NO

(STU
[ART
[ILLU
[CLIE
[COL
[SIZE
[PRIN
[TYPE
[SPEC

SAGMEISTER POSTER º
[STUDIO] Stoltze Design
[ART DIRECTOR] Clifford
Stoltze
[DESIGNERS] Clifford Stoltze,
Brian Azer Violet Shuraka,
[ILLUSTRATOR)
[CLIENT
Found illustrations
AIGA (American Institute
[CLIENT'S of Graphic Arts)
PRODUCT/SERVICEJ Non-profit, graphic
arts ass0cation
(SIZE) 2," *30" (61x
[TYPE) fDin 91m)
(Sagmeiste),
(informational text) Letter Gothic
[SPECIAL COST-CUTTING
"found" illustrations TECHNIQUES] Using
 THATS "SHES
QUITEA
DRESS CATTPTO
YOU RY
ALMOST ATIN 29
HAVEON VN
SUSAN SHERMAN 40TH
BIRTHDAY PARTY A º
[STUDIo] Kuhimann Leavitt, inc
[ART DIRECTOR] Deanna Kuhlmann Leavitt
DESIGNERS) Deanna Kuhimann-Leavitt , Kathy Miller
[ILLUSTRATOR] Kathy Miller
[CLIENT Susan Sherman
[PAPERI Monadnock Dulcet
A KISS
ON TE
[cOLORS] 1. black
[SPECIAL PRODUCTION TECHNIQUES] Slk screening
SPECIAL FOLDS OR FEATURES) Rolled up in atub
and l i e d

HAND TLL
HIGHT FEEL MEE
"The historic Fox Theatre in St. Louis Grand Center Arts
District was built in 1929 at the height of the glam COOD BUT YOU
orous movie house era,"says art director
Deanna
Kuhtmann-Leavitt. "ls storied past inspired the use of ADIAMOND TONICI
DER
memorable lines from cinema, ornate patterns and
the poster format." TIARA
ASTS THE
OREVER MOON"

26
 Massin in Continuo: A Dictionary
December 17, 2001-March 2, 2002 s. The Herb Lubalin
Study Center of Design and
Typography The Cooper Union School
of
Art,
The Cooper Union School of
Art"East 7th Street at Third Avenue, lower
floor
New
eReception Monday, January 28, 2002, 8-10 p.m. York
The
6uipn Herb Je
Echocolates, NYC Exhibition orqganized at suis
The Herb Lubalin Study Center
of Design and Typography, The Cooper Union School of Art.
PAphiel pby
oies
Lubalin Exhibton la

bon e
NOH Study
age Center
of hours>
11

IN
Design ap.mm.-7.
and

BAUO" Typograhy
"º
East
7th
wekdaysº
12:0
JUpu
w
J004 puz '•nu•A PL
Stre t
at
p.Smat-u5r:d0.ys
sew
wd o¬:9 le z002 '8z uenuer Kepuow •unat HIOM ejeapaeireuoqxg"LOZ ESE (Z12) uonewsos 4 sÁepo pue sáepuns pasop

MASSIN: IN CONTINUO "The poster's subject, Robert Massin,

POSTER A designed La Cantatrice Chauve, which
became his seminal work-and subsequently
(STUDIO] Mirko licCop.
[ART DIRECTOR Mirko ic rare," says art director Mirko llic. "The poster
fDESIGNERS] Mirko lic, Heath Hinegarder reproduces every spread of this in miniature
[ILLUSTRATOR] Heath Hinegardner ldiagrams and includes diagrams on how to cut out and
[CLIENT] Futuretlair assemble your very Own copy"
PAPER Scheutelen
(cOLORS] 4, process
|TYPEJ Frutiger, Champion

29
 Athee WERE lay

UPLOAD 1942

HALOGEN
JAJL

promotional GRANDAD A
"This poster was created to announce a
HALOGEN A compilation CD by the Nordstrom clothing line, Halo [STUDIO) Ryan Slone
a (ART DIRECTOR/DESIGNER] Ryan Sione
(STUDIO] BC Design gen. Bold color fields were used to illustrate
|ART DIRECTORS] David Bates, Mike Calkins
turntable and create impact, while referencing the [ILLUSTRATOR] Ryan Slone
[PAPER] Mixed media on carvas
[DESIGNER] Pat Snavely environment of the club-oriented music on the disc.
[ILLUSTRATOR] BC Design (SIZE3 x4 (go x120(m)
[CLIENT] Nordstrom The area implied as the label ofa record was then
|CLIENT'S PRODUCT/SERVICE Retail ciothing used to house specific information, such as the artists
|PAPER Cougat opague included," explain the artists from BC Design.
[cOLORS]match
[PRINT RUN]
[COST PER UNIT] S1.50
[TYPE] Eurostyle. custom fvpe

