CHAPTERS 1&2 - SPRING ONION CHIPS (EDITED VERSION - Last Edit Angie)
CHAPTERS 1&2 - SPRING ONION CHIPS (EDITED VERSION - Last Edit Angie)
A Thesis
Presented to
the Faculty of School of Arts and Sciences
Biliran Province State University
Naval, Biliran
_________________________________
In Partial Fulfillment
of the Requirements for the Degree
Bachelor of Science in Business Administration
Major in Marketing Management
_____________________________
MEJARITO, ANGELICA L.
MONDIDO, KYLA JEAN B.
POLOYAPOY, JULIUS S.
APRIL 2025
2
Chapter I
INTRODUCTION
shift toward the development of innovative snack products that not only meet
consumer demands for taste and convenience but also align with growing
health and wellness trends (Li et al., 2021; Rivera et al., 2022). As dietary
The global snacks market size was estimated at USD 692.52 billion in
2023 and is expected to grow at a CAGR of 4.2% from 2024 to 2030. The
Consumers are attracted to the wide array of flavors and varieties available in
healthier and more convenient snack options have been a key driver in
children and teens (under the age of eighteen) in the Philippines (UNICEF,
2019).
crisp texture, versatility, and wide consumer appeal across different age
Among the numerous ingredients that offer both sensory and nutritional
widely used in culinary applications. Spring onion is recognized for its sharp
yet mild flavor, distinctive aroma, and vibrant green color, making it a
compounds (e.g., allicin), and vitamin C, which have been associated with
system support and protection against oxidative stress (Park & Lee, 2020;
traditional medicine and diets, attracting attention from chefs and the public.
4
Their culinary diversity and nutraceutical and therapeutic value make them a
2023).
varying levels may affect product quality and consumer acceptance. Wang et
marketability of chip products (Tian et al., 2020; Rosales Soto et al., 2022). To
antioxidants, fiber, and is very low in carbs, fats, and calories making it a
nutritious option for children (Singh, 2025). To enhance health benefits, the
chips are prepared using a healthier oil, which is canola oil, minimizing trans
fats, artificial additives, and excessive salt while incorporating rice flour into it.
Moreover, integrating these chips into school canteens and health campaigns
can help promote better eating habits. Compliance with the national health
ensure that the product aligns with the efforts to combat teenagers’ low
consumption of vegetables.
2.1 Appearance
2.2 Texture
2.3 Aroma
2.4 Taste
3.1 Price
3.2 Frequency
Pilgrim, F.J. (1957), which played a prominent role in the evaluation of new
of how consumers select food are explored. The theory applies the 9-Hedonic
than the idea that evaluating and improving product acceptability is important
to minimize the risk of a new product not being accepted. The degree to which
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acceptability. This study is related to the theory since it will determine the
Everett Rogers (1962), which explains how new products spread among
adopters, early majority, late majority, and laggards. Innovators are the first to
try new products, while early adopters influence others by sharing their
experiences. As awareness grows, the early and late majority begin to adopt
the product, while laggards are the last to accept it. In the case of Air-fried
be the first to try them. Parents and students may act as early adopters,
with the product through word-of-mouth and promotions, larger groups may
follow. However, some consumers may be hesitant to try a new type of chips,
encourage acceptance.
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Conceptual Framework
Market Study
Price
Frequency
assessment, wherein the chips are analyzed based on five key attributes:
ensures that the product meets quality standards and aligns with consumer
serve as the foundation for refining the product and formulating effective
decision-making, ensuring that the spring onion chips are both sensory-
appealing snack option. The scope includes the use of spring onion as the
of the acceptability of the product in terms of aroma, taste, texture, and the
Hendonic Scale is used for sensory characteristics and to assess its general
acceptability.
evaluators. This specific demographic was chosen to provide insights into the
Definition of Terms
herein.
onion chips. The study measures how appealing the chips’ aroma is to the
customers.
