PROJECT PROPOSAL ON THE ESTABLISHMENT O EVC and Fuel station 2025

Project Proposal for the Establishment of AN

Integrated Vehicles charging, fueling a service
station at Adama city

PROJECT PROMOTER: MOHAMMED UMER YESUF

MOBILE:

ADEMA, ETHIOPIA
MARCHE,2025

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Table of Contents
1. INTRODUCTION.........................................................................................................................................7
1.1. Purpose of the Document......................................................................................................................12
1.2. Crucial Factors & Steps in Decision Making for Investment...............................................................12
2. Objectives of the project..............................................................................................................................13
2.1. General Objectives.................................................................................................................................13
2.2. Specific Objective.................................................................................................................................13
2.3. Profile of the Promoter..............................................................................................................................13
2.4. The Economic Significance of the Project................................................................................................14
2.5. Location and Premises Required..............................................................................................................15
3. MARKET STUDY.......................................................................................................................................16
3.1. Scope of the Market Study....................................................................................................................16
3.2. Future Market Demand.........................................................................................................................16
3.3. Past Demand.........................................................................................................................................17
3.4. Forecasted Demand..............................................................................................................................17
3.5. Market Supply.......................................................................................................................................20
3.6. Target Customers..................................................................................................................................20
3.7. Market Prospects..................................................................................................................................20
3.8. Marketing Promotion and Strategy.......................................................................................................20
3.9. Service program....................................................................................................................................21
3.10. Sales Plan/Capacity..............................................................................................................................21
4. SERVICE MIX AND CIVIL WORK OF THE PROJECT.........................................................................21
4.1. Service Utility.......................................................................................................................................21
4.2. Civil Engineer Building and Civil Works.............................................................................................21
5. ORGANIZATION AND MANAGEMENT................................................................................................22
5.1. Organization and Management.............................................................................................................22
5.2. Man Power............................................................................................................................................22
5.3. Organizational Structure.......................................................................................................................22
6. FINANCIAL REQUIRMENT AND ANALYSIS.......................................................................................24
6.1. Total Initial Investment Cost................................................................................................................24
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6.2. Fixed Investment cost...........................................................................................................................25

6.3. Initial Working Capital.........................................................................................................................27
7. Financial Analysis and Statements...............................................................................................................29
7.2. Underlying Assumption............................................................................................................................29
7.3. Depreciation Schedule..............................................................................................................................30
7.4. Revenue Projection of the project.............................................................................................................31
7.5. Projected financial statement.................................................................................................................32
7.5.1. Profitability.........................................................................................................................................33
7.5.2. Break-Even Analysis..........................................................................................................................34
7.5.3. Pay-Back Period.................................................................................................................................34
8. ENVIRONMENTAL IMPACT OF THE PROJECT..................................................................................34

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EXECUTIVE SUMMARY
1. Project Name EV and Fuel Station Project

2. Project Owner Mohammed Umer Yusuf

3. Nationality Ethiopian

4. Project location
Adema city

5. Project Composition Fuel station service (Diesel, Gasoline, Kerosene, LBG

gases, Engine oils, Lubricant and Car wash service and
Mini- cafeteria)
6. Premises Required 10000m2

7. Total Investment Br. 330,333,330of which 30% equivalent to 99,099,999

Cost million financed by the owners’ equity and the rest
70% equivalent to 231,233,333million financed through
bank loan
8. Employment A total of 20 employees , 12 are permanent & the rest 8
Opportunity
are temporary and contractual employees
9. Benefits of the Provide better service, Revenue generation, Employment
project For The
Opportunity, benefits local economy and stimulate local
region/ country
economy.

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1. INTRODUCTION

Currently, the rapid growth rate of population in developing countries creates fast
urbanization. Even though, urbanization is considered as the sign of development
for a country, high population growth rates cause over growing and shortage of
public facilities. At present 16% of the Ethiopian population live in Cities and
cities. The urban population growth at a rate of 4.3%per annual. This led to the
highly visible problems of lack of decent shelter, unemployment, and general lack
of socio-economic infrastructure. Generally low economic base, a high rate of
unemployment, poverty, overloaded basic services, bad housing conditions have
become the manifestation of our cities.
Having a closer look at the logistics and transportation investment alone, it
becomes clear that these problems call for an aggressive construction of
commercial centers, Hotels, Super markets, shops, fuel station, cafeteria and motel
etc. And the government gave due attention for the promotion of Electric vehicle in
the transportation service for the coming ten-year National Growth Plan.
Currently the Ethiopian Government initially worked to import about 148,000
electric automobiles and 48,555 electric buses as part of its 10 years strategic
plan. the Ethiopian ministry of transport and logistics said in statement issued that
initial 10 plan is achieved with in just the first two years of the implementation
period from 2021-2030.
Ethiopian Government has allowed duty free imports of Ev parts to be assembled
in the country, a 5% percent tax on partially assembled EVS, and a 15% tax on
imports of fully assembled EVS.

As part of the 10-year strategic plan, the Ethiopian plan, the Ethiopian
government also planning to set up total of 2200 charging stations across the

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country including 1176 stations in the capital of Adis Abeba and 1050 across
regional cities.
According to incomplete statics, there are roughly 1.2 million vehicles in Ethiopia,
with big chunk of them being well over 20 years old. most of the cars on the Road
are second hand imports, and black smoke is often seen rising from the rear of
these cars. such old vehicles deserve modern destination for fueling, sparing and
auto servicing to combat the negative impact comes because of their nature.
Oromia region is one of the development corridors in the following renaissance
development journey of the country and faced various physical and economic
problems that hinders our development journey to have a society of middle-income
class like, unemployment, incompatible capacity, unavailability of adequate
business services and etc.
The new economic policy opens a door for local investors to invest their capital
according to business activity needs in the City’s. The promoter choice fuel station
with all facilities to invest indeed alleviate the shortage of this facilities of the city.
Since the role of government is indisputable in the provision of multi business
activities it must be complemented by the endeavors of the private sector/investors.
In addition to the principles guiding urban development, Adema development plan
within the framework of new national and sectored objectives, sets general criteria
that characterize the planning of an equitable and modern city which includes
“the optimal and maximum use of existing resources and in particular of social
overhead, in order to reduce the expenditure for non-needed and badly utilized
infrastructure.
Currently, the government launched urban land lease policy and investment policy
that enhance the private sector and further strengthened by the private sector
participation program under implementation.

