SYLLABUS
Program: BACHELOR
Department: POPULAR BUSINESS
TOPICS
Academic year: 2023 - 2024
1
Track / Module / Course title Level Teaching language(s)
Entrepreneurial Mindset and Problem Analysis L2 English
Total Contact hours Self-learning hours (no contact)
Number of
learner Off-line Online
ECTS credits Face-to-face Online
hours Group Individual Group Individual
5 125 30 0 25 45 25 0
General Objectives and brief description of the program / track / module / course
The general objective of the course is to enhance students capabilities related to:
- Entrepreneurship and new venture creation
- Analysis of business problems in start-up development
- Creating, capturing and retaining value in start-ups
- Economic and financial issues at new venture creation
Link/Alignment with Program Learning Objectives
Weak Moderate Strong
Learning Objectives – Our BiM graduates will be able to...
link link link
LO 1.1: understand, identify and define core management concepts and fundamental tools. ☐ ☐ ☒
LO 1.2: demonstrate proficiency in the use of these concepts and tools to solve business
☐ ☐ ☒
problems.
LO 1.3: produce creative options in addressing operational business problems. ☐ ☒ ☐
LO 2.1: understand the specific characteristics of some business industries and/or sector. ☒ ☐ ☐
LO 2.2: apply operational business concepts and tools to a specific industry. ☒ ☐ ☐
LO 3.1: produce clear, analytical and concise written business documents. ☐ ☒ ☐
LO 3.2: use appropriate visual aids and presentation skills to speak in groups and in front of a
☐ ☒ ☐
professional audience, in a clear, concise, dynamic, convincing and interactive manner.
LO 4.1: be familiar with and understand the place of each person within a group and ensure the
☐ ☐ ☒
efficiency of their role.
LO 4.2: demonstrate the spirit of entrepreneurship. ☐ ☐ ☒
LO 5.1: understand their roles and duties from a sustainable business perspective. ☐ ☒ ☐
LO 5.2: apply cultural awareness and intercultural skills to adapt to unfamiliar environments. ☐ ☒ ☐
LO 6.1: understand and improve the social values necessary to operate in a business
☐ ☐ ☒
environment.
LO 6.2: develop and demonstrate self-learning capabilities. ☐ ☒ ☐
2
Course Intended Learning Outcomes (CILO): Knowledge / skills + generic skills and behavioural aptitudes
CILO 1: Get a deep understanding of the entrepreneurial phenomenon and integrate key concepts in entrepreneurship.
CILO 2: Develop a theoretical framework to assess new business projects and provide students with the necessary tools to
analyze and solve some of the main problems young start-ups face in their development process.
CILO 3: Understand and be able to apply different strategies and tactics to create, capture and retain value from customers.
CILO 4: Learn how to define, measure and segment the target market. Be able to develop an effective value proposition and
an effective business model.
CILO 5: Improve interpersonal, argumentative, negotiation and presentation skills by experiencing the case study and
business simulation learning methodology.
Pre-requisites necessary to follow this track / module / course
• Students are required to have a good knowledge about entrepreneurship and business creation.
• Students are required to have a good understanding of start-up development process.
• Students are required to have a good understanding of management and marketing tools.
• Students are required to have a fair understanding of accounting and finance.
Track / Module / Course contents
• Business and negotiation simulation. Create a virtual company inside a concrete market. Define your competitive strategy.
Define your negotiation strategy and tactics. Undertake business negotiations with suppliers and customers. Assess the economic
and financial results obtained at the simulation. Present and explain your results.
• Entrepreneurship and new venture creation. General business creation model: people-companies-process- environment. From
a general business idea to a real entrepreneurial opportunity. Global entrepreneurship. The business plan. Lean start-up.
• Value proposition and business model. Defining and measuring the target market. Strategic segmentation. Empathy map and
the profile of the buyer persona. The value map of the company. Value proposition canvas. Business model canvas.
• Economic and financial issues in the start-up development process: financing the business, leverage and profitability, variable
and fixed costs, investments decisions, sales and income, costs and profits, break-even point, cash generation issues, etc.
• Value creation, value capture and value retention: Blue Ocean Strategy. Lead generation, client conversion and customer
retention. Revenue models. Life-time value and churn rates. Product innovation and digital transformation. Content marketing.
Breakdown of activities and work to be performed by learners
• Read and prepare sessions in advance. Participate during conceptual lectures.
• Read and solve business development mini cases. Discuss and argument in class the possible solutions to business cases.
• Undertake a business simulation where teams will have to negotiate among them to outperform its direct competitor.
• Study and undertake an individual written exam.
