ملف هوية شركة الصحة القابضة (محدث)
ملف هوية شركة الصحة القابضة (محدث)
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Example 1
06.
TYPEFACE
Consistent use of the typefaces ensures the coherence of
the brand. Therefore, we chose a legibal, modern typeface
that is bilingual.
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6.1
ARABIC / ENGLISH
أبتثجحخدذرزسشصضطظعغقكل
Our typeface is bilingual, Arabic منوﻩي
and English. It’s the JANNA LT .(،)-+ ٠ ٩ ٨ ٧ ٦ ٥ ٤ ٣ ٢ ١
font, using different font weights
Regular & Bold Janna LT Bold ﺧﻄﻮط اﻟﻌﻨﺎوﻳﻦ اﻟﺮﺋﻴﺴﻴﺔ
أبتثجحخدذرزسشصضطظعغقكل
منوﻩي
.(،)-+ ٠ ٩ ٨ ٧ ٦ ٥ ٤ ٣ ٢ ١
Janna LT
Janna LT Regular Sub Text
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890+-(,)
ARABIC / ENGLISH
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07.
ICONOGRAPHY
A good design is always supported by graphics that can help
the reader understand our communication elements clearly.
Therefore, we have placed the following guidelines to the icons
used in our corporate identity.
7.1
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ICONOGRAPHY
All Icons that are used in our communication must If the icon is round the
follow these icons guidelines. All icons have a radius should be 5 pt.
combination of round or sharp edges depending
on the context of the icon. They must be two- Stroke weight: 3pt
colored icons, the two colors are gray and blue, in Stroke cap: Center
order to make the icons distinctive. Align stroke to: center
Incorrect use:
35%
1: When the square is tilted.
2: When there is no safe space.
3: When the stroke is not uniform.
4: When the background is darker
than the elements of the icon. 100% 35% 100% 35%
5: When the icon is not allocated in
the agreed width.
Incorrect use:
6: When the strokes are not allocated 1. 2. 3. 4. 5.
in the agreed width.
Icon Size
08.
APPLICATIONS
8.1
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LETTER HEAD
The letterhead will be used for all
our official communication.
Dimensions Print
297 x 210mm CMYK
Pantone
Weight
120g/m Uncoated
White
MOCK UP
MOCK UP
8.2
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BUSINESS CARD
Dimensions Print
90 x 50mm Pantone
10 mm
Dimensions Print
C4 Envelope CMYK
Pantone
Weight
120g/m Uncoated
White
10 mm
10 mm
8.4
40
DL ENVELOPE
10 mm
Dimensions Print
DL Envelope CMYK
Pantone
10 mm
Weight
120g/m Uncoated
White
10 mm
10 mm
10 mm
10 mm
10 mm 10 mm
8.5 41
A4 FOLDER
Dimensions Print
DL Envelope CMYK
Pantone
Weight
300g/m coated
LOGO EMBOSSED
and SPOT UV
8.6 42
A4 FOLDER
Dimensions Print
DL Envelope CMYK
Pantone
Weight
300g/m coated
LOGO EMBOSSED
and SPOT UV
8.7
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E-MAIL
SIGNATURE
أﺳﻌﺪ اﻟﺴﻌﻴﺪ
Assad Alsaaid
Markketing Manager
Post:
Resulution: 72px
Size: 1080x1080 px 75 px 75
px 136
www.hhc.sa @hhc.sa
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8.9
DIGITAL TEMPLATES px 75
اﻟﺮﻋﺎﻳﺔ اﻟﻤﺘﻤﻴﺰة
SOCIAL MEDIA TEMPLATES
Post:
Resulution: 72px
Size: 1080x1920
px 75 px 75
px 136
www.hhc.sa @hhc.sa
px 52
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8.10
DIGITAL TEMPLATES
اﻟﺮﻋﺎﻳﺔ اﻟﻤﺘﻤﻴﺰة
VERTICAL BANNER
TEMPLATES
Post: px 52 px 52
Resulution: 72px
Size: 1588x400
px 52
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8.11
DIGITAL TEMPLATES
px 52
HORIZONTAL BANNAR
TEMPLATES px 52 px 52
Post:
Resulution: 72px
Size: 400x1588
اﻟﺮﻋﺎﻳﺔ اﻟﻤﺘﻤﻴﺰة
ﺳﺠﻞ اﻵن
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09.
