Business Analytics and

Intelligence
Learn Analytics Through Case Studies
Batch 15 (2024-25)

Learn to Build AI/ML

Solutions through NO Code/
LOW Code Approach

Course Starting:
15 July 2024

Application Deadline:
Early Decision*:
Friday, 26 April 2024
Regular Decision: *Early Decision:
Only limited seats
Friday, 31 May 2024
are available for this
programme. The early
you apply, the better are
your chances of getting
shortlisted.
Business Analytics
and Intelligence
Learn Analytics Through Case
Studies
Where There is
Batch 15 (2024-25) Data Smoke,
There is
Business Fire.
Business Analytics is a multi-dimensional and interdisciplinary
— Thomas C. Redman
concept. Various dimensions of Business Analytics include data
aka ‘Data
Doc’
governance, exploratory data analysis, pattern recognition, problem
solving, solution deployment and ultimately value creation for all the
stakeholders. To create value through data, we use multiple discipline such
as mathematics, statistics, artificial intelligence, machine learning, generative
AI, computer science and management strategy. Since the advent of analytics in
solving business problems, the demand for Analytics, Machine Learning, Artificial Intelligence and Generative
AI professionals has increased dramatically.

We can’t ignore the future!

Banks and Financial Institutions, e-commerce, FMCG, healthcare, insurance, manufacturing, retail and
services are fostering the revolution of ML & Gen AI and creating new roles by changing the landscape of the
employment ecosystem.

In 2024, Generative AI (GenAI) has taken centre stage, as organisations continue to develop new tools and
implement new AI driven technologies. India’s Gen AI Market is set to cross $17 billion dollar by 2030 and
anticipate 3 lakh jobs by 2025, says hiring firms. Ernst and Young envisions that GenAI holds immense potential
to accelerate India’s digital growth and its path to a US$ 26tn economy by 2047, making it third largest in the
world. Many organisations have already started investing into Gen AI via AI research, education and upskilling
to completely capitalise on it.

IIMB being the front runner in offering Business Analytics Course, understands the industry requirement. IIMB
has published 42 case studies on the use of AI and ML by Indian and multi-national companies at the Harvard
Business Publishing (HBP) case portal and 25 of them are best sellers at HBP. The curriculum is designed to
support executives and professionals with tools and knowledge of analytics from basics to the most advanced
Gen AI concepts and its applications.
 Weekly Lectures by
IIMB Faculty
14 Modules spread across Video Lectures
10 months
Recorded and archived
Learn, discuss and understand by the best
through concepts throughly
weekly sessions You can learn at your own
pace and time

LIVE Project with

Expert Mentoring &
Build an effective
Support Team
portfolio
Work on LIVE Project and get
mentored by the best faculty Work on a LIVE project &
and dedicated support team 20+ relevant case studies
for assistance & queries

Course Objectives
Using case studies based on Indian companies and • Demonstrate applications of analytics in various
multinational companies, this course provides in-depth industries such as Banking, Finance Services and
knowledge of analytics and AI/ML tools and techniques Insurance (BFSI), Defense, e-commerce, healthcare,
that can be used for decision-making and problem manufacturing, Retail and Service Sector.
solving based on facts. Learning objectives of the course • Analyze unstructured data such as social media
data, machine generated data, images, videos, and
are:
text (Natural Language Processing).
• Understanding of descriptive, diagnostic, • Understand sources of Big Data and the technologies
predictive and prescriptive analytics. Demonstrate and algorithms for analysing Big Data for inferences.
machine learning algorithms such as supervised, Ability to analyse unstructured data such as social
unsupervised, reinforcement and evolutionary media data and machine generated data.
algorithms with applications using case studies. • Design and develop deployment strategies for the
• Demonstrate data visualization and story telling analytical models developed.
through data. • Understand Interpretable and Explainable AI model.
• Apply neural networks and deep learning algorithms • Analyse and solve problems from different industries
and their applications in solving business problems. such as manufacturing, service, retail, software,
• Understand the use of Artificial Intelligence and banking and finance, sports, pharmaceutical,
Machine Learning as a competitive strategy. aerospace, etc.
• Deploy Artificial Intelligence with a special focus on • Demonstrate Hands-on experience with software
neural networks and deep learning algorithms such such as Microsoft Excel, Python, SPSS, BlueSky
as CNN, RNN, and Generative AI models. Statistics, PowerBI, Tableau, Tensor flow and other
• Use AI and ML in application areas such as customer proprietary software.
requirement analysis, general management, • Big Data Solutions - Hadoop, Scala, Apache Spark,
marketing, finance, operations and supply chain Microsoft Azure
management.
 Understand and apply GenAI
Tools - Large Language
Models - OpenAI GPT,
Llama2A Large Multimodal
Models - OpenAI CLIP,
Flamingo and Copilot,
ChatGPT, DALLE-3, Stable
Diffusion, Bard/Gemini

A unique No-Code / Low Code Approach

Designed by IIMB Faculty, a unique curriculum where in non-
programmers and programmers are trained to build models and
solutions to various industry problems without having to write a
single line of code using Gen AI based Platforms.

Key Takeaways
The business analytics and intelligence certificate Who should attend?
programme will equip the participants with
analytical tools and prepare them for corporate The course will benefit executives, project
roles in analytics-based consulting in marketing, leaders and senior managers working in
operations, supply chain management, finance, various sectors with coding and non-coding
insurance, and general management in various background. The course is designed for
industries. The participants will also learn about professionals who would like to improve ROI
operationalization of ML models and Generative for their companies’ using analytics.
AI.