31
 LIBERTE EGALITE
FRATERNITE
EVEL MAS AMAME

TECHNIQUES)
CUT ING CITYHELL
{PERUNICOSTI Cost
sPECIAL
POSTER
Y

NAME ADIBUESCTIGON#ER| P|9C0DUET/SNRVI'! MERIcANTM DREAM

HAS
A

EVIL
LUSTRA0*] fcuENTI PAPER] CoLORS 2)

32
 to
Atherton. Amenica bck
an his
to
Mark with straped
but
designer culture quitar
says pop a
or
Jap n," animaton handand
in his
is
base lapnes micophne in
fan
moin by
a
their Iput influecd CCDMR
but
band, was robot.
a
that draw
to
"

Sroeacktle inoge chance redy.

local ando oll
to wanteda
a
is 'n'
Rockfrds wboanntedd Ijust him ock
"The "The twist. make
Y
ROBOT
ROCKIN' [SAmeDeTUDsiIOgs]n(DMaAEStIhGeNrEtRko]n[cThRUoEkNtoeTrd]s
POP
07:20-00O0.
THE ROCKFORDS WITH KIM UIRANT & GARTH REEUES
PRESENTED 8r THE CROCODILE CAFE
ames design zm
 "IT IS BEATIFUL
THEN GONE" º
STUDIO] clite Loguteers
ART DIRECTOR/DESIGNER] Martin yenezky
ILLUSTRATOR/ PHOTOGRAPHER] Martin Venezky
[CLIENT]
(cOLORS) mat h
[PRINT RUN]
TYPE iound tvp
SPECIAL TYPE TECHNIQUES] Handutaftek collage Eveny
ieter ant element was cut ndeda.sliy ard ad plared
Designer Martin enezky says that the inspiration of this
piece was the process of making and building. "in my
show at the San Francisco Museum of Moden Art, sever
al of my collages are presented as original pasteups and
final printed pieces, " he says. " wanted to create an even
AR
N
more elaborate one as a poster, and voilà!" M
20
M
process
isLBcautiful
love the
Learn
to
result.
the
itself,
not just
M A R T I N V E N E Z K Y
aEtrrtt
36
BIG ASS SALE POSTERS
(STUDIO) zo Collaborative |TYPEJ Itarle Gothie, Pultin, Cic "shuke hour Bootys, BiAnnal BlqAss Sale s more than just asie in the fashionatsle reigitbotnts t sek n
|ART DIRECTOR/DESIGNER] ohn Foster (SPECIAL TYPE TECHNIQUES) od styie eook tont shoes in. s an event" elaims ort director john foster "Ihe matenaks need to generate etenet in the yon,
[CUENT Ske Yur Iooty that are toughed u and thrown all ver the
JCLIENT'S PRODUCT/SERVICEJ Retail Shoes and funky trendsetters, that hop thee. Ihey need to be smple, drect, ation pked and wphitknted cl ot the tme
plare, with nodeo tonts rontng al all ayle,, time, lor ths, sale, Ihad an itustration that Ihud been siting to ue fora 'tall out type of piece. The ogh tfe of
btle tzite
that imaqe drove the treatmnent for the rest of the components. By the may photcopier testures are only p k
when used poorty ju like any elernent that becomes trendy design. Im hoping to irpire a haal cometruk n
these are hung alloround ton, then tcan move on to that minimal look Ive heand amuh about

GNI
Focu

legib

can

Usa

Alv
ev

R'

MEAT PUPPETS
rstem & station
+electrie airlines + syst
SUNIAY. BECEMBER BCAYZ CORRAL

MEAT PUP
(sTUDIO NANE
[DESIGNER

[CLIENT) True Frd

COLORS.shcee

NINTENDO PARTY POSTER oN I's bi!