Chips. Refers to the thinly sliced product and the spring onion pieces—
that are being manufactured and evaluated for the research. Their acceptance
and techniques utilized to keep the Spring Onion Chips fresh and extend their
shelf life. Methods like dehydration and appropriate packing for storage are
the product among the target market, considering various sensory attributes
such as aroma, taste, and texture. It includes how effectively the chips satisfy
packaging design, and price, which will influence consumer decision and
perception.
assessing the allure of the product, consumer opinions, price policy, and
marketing initiatives.
Nutritional Value. For the purposes of this study, nutritional value refers
to the advantages that eating spring onion chips has for your health. It
emphasizes the nutrients, vitamins, and minerals that are still present in the
novel food item. This involves choosing the right ingredients, evaluating the
texture and flavor of the chips, and making sure the taste and quality live up to
consumer expectations.
used in the development of chips in this study. Its flavor and health benefits
how acceptable they are. The purpose of the study is to determine if the
referred to as green onions or scallions, are young onions that are collected
before the bulb has swollen. They can be eaten raw or cooked, however, their
tubular, green leaves that emerge straight from the bulb. These leaves can be
eaten raw or cooked and are used as a vegetable. Although they are low in
calories and fat, green onions are a great source of vitamin K, vitamin A,
vitamin C, and folate. They don't provide enough fiber or protein. They are
The plant is a perennial herb that has hollow leaves, doesn't produce
bulbs, and has long been used in Chinese folk medicine to treat
and fever. It also has antifungal and antibacterial properties. Spring onion is
known for its flavor and aroma and is a rich source of vitamins C, A, and B 6,
the desire for convenient and nutritious snack choices. This trend is also
influenced by the growing health and wellness trend in the country, as more
result, we are seeing a rise in demand for healthier snack options, such as
low-calorie, gluten-free, and organic snacks. This shift is also reflected in the
rise of specialty stores and online retailers that cater to this niche market
(Alda, 2025). Plant-based snacks grew nearly 20% in dollar sales from 2022
to 2023, while chocolate, baked goods, and other desserts also enjoyed a
organic vegetables around the world now more than ever. With the increase in
shelf life. There are several techniques for obtaining chips, each with its
consumers, but also of researchers who use them in their studies (Frincu
et.al, 2022).
Spring onions are not just used in flavoring food and in the preparation
have potential health benefits. Consuming about half a cup of spring onions
will satisfy the daily vitamin C requirement in healthy adults. Vitamin C helps
the body's white blood cells boost immunity in addition to improving iron
for growth and development of all body tissues and a key antioxidant for
taken in moderate quantities. Although allergies are rare, some people may
wheezing upon consuming spring onions/scallions and hence must steer clear
of this vegetable. Furthermore, too much intake of spring onions can result in
quantities of this green veggie as part of the daily diet (Basu, 2024).
green leafy part and the white bulb part, both of which are edible. They have a
bit milder taste as compared to regular onions and you can either eat them
for your body, but most importantly, it reduces the risk of developing cancer.
green onions in your diet in order to avoid the risk of cancer (Bir, 2021).
Rice Flour
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alternative for those seeking a gluten-free option. Firstly, its gluten-free nature
aids individuals with gluten sensitivities, such as those with Celiac disease.
Furthermore, rice flour promotes liver health due to its choline content, which
is vital for lipid synthesis and transport. It is also rich in dietary fiber,
reducing the risk of heart disease. In addition to its nutritional advantages, rice
include a boost to the immune system due to its zinc levels, appetite
regulation for weight loss, and natural hair straightening when combined with
thickener, binder, or texturiser, rice flour has applications that go far beyond
their formulation, rice flour offers a promising option. Its adaptability allows
exploring rice flour’s potential uses, food industry professionals can enhance
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products quality and respond to the evolving market trends with a versatile,
control provide valuable insights into optimizing texture, oil absorption, and
shelf life.
moisture from food materials. This process involves drying the food to a
Although this patent does not explicitly mention spring onion chips, its drying
alterations, processes influenced by the oil's fatty acid composition (FAC) and
food quality and reduce oil absorption. This review aims to assess existing
literature on the interactions between frying methods, oil selection, and the
chemical composition of foods. To achieve this goal, the article examines the
keywords used were (AND/OR) frying, fried foods, oil, oil absorption, and fatty
acids. Oils rich in monounsaturated fatty acids and antioxidants, such as olive
oil, are recommended for their nutritional benefits and improved oil stability.