Why IIMB?
IIMB is one of the first Institutes in the world to
offer Business Analytics certificate course and the
incoming batch will be the 15th batch. IIMB faculty
members have published more than 40 analytics
case studies at the Harvard Business Publishing a
record for any Indian Institute. Twenty five of these
case studies are best sellers the Harvard Business
Publishing. Students admitted to this group
come from different organizations and different
geographical locations across the world making it a
great learning experience for students. Students get
a chance to work on real world problems as part of
the course.
Eligibility Criteria
The participants should have a bachelor’s Selection Process
degree in engineering/science/commerce
or arts with mathematics as one of Short-listed candidates will be interviewed
the subjects during their Bachelor’s based on their performance on the
programme. Preferable work experience online aptitude test and past academic
is 3 years, in exceptional cases applicants performance, quality of work experience,
with less than 3 years are admitted into the and fit for an analytics position.
programme.

The BAI course has the right blend of

technical depth and practical examples, which
is enforced by high quality individual assignments.
The final project in this course is the LIVE problem that
we solve to sponsoring oragnisation. IIMB provides full
support to secure a project and the project guide challenges
the team to not just code but develop an appropriate
analytical model focusing the actual business need. As a
business unit leader, this program has helped me to build my
network, refresh my knowledge, and allows me to share with
my team to build a robust data science capability.

Ravi Shanker (BAI 10)

Senior Vice President - Head of Knowledge Services,
Marsh McLennan Global Services
 Course Content
The course consists of fourteen course modules,
two MOOC modules and a project. The modules
and their contents are discussed in the following
paragraphs. Case-based teaching will be used for all
the modules using case studies from IIMB, Harvard
Business School (HBS), Darden, Ivey, and Kellogg.
Significant proportions of the cases used in the
course are published by IIMB faculty at the Harvard
Business Publishing. A few of them are published
by the students from the previous batches based Three things that stood out for me in
on their project work. IIMB distributes more than this BAI program are – a comprehensive
40 analytics cases on Indian and Multi-national curriculum that starts with basic statistical
companies through Harvard Business Publishing concepts and finishes with state-of-the-art ML
which are used by more than 350 Institutions models and AI, secondly the instructors who are
across more than +75 countries. passionate about their work and are knowledgeable
about the industry and third, an opportunity to network
with a meticulously chosen cohort with vast experience
across varying industries.

I am now pursuing a PG level certification in AI and

MLOps at IISc. This BAI course set a foundation
for me to aspire further.
MODULE 1 Bindiya Reddy (Batch 13)
Mechanical Engineer at Robert
Bosch, Australia
Foundations of Data Science:
Data Visualization and Interpretation (6 • Basic probability concepts, Conditional probability,
Days) Bayes Theorem, Probability distributions, Discrete
and Continuous distributions: Binomial, Poisson,
To facilitate fact-based decision making, managers Geometric, Exponential and Normal distribution.
must understand how to summarize, analyze, conduct Decision Making under uncertainty. Apriori algorithm
hypothesis tests, interpret and communicate data using and applications in Market Basket Analysis.
data visualization and descriptive statistics techniques. • Sampling and Estimation: Random sampling,
Statistical analysis is a fundamental method of quantitative stratified sampling and cluster sampling; Sampling
reasoning that is extensively used for decision making. distribution; Central limit Theorem (CLT), Point and
During this module, participants will become familiar interval estimates, Confidence Intervals, optimal
sample size.
with the most frequently used methods of statistical
• Hypothesis testing: Constructing a hypothesis
analysis, as well as appropriate statistical tests. The
test; Null and alternate hypotheses; Test Statistic;
module is application-oriented without compromising
Type I and Type II Error; Z test, t test, two sample t
the theoretical aspects. tests; Level of significance, Power of a test, ANOVA
Foundations of Data Science Module Contents • Test for goodness of fit, Non-parametric tests.
• Introduction to Python.
• Introduction to data science; Different types and
scales of data (ratio, interval, nominal and ordinal); Case Studies: 1. Testing Marketing Hypotheses at
Data summarization and visualization methods;
WSES (IIMB Case); 2. Data-Enabled Insights from
Tables, Graphs, Charts, Histograms, Frequency
Sericulture: Jayalaxmi Agro Tech (IIMB Case); 3. A
distributions, Relative frequency measures of central
Dean’s Dilemma: Selection of Students for the MBA
tendency and dispersion; Box Plot; Chebychev’s
Inequality. Program (IIMB Case). 4. Fantasy sports- dream 11
 MODULE 2

Data Visualization and Storytelling through data

(2 Days)
Communicating model outputs and insights to top
management plays an important role in successful
implementation of ML models. Data Storytelling is a skill and
is a highly structured approach. This module involves – Data,
Visuals and Narrative.
When narrative is paired with data, in helps to explain the
occurrences in the data. Adding sufficient context and
commentary help appreciate an insight. Combining visuals
would enlighten the viewer to understandings that they Data Storytelling Module Contents
wouldn’t see without charts or graphs. When narrative and
visuals are coupled together, they are highly engaging and • Psychology behind data visualization
• Visualization Best Practices
influential.
• Learn why storytelling matters.
• Understand the science behind storytelling
• Learn about various types of visual storytelling
techniques
• Importance of business storytelling
• Narrative data visualization
• Seven different data story types

*MOOC MODULE
Data Preprocessing and Imputation
(2 days)

In this MOOC module, the students will be

introduced to general framework of data
curation – involving data preparation &
imputation. This framework suits a broad
variety of datasets. The session explains
the approach for converting raw and messy
data to a well-organized data that is ready
for applying high level ML algorithms or any
advanced methods of data analysis.