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With understanding of the Government policy driven opportunity and the problem
arising from the existing old vehicles the promoter of the project Mohammed
Umer Yesuf envisioned to establish an integrated Service rendering Electric
vehicles charging service, fuel station, car wash, motel and café in half hectare in
Adema City to address issues
Accordingly, the objective of this business plan is to construct Electric Vehicles
charging service, fuel station and motel complying car wash, spare parts, parking
lots, and lubricants premises of applicant, modern building that aims to meet the
demands made upon the City in terms shortcomings of electric charging and fuel
station with all aforementioned services at all and to meet the demands, while also
attempting to harness the development potential of the City

In the growing of service expanding in urban areas the nation since dynamic economic
development of urban economy requires the construction of these Fuel station Plays a vital role
in towns to support the growing of business service sectors, the growth of the economy, the Fuel
station in the one becoming rapidly A fuel Station or Petrol station is a facility which sells fuel
and lubricants for automotive and industries. In addition to fuel and lubricants sales, the Modern
fuel service station provides different service like, sell gasoline, fuel, motor oils, lubricants, and
confectionery & Tier repair, Car Wash, and super markets and offices service. This indicates that
the investment in the fuel station plays a significant role in the regard, mixed economic
development of the country.
A gas station which also called a petrol station, filling Station, fueling station, or service Station
is a business facility which retails gas oil (petrol), diesel and lubricants for motor vehicles. Gas
stations offer one of three types of service to their customers: fall service, minimum service or
self-service. perhaps a small tip and a minimum service gas station has attendants that operates
the pumps This is often required due to Laws in some cities that prohibit customers from
operating the pumps themselves Although the gas station industry can be said to be a competitive
industry. But it does not in any way stop entrepreneurs who are creative and financially capable
to still make headway in the industry. It is indeed a profitable industry especially when the
business is well located. No doubt busy highways and busy cilices with growing population is
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highly suitable for gas stations. The catch 1s that it there are automobile users in any city, then
the city would have need for a gas station
Ethiopia has experienced a lot of growth over the past decade and a half both economically and
in demography. This pushes for more petrol stations around the country; especially around the
Adama the demand supply gap is high. This growth has consequently increased the number of
investors and visitors. And the people of the Adamaneed a petrol station to stay close their
business. This project aims at providing this target market requisite petrol station with full
facilities and Motel building service for the area. Our mission is to successfully build, promote
and provide quality fuel station. We plan to create an environment of convenience that surpasses
the standard level for other petrol station in area. The client of this petrol station development
will have every need met to ensure a total and comprehensive comfort.
Petroleum products are among the most valuable natural resources abundantly available in our
country while the country is not making it functional still. Ethiopia and people everywhere use
petroleum products as a fuel in their automobiles, generating sets industrial plants and for
cooking purposes in most of the area of the country, thus making petroleum products an essential
commodity that is needed for the daily operations of individual, industrial and national activities.
Ethiopia being non-oil producing nation, however still relies on imported petroleum products for
the servicing of the economy. Such petroleum utilized by almost everybody on daily basis at an
average of 10 liters daily usage.
The Ethiopian economy has been registering extraordinary, double digit, and economic growth
for the last nine years. When there is fast economic growth in one nation the income of the
citizen also increases this phenomenon changes the life style and modernization of the citizen.
In order to keep the economic growth long lasting there should be parallel growth and linkage in
all sectors of the economy such as manufacturing and service (tertiary) sector. The development of
hotel as one part of service sector has a great contribution to the economy in different ways.
However, the implementation of the fuel station project is concentrates in main city of the nation.
Hence, further investments in these areas are very vital for better service provision for the citizens
through that it supports the economic development.
The government of Ethiopia has developed that good investment policy packages and other
sectorial reforms at federal and regional level to attract a huge private investment for the wellbeing
of the nation and its citizens as a whole. Besides, it is also currently implementing the five years’
growth and transformation plan (2010/11-2014/15) that gave a space for the development
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industrialization and tertiary sector by private sector.

Like the federal government investment policy packages and incentives, the South Ethiopia regional
state government has been exerting its maximum effort to expand investment opportunities in the
region, so as to foster the economic development of the region and subduing the region’s big enemy
that is the trap of poverty. Therefore, the regional government has been prepared a viable business
environment to attract many domestic and foreign investors so that the dream of making poverty
history turns to be true.
Therefore, the visible market gap, attractive investment policies and deep interest to contribute for the
development of birth town attracts the owners of the envisioned project to establish Fuel Station
Company in, Adama City Eastern part of Ethiopia Oromia region.