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Sustainability/Corporate Social Responsibility topics addressed in the course 1
Type of course Yes 2
1. SD/CSR course (SD/CSR focused) ☐
2. Disciplinary course including SD/CSR elements (SD/CSR supportive, e.g., one
session or case studies) ☒
3. No or insignificant mentions of SD/CSR topics during course ☐
If you answered “Yes” to option 2 above, please provide additional information on which SD/CSR topics are addressed during the
course:
The SD topic that is addressed during the course is sustainable entrepreneurship.
The CSR topic that is addressed during the course is related to human resource management at start-ups.
If this course includes SD/CSR dimensions, please tick the associated SDG code(s):
(These codes correspond to the 17 Sustainable Development Goals defined by the United Nations)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
☐ ☐ ☐ ☒ ☐ ☐ ☐ ☒ ☒ ☐ ☒ ☐ ☐ ☐ ☐ ☐ ☐
1 Beyond providing an information regarding SD/CSR content of the course, this information will be aggregated to the
program level. Aggregate information will be used for reporting regarding labels, ranking and various accreditations.
2
Please tick the relevant box.
4
Teaching and Learning methods / Tools
This track / module / course will be delivered using the following methods and tools:
Teaching method Yes Pedagogical tool Teacher Student
1. Blended learning (online and face
☐ 1. Interactive tool (e.g. Socrative, MQlicker) ☐ ☐
to face)
2. Collaborative learning ☒ 2. Interactive solution (e.g. Wisembly) ☐ ☐
3. Think-pair-share ☒ 3. Social media and network ☐ ☐
4. Flipped classroom ☐ 4. Collaborative platform ☐ ☐
5. Competency-based ☐ 5. Blog ☐ ☐
6. Critical thinking ☒ 6. Wiki ☐ ☐
7. Learning by doing ☐ 7. Video clips ☐ ☐
8. Inquiry-based ☐ 8. Linear presentation (e.g. PowerPoint) ☒ ☒
9. Problem-based ☒ 9. Non-linear presentation (e.g. Prezi) ☐ ☐
10. Project-based ☐ 10. Spreadsheet (e.g. Excel) ☒ ☐
11. Role play ☒ 11. Handout ☒ ☐
12. Game-based (business / serious) ☒ 12. Laptop ☐ ☒
13. Simulation ☒ 13. Tablet ☐ ☐
14. Case study ☒ 14. Smartphone ☐ ☐
15. Lectures / tutorial ☒ 15. Other 1: ☐ ☐
16. Mission project/Case study ☐ 16. Other 2: ☐ ☐
17. Other 1: ☐ 17. Other 3: ☐ ☐
18. Other 2: ☐ 18. Other 4: ☐ ☐
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Assessment methods
This track / module / course will be assessed using the following methods:
% of final grade
Assessment methods Individual Group
or coefficients
1. Pre-assessment ☐ ☐ 0
Case study ☒ ☒ 40%
Role play / simulation ☐ ☒ 20%
Computer-adaptive assessment ☐ ☐ 0
Learning logs / diaries ☐ ☐ 0
2. Formative Online activities (blog, wiki…) ☐ ☐ 0
assessment / Peer assessment ☐ ☐ 0
Continuous
Project ☐ ☐ 0
assessment
In-class participation / Presentation ☐ ☐ 0
Written reflections ☐ ☐ 0
Multiple Choice Questions ☐ ☐ 0
Other: ☐ ☐ 0
Case study / Problem solving ☒ ☐ 40%
Dissertation / Report / Essay ☐ ☐ 0
Project ☐ ☐ 0
3. Summative Portfolio-based assessment ☐ ☐ 0
assessment / Final Oral examination or presentation ☐ ☐ 0
assessment
Written examination ☐ ☐ 0
Multiple Choice Questions ☐ ☐ 0
Other: ☐ ☐ 0
Yes - Retake Exam
Explanatory text on the choice of the assessment methods with respect to the learning objectives:
The assessment methods are directly related to the learning objectives stated above.
The Student will have to solve in groups different business mini cases and discuss/present their solutions to the rest of the class.
The Student will have to undertake in groups a business simulation and discuss/present their results to the rest of the class.
At the exam, students will have to undertake a written examination and solve a business case study based on the learning points
of the course.
YOU CAN SIT A RETAKE EXAM
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Bibliography and additional readings
• Eric Ries (2011). “The lean startup: How constant innovation creates radically successful businesses.”
Portfolio Penguin. Penguin Random House, UK. ISBN: 978-0-670-92160-7.
• W. Chan Kim and R. Mauborgne (2014). “Blue Ocean Strategy. How to create uncontested market space and make the
competition irrelevant.” Harvard Business Review Press, USA. ISBN: 978-1-62527-450-2.
Track / Module / Course leader
Name Telephone / email address TBS Building and Office N°
Pedagogical assistant
Name Telephone / email address TBS Building and Office N°
Nerea Sedano [email protected] TBS Barcelona – 5th floor
List of lecturers and additional information
Lecturer(s):
Pablo Migliorini
