Seat No.: ________ Enrolment No.
___________
GUJARAT TECHNOLOGICAL UNIVERSITY
BE - SEMESTER–IV (NEW) EXAMINATION – SUMMER 2022
Subject Code:3142007 Date:23-06-2022
Subject Name:Elements of Business Management
Time:10:30 AM TO 01:00 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
4. Simple and non-programmable scientific calculators are allowed.
MARKS
Q.1 (a) Define ‘Economics’ and state the foundation stones of Economics. 03
(b) Differentiate between Management and Administration. 04
(c) Explain the concept of MBO (Management by Objectives). 07
Q.2 (a) State the factors affecting Demand of a durable commodity. 03
(b) What is the law of demand? State the exceptions of law of demand. 04
(c) State the administrative principles suggested by Henri Fayol and 07
explain any 5 of them.
OR
(c) Explain the theory of motivation given by Abraham Maslow. 07
Q.3 (a) Define 03
1. Fixed Cost
2. Variable Cost
3. Opportunity Cost
(b) Explain different types of skills required at various levels of 04
management?
(c) Explain Breakeven analysis with the help of suitable curves. 07
OR
Q.3 (a) What is the need for monetary control? 03
(b) Differentiate between perfect competition and monopolistic 04
competition.
(c) What are the functions of Management? Explain any three of them in 07
detail.
Q.4 (a) What is the role of ethics in the long term success of an organization? 03
(b) Define: 04
1. Net Worth
2. Working Capital
3. Current Asset
4. Long term Liability
(c) What is the significance of market segmentation? Explain the basis 07
on which market segmentation can be done for various products.
OR
Q.4 (a) What is CSR? State at-least 3 examples of CSR. 03
(b) Differentiate between recruitment and selection. 04
(c) What is the significance of demand forecasting? Explain any three 07
qualitative methods of demand forecasting.
1
Q.5 (a) What is the fundamental difference between balance sheet and profit 03
& loss account?
(b) State the factors affecting location of a plant. 04
(c) Explain the activities of PPC (Production Planning & Control) in 07
detail.
OR
Q.5 (a) What is the basic equation of a balance sheet? 03
(b) State the difference between job production and batch production. 04
(c) What is Plant Layout? Explain different types of plant layouts. 07
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