SERVICE DESCRIPITION
The company has assessed on the market and identifies high demand for integrated
Gas fuel station services. The company service designed to provide:
1. To establish an electric vehicle charging stations which comprises Electric vehicle
supply equipment (E VSE) is the basic unit of EV charging infrastructure. The
EVSE accesses power from the local electricity supply and utilizes a control system
and wired connection to safely charge EVs. An
2. EVSE control system enables various functions such as user authentication, authorization for
charging, information recording and exchange for network management, and data privacy and
security. It is recommended to use EVSEs with at least basic control and management functions,
for all charging purposes.
3. to establish a retail station of 2,400,000 litres of Naphta, Benzene and other fuel products and
52,000 litres of librucants,Bittuman and greases
In addition to the provision of fuels lubricants and other specialized products like modern car
wash, lubchange, supermarket ,cafes and Resturant service will added by leasing out our premises
to companies that offer these services.
Although the company planned to retail the above product in the first two years of the project, the
expansion stage other related activities like distribution of Tires, petrochemicals for paints and
detergent will be added. 3. Bar and Restaurant Service
Bar and restaurants have 20 tables 100 chair. All restaurant chairs and tables are carefully

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selected to comfort the hotel guest. Various types of cultural and international foods will be served
in the restaurant.
4. Room service
The hotel will be B+G+M+4 building including with 28 all types of bed rooms 12 standard rooms, 12
double and 4 suit rooms and will having a fully furnished and equipped rooms. The furnishing and the
equipment’s include telephone, hot and cold shower, cupboard, guest chairs, coffee maker, reading
table internet and Flat screen TV with international channel etc.
The rooms and the service would be to an international standard targeting high to middle class
segment of the residents in the town and visitors/tourists.

1.1. Purpose of the Document

The objective of this feasibility study is establishment of fuel station aid potential entrepreneurs to
facilitate investment and provide an overview about petrol filling station business. The project
feasibility may form the basis of an important investment decision and in order to serve this
objective. The document covers various aspects of the business concept development start up. The
document also provides sectorial information brief on government policies and international
scenario. Which have some bearing on the project itself? This particular pre-feasibility is regarding
“fuel filling station which comes under “petroleum sector”
1.2. Crucial Factors & Steps in Decision Making for Investment
 Key success factors
Following factors are the key in making this project profitable:-
 Location of the project will play a pivotal role in the successful running of the fuel station. The daily
turnover of the cars largely depends on this important factor.
 Selection of proper equipment is another key for carrying out of successful operations of the proposed
project.
A. Opportunities
The proposed project would have a number of competitive advantages:-
 The project will increase the number of fuel station and provide fuel to more customers
reducing the problem of fuel scarcity in the area and reducing the cost. The City is a good
location because of the high rate of vehicular movement in and out of region.
B. Threats

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The proposed project will be following threat:-

 The processing of license may take time because of the satiation in the country.
 Threat of likely increase in the prices of the petroleum facilitated by the government as a
result of the planned deregulation and removal of fuel subsidy,

2. Objectives of the project

2.1. General Objectives
 The general objective of the project is to establish the fuel station with full facility packages
(modern car wash, lub. & grease change, cafeteria) with a capacity of serving 200 cars per day.
2.2. Specific Objective
 The market demand for fuel station service center is going to increase continually. Currently, the
expected demand of this service is assumed to increase at high average growth rate. Like any
business enterprise and establishments of its kind, the project is basically planned with an objective
of generating profit for the promoter. Beyond that, it is also aimed to promote the following
objectives.
o To establish fuel station
o Implementing a cost-effective promotional strategy that will maximize awareness for the
quality of petrol station and other facilities,
o Aiming at exceeding the customer's expectations,
o Providing high quality petrol station at minimized cost,
o Provide direct and indirect employment to a large segment of the population and reduce
unemployment,
o Increase Government revenue through different forms of taxes which in turn used to
facilitate social and economic development,
2.3. Profile of the Promoter

The promoter of the project Adama city is a known business entrepreneur in the area and also
engaging in different business in Adama City and surrounding area. In addition, the owner of this
project hope this project to be the first of many other developmental projects to follow as they look
forward to share the responsibility of fighting poverty, reducing unemployment here in Ethiopia. The
promoter accumulated diversified skills in the area and also adopted working with many people.
Thus, it is these experiences which primarily motivated this investor to develop the inception of this

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project idea.

The feasibility of the project has been carefully assessed and the promoters are confident that it will
be a total success. The business will be run by a team of competent management professionals who
have acquired practical achievement in related business fields. The marketing oriented approach to
placement of products and distribution will be primarily based on the need and preference of the
customers and end users.

The promoter also is visionary and ambitious business, who is committed to make a difference in
traditional business practice by approaching it in an innovative way. The promoter is currently
seeking to establish Fuel Station project which shores up the development base the country is
looking for; as well as meets the growing demand of the service in widest ranging like hotel and
tourism sectors.
2.4. The Economic Significance of the Project

The envisaged project deemed to contribute to the economic development of the region in general
and the district/zone in specific with following ways:

1. Provide better service

By providing quality services, the project will satisfy the demand of the customers.
2. Source of Revenue

As public policy of any nation, the government collects different forms of taxes from different
business organizations and individuals. Among the different forms of taxes, business income taxes and
payroll taxes are collected from undertaking business activities. Therefore, the project has been
serving sources of revenue for regional government.

3. Employment Opportunity
One of the problems that our country faced is unemployment. Therefore, the current objective of the
government is working on tackling the problem of unemployment and fostering the development
process either through creating self-employment or employment in other organization. In this regard,
project will hire 32employees.
Besides, during the construction work of the project extra jobs will be created particularly for local
community in construction part

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4. Benefit for Local Community

Apart from employment opportunity for local community, as a corporate responsibility the project has

been engaged in different development activities. This will better worth the community in particular

and contribute for the development of the nation as a whole

5. Stimulate the Local Economy

The project will increase economic relationship and transactions among different actors
in the local economy.
2.5. Location and Premises Required

A. Project Location
The envisaged five star hotel service project is to be located in the Oromia regional state, in Adama Town.
The envisaged town is one of the growing towns in the region and is found adjacent to Addis Ababa, the
Federal Capital of Ethiopia from the north side. Currently the town is known for its real-estate development
and future establishment of industrial city.
2.1. Topography

