MBA-PPR (1)
MBA-PPR (1)
S. No Content
1 INTRODUCTION
1.1 The scope of Specializations:
1.2 CAREER OPPORTUNITIES
1.3 Teaching Pedagogy
1.4 Academic Counselling
1.5 Student Support Services
2 PROGRAMME EDUCATION OBJECTIVES
3 RELEVANCE OF THE PROGRAMME WITH HEI’S
MISSION AND GOALS
4 NATURE OF PROSPECTIVE TARGET GROUP OF
LEARNERS
5 APPROPRIATENESS OF PROGRAMME TO ACQUIRE
SPECIFIC SKILLS AND COMPETENCE
6 INSTRUCTIONAL DESIGN
6.1 Delivery Methodology:
6.2 Printed and Digital Material:
6.3 Audio and visual Lessons:
6.4 Personal Contact Programme (PCP):
6.5 E- Learning Portal:
7 STRUCTURE OF MBA PROGRAMME
7.1 Medium of Instruction:
7.2 Commencement of academic activities
7.3 Registration and Enrolment for Courses
7.4 Curriculum
7.5 Learning Assessment Procedure
8 LIBRARY RESOURCES
9 COST ESTIMATE OF THE PROGRAM
10 QUALITY ASSURANCE MECHANISM
10.1 Program outcomes
1. INTRODUCTION
The Master of Business Management (M.B.A.) in SRM Institute of Science and
Technology – Distance Education Directorate aims to provide professional
education in managerial skills. Further it aims to give training in numerous
aspects of commercial knowledge to equip the students with conceptual and
analytical skills to foster positive attitudes which are essential for their
development into competent and effective management professionals or
entrepreneurs. It aims to provide a strong foundation in the field of Management
along with specialization in Marketing, Finance, Human Resource Management
and Business Analytics. The course is meant for students who are passionate
about management subjects. In order to achieve these objectives SRM institute of
Science and Technology developed a curriculum of M.B.A. to meet these
challenges.
The M.B.A. course is aimed to provide advanced knowledge in business
concentrating on Internal, external and societal changes in the field of Business
management and technology. The advancement of business knowledge would
contribute positively towards the betterment of the society or to take up
consultancy to help business unit’s leverage on better managerial decisions. MBA
Degree Programme is offered to train students with Professional management
practices in all the functional areas that are essential for effective sustainable and
holistic development of individuals and organisations. It is offered with the
following wide array of specializations to help students acquire a market relevant
combination of skills and knowledge:
1. MBA (Marketing)
2. MBA (Finance)
3. MBA (Human Resource Management)
4. MBA (Business Analytics)
1. Academic coordinator
2. Programme coordinator
3. Course coordinator as per the UGC stipulations.
6. Instructional Design:
The institution adopts outcome-based approach which ensures effective
learning experiences of students through mapping modularized course
outcomes and assessment. The program is designed with flexible micro
learning methodology to ease the learner engagement. The course content
are designed with learner-centric approach, creative study pattern and
experimental examples to provide experiential learning Both internal and
industrial experts are involved in preparation of curriculum and course
content. The curriculum is reviewed by set of experts, quality assurance
team and Board of Studies (BoS) and approved by Academic Council.
Self-learning material
Assignments, Projects and Case studies with real time exposure
Digital library resources
Study material provided online
Webinars of some periodicity
Access to recorded lectures online and teachers who guide and
support learners
Study groups and online discussion forums
Week-end or online orientation sessions
Social Media groups for exchange of information and peer
group interaction.
6.2 Printed and Digital Material:
The Self Learning Materials in printed form shall be provided. The Self
Learning Material (SLM) shall be sent by registered post. The university shall
not be responsible for loss or delay by the postal department. Soft copies of Self
Learning Material (E-SLM) are also being provided to the learners through
University’s website at web link;
The audio and video lessons are supplementary material for the enhancement
of understanding of the subject. They will be used during counselling sessions
at respective Learner Support Centres. A large repository of audio-visual
educational programmes has already been prepared by the Media Centre and
new lessons are regularly produced and uploaded. The Classes are recorded and
have been uploaded in the HEI website. Further students can also access the
video lessons available on YouTube Channel.
E-Learning portal for distance education students will be a medium for the
dissemination of knowledge, skill enrichment, assist in examination
preparation, exchange of experience and collaborative participation.