SOCIAL MEDIA
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9.1
Basic Instagram 320 px
image sizes
Profile photo: 320 x 320 px
Landscape: 1080 x 566 px
Portrait: 1080 x 1350 px
Square: 1080 x 1080
Stories and Reels: 1080 x
1920
320 px 320 px
320 px
Profile photo: 320 x 320 px
Profile photo: 170 x 170 px
170 px
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9.2
Basic Facebook
image sizes
Profile photo: 170 x 170 px
Landscape: 1200 x 630 px
170 px 170 px
Portrait: 630 x 1200 px
Square: 1200 x 1200 px
Stories and Reels: 1080 x
1920 px
Cover photo: 851 x 315 px
170 px
851px
170 px
170 px
315 px 315 px
851px
9.3
Basic X
(formerly Twitter)
image sizes 400 px
400 px
9.4
Basic LinkedIn
image sizes
400 px
10.
APPLICATIONS
A good design is always supported by graphics that can help
the reader understand our communication elements clearly.
Therefore, we have placed the following guidelines to the icons
used in our corporate identity.
10.1 Dimensions
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A5 NOTEPAD 14 w x 21cm
TEMPLATE
Dimensions Print
14 w x 21cm Pantone
Weight
80g
10.2 55
NEWSLETTER
Dimensions
Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit
1080pt width On the other hand, we denounce with righteous indignation On the other hand, we denounce with righteous indignation On the other hand, we denounce with righteous indignation
and dislike men who are so beguiled and demoralized by the and dislike men who are so beguiled and demoralized by the and dislike men who are so beguiled and demoralized by the
charms of pleasure of the moment, so blinded by desire, that charms of pleasure of the moment, so blinded by desire, that charms of pleasure of the moment, so blinded by desire, that
they cannot foresee the pain and trouble that are bound to they cannot foresee the pain and trouble that are bound to they cannot foresee the pain and trouble that are bound to
Lorem ipsum dolor sit amet, consectetuer adipiscing Lorem ipsum dolor sit amet, consectetuer adipiscing Lorem ipsum dolor sit amet, consectetuer adipiscing
On the other hand, we de- On the other hand, we de- On the other hand, we de-
nounce with righteous indig- nounce with righteous indig- nounce with righteous indig-
nation and dislike men who nation and dislike men who nation and dislike men who
are so beguiled and demoral- are so beguiled and demoral- are so beguiled and demoral-
ized by the charms of plea- ized by the charms of plea- ized by the charms of plea-
sure of the moment, so blind- sure of the moment, so blind- sure of the moment, so blind-
ed by desire, that they cannot ed by desire, that they cannot ed by desire, that they cannot
foresee the pain and trouble foresee the pain and trouble foresee the pain and trouble
that are bound to ensue; and that are bound to ensue; and that are bound to ensue; and
equal blame belongs to those equal blame belongs to those equal blame belongs to those
who fail in their duty through who fail in their duty through who fail in their duty through
weakness of will, which is the weakness of will, which is the weakness of will, which is the
same as saying through same as saying through same as saying through
shrinking from toil and pain. shrinking from toil and pain. shrinking from toil and pain.
These cases are perfectly These cases are perfectly These cases are perfectly
You received this email because you are registered with Your Company You received this email because you are registered with Your Company You received this email because you are registered with Your Company
5 mm
5 mm
29 mm
29 mm
10 mm
The ID Badges will be used 10 mm
Dimensions Print
90 x 50mm CMYK
Weight
350g
35 mm
35 mm
Assad Alsaid
Marketing Manager
10 mm
10 mm
Employee No: :رﻗﻢ اﻟﻤﻮﻇﻒ
ID No: :رﻗﻢ اﻟﻬﻮﻳﺔ
Date Exp: :ﺗﺎرﻳﺦ اﻻﻧﺘﺴﺎب
20 mm
ﺷﺮﻛﺔ اﻟﺼﺤﺔ اﻟﻘﺎﺑﻀﺔ
20 mm
Size: 20 mm X 20 mm
Size: 40 mm X 20 mm
C.R. 1234567890
C.R. 1234567890
10.5 58
CERTIFICATE
mm 50.205 mm 81.63
Official Certificate.
Dimensions Print
A3 landscape CMYK
5.51mm
9.97mm
mm 26.84 mm 26.84
11.
SIGNAGE SYSTEM
A good design is always supported by graphics that can help
the reader understand our communication elements clearly.
Therefore, we have placed the following guidelines to the icons
used in our corporate identity.
11.1 60
SIGNAGE TEMPLATE
مصىل رجال
MEN MOSQUE
السالمل الكهربائية
ESCALATOR UP
مدخل
ذوي االحتياجات الخاصة طفاية الحريق
Accessible Entrance EXTINGUISHER
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12.
UNIFORM
A good design is always supported by graphics that can help
the reader understand our communication elements clearly.
Therefore, we have placed the following guidelines to the icons
used in our corporate identity.
12.1 64
UNIFORM
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13.
MOCK UPS
A good design is always supported by graphics that can help
the reader understand our communication elements clearly.
Therefore, we have placed the following guidelines to the icons
used in our corporate identity.