As the town is found bordering the Addis Ababa city, the topography of the town is almost similar to that of
Addis Ababa. Hence, it is found at the high altitude of the country having an altitude 2200-2400. The area
experiences high rainfall having an annual mean rainfall of 1500-1800mm. whereas, its mean annual
temperature ranges between 12 and 22C0. The scene of the area is beautiful having a Abba gada mountain
from the north-west direction and is so attractive for tourists and visito
Soil type
Soils found around Addis special from the north-east side are characterized with their black-verity, brownish
and scantly red colors. Obviously the black and brownish soils are having workability problems during rainy
and dry seasons alike but the red soils are best for any agricultural and construction activities as they do not
show any expansiveness and shrinkage characteristics with weather conditions.
Economic activity

The livelihood of the local community is primarily dependent on agricultural activities like crop farming and
animal husbandry. But now the investment activities are being expanded and hence, many young people are

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employed as employee in investment projects or starting their own businesses through organizing themselves
in micro and small Enterprises. As the town is adjacent of Addis Ababa city, many people are linking their
livelihood with the city's trade activities

B. Land Requirement
The total land required by the project is estimated to be 10000M 2. The premises required and land use
plan is indicated in table below;
Table.1: Premises required and land use plan
SN Description
LAND NEEDED (M2)
1.3 Mini Café and Restaurant 1000

1.4 Different Offices 750

2 Guard house 750

3 Store 1000
4 Generator House 200
5 Fuel Station area and electric charge 5300
6 Parking, green area and road
1000
Total 0

3. MARKET STUDY
3.1. Scope of the Market Study

The petroleum sector has shown a dynamic change in the past few years. The reason for this could be

rapid economic growth and a supporting public infrastructural development. Other factors relevant in the

specific case of petroleum are the large increases in national and international businesses, particularly

firms in the services sector. The business of feuls in Adamain booming highly due to the recent rapid
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growth experienced in Ethiopia. As a result, a good number of local and international organizational are

coming in place.

The project is targeted for Adama district cross the vicinity and surrounding area. Hence, the scope of

market study of this project concentrates on the Adama city, surrounding rural villages in general and the

kebele in specific scenario.

3.2. Future Market Demand

Proposed fuel station will be located on the main road that passes to East shawa zone. This is an extremely
busy highway with thousands of vehicles using the highway on a daily basis. The nearest gas station is
about seven km and proposed gas station knows it’s located in a strategic location to offer key services to
vehicle owners. In addition, the business intends to sell automotive products such as oil and different types
of lubricants which are essential products to car owners. Given the scarcity of gas stations in the area, the
proposed gas station intends to capitalize on the untapped market by setting up a fully equipped and
professionally managed gas station. Motorists are the key customer target included in this gas station
business plan.
Petroleum is one of the most traded items in the world. Petroleum is a necessity product and the nature of its
demand is inelastic. Unlike other businesses whose demand is impacted by price and other economic
variables, the consumption of petroleum products in Ethiopia continues to increase even in the face of any
economic slowdowns.
Demand for petroleum products such as fuels & Lubricants in Ethiopia are massively growing at an
average rate of 10% over the last five years (since 2004). As of 2009, the overall size of demand for
fuels & lubricants amounts 2.5 billion liters and 25 million liters respectively. In Ethiopia more than half of
among the overall size of demand for fuels & lubricants amounts 2.5 billion liters and 25 million liters
respectively are consumed in Addis Ababa and its neighbor towns.
At present there are 710,000 vehicles in Ethiopia with more than 70 percent of them (410,000)
registered in Addis Ababa? However, the number of fuel stations in the capital stood at only 100.

3.3. Past Demand

According to mot report due to the increasing price of petroleum most vehicles currently are Naphtha and
those vehicles which are using Benzes are converted in to Naphtha.
Table: 2 Inspected and Registered Vehicles by License and Plate Type

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No. Types of License 1999.00 2000/01 2001./02 2002.03 2003/04 2004/05 2005/0 2007/08 2008/09
6
1. Government 16081 16611 17278 17070 20013 21581 27365 27210 31200

2. Mass Organization 239 256 294 261 1657 2271 2880 3852 4417

3. UN 1015 1001 954 1056 1202 1221 1548 1386 1589

4. C.D 819 815 921 1060 1050 1099 1394 1318 1511

5. AID Organization 3794 4280 4219 4052 4384 4828 6122 6292 7216

6. OAU 134 132 157 217 225 250 317 330 379

7. Commercial 30851 33311 34995 34931 50046 58120 73697 81761 93752

8. Taxi 10156 10632 12010 12506 14523 20062 25439 34282 39310

9. Private Commercial 9859 10661 11531 8245 14988 17263 21890 24014 27536

10 Private Cars 42258 43858 47905 53540 58221 65930 83600 89555 102690

Total 11206 121557 130264 132938 166309 192625 244252 270000 30960

3.4. Forecasted Demand

According to transport ministry the growth of vehicles is 7% and 9.4% for minibus and bus’s
respectively. Based on the above data the forecasted number of the vehicles in the country for the coming
10 years is as follows.