• Data Quality Check

• data cleaning and Imputation.
• Missing data: Missing completely at
random (MCAR), Missing at Random
(MAR) and missing not at Random (MNAR).
• K Nearest Neighbors (KNN) algorithm for
data imputation

*Students will have to complete MOOC Module

on Data Preprocessing and Imputation before
Module 3
 Predictive Analytics Module Contents
MODULE 3 • Regression model building framework: Problem
definition, Data pre-processing; model building;
Diagnostics and Validation.
• Simple linear regression: Coefficient of
Machine Learning: Supervised Learning Algorithms
determination, Significance tests for predictor
(5 Days)
variables, Residual analysis, Confidence and
Based on historical data, the predictive analytics model Prediction intervals.
predicts future events such as demand for a product, • Multiple linear regression: Coefficient of
multiple coefficient of determination, Interpretation
revenue forecast, customer churn, employee attrition,
of regression coefficients, Categorical variables,
fraud, default in loan repayments, etc. Many business
heteroscedasticity, Multi-collinearity, outliers,
problems require dealing with data on multiple variables,
Autoregression and Transformation of variables,
sometimes more than the number of observations. Regression Model building and deployment.
Supervised learning algorithms such as Regression and • Logistic and Multinomial Regression: Logistic
logistic regression help us understand the relationships function, Estimation of probability using logistic
among these variables and how the relationships can regression, Deviance, Wald Test, Hosmer Lemshow
be exploited to make decisions. This module aims to Test, Classification table, Gini co-efficient;
illustrate how regression and logistic regression models Multinomial logistic regression.
can be applied to real-life problems such as prediction, • Application of predictive analytics in retail, direct
classification, and discrete choice problems. The marketing, health care, financial services, insurance,
focus will be case-based practical problem- solving supply chain, etc.
using predictive analytics techniques to interpret model
outputs. The participants will be exposed to software Case Studies: 1. Pricing of players in the Indian
tools such as MS Excel, R, Python and SPSS and how Premier League; 2. Package Pricing at Mission
to use these software tools to perform regression and Hospital (IIMB Case -Popular at HBP case portal);
logistic regression. 3. Colonial Broadcasting Company (HBS Case); 4.
Breaking Barriers – Micro-Mortgage Analytics (IIMB
Case); 5. A Game of Two Halves: In-Play Betting in
** Students will Football (IIMB Case); 6. HR Analytics – Predicting
have to complete Probability of Renege (IIMB Case -Popular at HBP
MOOC Module on case portal); 7. Marketing Head’s Conundrum (IIMB
Data Preprocessing and Case) . 8. Hytex Catalogs;9. Predicting Employee
Imputation before Attrition at Kramerica Industries.
Module 3
 MODULE 4

Prescriptive Analytics (4 Days)

In prescriptive analytics, optimization models are

used for arriving at optimal or near-optimal decisions
for a given set of managerial objectives under diverse
constraints. Many machine learning algorithms make
use of optimization techniques such as gradient descent.
Optimization is an integral part of operations analytics,
particularly in operations and supply chain management.
Students will gain an understanding of how to construct
mathematical models for managerial decision situations
and how to use Excel Solver and LINDO to obtain
solutions and interpret their results.

Optimization Analytics Module Contents

• Introduction to Operations Research (OR), linear

programming (LP), formulating decision problems
using linear programming, interpreting the results
and sensitivity analysis. Concepts of shadow price
and reduced cost.
• Multi-period LP models. Applications of linear
programming in product mix, blending, cutting
stock, transportation, transshipment, assignment,
scheduling, planning and revenue management
problems. Network models and project planning.
• Integer Programming (IP) problems, mixed-integer
and zero-one programming. Applications of IP in
capital budgeting, location decisions, contracts.
• Multi-criteria decision making (MCDM) techniques:
Goal Programming (GP) and analytic hierarchy
process (AHP) and applications of GP and AHP in
solving problems with multiple objectives. Modeling
Tool - Introduction and Hand-on using GAMS IDE
software.
• Non-linear programming, portfolio theory, gradient
descent algorithm technique.

Case Studies: 1. Merton Truck Company (HBS Case),

2. Supply Chain Optimization at Madurai Aavin Milk
Dairy (IIMB Case), 3. Red Brand Canners (Stanford
Case); 4. Managing Linen at Apollo Hospitals (IIMB
Case); 5. Case on Airline Operations (IIMB Case).
 “The BAI course is highly structured and
precise which has supported me to enhance
my skill set in the field of analytics and explore
the wide range of topics like statistical inference,
machine learning, deep learning, stochastic modelling and
optimization problem. This course has a unique way to help
learners to understand the industry problems via real-world
case studies and pear to pear learning from highly competent
corporate professionals.

I thoroughly enjoyed the learning journey and strongly

recommend to learners to be a part of this course.”

Harsh Upadhyay (BAI 11)

Dept. Head – Business Optimisation|
Company Name – Lamprell, UAE

MODULE 5

Stochastic Models (Reinforcement Learning Programming; Markov decision process,

Algorithms with Applications in Marketing Applications of Markov decision process in
and Retail Analytics) (4 Days) sequential decision making.

