into 2 broad categories:-

1) Probability Sampling: Probability sampling is a sampling technique where a

researcher sets a selection of a few criteria and chooses members of a population
randomly. All the members have an equal opportunity to be a part of the sample with
this selection parameter. Probability Sampling can be further broken down into the
following sub-categories: Simple Random Sampling, Cluster Sampling, Systematic
Sampling and Stratified Random Sampling

2) Non-Probability Sampling: Non-probability sampling is where the researcher

chooses members for research at random. This sampling method is not a fixed or
predefined selection process. Non Probability Sampling can be further divided into the
following sub-categories: Convenience Sampling, Judgemental Sampling, Snowball
Sampling and Quota Sampling

Convenience Sampling Method is dependent on the ease of access to subjects is usually

termed as convenience sampling, because of the researcher’s ease of carrying it out and
getting in touch with the subjects. Researchers have nearly no authority to select the sample
elements, and it’s purely done based on proximity and not representativeness. This non-
probability sampling method is used when there are time and cost limitations in collecting
feedback. In situations where there are resource limitations such as the initial stages of
research, convenience sampling is used.

SAMPLING UNIT: For the purpose of the study, the study population is from Delhi NCR
only and is limited to be of age greater than 18 years.
26
SAMPLE SIZE: 50 respondents

Structured Questionnaire survey was prepared keeping the research objectives in mind. The
structured questionnaire consists of various questions utilizing multiple-choice options type
questions.

DATA ANALYSIS TOOL

The data collected from the questionnaire was subjected to descriptive analysis. It is coded,
collated, tabulated, employing bar graph frequency to analyze the data and derive results.

 For the purpose of study, exploratory study is undertaken.

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 CHAPTER-4
DATA ANALYSIS

28
 DATA ANALYSIS

Table 1: Age of respondents

Particulars No. of respondents Percentage

20-28 years 4 8
28 to 38 years 15 30
38 to 48 years 17 34
Above 48 years 14 28
Total 50 100.0

The table above reveals that 8% of respondents belong to the age group of 20 to 28 years,
followed by 30% of respondents belonging to the age categories from 28 to 38 years, and
34% belong to the age categories of 38- 48 years. It is also evident that most respondents
who participated in the study belong to the ages of less than 38-48 years.

No. of respondents

4%
15%

50%
17%

14%

20-28 years 28 to 38 years 38 to 48 years Above 48 years Total

FIG 1: AGE OF RESPONDENTS

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Table 2: Gender of respondents

Particulars No. of respondents Percentage

Male 45 90
Female 5 10
Total 50 100.0

The study inferred that 90% of respondents are male, and the remaining 10% of respondents
are female.

Chart Title
10%

90%

MALES FEMALES

FIG 2: GENDER OF RESPONDENTS

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Table 5: What kind of textile products do you deal in?

Particulars No. of respondents Percentage

a. Handloom-
Bedsheets , 20 40
cushions

b. Carpets, Rugs
10 20

9 18
c. Blankets,
comforters

11 22
d. High end luxury
fabrics

e. Others 0 0
TOTAL 50 100

According to the table, 40 percent of respondents deal in handloom products, 10% in

carpets, rugs, 9% deal in blankets, comforters etc. whereas 11% deal in high end luxury
fabrics.

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 Chart Title

22%

40%

18%

20%

a. Handloom- Bedsheets , cushions b. Carpets, Rugs c. Blankets, comforters

d. High end luxury fabrics e. Others

Figure 5: Textile products

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Table 6: Does a substantial share of dealing belong to export?

Particulars No. of respondents Percentage

Yes 39 78
No 10 20
Maybe 1 2
TOTAL 50 100

It has been found from the above table that 78% of respondents’ substantial share comes from
exports whereas 10% of dealers don’t constitute their major dealings to exports, and the
remaining 2% are unaware.

No. of respondents

2%
20%

78%

Yes No Maybe

Figure 6: Business share of exports

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Table 7: What percentage of your products is currently exported?

Particulars No. of respondents Percentage

0-10 10 20
10-20 1 2
20-40 25 50
More than 40 14 28
Total 50 100.0

From the table, it has been found that 20% of respondents export 0-10 percent of their
produce, 2 percent export between 10-20%. 50 percent respondents export 20-40% of their
production and dealing whereas 14% of the respondents export more than 40% of their
production.

No. of respondents

20%
28%
2%

50%

0-10 Oct-20 20-40 More than 40

Figure 7: Share from exports

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Table 8: Are there any challenges currently being faced in the exports of textile products?

Particulars No. of respondents Percentage

Yes 45 90
No 3 6
Maybe 2 4
Total 50 100

The table shows that 90% of respondents have faced challenges and are currently working to
overcome them in exporting whereas 6% of the respondents are’nt facing any right now and
have probably cracked the formula for maintaining. their share in global market

No. of respondents

6% 4%

90%

Yes No Maybe

Figure 8: Challenges faced in exports

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Table 9: What kind of challenges are faced? {select all that apply}

Particulars No. of respondents Percentage

Quality standards conformity 36 24

35 23.33
Supply chain management

Currency management 42 28

Government regulations 22 14.67

Others 15 10
Total 150 100.0

The table above shows that 24% of respondents believe quality standards to be a challenge,
23.33% believe supply chain, 28% believe currency management, 22% believe government
regulations whereas 15% also believe there are furthermore reasons and challenges faced
while exporting textiles.