7. STRUCTURE OF MBA PROGRAMME
7.4 CURRICULUM
SEMESTER I
Course L T P C
Course Title
Code
MBAD2111 Managerial (Micro) Economics 4 2 0 5
Legal and Business Environment
MBAD2112 4 2 0 5
(Micro and Macro)
Financial Reporting, Statement and
MBAD2113 4 2 0 5
Analysis
MBAD2114 Marketing Management 4 2 0 5
MBAD2115 Operations Management 4 2 0 5
Total Credits 20 10 0 25
SEMESTER II
Course L T P C
Course Title
Code
MBAD2121 Marketing Research 4 2 0 5
MBAD2122 Corporate Finance 4 2 0 5
MBAD2123 Quantitative Techniques 4 2 0 5
MBAD2124 Corporate Strategy 4 2 0 5
MBAD2125 Human Resources Management 4 2 0 5
Total Credits 20 10 0 25
SEMESTER III
[Student Must Choose Any One of the FOUR Streams]
STREAM I
FINANCE (FUNCTIONAL ELECTIVE)
Course
Course Title L T P C
Code
Investment Analysis and Portfolio
MBFD2131 4 2 0 5
Management
MBFD2132 International Finance 4 2 0 5
MBFD2133 Financial Markets and Services 4 2 0 5
Managing Banks and Financial
MBFD2134 4 2 0 5
Institutions
MBFD2135 Taxation 4 2 0 5
Total Credits 20 10 0 25
Semester III
STREAM II
MARKETING (FUNCTIONAL ELECTIVE)
Course
Course Title L T P C
Code
MBMD2131 Product and Brand Management 4 2 0 5
MBMD2132 Consumer Behaviour 4 2 0 5
MBMD2133 Services Marketing 4 2 0 5
MBMD2134 International Marketing 4 2 0 5
Digital and Social Media
MBMD2135 4 2 0 5
Marketing
Total Credits 20 10 0 25
Semester III
STREAM III
HUMAN RESOURCE MANAGEMENT (FUNCTIONAL ELECTIVE)
Course
Course Title L T P C
Code
MBHD2131 Leadership 4 2 0 5
MBHD2132 Employee Relations 4 2 0 5
Manpower planning,
MBHD2133 4 2 0 5
Recruitment, and Selection
Performance Management
MBHD2134 4 2 0 5
Systems
MBHD2135 International HRM 4 2 0 5
Total Credits 20 10 0 25
STREAM IV
BUSINESS ANALYTICS (FUNCTIONAL ELECTIVE)
Course
Course Title L T P C
Code
Introduction to Business
MBBD2131 4 2 0 5
Analytics
MBBD2132 Data Visualization for Managers 3 2 2 5
MBBD2133 Business Forecasting 3 2 2 5
Managing Digital Innovation and
MBBD2134 4 2 0 5
Transformation
MBBD2135 E-Commerce and Digital Markets 4 2 0 5
Total Credits 18 10 4 25
SEMESTER IV
[Student Must Choose Any One of the FOUR Streams
Corresponding to Stream chosen in Semester III]
SEMESTER IV
FINANCE(STREAM – I) ( NON FUNCTIONAL ELECTIVE)
Course
Course Title L T P C
Code
MBAD2141 Research Methods in Business 4 2 0 5
MBPD2141 Main Project 0 6 18 12
Venture Valuation and
MBFD2141 4 2 0 5
Accounting
Student Must choose any one of the following Subjects
Project Budgeting and Cost
MBFD2142
Management 4 2 0 5
MBFD2143 Behavioural Finance
Total Credits 12 12 18 27
SEMESTER IV
MARKETING (STREAM – II)( NON FUNCTIONAL ELECTIVE)
Course
Course Title L T P C
Code
MBAD2141 Research Methods in Business 4 2 0 5
MBPD2141 Main Project 0 6 18 12
MBMD2141 E- Retailing 4 2 0 5
Student Must choose any one of the following Subjects
MBMD2142 Social Entrepreneurship
Integrated Marketing 4 2 0 5
MBMD2143
Communication
Total Credits 12 12 18 27
SEMESTER IV
Human Resources Management (STREAM – III)
( NON FUNCTIONAL ELECTIVE)
Course
Course Title L T P C
Code
MBAD2141 Research Methods in Business 4 2 0 5
MBPD2141 Main Project 0 6 18 12
Innovation Technology and
MBHD2141 4 2 0 5
Management
Student Must choose any one of the following Subjects
Project Closure , Ethics and
MBHD2142
Digital Management 4 2 0 5
MBHD2143 Industrial Psychology
Total Credits 12 12 18 27
SEMESTER IV
BUSINESS ANALYTICS ( Stream- IV) ( NON FUNCTIONAL
ELECTIVE)
Course
Course Title L T P C
Code
MBAD2141 Research Methods in Business 4 2 0 5
MBPD2141 Main Project 0 6 18 12
MBBD2141 Business Data Mining 4 2 0 5
Student Must choose any one of the following Subjects
MBBD2142 Data Sciences Using R
3 2 2 5
MBBD2143 Marketing Analytics
Total Credits 11 12 20 27
Note: Credit : L: 1 = 1, T:2 = 1, P:2 = 1
The end-semester examination shall have assessment from the following perspective
with respect to all courses:
1. Evaluation with respect to knowledge
2. Evaluation with respect to Understanding
3. Evaluation with respect to skill
4. Evaluation with respect to Applications
5. Higher Order Thinking Skills
Assessment
tool Marks Remarks
It will be in the form of Descriptive
Assignment - 1 15 Question and Answers, Case study with
solution, presentation of a topic,
presentation of field visit reports, Mini
projects, MCQ based quizzes, in house
seminars as directed by the concerned
Assignment - 2 15 Programme coordinator of the course.