Stochastic models provide powerful analytical tools for

Case Studies: 1. Customer Analytics at Flipkart
modeling and analyzing complex problems across a range
(IIMBCase), 2.Browser Wars: Microsoft Vs
of domains, including finance, retail, marketing, operations,
Netscape (Darden Case), 3.Consumer Choices
and economics. Many measurements in business change
between House Brands and National Brands
over time and are inherently random. Stochastic models
in Detergent Purchase at Reliance Retail (IIMB
can be used to model and measure changes in metrics
Case), 4. MNB ONE Credit Card Portfolio
used for finance, marketing, operations, supply chain, etc.
(Darden Case).
over a period of time. This module provides an introduction
to stochastic processes and their applications in business
and management. Stochastic models are also the basis for
reinforcement learning algorithms.
Advanced Analytics
In this course, we will focus on stochastic process modeling
in applications based on case studies. (Modules 6 -14)
Stochastic Models Module Contents Advanced analytical tools will be taught in nine
modules. The participants will be exposed to a
• Introduction to stochastic models, Markov models, complex decision-making scenario under uncertainty
Classification of states, Steady-state probability
and how to deal with such problems using advanced
estimation, Brand switching and loyalty modelling,
tools and Big Data. A dedicated module on machine
Market share estimation in the short and long run.
learning algorithms will expose the students to the
Google’s ranking algorithm.
• Poisson process, Cumulative Poisson process, recent advancements in analytics and big data.
Applications of Poisson and cumulative Poisson in Discussion problems will be drawn from many
operations, marketing and insurance. Measuring
sectors such as finance, banking, insurance, IT, ITeS,
effectiveness of retail promotions, warranty analytics.
retail, service, manufacturing, pharmaceuticals, etc.
• Reinforcement Learning Algorithms: Dynamic
 MODULE 7

Forecasting (2 Days)
Forecasting is an important activity for all organizations
since the success of both short term and long-term
planning depends on precise forecasting. During this
module we will be discussing the characteristics of time
series data. This quantitative methodology of analyzing
the trends and patterns of past and present data
enables to project future developments of any business,
allocate resources, strategically plan the activities and
increase their chances to survive and remain competitive
in market, even during adverse situations.

Industries like manufacturing, airlines, stock market, call

centers, healthcare extensively uses forecasting as part
of their critical business operations and planning.

Contents

• Moving average and Exponential smoothing

techniques.
MODULE 6 • Stationary and non-stationary time series data.
• Auto-Regressive Integrated Moving Average
(ARIMA) models
ML:Unsupervised Learning (2 Days) • Seasonal ARIMA
• ARIMAX
Unsupervised learning algorithms are used extensively in
customer segmentation, image and speech recognition, Case Studies: 1. Apollo Hospitals: Differentiation
market basket analysis, recommendation engines and through Hospitality (IIMB Case) 2. Demand
many more. These algorithms are used to analyze, forecasting for perishable short shelf-life homemade
cluster unlabeled data, and discover hidden patterns food at iD Fresh (IIMB Case - Popular at HBP).
more robustly in large volume of data. These models
use three main approaches, such as – clustering,
association, and dimensionality reduction. Their ability to
uncover the differences and similarities in unlabeled data
makes it an ideal solution for exploratory analysis also.

Contents

• Principal component analysis

• Factor analysis
• Conjoint analysis
• Discriminant analysis.
• Clustering - K-means clustering and
Hierarchical Clustering.
• Hierarchical, anomaly detection

Case Study: Champo Carpets – Clustering

 MODULE 8 MODULE 9

Supply Chain Analytics (2 Days) Advanced Machine Learning (3 Days)

Business Operations and supply chain management The focus of this module will be on ensemble methods
generates challenging problems which can be solved which uses several models to improve the accuracy
effectively using analytical techniques and improved by of prediction and classification, reducing the bias.
Six Sigma methodology. Supply chain analytics are used Sequential ensemble and parallel ensemble techniques
by several organizations to eliminate process issues and are two broad categories. The application of each
effectively reduce variations in operations. ensemble technique is specific to business problem and
nature of the data. But each method offers a prospect for
This Module gives an overview of Lean Six Sigma the modelers to explore and choice to make.
approaches. Enable students to effectively plan for
quality, quantify risk & uncertainty, and how to view any Due to rising computational power, training large
complex decisions through the lens of optimization. ensemble learning in a practical time frame and their
application has grown exponentially over years - from
Contents remote sensing to computer security, stock market-
• Six Sigma as a problem-solving methodology financial decision making, speech recognition to medical
• DMAIC and DMADV methodology imaging.
• Network planning and optimization.
Contents
• Inventory Optimization
• Decision Tree Learning: Classification and
Case Study: Supply Chain Optimization at HAL Regression Trees (CART) and Chi-Square Automatic
Interaction Detection (CHAID).
• Ensemble methods: Bootstrap Aggregating
(Bagging), Random Forest, Adaptive boosting,
gradient boosting, XGBoost, LightGBM
• Recommender Systems, Collaborative Filtering:
Cosine Similarity, Jaccard Coefficient. Advanced
recommender system.
• Support vector machine