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ﻛﺘﺎﺑﺔ اﻟﻤﺮاﺳﻼت
اﻟﺪﻟﻴﻞ اﻻﺳﺘﺮﺷﺎدي
ﻣﻘﺪﻋﺔ ﻋﻦ اﻟﻤﺮاﺳﻼت.
ﻧﻘﺼﺪ ﺑﺎﻟﻤﺮاﺳﻼت ﻫﻲ وﺳﻴﻠﺔ اﻻﺗﺼﺎل اﻟﻜﺘﺎﺑﻲ اﻟﺘﻲ ﻳﺘﻢ ﻣﻦ ﺧﻼﻟﻬﺎ ﺗﺒﺎدل اﻟﺒﻴﺎﻧﺎت واﻟﻤﻌﻠﻮﻣﺎت ﺑﻴﻦ اﻟﻤﺮﺳﻞ
واﻟﻤﺴﺘﻘﺒﻞ ﺑﺎﺳﺘﺨﺪام ﻗﻨﻮات اﺗﺼﺎل ورﻗﻴﺔ أو إﻟﻜﺘﺮوﻧﻴﺔ
أﻧﻮاع اﻟﻤﺮاﺳﻼت:
ﻫﻨﺎك أﻧﻮاع ﻋﺪة ﻟﻠﻤﺮاﺳﻼت ،وأﺑﺮزﻫﺎ ﻓﻲ ﻋﺎﻟﻢ اﻷﻋﻤﺎل اﻹدارﻳﺔ ﻣﺎ ﻳﻠﻲ:
اﻟﻤﺮاﺳﻼت اﻟﺨﺎرﺟﻴﺔ :وﻫﻲ وﺳﻴﻠﺔ اﺗﺼﺎل ﻛﺘﺎﺑﻲ ﻳﺘﻢ ﺗﺒﺎدﻟﻬﺎ ﺑﻴﻦ اﻟﻤﻨﻈﻤﺔ وﻏﻴﺮﻫﺎ ﺳﻮاء أﻛﺎن ذﻟﻚ ﻣﻨﻈﻤﺔ
ﺣﻜﻮﻣﻴﺔ،أو ﻣﻨﻈﻤﺔ ﺗﺠﺎرﻳﺔ ،أو أﻓﺮادا.
اﻟﻤﺬﻛﺮة اﻟﺪاﺧﻠﻴﺔ :وﻫﻲ وﺳﻴﻠﺔ اﺗﺼﺎل ﻛﺘﺎﺑﻲ ﻳﺘﻢ ﺗﺒﺎدﻟﻬﺎ داﺧﻞ اﻟﻤﻨﻈﻤﺔ اﻟﻮاﺣﺪة ،ﺣﻴﺚ ﻳﺘﻢ ﺗﺒﺎدل اﻟﻤﻌﻠﻮﻣﺎت
ﺑﻴﻦ إداراﺗﻬﺎ وأﻗﺴﺎﻣﻬﺎ ،وإن ﻛﺎن ﺑﻴﻨﻬﺎ ﺗﺒﺎﻋﺪ ﻣﻜﺎﻧﻲ.
ً
أﺟﺰاء اﻟﺮﺳﺎﻟﺔ اﻟﺨﺎرﺟﻴﺔ
oاﻟﺘﺮوﻳﺴﺔ اﻟﻌﻠﻴﺎ ﻟﻠﺮﺳﺎﻟﺔ) .اﺳﻢ اﻟﺪوﻟﺔ ،اﺳﻢ اﻟﻤﻨﻈﻤﺔ ،اﺳﻢ اﻻدارةوﺗﺎرﻳﺦ اﻟﺮﺳﺎﻟﺔ ورﻗﻢ اﻟﺮﺳﺎﻟﺔ.واﻟﻤﺮﻓﻘﺎت(.
oﻣﻮﺿﻮع اﻟﺮﺳﺎﻟﺔ.
oاﺳﻢ وﻋﻨﻮان اﻟﻤﺮﺳﻞ إﻟﻴﻪ.
oاﻟﺘﺤﻴﺔ اﻻﻓﺘﺘﺎﺣﻴﺔ.
oﺟﺴﻢ اﻟﺮﺳﺎﻟﺔ.
oاﻟﺘﺤﻴﺔ اﻟﺨﺘﺎﻣﻴﺔ
oﻃﺒﺎﻋﺔ اﺳﻢ وﻇﻴﻔﺔ اﻟﻤﺮﺳﻞ واﺳﻤﻪ.
oاﻟﺮﻣﻮز .
ﻛﺘﺎﺑﺔ اﻟﻤﺮاﺳﻼت oاﻟﺼﻮر.