Further, Mini projects comprises
Individual project to be submitted by the
Total in- 30 student and presentation/Viva-voce
semester supervised by the concerned Academic
assessment coordinator of the course
End semester
70
Examination Duration – 3 hours
Total 100
Assessment
tool Marks Remarks
It will be in the form of Descriptive
Assignment - 1 15 Question and Answers, Case study with
solution, presentation of a topic,
presentation of field visit reports, Mini
projects, MCQ based quizzes, in house
seminars as directed by the concerned
Assignment - 2 15 Programme coordinator of the course.
Further, Mini projects comprises
Individual project to be submitted by the
student and presentation/Viva-voce
Total in- 30 supervised by the concerned Academic
semester coordinator of the course
assessment
End semester
Examination- 40 Descriptive type theory questions to be
Theory answered as per program courses
Assessment components:
Carrying out Every experiment will carry marks for
laboratory 20 Observation, Collection of Data,
workand Analysis,Interpretation, Inference and
submissionof prompt
record submission of Record of Work done.
10 Marks for Viva
Total End
semester 70 Duration – 3 hours
Examination
Total 100
(C) Courses with only practical componentLaboratory courses
Assessment
Marks Remarks
tool
Assessment components:
Carrying out Every experiment will carry marks for
laboratory 20 Observation, Collection of Data,
work and Analysis, Interpretation, Inference and
submission of prompt submission of Record of Work
record done.
10 Marks for Viva
Total in-
semester 30
assessment
The nature of the end semester
examination shall be informed to the
students at the commencement of the
End semester course. The end semester examination
examination 70 will be conducted only after the last
working day of the semester. The
student has to appear for the end
semester examination and “Ab” grade
will be awarded for non-appearance.
Passing Requirements
A student who secures not less than 50 % of total marks prescribed for any
course with a minimum of 50 % marks prescribed for the end semester
examination shall be declared to have passed in the examination for that course.
If a student obtains “F” grade or “Ab” grade in a course for which only
internal assessment is applicable as per the regulations at the time of
admission of the student.(Ref.R.12.7)
If a course has both theory and practical component, then the student
shall appear in the end semester examinations of both the theory and
practical components.
For project work, if a student gets a ‘F’ or ‘Ab’ grade he/she should
register again for course, earn marks for reviews and project report as
applicable and then appear for the final viva. Under this circumstances
the student shall choose a new project topic (other than the one he/she
had been associated with earlier) under the guidance of the allotted
faculty member. Internal assessment is applicable as per R.12.7.1
All applicable fees charged for the purpose of examination will apply
for re‐appearance courses as well.
AWARD OF LETTER GRADE
All assessment of course will be done on absolute marks basis. However for
the purpose of the reporting the performance of a student, letter grades, each
carrying certain points, will be awarded as per the range of total marks (out of
100) obtainedby the student (Ref: R.14.1)
GRADE SHEET
The Grade card / sheet issued by the controller of Examinations to each
student,after the announcement of the results will contain the following
a. The credit of the each course
b. Letter grade obtained in each course
c. Total number of credits earned by the student upto end of that
semester ineach of the course categories
d. The CGPA of all the courses taken from the First semester onwards
COMPUTATION OF SEMESTER GRADE POINT
AVERAGE(SGPA) AND CUMULATIVE
GRADE POINT AVERAGE (CGPA)
(i) The SGPA will be calculated according to the formula
Where Ci= credit for the ith course, (GP)i =the grade point obtained for
the ithcourse , n= total number of courses and the sum is over all the
courses taken
in that semester, including those in which the student has secured and
Ab grades.