Case Studies: 1. Predicting Earnings Manipulation

by Indian Companies Using Machine Learning
Algorithms (IIMB Case); 2. Customer Analytics
At Bigbasket: Product Recommendations (IIMB
Case - Popular at HBP case portal); 3.Improving
Lead Generation at Eureka Forbes Using Machine
Learning Algorithms.4. Champo carpets
 • Introduction to Artificial Neural Networks (ANN) --
Back-propagation algorithm; Multi-layer Perceptron.
MODULE 10 • Fine-Tuning Neural Network hyper-parameters
(Learning Rate, Batch Size, Epoch, Hidden layers,
and neurons) and Training Deep Neural Networks -
Big Data Analytics (2 Days) Faster Optimizers, Avoiding Overfitting.
• Autoencoders - Unsupervised Pre-training, Anomaly
Many organizations generate huge volume of data at great Detection
speed which require innovative technological solution to • Convolutional Neural Networks - Convolutions,
store, manage and analyze data. Organizations with Big Filters/Kernels, Layers - Pooling, Global Average
Data Analytics Systems and software can make quick Pooling.
Data-Driven Decisions that benefit business related • Understanding CNN Architectures -VGG, ResNet,
Inception etc.
outcomes. In this module, students are introduced to
• Transfer Learning - Feature Extraction and Fine
various tools and technologies that support Big Data
Tuning.
Analytics Processes like open-source framework for
• Advanced Time Series Analysis; Recurrent Neural
storing and processing big data sets; data management Networks - LSTM/GRU Architecture
systems, understanding of large storage repository, • Generative AI Project Lifecycle, Prompt Engineering
data warehouse in brief, data integration software - / In-context Learning, Instruction Fine-Tuning,
streamlined across different platforms, including cloud. Parameter Efficient Fine-Tuning (PEFT) - LoRA,
QLoRA, LangChain/LlamaIndex, Retrieval
Contents Augmentation Generation (RAG)
• Big Data Overview • Gen AI Tools : Understand and apply Large
• Key Challenges Language Models - OpenAI GPT, Llama2, LLMOps
• Data Lake Large Multimodal Models - OpenAI CLIP, Flamingo
• Metastore and Data Formats Copilot, ChatGPT, DALLE-3, Stable Diffusion, Bard/
• Map Reduce & Spark Gemini
• Spark Dataframes & Spark SQL
• Scalable Machine Learning Case Study: Leveraging AI in a skilling ecosystem
• No-SQL Overview
• On Premise and Cloud Deployments

MOOC MODULE
MODULE 11

Artificial Neural Networks and Deep

Learning (7 days)
Artificial Intelligence, Deep Learning &
Generative AI (5 Days) This MOOC Module will provide a strong foundation in
Deep Learning using TensorFlow/Keras by providing
Artificial neural networks and deep learning enable real-life case studies and examples. Difference between
organizations to generate innovative solutions. Deep machine learning and deep learning will be discussed.
Learning being the fastest growing field in AI, with Range of topics in ANN will be covered from building and
its advanced neural network techniques is solving training simple neurons, perceptron using algorithm such
the most challenging cases. Deep learning is on the as gradient descent, back propagation to networks/
way to becoming the industry standard for predictive architectures with hyper-parameter tuning.
analytics within business analytics and operations in
near future. Deep learning has solved complex problems in the
field of computer vision, Natural Language Processing
During this module we will focus on various AI and DL etc through architectures such as convolutional neural
techniques with its applications in different domain. network, recurrent neural networks, transformer models
etc. We shall cover all these in detail and provide step-
Contents
by step approach on how to explore and build these
• Introduction to Artificial Intelligence - models.
Representational Learning.
Contents • (Optional) Understand the concept of object
localization, detection, anchor boxes, fully
• Introduction to Artificial Intelligence and Deep Learning: convolutional networks, You Only Look Once
Relationship between Machine Learning and Deep (YOLO).
Learning
• Learning process: Representational learning; Deep Natural Language Processing (NLP), Recurrent
Learning’s application area; Challenges and Frameworks; Neural Network (RNNs) and Transformers:
Google
• Introduction to Artificial Intelligence and Deep Learning: • Understand the components of NLP pipeline
Relationship between Machine Learning and Deep and the shortcomings of encodings such as one
Learning hot encoding, tf-idf and learn word embeddings
• Learning process: Representational learning; Deep such as word2vec, GloVe.
Learning’s application area; Challenges and Frameworks; • Apply word embedding and convolution 1D for
• Artificial Neural Networks: Biological and Mathematical sentiment analysis.
Neurons; Perceptron Model - Multi-Layer Perceptron; • Understand the architecture of RNNs and its
Back-propagation Algorithm; Activation Functions. ability to handle sequential data, learn to train
• Training deep neural networks: Hyper- parameter Tuning, it using Back- propagation through time (BPTT)
Optimizers, Addressing overfitting issues: Regularization and understand its limitations and learn different
and Dropout; Grid Search types of architectures such as Long-Short Term
• Unsupervised Learning using Autoencoders and Transfer Memory (LSTM) and Gated Recurrent Unit
Learning (GRU), bi-directional RNNs and stacked RNNs.
• Language modeling and applying RNNs for
Convolutional neural networks (CNN) and Computer applications such as character prediction and
Vision encoder-decoder architecture for machine
language translation.
• Understand the concept of convolutions and various • Learn the state-of-the-art models such as
operations/layers such as padding, striding, pooling etc. attention layers, transformer models, GPT
which form convolutional neural networks. and deep contextualized embeddings such as
• Building and training CNNs for computer vision problem ELMo, BERT and learn to apply them.
such as image classification.
• Understand CNN architectures such as VGG, ResNet,
Inception, Xception etc. in detail and learn to perform
transfer learning by applying these pre-trained models
and weights on different datasets.
 MODULE 12 MODULE 13

