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Comparison Between Amazon Flipkart

The document compares Amazon, Flipkart, and Meesho across various features such as business model, product categories, pricing strategy, target audience, seller base, delivery speed, return policies, shipping charges, and seller fees. Amazon is ideal for branded products and fast delivery, Flipkart offers competitive pricing and budget-friendly shopping, while Meesho focuses on reselling and low-cost products with no commission fees. Key differences include commission structures, fulfillment services, and target markets for each platform.

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2K views2 pages

Comparison Between Amazon Flipkart

The document compares Amazon, Flipkart, and Meesho across various features such as business model, product categories, pricing strategy, target audience, seller base, delivery speed, return policies, shipping charges, and seller fees. Amazon is ideal for branded products and fast delivery, Flipkart offers competitive pricing and budget-friendly shopping, while Meesho focuses on reselling and low-cost products with no commission fees. Key differences include commission structures, fulfillment services, and target markets for each platform.

Uploaded by

G SHYAM
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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 COMPARISON BETWEEN AMAZON FLIPKART & MEESHO

Here is a comparison of Amazon, Flipkart, and Meesho across key aspects:

Feature Amazon Flipkart Meesho


Business B2B2C Reselling & Direct
B2C & B2B Marketplace B2C Marketplace
Model Selling
Wide range, including Similar to Amazon but with Focus on fashion, home
Product
electronics, fashion, more focus on budget- decor, kitchenware, and
Categories
groceries, etc. friendly products unbranded products
Pricing Premium & budget-
Competitive pricing Low-cost, wholesale rates
Strategy friendly
Target All customers (urban & Budget-conscious shoppers Resellers, housewives, and
Audience rural) & urban consumers small businesses
Large brands, MSMEs, Mix of brands & small Small businesses &
Seller Base
and individuals retailers wholesalers
Amazon Prime offers 1-2 Flipkart Plus offers 1-2-day Slower, takes 5-7 days (some
Delivery Speed
day delivery delivery fast delivery options)
Return & Easy returns for most Easy returns for Flipkart Returns depend on seller;
Refund Policy products Assured products stricter policies
Free shipping on select
Shipping Free for Prime members,
products (Flipkart Plus Low-cost or free shipping
Charges others pay based on order
benefits)
8-15% commission 5-25% commission 0% commission, but charges
Seller Fees
depending on category depending on product type on logistics
Premium & trusted Budget-friendly shopping,
Best For Reselling & bulk purchases
brands, fast delivery festive sales

 For branded products & fast delivery: Amazon


 For best discounts & affordability: Flipkart
 For reselling & cheapest products: Meesho

Here's a comparison of Amazon, Flipkart, and Meesho in terms of listing price and seller
fees:
Listing
Platform Commission Fee Shipping Charges Additional Charges
Fees
Paid by seller or
8% - 15% (varies by Referral fee, closing fee, and
Amazon Free customer (depends on
category) fulfilment fee if using FBA
fulfillment type)
Collection fee, fixed fee, and
5% - 25% (varies by Paid by seller or
Flipkart Free fulfillment charges if using
product category) included in price
Flipkart fulfillment
0% Commission (but
Shipping cost deducted Meesho charges for logistics
Meesho Free logistics charges
from seller's earnings and returns handling
apply)

Key Differences:

 Amazon & Flipkart charge a commission on every sale, while Meesho has 0%
commission but deducts shipping/logistics fees.
 Amazon & Flipkart provide fulfillment services (Amazon FBA & Flipkart
Assured) with additional fees for warehousing and delivery.
 Meesho is best for small sellers & resellers as it allows product listings for free with
no commission charges.

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