I8H8
[STUDIO] iemiey Design Comparny TWELVE

[ART DIRECTOR] David Lemiey MAY

[DESIGNERS] Lemley Des1gn staff
ICLIENT Nintendo
[CLIENT'S PRODUCT/SERVICE) Video game hardware
manufacturing
[PAPER] French Parchtone
[COLORS]] 6 match plus a three presspass blind emboSs
detait ITS
BIC
(SIZE] 18 x36 l46 x91cm)

BA
[PRINT RUN) 1,000
(TYPE Hand lettering, Council

MAN

TOALYU
"Big Bad Voodoo Daddy was the surprise

explains art director David Lemley.

entertainment
for the party at The Biltmore Hotels Crystal
Ballroom,"
PARTY
WICs
REALLY
6 : 3 0T H R U 9 : 3 0
PM

KET
ENC
CLOS
sBILTMORE
113tAL 3ALION
9097

64
 N U E S T R A S VIDAS «
EL PAIS DE
Val/41MEep
STUDI0 OMBisenoy t omtmaI0
Visual ommnication
|ART DIRECTOR/DESIGNER] scat Mane Ht.th
|ILLUSTRATOR Oot Marine Brandi
|CUEN|Driol|Pais
[CLIENT'S PRODUCT/SERVICEJ EPais 2,th AiIVersaty
|PAPER) Offset
|COLORS]
|SIZE "x 10" (21x 27Cm)
|TYPE Hand dr.awn
|SPECIAL TYPE TECHNIQUEJ Diret painting

"The image represents an unknown reader of El Pais,

someone with his head full of information and who has
been reading El Pais for the last 25 years. El Pais, the
leading newspaper in Spanish political environment,
inspired a step forward in the transition to democracy in
Spain," says designer Oscar Mariné Brandi.

NUESTRAS VIOAS
73
 organize.
The
means
Design
also
design
thing in
important

most
come up with
anything is to
ing some
system

grid,
good
really system
a on. A
e v e r y t h i n g

to hang accommodates
vari
only
that not
i n f o r m a t i o n

amounts
of
and
Ous
types changes
to the
i n e v i t a b l e

the out.
but also already
h a d laid
you
i n f o r m a t i o n
they
up, but
fun to set
Grids can b e push
thought. Iu s u a l l y
require a lot of elements
first to

some of the pieces,

around different

scale of the
establish
the Supports

a unit that
come up with page.
then
that of the
as
scale as well around
that things
push
back a n d
Then Igo s t r u c t u r e .

more on that
Some

SHAWN HAZEN

TOKYO!
certain style
fext &photographs by kyoichi tszuki

TOKYO: A CERTAIN STYLE

(STUDIO] Chronicle Books
[ART DIRECTOR/DESIGNER] Shawn Hazen
[PHOTOGRAPHER] Kyoichi Tsuzuki
[CLIENTI Chroncie Books
[CLIENT'S PRODUCT/SERVICEJ Book publisher
[PAPERI 8o g5m mnatte art
[coLORS] 4. process
[SIZE] 10 15Cm
[PRINT RUN] 15,00
[TYPE Helvetica Neue, Helvetica Condensed
ISPECIAL FOLDS/FEATURESJ he tookat and hul wot tsthate

"Most of the photos are of jam-packed, eccentric little apartments in

Tokyo," says
designer Shawn Hazen. "For the cover, I wanted the colors and the layout to evoke
the
same wild feeling. This piece is an American reprint. Il actually only
designed the cover.
half-title page, title page, copyright page, table of contents, introduction and
sion. I'inherited the rest of the layout from the Japanese edition. " conclu
 THIS LS NOT A TEST etermslies
Rcally, it's otl

CEB

THIS IS NOT A TEST A |SPECIAL PRODUCTION TECHNIQUES "Ade cut cit proiect was standarded
cle on the cover Veas the cok image On page The inspiration for this
(sTUDIo] t
lests. The concept, says
art director Sam Shelto,
|ART DIRECTORS]n Steiton, effrery Iata oe,SSSheiton "Sksy is doe with tiv preseta
and memorable
(DESIGNER M Mase
ets,t g whichastoi mprinted pencil is was "to create a uniaue
attted with aubher bad Atie at sit on the for a utilitarian product (a survey by disguiS
CUENT'S PRODUT/SE RVICEJ hitsan Wyatt Wortd tion
Insue litk covet olds Ihe tetuttt enyelope
|SPECIAL FOLDS Tebkovr foldsbkon itself ing it as something its not."
(PAPER] tation, ttta Seled
ta allov fot a die cut sit, wii tuld. retutt
(COLORS]
(SIZE 12pageSplscyt envelopee Ihe back cove also wras atound the
Itont toCeale adouble hek spte, thuough wuch
|PRINT RUNJ
TYPE re ( S e e
the tivet, ate attalied

220