Natural Language Processing (2 Days) ML Operations and Explainable AI (3

Days)
Natural language processing (NLP) is one of the
challenging problems in AI with several applications Businesses would never probe to comprehend the
across different domains. NLP uses ML to make the AI adoptions or its algorithms as long it gave correct
human-computer interactions easy and efficient. During output. But now the focus has changed to human
this module, we will focus on different NLP techniques interpretable models through growing Explainable AI
and models with real world applications. (XAI). XAI has helped to characterize model accuracy,
objectivity, transparency, and outcomes in AI-powered
Contents
decision making. This module introduces the learner to
• Text processing tasks - Tokenization; Stopwords; set of tools and frameworks that help to understand and
N-Grams; Stemming/Lemmatization. interpret predictions made by ML Models.
• Vectorization and Encodings - One Hot; Frequency
based; TF-IDF. Contents
• Word Embeddings - GloVe, Word2Vec. • DevOps Vs MLOpsData Labelling, Active Learning
• Topic Modeling - Latent Semantic Analysis/ Sampling, Data Augmentation
Truncated SVD; Non-negative Matrix Factorization • Model Development: AutoML, Experiment Tracking
• Deep Learning Models - Encoder Decoder • Model Deployment: Batch & Online Prediction,
Architecture (Seq2Seq); Attention Mechanism; Model in service, Model as Service
Transformers; BERT • Model Serving: Model as Library, Model as Restful
• NLP Applications - Named Entity Recognition, Text API or Containerized Service
Classification, Summarization etc • Model Monitoring: Model Drifts
• Model Explainability: LIME, Shapley Values, PDP
Case Studies: Enhancing visitor experience at and ICE
ISKCON using text • Explainable AI (DL) -> Visualization of Convolution
layers; GradCAM technique

** Students will have to complete MOOC Module on

Artificial Neural Networks and Deep Learning before
Module 13
 MODULE 14

AI in practice (2 Days)
Contents

Artificial intelligence is transforming the way we do

business. AI is currently attracting significant interest and
attention from industry, researchers, governments as
well as investors, who are investing huge money into the
development of new machine learning technologies and Course Evaluation
applications.
The participants will be evaluated through take-home
During this module, large scale applications of AI across
assignments, and a project work. At the end of each
domains will be discussed by industry leaders and
module, the participants will be given a take-home
influencers.
assignment that should be completed and submitted
within 5 weeks.

“The BAI course is seamless tailor-made

program that includes essential basics and
advance level topics in analytics. One of the key
differentiators in this course is the project work where
the student gets an opportunity to solve a real time
industry problem. Key learning in this journey has been to
understand on how to approach any analytics problem and
eventually present the solution to the customer as a story. I
am sure this course is a good starting point for someone who
is keen to take up Analytics as their career going forward.
Overall, this course has given me full exposure to all the key
areas of data science.”

Rajarajan Rathina (BAI Batch 12)

Head & GM - New Technologies & Energy
Transition, Tata Consulting Engineers Limited
Programme Directors

Professor U Dinesh Kumar Professor Rajluxmi Murthy

Associate Professor – Decision Sciences
Dr. U Dinesh Kumar is a Professor of Decision Sciences
Professor Murthy’s research and teaching interests are
and Chairperson of Data Centre and Analytics
in the field of Optimization and Simulation, especially
Lab (DCAL) at IIM Bangalore and holds a Ph.D. in
in their applications to logistics management and
Mathematics from IIT Bombay.Dr Dinesh Kumar
service industries.
introduced Business Analytics elective course in 2008
to the PGP students at IIM Bangalore and started one
Education:
of the first certificate programmes in Business Analytics
PhD (Operations Research), Southern Methodist
in India in 2010. He has over 20 years of teaching and
University, Texas, USA, 1994.
research experience and has published more than 70
MS (Applied Mathematics), Florida State University,
research articles in leading academic journals.
Tallahassee, Florida, USA, 1988.
MSc (Mathematics), IIT Roorkee (Univ. of Roorkee),
Forty of his case studies on Business Analytics based
Roorkee, India, 1984.
on Indian and multinational organizations have been
BA (English, Mathematics, and Economics), Garhwal
published at the Harvard Business Publishing’s (HBP)
University, Dehradun, 1982
Case portal. Nine of his case studies are best sellers
at HBP. His case studies are used by more than 250
Institutions across 70+ countries across the world.
He has authored 5 books, his recent book is titled,
“Business Analytics– The Science of Data Driven
Decision Making”, published by Wiley in 2017 and
“Machine Learning Using Python” are Amazon Best
Seller.
“BAI program has helped broaden
Dr Dinesh Kumar has carried out predictive and my perspective and has given me the
prescriptive analytics consulting projects for ability to offer innovative solutions to
organizations such as The Boston Consulting Group problems. From the fundamentals of data
(India) Private Limited, Hindustan Aeronautics Limited, science to advanced topics like Deep and
Qatar Airways, Mission Hospital, Manipal Hospitals, Reinforcement learning, this course has given
Scalene Works, Wipro Limited, UNIBIC and the World me full exposure to all the key areas of data
Health Organization etc. science.”

Dr Dinesh Kumar conducts corporate training Ajay Kumar Kunhambu (BAI 9)

programmes in Analytics and has trained more than Director, Barclay
1000 professionals in the field of analytics.