(ii) For the cumulative grade point average (CGPA) following formula is
used:
ACADEMIC DISHONESTY
When a student is found responsible for a violation of the DDE SRMIST code
of conduct pertaining to academic dishonesty Malpractice in Examinations),
the Office of Controller of Examinations will initiate action based on the pre-
approvedprocedures. Appropriate penalty or punishment will be awarded to the
student andcommunication sent to Director of Distance Education.
ELIGIBILITY FOR THE AWARD OF THE DEGREE
A Student shall be declared to be eligible for the award of the Degree provided
if,
i. The student has successfully completed the course requirements and
has passed all the prescribed examinations in all the Four semesters
within the maximum duration
ii. No disciplinary action is pending against him/her.
CLASSIFICATION OF THE DEGREE AWARD
Class / Distinction will be awarded to the students after they successfully
complete the Programme as per the norms stipulated in the following
table:
Semesters but
complete it
≥ 5.0 &< 5.5 Third Class
successfully within
the time duration
of 5 Semesters
Students who
≥ 5.5 Second Class
cannot complete
the Post Graduate
Programme in 5
Semesters but
complete it ≥ 5.0 &< 5.5 Third Class
successfully within
the time duration
of 8 Semesters
REVALUATION
There is no revaluation for MBA programme
REVISION OF REGULATION AND CURRICULUM
The University may from time to time revise, amend or change the
regulations, scheme of examinations and syllabi as found necessary.
PATTERN OF QUESTION PAPER
2 Years: Rs.60,000/-
10 . Quality Assurance Mechanism:
OBJECTIVES:
The Centre for Internal Quality Assurance has been created as a part of
quality control measures enshrined in ODL Regulations, 2017. There are
several exercises in the field of distance education which require a separate set
of quality parameters which may vary from the on campus programmes for
which the IQAC is the nodal agency. The activities in ODL include highly
flexible delivery systems and need primarily to be learner-centric. Hence this
calls for a separate monitoring body overseeing the vital quality parameters.
The formation of CIQA will ensure the adoption of qualitative distance
education right through all the processes. The ODLprogrammes envisaged in
SRM IST would be a dynamic model aimed at creating a broad-based,
technology- assisted and a leaner-oriented model. Some of the features are:
a) The CIQA at SRM IST would meet periodically to review the ongoing
activities of the Directorate of Distance Education
b) To monitor the preparation of Programme Project Report and ensure that
theguidelines of the UGC are strictly adhered to
c) To oversee the preparation of SLM and suggest effective corrective
measures wherever required
d) To follow up the effectiveness of Personal Contact Programmes in terms
ofits reach, coverage and participation by the students
e) To engage constantly with the UGC and MHRD and understand the
implications of their guidelines
f) To be in touch with the other institutions offering ODL and familiarize
withthe best practices followed elsewhere
g) To encourage research on distance education and encourage the Faculty
of SRM IST to go for publications and participate in seminars and
conferences.
h) To prepare reports on the progress of DDE periodically and maintain key
data on ODL activities in SRM IST
i) To ensure that the learning is maximised through learner-centric
approaches
FUNCTIONS
a) The CIQA will collect the Programme Project Report (PPR) for each
programme and vet it for quality
b) It will get the PPRs approved by all the all the statutory bodies of SRM
IST
c) The CIQA will ensure the implementation of all the policies pertaining
todistance education of SRM IST
d) It will generate reports on various activities of DDE and make them
available to the authorities of the University
e) It will ensure production of quality SLM for each programme and look
forthe adoption of the guidelines of the UGC in the preparation of SLM
f) The CIQA will ensure the implementation of the UGC guidelines in
everyaspect of the functioning of DDE in SRM IST.
10.1 The expected Program outcomes:
Understanding and operating with ethical and professional responsibility
Ability to communicate effectively and function efficiently on
multidisciplinary teams.
Ability to use modern management principles and tools needed in
contemporary business within the bounds of practical Constraints such
as economic, environmental, social, political, ethical, health and safety
and sustainability.
Develop skills to be a life-long learner for a globalized business for
future.
Hone entrepreneurial skills to provide innovative solutions for the needs
of mankind.