No. of respondents

10%
24%
15%

23%
28%

Quality standards conformity Supply chain management Currency management

Government regulations Others

Figure 9: TYPES OF CHALLENGES

36
Table 10: Which countries do you see as primary consumers of textile exports from India?

The US 10 20
The UK 20 40
Germany 17 34
Others 3 6
Total 50 100.0

Chart Title

6%
20%

34%

40%

The US The UK Germany Others

Figure 10: countries importing textiles from india

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Table 11: How does the company stay updated towards consumer preferences and tastes?

a. consumer surveys

b. collaborate with trend analysts

c. maintaining a competitive edge over competitors through market surveys

d. others

Particulars No. of respondents Percentage

23 46
consumer surveys

collaborate with trend 18 36

analysts

5 10
maintaining a competitive edge
over competitors through
market surveys

4 8
others
Total 50 100.0

No. of respondents

8%
10%
46%

36%

consumer surveys
collaborate with trend analysts
maintaining a competitive edge over competitors through market surveys
others

FIG 11: determining consumer preferences

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Table 12: Have you introduced any new textile products recently? If yes, what was the
market response?

e. Pretty good

f. Decent

g. Neutral

h. Not satisfactory

i. Didn’t introduce

Particulars No. of respondents Percentage

Pretty good 17 34
Decent 17 34
Neutral 13 26
Not satisfactory 3 6
Didn’t introduce 0 0
Total 50 100.0

From the table above, we can conclude that 68 percent of the respondents got good response
for their new textile product whereas 26% got average and 6% didn’t get good response.

No. of respondents

6%

34%
26%

34%

Pretty good Decent Neutral Not satisfactory Didn’t introduce

FIG 12: Response for new product

39
Table 15: To what extent does your company use technology and automation in textile
production?

Particulars No. of respondents Percentage

Low extent 2 4
Moderate extent 12 24
high extent 36 72
Total 50 100.0

According to the above table, 72 percent of respondents h a v e high extent, 24 percent are
engaged with use of automation to a moderate extent whereas just 4% are engaged with low
extent.

No. of respondents

4%
24%

72%

Low extent Moderate extent high extent

Figure 15: Use of automation and technology

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Table 14: Sustainability gets compromised in the face of advancement in operations in the industry? Do
you agree?

Particulars No. of respondents Percentage

Highly inclined 13 26
Moderately inclined 30 60
Not inclined towards this 7 14
statement.
Total 50 100

According to the table, 26 percent of respondents are highly inclined towards this statement,
60% are moderately inclined whereas 14% don’t consider this analogy relevant.

No. of respondents

14%
26%

60%

Highly inclined Moderately inclined Not inclined towards this statement.

Figure 14: Compromise of sustainability in the name of advancement.

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 Table 16: How would you describe the current state of the textile industry in
India?

Particulars No. of respondents Percentage

Dynamic with changing tastes 12 24

19 38
Increased demand for
eco-friendly textiles

A shift towards online 10 20

retail channels.

8 16
Growing Demand for
innovative/high end products

Others 1 2
Total 50 100.0

According to the table, 12 percent of respondents describe the current textile industry
scenario in India as ‘dynamic with changing tastes’, 38% see the demand for eco-friendly
products on a rise, 20% see online channels on a surge whereas 16% of the respondents see
the demand for high end fabrics and products to rise.

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43
CHAPTER-5
FINDINGS

44
  Market Overview:
The textile industry is experiencing steady growth, driven by increasing demand for sustainable and
high-quality fabrics.
Emerging markets show significant potential, contributing to the industry's expansion.

 Technological Advancements:
Adoption of advanced manufacturing technologies, such as automation and digitalization, is enhancing
efficiency and reducing production costs.
Smart textiles and innovative materials are gaining traction, providing opportunities for differentiation.

 Sustainability Trends:
Consumer preference for eco-friendly products is reshaping the industry.
Companies embracing sustainable practices are enjoying a competitive edge.

 Global Supply Chain Challenges:

Disruptions caused by the global pandemic highlighted vulnerabilities in the textile supply chain.
Shortages of raw materials and logistics constraints impact production and delivery schedules.

 E-commerce Influence:
The rise of online retail is transforming the distribution landscape.
Textile companies are adapting to digital platforms to reach a broader consumer base.

 Government Regulations:
Stringent environmental regulations are pushing the industry towards cleaner and greener practices.
Tariff policies and trade agreements influence market dynamics and global competitiveness.

 Consumer Behavior:
Changing consumer preferences, particularly a shift towards sustainable and ethically produced goods,
are shaping product strategies.
Customization and personalization are gaining importance in product offerings.