Table: 3 Forecasted numbers of the vehicles in the country for the coming 10 years
No. Types of 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
License
1 Government 32448 33746 35096 36500 37960 39478 41057 42699 44407 46184 48031

2 Mass 4594 4777 4969 5167 5374 5589 5812 6045 6287. 6538 6800
organization
3 UN 1653 1719 1787 1859 1933 2011 2091 2175 2352 2352 2446

4 CD 1571 1634 1700 1768 183 1912 1988 2068 2151 2237 2326

5 Aid 7505 7805 8117 8442 8779 9131 9496 9876 10271 10681 11109
Organization
6 OAU 394 410 426 443 461 480 499 519 539 561 583

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7 Commercial 10256 11220 11275 13429 4696 16072 17583 19236 21044 23022 25186
5 6 3 2 5 4 2 4 6 4
8 Taxi 42062 46015 50341 55073 60250 65913 72109 78880 86303 94415 10329
7 0
9 Private 29464 32233 35263 38578 42204 46171 50511 55259 60454 66136 72353
commercial
10 Private cars 17457 19098 20893 22857 25006 27356 29928 32741 35819 39186 42869
3 3 5 5 1 7 2 5 2 2 7
Total 39682 43152 46938 51069 55776 60497 65868 71730 77830 85119 92750
7 8 7 6 6 0 5 9 2 3
Sources Ministry of Transport
There are a number of factors which creates demand for Fuel Station in the area. The following major factors
are identified;
 Economic activities
 Population
 Location Importance
 Infrastructure (road)
 Availability of different institutions
 Energy Demand

These major demand factors for the project are explained as follows

1. Location Importance

The planned fuel station use project will be established in Oromia Region,Adama City, where the

different construction is flourishing from time to time. Because this cash crop area has easy access to

the fundamental utilities and other facilities required for construction area such as treated water

supply, electric power, access to telephone line and easy access for transportation and market outlet.

Moreover, the regional government has been undertaking various measures help boost the growth of

investment endeavors in the area by allotting land, and providing efficient municipal services

2. Infrastructure (Road)

In the district there exist asphalt all whether and dry whether roads that connects different areas that

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will create a demand for the fuel station services.

3. Availability of Different Institutions

In the district, there exist many governmental bureaus. Besides, there exist non-government
organizations (NGOs) and private companies. All these institutions are potential market demand for
the project

4. Energy Demand
The major source of domestic energy supply is agri-wastes, followed by firewood, animals dung,
charcoal and kerosene. Hence, there will be a good market demand potential for the envisioned
project (fuel station) in consumption of fuels for vehicles.
3.5. Market Supply

In the Adama Ciity there exist few service provider organizations. Standard cafeterias and fuel
station centers. Besides, all quality services in one organization is almost nonexistence in the city
kebele’s abroad.
3.6. Target Customers
The proposed gas station intends to open in an area with a lot of business potential. There is no doubt
one of the greatest strengths and advantages outlined in this gasoline station business plan is the
strategic location. The plan is to implement a unique business model that focuses on an exemplary
customer service approach and provision of topnotch products and services. The proposed gas station
will recover its entire startup capital after three years in operation. There is a projection of annual sales
growth of between 20-25%.
The target customers of the envisioned project are

 The residents of the kebele and the surrounding area

 Merchants and drivers
 Business Community
 Different occasional guests
 Different institutions (Government, NGOs and Private)
 Domestic and Foreign tourists and visitors

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3.7. Market Prospects

From the above analysis of market, it can be deduced that there is a huge gap between demand and
supply for this business in the kebele as well as in the district that will give a lucrative market for the
envisioned project.
3.8. Marketing Promotion and Strategy
To reach customers different marketing ways will be used. Among the different marketing
strategies and tools for promotion controlling the market:

 Printed and non-printed forms of advertising,

 Sponsorship of key government activities and public support mechanism.
 Seasonal discount pricing for guest houses and different others customer
centric marketing strategies will be used by the company.
The Fuel Station under discussion will have diversified marketing strategies that could enable it
come up with the different competitors in the market. Moreover, customer satisfaction will be the
key marketing strategy of the building. Generally, the project has a competitive advantage since
there are no many standard fuel stations in the town.
3.9. Service program

The organization will initially operate at 70% of its capacity and will reach 100 %( full capacity)
service provision in the second year.

3.10. Sales Plan/Capacity

SN Description Measurement Daily Monthly Annual

Production production Production
Fuel Station
1 Kerosene Liter 60050
2 Benzene Liter 50030
3 Diesel Liter 100005
4 Lubricant and oil Liter 1500
5 Cafeteria serive No. 15 450 5400
6 Car Wash No of cars 5 150 1800

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4. SERVICE MIX AND CIVIL WORK OF THE PROJECT

4.1. Service Utility

The Fuel Station will provide the following service. The project will provide different fuel energy

(like kerosene, benzene and Diesel) for end users by franchise based business from one of the oil

company. Besides, the projects will also sale different oil and lubricants for consumer. Moreover,

service like car wash and parking will be provided by the company.

4.2. Civil Engineer Building and Civil Works

As indicated in part 1 the total land requirement for the project is estimated to be 1000M 2.The
buildings are planned to accommodate fuel station, and other utility requirements as well as green
areas and parking.
In general, the buildings must be capable of being kept clean and provision should be made for
keeping the sewerages drained out properly and room temperature is attained to keep healthy
environment. In most environments, equipment should be totally enclosed in a light structure: where
the climate is suitable. A concrete floor, which can be swept, is usual.
The site will be encircled by a chain linked fence fastened to concrete posts. The project
construction is designed by professional engineers and construction will be done under close
supervision and Adama City’s of the engineers.

5. ORGANIZATION AND MANAGEMENT

5.1. Organization and Management
The organizational structure should be in a way that the fuel station service can able to achieve its
objectives as well as the satisfaction of standard requirement.
5.2. Man Power
The total manpower required for the building will be 32 persons. The manpower list and the
corresponding labor cost are shown in Part five of this document.
5.3. Organizational Structure
The organizational structure of the project is designed by including all the necessary personnel

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under the right division. At the top of the organizational structure, there will be manager with the
responsibility of supervising the overall activity of the fuel station. Depending up on the nature of
the center and the amount of work to be performs; there exist auxiliary units under the general
manager.
Employees under each unit will be supervised by the department head that is accountable
for the general manager. General Manager is appointed by the owner.
Administration
section

Firm Manager Secretary

General Manger (owner)

Security

General service
Fuel section section
Coordinator Oil and liquor
section

Marketing section
Finance section
Accountant

The General Manager’s

The duties and responsibilities of the general manager are;
 He/she will plan, organize, direct and control the overall activities of the fuel station.
 He/she will devise policies and strategies that will enable the organization profitable.

