Harrshvardhan (Harsh) Rai
Boston, Massachusetts • +1 (857)-756-5790 • [email protected] • LinkedIn Profile
SUMMARY
Marketing Analytics professional with experience at Zomato and Foodlink, adept at analysing aggregator data, campaign funnels, and customer behaviour to
identify actionable growth levers. Combines data fluency with strategic intuition to influence marketing decisions and enhance user engagement. Smart, detail-
oriented, and self-aware, with a reputation for delivering high-quality work on time and with impact.
PROFESSIONAL EXPERIENCE
Zomato (A Global Food delivery and restaurant discovery platform) January 2024 – May 2024
Marketing Analyst Mumbai, India
• Used SQL (Trino) and Python (PyJumbo) to identify a 27% drop in CTR across casual dining ads; collaborated with analysts and creatives to translate
findings into refreshed messaging, rebranding briefs, and data-informed campaign repositioning.
• Developed Power BI dashboards and Excel visualizations to monitor campaign ROI and ad engagement across five metros; shared findings directly with
city-level sales and creative teams, driving a 12% increase in upsell conversions through storytelling-led partner pitches.
• Evaluated Zomato’s ML-based ad ranking system by correlating user clickstream data with cuisine preferences and time-of-day context; strategic insights
improved content targeting relevance and boosted MRR of promoted listings by 9%, enhancing both discovery and brand alignment.
• Conducted segmentation analysis to identify under-engaged cohorts like “wellness-first brunchers”; developed insight reports that shaped a targeted vegan-
friendly campaign, resulting in an 18% uplift in CTR and a 10% increase in weekly bookings for partner restaurants.
Foodlink F&B Holdings (A leading luxury F&B services enterprise) July 2023 – December 2023
Product & Marketing Analyst. Mumbai, India
• Analyzed city-level sales, delivery trends, and aggregator performance (Zomato/Swiggy) using SQL and Excel, identifying underperforming outlets and
proposing revised pricing + promotion mix that drove a 14% uptick in weekday lunch orders.
• Co-led the design and rollout of a Diwali combo campaign across 6 restaurants; collaborated with ops, chefs, and designers to align messaging and offer
structure- resulting in a 22% increase in festive week footfall and ₹3.4L in incremental revenue.
• Created Power BI dashboards tracking weekly footfall, promo redemptions, and campaign ROI; findings led to reallocating ₹50K in offline budget toward
influencer-driven weekend pilots, boosting brunch bookings by 18% across two outlets.
• Partnered with the CRM and marketing teams to segment loyalty users and launch a “Pan-Asian Passport” rewards pilot; campaign increased repeat visits
by 11% MoM and generated 200+ new sign-ups in the first month through SMS + WhatsApp retargeting.
Maker’s Asylum (A community-driven innovation space in India) April 2023 – May 2023
Sales & Marketing Analyst Intern Goa, India
• Collaborated with the Director and Founder to develop marketing strategies, including the SDG School brochure and social media campaigns.
• Conducted market research to identify potential school and college partners, initiating outreach and building early-stage institutional partnerships.
AIESEC (International Association of Students in Economic and Commercial Sciences) August 2021 – December 2022
Senior Manager, Internship Mumbai, India
• Led a team of four, increasing foreign exchanges by 65%, resulting in our department being ranked #1 nationally, and #5 internationally.
• Built international partnerships across 40+ countries and managed a global conference for 400+ young leaders from 80+ nations.
EkoBarn (Sustainable Composting Solutions) July 2022 – September 2022
Marketing Intern Banglore, India
• Supported digital marketing, social media, market research, email campaigns, SEO, and content creation for EkoBarn’s composting solutions.
• Conducted market research to identify emerging trends like home composting and eco-friendly packaging, informing targeted marketing strategies.
EDUCATION
Bentley University McCallum Graduate School of Business, Waltham, MA
Master of Science in Business Analytics candidate | GPA: 3.7 September 2024 – May 2026
Relevant coursework: Data Science using Python, SQL for Analytics, Time Series Analysis, Statistical Modelling, Quantitative Analysis
University of Mumbai, Mumbai, Maharashtra, India
Bachelor of Business Administration (Marketing) June 2020 – July 2023
Relevant Coursework: Consumer Behaviour, Marketing Research, Strategic Brand Management, Sales & Distribution Management
ACADEMIC PROJECTS
Optimizing Homebuyer Decisions with Logistic Regression Spring 2025
• Developed a comprehensive regression model using Python, Bloomberg, and Excel to analyse Boston's housing prices, incorporating various economic
and demographic variables for a more accurate prediction and providing deeper insights into housing trends.
Marketing Campaign Performance Tracker: SQL for Business Insights. Fall 2024
• Built a SQL-based campaign performance tracker to analyse clicks, conversions, and ROI across marketing channels, delivering actionable insights on
user behaviour and top-performing campaigns.
SKILLS
Technical: Excel, Trino, PyJumbo, MATLAB, Tableau, R, Looker Studio, Canva, JavaScript, Salesforce, Adobe Creative Suite, GitHub, Google Analytics
Analytical: Regression Analysis (Linear, logistic, multivariate), Time Series Analysis, A/B Testing, Hypothesis Testing(t-tests, chi-square, ANOVA), Cluster
Analysis & Market Segmentation, Churn Prediction & Retention Modelling, KPI Dashboards and Executive Reporting
Soft: Interpersonal & Communication, Skilful at managing & leading teams, Complex Problem solving, Proactive in prioritising work, Team player.
