BUSINESS PLAN: CARL'S SOLAR COLD & GOODS STORAGE
SERVICE IN GHANA
1. Executive Summary
Carl's Solar Cold & Goods is an innovative business that provides
mobile, solar-powered cold storage units to farmers, fishermen,
and market vendors across Ghana. The service will help reduce
post-harvest losses, increase food security, and ensure freshness
for perishable goods. By leveraging renewable energy, we
provide an affordable, eco-friendly solution for small and large-
scale food producers, eliminating the reliance on expensive and
unreliable electricity sources.
2. Business Description
• Business Name: Carl's Solar Cold & Goods
• Business Structure: Limited Liability Company (LLC)
• Location: Headquarters in Accra, Ghana with operational
units in major agricultural and fishing regions
• Mission Statement: To revolutionize food storage in Ghana
by providing mobile, solar-powered cold storage solutions
that enhance food preservation, reduce waste, and boost
income for food vendors and producers.
3. Market Research & Analysis
• Industry Overview: Ghana faces significant food wastage
due to inadequate refrigeration, particularly for fish, fruits,
vegetables, and dairy products.
• Target Market: Farmers, fishermen, market vendors, food
distributors, and agro-processing companies.
• Competitor Analysis: Few companies offer mobile cold
storage solutions, and existing refrigeration depends on
unreliable electricity.
• Market Need: Over 40% of perishable foods go to waste due
to lack of proper storage; our solution directly addresses
this issue.
4. Products and Services
• Mobile Cold Storage Units: Solar-powered refrigerated
trucks and portable cooling units.
• Cold Storage Rental: Customers can rent storage space daily
or weekly.
• Home & Market Delivery: Refrigerated transport service for
bulk produce and seafood.
• Subscription Plans: Affordable monthly storage plans for
regular clients.
• Cold Storage Franchise: Partnering with local entrepreneurs
to expand operations in multiple regions.
5. Marketing & Sales Strategy
• Branding & Awareness: Eco-friendly branding with
emphasis on food security and sustainability.
• Digital Marketing: Social media (Instagram, Tik Tok),
YouTube ads and Google Ads targeting food producers and
vendors.
• Direct Sales & Partnerships: Collaborating with farmers'
cooperatives, fishing associations, and markets.
• Promotions & Discounts: First-time user discounts, bulk
storage deals, and referral programs.
• Expansion Strategy: Start in key food production areas,
then expand to urban and export markets.
6. Operational Plan
• Phase 1: Acquire solar-powered refrigeration units and
trucks.
• Phase 2: Launch pilot services in Accra, Tema, and Cape
Coast.
• Phase 3: Scale to major farming and fishing regions like
Tamale, Kumasi, and Takoradi.
• Equipment Needed: Solar refrigeration units, cold storage
trucks, mobile app for reservations.
• Suppliers: Renewable energy companies, refrigeration
equipment manufacturers, truck providers.
7. Management & Organization
• CEO & Founder: Oversees strategy and operations.
• Operations Manager: Handles logistics and customer
service.
• Technicians & Engineers: Maintain solar units and
refrigeration systems.
• Sales & Marketing Team: Manages promotions and
customer acquisition.
• Drivers & Delivery Staff: Transport goods and operate
mobile storage units.
8. Financial Plan
• Startup Budget: GHS 250,000
• Funding Sources: Investors, grants, bank loans, and
crowdfunding.
• Cost Breakdown:
o Equipment & Vehicles: GHS 150,000
o Marketing & Branding: GHS 30,000
o Operations & Staff: GHS 50,000
o Miscellaneous & Contingency: GHS 20,000
• Revenue Streams:
o Storage rentals (daily/weekly/monthly)
o Cold transport services
o Franchise sales & partnerships
o Subscription plans for bulk users
• Projected Monthly Revenue: GHS 75,000
• Projected Monthly Expenses: GHS 35,000
• Estimated Monthly Profit: GHS 40,000
9. Funding Request (If Needed)
If seeking external funding, we require GHS 250,000 to launch
operations. Investors will receive a return on investment through
profit-sharing agreements or equity ownership.
10. Appendix
• Business registration documents
• Equipment supplier agreements
• Pricing structure and business model
• Customer testimonials from pilot studies
By: Carl Gbesemete SHS 3