 He/she will plan, organize, direct and control the human and non-human
resources of the organization (other departments) so as to achieve the short and long
run objectives of the organization.
A. Service Management Department
This is the core department that has six main sections (Fuel station, Car Wash, Parking area, Engine
Oil Shop, Vehicle Spare Parts and employee rooms) the main duties and responsibilities of this
department are

 To render those outlined services of the project and manage the overall service delivery
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system of the motel and fuel station in line with the customer need and satisfaction.
 He/she will incorporate modern technological innovation that will facilitate the service
delivery of the fuel station Car Wash, Parking area, Engine Oil Shop, Vehicle Spare Parts and
employee rooms’ services that will increase customer’s satisfaction.

B. Administration & Finance Department

The Admin & Finance Department of the Hotel is responsible for undertaking the
following activities:
 Manage the human resources and control employee’s activity
 Will manage non-human resources of the organization, which include: effective handling of the
different inventories and devise strategies of controlling against fraud and damage.
 Will provide the right material or inventory to the center with right price at the right time.
 Will plan, organize direct and control the financial transaction of the building by using all the
necessary documents.
 Accountant and cashers that will collect money from the customers.
 Will develop sound financial control system by developing modern financial control systems.
 Will prepare the annual financial statements and prepare condensed reports for both the General
Manager and other concerned government body.

C. The Marketing Department

 Will handle the overall marketing activities of the organization which include
planning, organizing, directing, and controlling.
 Will develop the marketing strategies.
 Will develop effective customer handling strategies
 Plan and execute the promotion mix

6. FINANCIAL REQUIRMENT AND ANALYSIS

6.1. Total Initial Investment Cost

The total amount of money that is required to establish the envisaged fuel station is estimated to be
330,333,330 Birr.
Table 4: Total Initial Investment Capital

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Description Cost in birr

Land, Building & Construction 70,300,000
Machines & Equipment’s 101,100,000
Vehicles and generator 171400000
Office Equipment 111,500
Total Fixed Investment Cost 111500
Working capital 92,138,500
Pre service Expense 150000
Total 12,288,500
Total Initial Investment Capital 330,333,330

6.2. Fixed Investment cost

The project fixed investment cost includes those cost to be used for building construction, purchase of fixed
asset (furniture and equipment’s) and other cost to be spent on designing and project proposal preparation.

Accordingly, the construction cost which covers the largest proportion of the total project capital calculated
to be 5,300,000.

Table 5: Construction cost

No Description unit Unit price Total amount

1 Building Birr 30,000,000
2 Store ,Kichen,septic tank,and toilet Birr 2000,000
3 Gas station pump installation Birr 20,000,000
4 Parking and well developed garden Birr 1,000,000
Total 23000000

Table: 6 Machineries required for the Fuel service is estimated to be ETB 11,100,000

Description Unit Quantity Unit price Total amount

Birr
Fuel machineries 6 600,000 4,600,000
Birr
Steel structure Lump - 400000

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canopy
Birr
Fuel tank 6 300,000 2,800,000
Birr
Dispensing fuel 2,500,000
pump
Plumping works Birr 200,000
Birr
Greasing pumps, 600,000
Compressors
Total 11,100,000

Table: 7 Vehicles and Generator

Unit Price in Total Price in br.
No Description Qty Remark
br.
1 Four wheel drive 1 4,000,000 4,000,000 Duty free
4DW
2 7.5 KW Diesel 1 533,333 533,333
Generator
Total 4,533,333

Table: 8 Office Furniture and Equipment

Unit Price in Total Price in Br.
SN Description Unit Oty Br
1 Managerial tables with Birr 1 100000 10,000
Chair
2 Office tables with Chair Birr 3 5000 15000
3 Secretarial Chair with table Birr 2 5000 10,000
4 Computer with Printer Birr 1 30000 30000
Guest chairs
5 Birr 3 2000 6000
Carpet and curtain
6 Birr Ls - 6500
7 Filing Cabinet Birr 2 2000 4000
8 Shelf Birr 1 10000 10000
9 Fax and Telephone Set Birr 1 20000 20000
Total 111,500

Table:9 Pre-Service Expense

No Description Cost
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1 Designing 100,000
2 Land Payment 20,000
3 Project proposal, Promotion ,Licensing fee and 30,000
others
Total 150,000

6.3. Initial Working Capital

The initial working capital cost of the project mainly included administrative cost like salary, fuel and
that of variable administrative cost like stationary, repair and maintenance, utilities, insurance, tax and
other expenses is estimated to be birr

Tabel :10 Direct cost the company that imports them sets their selling price
Total
S. Required unit cost per cost per Annual purchasing
N Items volume/month/litter litter month price
1 Diesel 8000 36.5 292000 3504000
2 regular petrol 8000 38.5 308000 3696000
3 kerosene 3000 28.5 85500 1026000
4 Oils 190 97.851 18591.69 223100.3
704091.7 8449100

Table: 11 Other working Capital breakdown of the project

No Description Unit Total
Monthly Yearly
1 Employee Salary Cost Birr 44000 528,000
2 Employee benefit ,transport Birr 25% 132,000
and other (overhead cost )
3 Cleaning goods, Birr 3000 36,000
maintenance

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4 Utilities and bills Birr 10,000 120,000