The water content and structure of the food also play a significant role in oil
lower oil absorption in the fried food while mitigating excessive accumulation
contribute to maintaining the nutritional quality and safety of fried foods while
This gap in prior research highlights the novelty of this product and its
chips could offer a distinct flavor profile, nutritional benefits, and a new
snacking experience. Given the lack of prior studies, this research will focus
and analyzing the product’s sensory and nutritional properties. This study will
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concerns about the various health issues linked to unhealthy snacks. One
with more fruits and vegetables with significant health benefits (Okpiaifo et.al,
2023)
The most popular snack in the human diet is a chip, which is often
their high fat, carbohydrate, and salt content. The purpose of this study is to
influencing texture. The freshness and shelf-life of chips are closely related to
The demand for healthier foods has increased, with edible Alliums like
onions, garlic, and green onions being staples in various cuisines. Green
onions, a spicy vegetable, have a mild, onion-like flavor and are used in
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medicine and diets, making them a subject of interest in research. This review
a result, the World Health Organization (WHO) has demanded that marketing
children and teens (under the age of eighteen) in the Philippines (UNICEF,
2019).
came from fruits and vegetables, according to the 2019 Expanded National
consumption is being held back for several reasons including their lack of
MANILA - Health experts reported that more Filipino children are not
growing up healthily due to poor diet, inadequate nutrition, and defective food
media session in Makati City that 7% of Filipino children under five are too
thin for their height and that one in three of them are stunted, or too short for
fewer fruits and vegetables, and more sugar, salty and fatty products. Over
one third (38%) of youngsters aged 13 to 15 drinks at least one soft drink
every day, whereas three quarters (74%) of them eat fewer than three
spring onion treats, is crucial. Spring onions are not only a more nutritious
alternative, packed with vitamins and essential nutrients, but also offer a
children.
potato-based vegetable chips were developed, using a basic chou paste. One
hundred kids between the ages of four and six took part in the research. A
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five-point hedonic Smiley face scale that had been particularly modified was
employed. Since the air-fried version was healthy, it was eventually selected
for additional testing. The preferences for various oils, coatings, and using
chickpea flour in place of potato flour did not significantly differ from one
appearance, mood, social behavior, and mental state that exposes them to
breakfast, eating fewer fruits, consuming fast food and other unhealthy snacks
in excess, having fewer and worse quality meals, dining outside, and following
inconsistent eating schedules are all prevalent behaviors that lead to issues
like teenage obesity. Research indicates that the reasons behind the sharp
rise in junk food intake among teenagers are taste preferences, convenience
have mentioned the roles of factors such as family and peers in the
with high intakes of salt, sugar, and fat-rich foods, has been identified as one
of the main causes of the current high prevalence of teenage obesity. In this
survey showed that only 38% of adolescents ate vegetables daily (Bel-Serrat
et.al, 2023).
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fiber also slows down the stomach's emptying, which prolongs the sense of
fullness. Junk foods tend to lack fiber, so when we eat them, we notice
grams per 100 grams. Junk foods, in contrast, tend to lack fiber, leading to
vegetables like spring onions into our diets can help counteract these effects
drying method that gives the food an enticing appearance in terms of both
substance and physical attributes. The new item's visual qualities, particularly
its tone and shape, were highly regarded by the responders. In order to find
out if their concerns about the environment, their health, their hedonic
buy veggie chips, 210 respondents completed a survey. The Katt and Maixner
model was used to calculate the association between these variables, which
Low sodium chips are better than you think they are. Same goes for
unsalted chips. Seriously, this list of low sodium and no sodium chips isn’t just
for people who need to cut salt out of their diets for health reasons—it’s for
anyone who likes snacks that taste good. Jordan Myrick, one of my
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coworkers, even proposed that several of these would pair better with dips
than your average bag of salt chips. An added benefit is a decreased risk of
tasted in a recent taste test, featuring everything from low-sodium tortilla chips
In today's busy world, finding snacks that kids love can be a challenge.
