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The document discusses Design Thinking as a customer-oriented innovation approach that enhances business ideas and customer satisfaction. It references various texts that provide insights into the theory and practical application of Design Thinking, including systematic processes for problem-solving and frameworks for innovative design. Key authors mentioned include Mueller-Roterberg, Rowe, and Woolery, each contributing unique perspectives and tools for implementing Design Thinking in business.

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10 views2 pages

Modulo 1-Material Complementario

The document discusses Design Thinking as a customer-oriented innovation approach that enhances business ideas and customer satisfaction. It references various texts that provide insights into the theory and practical application of Design Thinking, including systematic processes for problem-solving and frameworks for innovative design. Key authors mentioned include Mueller-Roterberg, Rowe, and Woolery, each contributing unique perspectives and tools for implementing Design Thinking in business.

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antonymb120992
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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ENGLISH FOR BUSINESS

COMPLEMENTARY
MATERIAL MODULE 02

Handbook of Design Thinking: Tips & Tools for


1 How to Design Thinking
The author defines Design Thinking as a customer-oriented
innovation approach that focuses on generation and development of
creative business ideas. This book contains information about Design
Thinking from a business perspective, so it centers on the internal
processes that will have the greatest impact on customer satisfaction
and achievement of an organization’s financial objectives. Also, it
includes the full scope of Design Thinking in theory and practice,
bringing together prominent opinions of leaders and experienced
practitioners, showing tips, recommendations, checklists and other
tools to develop business ideas.

Read the text: Mueller-Roterberg, C. (2018).


Handbook of Design Thinking: Tips & Tools for How to
Design Thinking. Amazon Digital Services LLC - Kdp
Print Us.

2 Design Thinking

Peter Rowe gives a systematic process of designing and defines


Design Thinking as the generation of ideas as a practical skill vital to
the creation of successful design. He analyzes various theoretical
positions to provide procedures for solving problems. To accomplish
this, you must define the problem analysing the situation, next,
generate alternatives before the final evaluation and, finally, evaluate
and select the best alternative. Everything is supported by practical
work examples with over 100 illustrations and a number of detailed
observations.

Read the text: Rowe, P. (1998).


Design Thinking. The MIT Press.

Module 02: Design Thinking p. 1


ENGLISH FOR BUSINESS

3 The Design Thinking Handbook

In this book you will discover how to put the thinking-based


framework into practice and learn why Design Thinking is more than
a methodology, and how it combines problåem-solving with deep
empathy. You can get closer to innovative design through:
empathize, define, ideate, prototype and test.

Read the text: Woolery, E. (2019).


Design Thinking Handbook. InVision.

Module 02: Design Thinking p. 2

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