Total 816,000

Table:12 Insurance, Repair and maintenance cost

Description Rate Fixed investment cost Total cost

Annual cost of insurance 1% of fixed asset 21,044,830 210,448
investment

Table 13 Repair and Maintenance cost of the proposed project

Description Rate Investment Cost Total cost
Building and construction 10% 5,300,000 530,000
Machinery and equipment 10% 11,100,000 1,110,000
Vehicles 25% 4,533,330 1,133,332
2,773,332

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7. Financial Analysis and Statements

7.2. Underlying Assumption
The financial analysis of the envisioned fuel station is based on the data provided in the preceding
sections and the following assumptions.
A. Construction and Finance

Construction period 22 months

Source of finance 30% equity and 70% loan
Tax holidays 2 years

Bank interest rate 15 %

Operating Costs Increase by 1%

Salary and wages increase by 1%

Operating Costs and raw materials Increase by 1%

Raw materials increased by 1%

Sales 10% increment after 2nd year

B. Depreciation

Building 5%
Machinery and equipment 10%
Office furniture 10%
Vehicles 20%
C. Working Capital

Accounts receivable 30 days

Raw material local 30days
Work in progress 5 days
Finished products 30 days
Cash in hand 5 days
Accounts payable 30 days

Table 14: Sources of Fund

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Amount(in birr)
SN Description % share
1 Owners Share 30 99,099,999
2 Bank Loan 70 231,233,331
Total 100 330,333,330

Table 15: Bank Loan repayment Schedule

Year Principal Payment Interest (15%) Total Annual Payment Remaining Balance
in br
0 0 0 0 231,233,331.00
1 23,123,333.1 3,499,999.50 5,833,332.50 20,999,997.00
2 23,123,333.1 3,149,999.55 5,483,332.55 18,666,664.00
3 23,123,333.1 2,799,999.60 5,133,332.60 16,333,331.00
4 23,123,333.1 2,449,999.65 4,783,332.65 13,999,998.00
5 23,123,333.1 2,099,999.70 4,433,332.70 11,666,665.00
6 23,123,333.1 1,749,999.75 4,083,332.75 9,333,332.00
7 23,123,333.1 1,399,999.80 3,733,332.80 6,999,999.00
8 23,123,333.1 1,049,999.85 3,383,332.85 4,666,666.00
9 23,123,333.1 699,999.90 3,033,332.90 23,123,333.1
10 23,123,333.1 349,999.95 2,683,332.95 0.00
7.3. Depreciation Schedule
Depreciation for this project is estimated using the universally practiced rated of the original acquisition costs of the
assets. In view of that, vehicle machinery, building is expected to depreciate based on their life time. The total annual
depreciation cost of the project is birr 2,773,333.

Table 16: depreciation cost estimated per year

SN Description Depreciation rate Estimated cost Depreciation Per year in
in % Birr

1 Construction and 10% 70,300,000 530000

Building
2 Machineries and equipment 10% 101,100,000 1110000
3 Vehicle 25% 4,533,330 1133332.5

Total 0 2773333

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7.4. Revenue Projection of the project

Annual revenue of the firm depends on the yearly sales amount. It is considered by yearly working days’
capacity. The firm is expected to deliver service for 24 hours a day and all 30 days per month and 365
days per annum. Therefore, the firm is planned to sell diesel gas of 10,000 litters, 10,000 litter of regular
petrol and 5,000 litter of kerosene per month.
It is expected that the selling prices of the fuel adjusted as per national government order. However,
currently average selling one litter diesel is birr 80 per litter. For those prices of regular petrol and
kerosene is birr 79per litter. Therefore, to calculate annual revue collected of the fuel station this price per
litter is taken in to account. Therefore, at the initial year the total revenue collected from sales of different
kinds of gases and oils will be birr 18,780,000.00and increases in 10% at the remaining year.
Table: 17 total revenue collected from sales of different kinds of gases
Sales Monthly
N Average Annual sales
Description Unit /volume/mont sales
o selling Price revenue
h revenue
1 Kerosene Liter 3000 79 237000 2844000
2 Benzene Liter 8000 79 632000 7584000
3 Diesel Liter 8000 80 640000 7680000
4 Lubricant and oil Liter 200 200 40000 480000
Sub Total 1549000 18588000
Car Wash No of cars 200 80 16000 192000
Total 1,565,000.00 18,780,000.00

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7.5. Projected financial statement

Projects are based on a number of assumption (based on these assumption complete set of financial projects are
provided in these section these projection include profit or loss statement and statement of cash flow the projects are
proposed on an annual bases .The envisaged project will generate revenue of birr 18,780,000.00 during its first year of
operation and birr 20658000 during the second year of its operation on its word .The project will pay approximately
birr 2,625,000.00 interest on the long term loan during the first year and birr during the second year of
operation 2,362,500.00 .finally the project will generate a net profit that grows from birr 18,780,000 in the first year
and to birr27495798 during the fifth year of operation. .

Table:18 Profit and loss statement of the project

Description Year 1 Year 2 Year 3 Year 4 Year 5

Gross revenue 18,780,000 20658000 22723800 24996180 27495798
Cost of Expenses 12,288,500 13517350 14869085 16355993.5 17991592.85

Gross Profit 6,491,500 7,140,650 7,854,715 8,640,187 9,504,205

Cost of interest 2,625,000.00 2,362,500 2,100,000 1,837,500 1,575,000

Profit before tax 3,866,500.00 4,778,150.00 5,754,715.00 6,802,686.50 7,929,205.15
Net profit after
1,353,275.00 1,672,352.50 2,014,150.25 2,380,940.28 2,775,221.80
tax
Net profit 2,513,225.00 3,105,797.50 3,740,564.75 4,421,746.23 5,153,983.35
13,781,333.4
Cumulative
2,513,225.00 5,619,022.50 9,359,587.25 8 18,935,316.82

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Table 19: Project cash flow statement

Year Year Year Year

Description Year 0 Year 3
1 2 4 5
Owner Equity 99,099,999
Bank Loan 231,233,331
Net profit 2,513,225 3,105,798 3,740,565 4,421,746 5,153,983
Deprecation 2,773,333 2,773,333 2,773,333 2,773,333 2,773,333
Total cash in flow 330,333,330 5,286,558 5,879,131 6,513,898 7,195,079 7,927,316
Cash out flow
Investment on fixed
21,044,830
asset
Working capital 12,138,500
Pre Operating cost 150,000

loan repayment 23,123,333.1 23,123,333.1 23,123,333.1 23,123,333. 23,123,333.