But for kids of all ages, healthy snacks are a great option since they combine
tasty flavors, portability, and diversity (Dave & Kenny, 2024). For example,
incorporating ingredients like spring onions into these snacks can boost their
nutritional value, as spring onions are rich in vitamins such as C and K and
mental development, and increases the risk of lifestyle disorders like obesity
for building, and metabolic regulation; yet, if our diet consists primarily of high-
calorie foods, our bodies will not be adequately nourished even though we
feel full (Ciurzynaka et.al, 2019). Developing healthier snack options, such as
spring onion chips, is crucial. Spring onions are not only a more nutritious
alternative, packed with vitamins and essential nutrients, but also offer a
children.
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Chapter II
METHODOLOGY
Research Design
(Costello, 2023).
w/w)
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1 2 5.7g
2 4 11.4g
3 6 17.1g
4 8 22.8g
5 10 28.5g
6 12 34..2g
Research Locale
is located at the center of Biliran Province, where we can introduce the Spring
respondents that will help us develop and make it more productive in the
market of Naval.
Research Respondents
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This portion describes the target population that was 30 for the sensory
evaluation and 150 for the market acceptability. The respondents were
chosen because of the gap in the rationale. Also, the target customers of this
Spring Onion Chips were children whose age starts at 10-19 years old. The
could get more ideas and information on how to develop and improve the
Production Cost
the total production cost and establish an optimal selling price for air-fried
spring onion chips. This evaluation aims to ensure cost efficiency, maintain
production practices.
The cost per gram was determined using the following formula:
Formula:
Direct Materials
Direct Labor
Manufacturing Overheads
onion powder, garlic powder, ground pepper, and iodized salt, were obtained
Product Preparation
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along with the garlic powder, onion powder, ground pepper, and iodized salt
to give the chips their desired taste, color, and flavor. Water was then added,
and the mixture was blended to ensure proper consistency before rice flour
was fully incorporated, poured into a molding cup in a thin layer, steamed for
5 minutes at 100°C, pre-dried under the sun for at least two days at 27V°C to
Optimize formulation,
spring onion, rice
flour, garlic powder, Mixing of dry and wet ingredients and
onion powder, iodized blended to ensure proper consistency
salt, ground pepper,
and water.
Figure 2. Process flow diagram for the production of Spring Onion Chip
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Sensory Evaluation
examination. A clean, white paper plate with a three-digit random number was
used to place about one chip. A total of 99 children aged 5-19 randomly
selected from Naval, Biliran, evaluated the chips in two sets. The respondents
used a 9-point hendonic scale along with descriptive scoring to score sensory
Statistical Analysis
Randomized Design (CRD) with six (6) treatments having different levels of
spring onion and other ingredients. The experiment was carried out in two
producing the questionnaire that will be able to answer its target respondents,
from Atipolo (rural) aged 5- 19, selected in Naval, Biliran. A survey of items
using the questions adapted from related research, and were well-suited for
During the gathering of data, respondents will try treatments 1-6 what will be
terms of appearance, texture, aroma and flavor. After the trial of six
treatments, the researchers will assess the outcomes using standard research
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answering the questions, the researchers will ask for consent to get the
social media accounts that will be kept by the researchers that will serve as a
contact for the next data gathering for the replication of the first data being
gathered by the researchers. The data gathered will be tallied and computed
respondents.
Data Scoring
among children in Naval, Biliran. The following 9-point Hedonic Scale will be
Scale Description
9 Like Extremely
7 Like Moderately
6 Like Slightly
4 Dislike Slightly
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3 Dislike Moderately
1 Dislike Extremely
respondents with money and a desire to buy a product in Naval, Biliran were
used to assess the market acceptability of the newly produced spring onion
preferences, suggestions for spring onion chips were developed using the
marketing mix as a guide. The survey data were statistically analyzed using
Ethical Consideration
are fully informed of the hazards involved and have supplied them with the
respondents will be asked for their approval before participating in the study
the avoidance of potential harm, all information will be held and handled with
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the utmost confidentiality by not disclosing the names and identities of the
keep the information we collect confidential and only use it for research
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