For any queries contact Professor U Dinesh Kumar

(Email: [email protected])
Course Project
Each participant should carry out an individual project • Demand Forecasting for Perishable Short Shelf Life
Home Made Food at iD Fresh Food
for 6 months based on a real-life problem/ data. IIMB
• Using Markov Chain to Forecast Sales Booking
encourages students to publish cases studies based on
• Leveraging Artificial Intelligence in a Skilling
their course project. The following cases were published
Ecosystem
by the previous batch students at Harvard Business • Champo Carpets: Improving Business-to-Business
Publishing based on their project reports: Sales Using Machine Learning Algorithms
• A Dean’s Dilemma: Selection of Students for the Previous batch students undertook projects with
MBA Programme
organizations such as Apollo Hospitals, Aris Global, Big
• Consumer Choice between House Brands and
Basket, BESCOM, BMTC, Central Parking Solutions,
National Brands in Detergent Purchases at Reliance
Columbia Asia, Flipkart, Fortis Hospital, Future Group,
Retail
• Central Parking Solutions Private Limited HP, IBM, KSRTC, L&T, Manipal Healthcare Services PVT
• Breaking Barriers – Micro-mortgage Analytics Ltd, Reliance Retail, Reliance Trends, Shubham Housing
• Larson and Toubro – Forecasting Demand for Spare Development Finance, Spicejet, Toyota Kirloskar,
Parts Walmart, UNICEF etc.
• Marketing Head’s Conundrum
• HR Analytics at ScaleneWorks – Predicting Renege
• Customer Analytics at Flipkart Project Timelines
• Customer Analytics at Bigbasket: Product
Recommendations The project report should be submitted tentatively
• Markdown Optimization at an Indian Retails Store by 21 June 2025. The participants have to submit
• Predicting Earnings Manipulation by Indian Firms the project plan tentatively by 22 February 2025.
using Machine Learning Algorithms The projects will be supervised by an IIMB faculty
• Predicting Net Promotor Score (NPS) to Improve member.
Patient Experience at Manipal Hospitals

“The Uniqueness of this course:

• Its emphasis on understanding the problem
that is to be solved through Case Study Approach
• Hands on Analytical Techniques , Diagnosis and their
application
• Learning the Art of Story Telling through Data.
This one year of rigorous, intense, fun and enlightening BAI
Programme, has not only helped me to be on my way towards
making better data informed business decisions in Supply
Chain Management Dept.  I have enjoyed every moment of
it and would recommend it to anyone who would like to
seriously understand and learn Analytics. ”

Aseem Kumar Hatwalne (Batch 13)

Senior Director, Biocon Biologics Limited
Few of the cases published by the previous batch students at Harvard Business Publishing based on their project
reports have been Best Sellers and used by more than 350 Institutions across 75+ countries.
The books authored by Prof. Dinesh Kumar titled, “Business Analytics– The Science of Data Driven Decision Making”,
published by Wiley in 2017 and “Machine Learning Using Python” are Amazon Best Seller.

The ease with which this book caters

to the needs of both the avid enthusiast
and the hardcore analytics professional is truly
astonishing and commendable. The best part about
this book is its lucid elaboration of the theoretical
concepts with a healthy mix of illustrations, solved
examples, back exercises and apt case studies from varied
industires, which renders it not only informative, but also
highly engaging. Designed to be a companion for students
to strenghten their basics in statistical learning, it also
simultaneously serves as a launchpad to understand
complex machine learning algorithms. Not just during
my term as a student of the BAI programme, this
book still helps me to date in being the “Gita” of
Business Analytics.

Sharan Sivakumar, (BAI 11)

Entrepreneur
 Program Start Date: 15 July 2024 | End Date: 5 April 2025 (classes)

BAI-15 Tentative Schedule 2024-2025

The course schedule is as follows. Modules 2, 4, 5, 6, 7, 8, 9, 10, 11 and 12 are also available in the distance mode:

BAI Batch 15 (2024-2025) Programme Schedule

No of
Modules Dates #Days Venue
Sessions

1 Foundations of Data Science: 15-20 July 2024 6 30 IIMB Campus

Data Visualization and (Monday-Saturday)
Interpretation

2 Storytelling through data 9-10 August 2024 2 10 IIMB Campus &

(Friday-Saturday) Distance Mode

3 ML: Supervised Learning 19-24 August 2024 5 25 IIMB Campus &

Algorithms (Monday-Friday) Distance Mode

4 Prescriptive Analytics 20-21 2 10 IIMB Campus &

September 2024 Distance Mode
(Friday- Saturday)

4-5 October 2024 2 15 IIMB Campus &

(Friday- Saturday) Distance Mode

Stochastic Models (Reinforcement 25-26 October 2024 2 10 IIMB Campus &

5
Learning Algorithms) (Friday-Saturday) Distance Mode

8-9 November 2024 2 10 IIMB Campus &

(Friday-Saturday) Distance Mode

6 ML: Unsupervised Learning 22-23 November 2024 2 10 IIMB Campus &

Algorithms (Friday-Saturday) Distance Mode

7 Time Series Data and Forecasting 6-7 December 2024 2 10 IIMB Campus &
(Friday- Saturday) Distance Mode

8 Supply chain analytics 20-21 December 2024 2 10 IIMB Campus &

(Friday-Saturday) Distance Mode

9 ML: Advanced Machine Learning 10-12 January 2025 3 15 IIMB Campus &
(Friday-Sunday) Distance Mode

10 Big Data Analytics 17-18 January 2025 2 10 IIMB Campus &

(Friday- Saturday) Distance Mode

11 Artificial Intelligence and Deep 7-8 February 2025 2 10 IIMB Campus &
Learning (Friday - Saturday ) Distance Mode

21-22 February 2025 2 10 IIMB Campus &

(Friday - Saturday) Distance Mode

12 Natural Language Processing 7-8 March 2025 2 10 IIMB Campus &

(Friday - Saturday) Distance Mode

13 ML Operations and Explainable AI 21-23 March 2025 3 15 IIMB Campus

(Friday-Sunday)

14 AI in practice 4-5 April 2025 2 10 IIMB Campus

(Friday - Saturday)
Programme Delivery Award of Certificate
The programme will be conducted live in the classrooms A certificate of completion will be
at IIMB. The sessions will be beamed instantaneously awarded by IIMB to the participants at the end
in India and abroad through Webex using video of the programme (upon successful completion
conferencing facilities that allows a large number of of the programme satisfying the programme
requirements).
geographically dispersed participants to participate in
highly interactive sessions with the faculty. The system
incorporates two-way data and audio–video interactivity.