1 1
Tax payment

Total cash out flow 330,333,330 23,123,333.1 23,123,333.1 23,123,333.1 23,123,333. 23,123,333.
1 1
Net cash flows 2,953,225 3,545,798 4,180,565 4,861,746 5,593,983
Cumulative Balance 2,953,225 6,499,023 10,679,588 15,541,334 21,135,317

7.5.1. Profitability
According to the projected income statement, the project will start generating profit in the 1st

year of operation. Important ratios such as profit to total sales, net profit to equity (Return on

equity) and net profit plus interest on total investment (return on total investment) show an

increasing trend during the lifetime of the project. The income statement and the other indicators

of profitability show that the project is viable.

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7.5.2. Break-Even Analysis

The break-even point of the project including cost of finance when it starts to operates at full
capacity (year 3) is estimated by using income statement projection.
7.5.3. Pay-Back Period
Concerning the payback the project will cover 7 years the initial cost investment from the net
cash flow within the given loan period this indicating project is financially feasible. .

8. ENVIRONMENTAL IMPACT OF THE PROJECT

It should always be remembered that petrol filling stations once put into operation need to be closely managed.
This will ensure that the environment is always safeguarded. It is therefore important that the site conduct regular
site assessments to provide early indication of leaks or releases of product into the ground and available risks. If
there is considered to be a very high risk, a redevelopment should be considered. Other methods to be
considered, which will point to early indications of leaks are: There should be accurate records of stocks and
sales; modern stock control systems; associated with tank gauging systems, to provide an early warning when
stock losses are outside acceptable parameters; the project’s systems should be tested on a regular basis as they
get older, to attest they are sound; testing of both the tanks and lines should be by precision tightness methods
and; monitoring wells should be installed around the site to give an early indication of a product release.
Considering the proposed location, construction, management and mitigation measures that will be put in place
and the project’s contribution in the provision of petroleum products and creating employment opportunities, its
implementation is considered important and beneficial. The key effort should be geared towards safeguarding the
environment. This can be effectively overcome through close following and implementation of the recommended
Environmental Management Plan (EMP).
Currently the issue of environment and envelopment get due emphasis and thus every citizen called exert their
maximum effort for fighting against any negative impacts on the environment so as to result in a win-win
solution on common agenda that is creating environmentally friendly business environment. Therefore, this fuel
station project does not cause a negative impact on the environment.
Consistent with the government’s high priority of encouraging private investment in the agriculture sector, these
integrated projects aim at agricultural production with due care to reduce degradation and improve productivity
of natural resources. Given the fact that these projects intend to utilize the rain fed cultivation, certainly these
reliefs the existing degradation pressure on rural farm land imposed by the traditional farming system.

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More importantly, the projects aim at reversing the environmental degradation trends widely observable in the
area by breaking the nexus between poverty and degradations. In essence, the projects aim at solving the key
problem area by breaking the nexus between rural poverty, natural resource management and climate change
mainly by creating alternative and more lucrative income source for the local resource poor smallholder farmers,
who, otherwise should depend on the natural resource bases and hence causes the degradations. The project
promoters believe:
 environment and natural resource degradation are often a direct cause of rural poverty;
 rural poverty often exacerbates environment and natural resource degradation; and
 Climate change increases the vulnerability of rural people and the ecosystems they depend on for
their livelihoods.
Thus, opening alternative source of income by creating job opportunities within the project can relieve the
current pressure on the rural land in the project area.
Reporting, Monitoring and Evaluation
Monitoring and evaluation will be an integral part of the process implementation periodic monitoring will be
conducted by the project. Periodic monitoring focuses on follow up of the day to day activities of each activities
project evaluation on the other hand focuses on the impacts based on its achieving will be processed on participatory
with its stokeholds.
a. Monitoring
Monitoring activities includes measuring the physical performance and quantity of the work done, con-elation of the
work done with set plan and time table.
b. Evaluation
Evaluation will be conducted three times during the project life year, at the beginning of project life, in the middle and
at the end of project life years.
The evaluation based on the overall goal and purpose. The scope of the evaluation will be:
 The extent to which purposes the project have been fulfilled.
 The expected profits will be maximized.
 Impact contributed to socio-economic development of country.

Conclusion and Recommendation

Overall, the projects have the following merits which would justify the need for giving priority in its finance:

 The strategic objectives of the projects are highly consistent with the national development objective
which calls to “sustainably increase rural incomes and national food security, which embodies the

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concepts of producing more, selling more, nurturing the environment, eliminating hunger and
protecting the vulnerable against shocks.
 These projects are expected to create job opportunities for these potential migrants at their nearby
village and hence alleviate the pushing factor for migrations.
 The projects aim at utilizing locally available technologies so as to encourage the backward and
forward linkage of the project and hence contribute towards the realization of Agricultural
Development Led Industrialization (ADLI) strategy of the country.
 Finally, the projects will largely contribute towards the national economic development by contributing
to National GDP. GDP contribution originating from the agriculture sector has more power of poverty
reduction than other sectors (a one percent GDP growth rate originating in agriculture sector has more
potential for poverty reduction than two percent GDP growth rate originating from the service sector).
Recommendation: - considering the viability of the project, as aforementioned, the project is
recommended for implementation.

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