 Competitive Landscape:
Consolidation trends are observed as companies seek to strengthen their market positions.
Collaboration and partnerships within the industry are on the rise for mutual benefits.

 Risk Mitigation Strategies:

Diversification of suppliers and strategic stockpiling of key materials help mitigate supply chain risks.
45
Companies are investing in resilient business models to navigate uncertainties.

 Future Outlook:
Anticipated growth in the textile industry is linked to continued innovation, sustainability, and
adaptation to evolving market demands.
Technology-driven solutions and a focus on circular economy principles are expected to drive future
success.

46
 CHAPTER-6
CONCLUSIONS AND
SUGGESTIONS

47
SUGGESTIONS

Suggestions for Improving Exports for Wooltex Exim Pvt Ltd. in India:

1. Diversification of Product Range: Explore opportunities to diversify the product range by

introducing new and innovative textile products. This can attract a wider customer base and
cater to different market demands.
2. Market Research and Targeting: Conduct thorough market research to identify emerging trends
and demands in target export markets. Tailor the product offerings to meet the specific needs
and preferences of each market.
3. Digital Marketing and Online Presence: Invest in digital marketing strategies and establish a
strong online presence to reach a global audience. Utilize e-commerce platforms and social
media to showcase products and engage with potential customers.
4. Collaboration and Networking: Forge strategic partnerships and collaborations with
international distributors, retailers, and other stakeholders. Participation in global trade fairs and
exhibitions can also facilitate networking opportunities.
5. Customization and Personalization: Offer customization options to meet the unique
requirements of international clients. Providing personalized services can set the company apart
from competitors and build long-term relationships.

Conclusion:
In conclusion, for a textile company in India aiming to enhance its exports, a multifaceted
approach is essential. Diversifying the product range, maintaining high-quality standards,
complying with international regulations, and embracing digital marketing are key components.
Moreover, building strong relationships through collaboration, customization, and efficient
logistics will contribute to long-term success in the global market. By staying adaptable and
responsive to market dynamics, the company can position itself as a reliable and competitive
player in the international textile industry.

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Limitations:
Every work has its own limitation. Limitations are extent to which the process should not exceed.
Limitations of this project are:-

1. The project was constrained by time limit of 8 weeks.

2. The major limitation of this study shall be data availability as the data is proprietary and not readily
shared for dissemination.
3. Due to the data taken directly from business domain people a telephonic questionnaire was
conducted which could have a human error in findings and analysis.
4. The resistance and ignorance of an online questionnaire compelled the study to be based upon
telephonic questionnaire.
5. The project study is restricted to textile sector in India only.
6. The conclusion made is based on a sample study of only 50 individuals and does not apply to all the
individuals.
7. All textile giants cannot be included.

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BIBLIOGRAPHY
AND
ANNEXURE

50
 REFERENCE

• www.zaubacorp.com

• International monetary fund report, April 2024

• Wooltex Exim Pvt Ltd India Annual Report

• WTO’ 2024 Statistical

• www.easyleadz

• The Economic Times

• www.tradeindia

• Central Statistics Organization

• Textile Ministry, FICCL Calculation

• WTO AND FICCI Estimation

• Company and Wooltex Report, 2023-24

• OFFICE OF Textile and Appare/OTEXA)

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 ANNEXURE AND QUESTIONNAIRE

1 Name of the company

2 Age
a. Below 28 years
b. 28 to 38 years
c. 38 to 48 years
d. Above 48 years

3 Gender
a. Male
b. Female

4 Position in the Company

5 What kind of textile products do you deal in?

a. Handloom- Bedsheets , cushions
b. Carpets, Rugs
c. Blankets, comforters
d. High end luxury fabrics e. Others

6 Does a substantial share of dealing belong to export?

a. Yes
b. No
c. Maybe

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7 What percentage of your products is currently exported?
a. 0-10
b. 10-20
c. 20-40
d. More than 40

8 Are there any challenges currently being faced in the exports of textile products?
a. Yes
b. No
c. Maybe

9 What kind of challenges are faced? {select all that apply}

a. Quality standards conformity
b. Supply chain management
c. Currency management
d. Government regulations
e. Others

10 Which countries do you see as primary consumers of textile exports from India?
a. The USA
b. The UK
c. Germany
d. Others

11 How does the company stay updated towards consumer preferences and tastes?
a. consumer surveys
b. collaborate with trend analysts
c. maintaining a competitive edge over competitors through market surveys
d. others

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12 Have you introduced any new textile products recently? If yes, what was the market
response?
a. Pretty good
b. Decent
c. Neutral
d. Not satisfactory
e. Didn’t introduce

13 To what extent does your company use technology and automation in textile production?
a. Low extent
b. Moderate extent
c. High extent

14 Sustainability gets compromised in the face of advancement in operations in the

industry? Do you agree?
a. Highly inclined
b. Moderately incline
c. Not inclined towards this statement

15 How would you describe the current state of the textile industry in India?
a. Dynamic with changing tastes
b. Increased demand for eco-friendly textiles
c. A shift towards online retail channels.
d. Growing Demand for innovative/high end products
e. Other.

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