Important Dates
Programme Fee
Application Deadline:
Rs. 8,65,000/- + GST (as applicable) per participant. Early Decision: Fri, 26 Apr 2024
The fee is payable in three installments as per indicated Regular Decision: Fri, 31 May 2024
schedule. The payment schedule is as follows:
Online Test:
Rs. 1,00,000/- + GST Confirmation fee Early Decision: Sat, 4 May 2024
Regular Decision: Sat, 8 Jun 2024
Rs. 2,60,000/- + GST I installment on or before July
8, 2024 Announcement of Early Decision:
Mon, 17 Jun 2024
Rs. 2,59,500/- + GST II installment on or before
October 5, 2024 Announcement of Regular Decision:
Rs. 2,59,500/- + GST III installment on or before Mon, 1 Jul 2024
December 31, 2024 Course Commencement:
Please Note: *Please add GST at prevailing rates to Mon, 15 Jul 2024
the programme fee.

Alumni
Successful completion of the programme also entitles
participants to be admitted to IIMB EEP Alumni
Association. “The BAI Course bridges the gap
between knowledge and application. The
content is highly structured and precise,
right from data visualization to optimization
and to advanced machine learning techniques.
This is the right time to step into the limitless
world of data with the help of the IIMB BAI
Programme.”
Anshul Garg (BAI 7)
Principal Data Scientist, Cimpress India
The Indian Institute of Management Bangalore (IIMB) is a leading graduate school of management in Asia.
Under the IIM Act of 2017, IIMB is an Institute of National Importance.
Established in 1973, IIMB today offers a range of post-graduate and doctoral level courses as well as executive
education programmes. With a faculty body from some of the best universities worldwide, IIMB has emerged as a
leader in the area of management research, education and consulting. IIMB’s distinctive feature is its strong focus on
leadership and entrepreneurial skills that are necessary to succeed in today’s dynamic business environment.
IIMB has around 100 full time faculty members, more than 1200 students across various long duration programmes
and nearly 6000 annual Executive Education participants.
Post Graduate and Doctoral programmes offered by IIMB VISION
To be a global,
• Doctor of Philosophy (Ph.D.), ~ 5 years, Full-time renowned academic
• Master of Business Administration (MBA), 2 years, Full-time institution fostering
• Master of Business Administration (MBA), 1 year, Full-time excellence in management,
innovation and
• Master of Business Administration (MBA), 2 years, Weekend entrepreneurship for
• Master of Management Studies (Public Policy), (MMS(PP)), 1 year, Full-time business, government
• Master of Business Administration (Business Analytics), (MBA(BA)), 2 years, and society

Full-time
• N. S. Ramaswamy Pre-doctoral Fellowship (Certificate programme)
All our degree Programmes are highly placed in Global Rankings
IIMB has been offering Massive Open Online Courses (MOOCs) on the edX platform since 2015 to create a positive
social impact using educational technology. In recognition of IIMB’s contribution in the area of Digital learning,
MOOCLab’s Business School Rankings 2020 has placed it among the top three schools globally.
IIMB has obtained the European Quality Improvement System (EQUIS) accreditation awarded by the European
Foundation for Management Development (EFMD). IIMB has been ranked No. 2 in the India Rankings 2021 in the
Management Education category under the National Institutional Ranking Framework (NIRF) by the MHRD.
Executive Education Programmes
The Executive Education engages with the industry through its various Custom and Open enrolment programmes
with a view to impart the knowledge and skills necessary to succeed in today’s environment. IIMB’s Executive
Education ranks among the Top 50 Global schools as per Financial Times Executive Education Ranking 2020, for the
second year in succession, and is the only management school from India to feature in this prestigious list of global
providers this year.
Centres of Excellence at IIMB
• Centre for Capital Markets and Risk Management
• Centre for Corporate Governance and Citizenship
• Centre for Management Communication The organizations interested in nominating
• Centre for Public Policy their employees and individuals interested in
• Centre for Software & Information Technology Management the programme may apply online.
• Centre for Teaching and Learning
Aditi Chaturvedi
• India-Japan Study Centre
Executive Education Programmes
• Israel Centre Indian Institute of Management Bangalore
• NSRCEL Bannerghatta Road, Bangalore 560 076
• Supply Chain Management Centre Phone: +91 - 80 - 2699 3660
Mobile: +91 - 895 128 1603
Fax: +91 - 80 - 2658 4004
Email: [email protected]
Web: www.iimb.ac.in/eep

Participants interested in the programme

may contact IIMB at the above-mentioned
address for clarifications, if any. Once
registration is accepted, cancellation / refund
INDIAN INSTITUTE OF MANAGEMENT BANGALORE queries and requests will not be entertained.
Bannerghatta Road, Bangalore 560 076