ﻣﻜﺘﺐ اﻟﺮﺋﻴﺲ اﻟﺘﻨﻔﻴﺬي
رﻗﻢ اﻟﻤﻌﺎﻣﻠﺔ .......................................
اﻟﺘــــــــــــﺎرﻳــــــــــــﺦ .......................................
اﻟﻤـــــــﺮﻓـــﻘــﺎت .......................................
وﻇﻴﻔﺔ اﻟﻤﺮﺳﻞ
اﺳﻢ اﻟﻤﺮﺳﻞ
ﻛﺘﺎﺑﺔ اﻟﻤﺮاﺳﻼت
1.1 :
ﻣﻜﺘﺐ اﻟﺮﺋﻴﺲ اﻟﺘﻨﻔﻴﺬي
رﻗﻢ اﻟﻤﻌﺎﻣﻠﺔ .......................................
اﻟﺘــــــــــــﺎرﻳــــــــــــﺦ .......................................
اﻟﻤـــــــﺮﻓـــﻘــﺎت .......................................
16 :
اﻟﺴﻼم ﻋﻠﻴﻜﻢ ورﺣﻤﺔ اﻟﻠﻪ وﺑﺮﻛﺎﺗﻪ
اﻟﻤﺘﻀﻤﻦ ..........................................................................................................................
1.1 :
..........................................................................................................................
........................................................................................................................................
...........................................................................................................
........................................................................................................................................
16 :
: ( ):
( )
وﺗﻔﻀﻠﻮا ﺑﻘﺒﻮل واﻓﺮ اﻟﺘﺤﻴﺔ واﻻﺣﺘﺮام
.
: ( ):
):
( )
): …( / /
: . ( ):
…(. /
( ) وﻇﻴﻔﺔ اﻟﻤﺮﺳﻞ ):
)
. ): …( / /
(
): …(. /
اﺳﻢ اﻟﻤﺮﺳﻞ
..
) ): …( / /
.
( …(. /
) ..
) (.
. (
..
) (. .
ﻛﺘﺎﺑﺔ اﻟﻤﺮاﺳﻼت
) (.
:
ﻫﺎﻣﺶ ٢ﺳﻢ
ﻫﺎﻣﺶ ٢ﺳﻢ
:
ﺳﻠﻤﻪ اﻟﻠﻪ ﺳﻌﺎدة /وﻛﻴﻞ اﻟﻮزارة ﻟﻠﺨﺪﻣﺎت اﻟﻌﻼﺟﻴﺔ
اﻟﺘﺮوﻳﺴﺔ اﻟﺮﺋﻴﺴﻴﺔ واﻟﺘﺤﻴﺔ ﻓﻲ
اﻟﻤﻘﺪﻣﺔ:
ﻫﺎﻣﺶ ٢ﺳﻢ
اﻟﺴﻼم ﻋﻠﻴﻜﻢ ورﺣﻤﺔ اﻟﻠﻪ وﺑﺮﻛﺎﺗﻪ
ﻫﺬا
: :
16
janna LT Bold
14 : SIze ﻫﻮ اﻟﻨﻤﻮذج
اﺷﺎرة إﻟﻰ . ..................ﺧﻄﺎﺑﻜﻢ رﻗﻢ ...................:وﺗﺎرﻳﺦ ... ..............اﻟﻤﻮاﻓﻖ
اﻟﻤﺘﻀﻤﻦ ..........................................................................................................................
اﻟﻤﻮﺿﻮع janna LT Regular : ..........................................................................................................................
14 : SIze
........................................................................................................................................
وﻇﻴﻔﺔ اﻟﻤﺮﺳﻞ
Sakkal Majalla
ﻣﺴﺎﻓﺔ ﺳﻄﺮﻳﻦ
اﺳﻢ اﻟﻤﺮﺳﻞ
Sakkal
اﻟﺨﻂ
Majalla
اﻟﻤﺴﺘﺨﺪم
janna LT
ﻛﺘﺎﺑﺔ اﻟﻤﺮاﺳﻼت
:
ﻫﺎﻣﺶ ٢ﺳﻢ
ﻫﺎﻣﺶ ٢ﺳﻢ
ﻫﺎﻣﺶ ٢ﺳﻢ
ﻫﺬا
ﻫﻮ اﻟﻨﻤﻮذج
ﻟﻤﺬﻛﺮة
داﺧﻠﻴﺔ
Sakkal Majalla
اﻟﺨﻂ
اﻟﻤﺴﺘﺨﺪم
ﻛﺘﺎﺑﺔ اﻟﻤﺮاﺳﻼت
ﻫﺎﻣﺶ ٢ﺳﻢ
20%
janna LT
ﻣﻮﺿﻮع اﻟﺨﻄﺎب ﻣﻬﻢ ﻓﻲ ﺗﺼﻨﻴﻒ اﻟﻤﻮﺿﻮع وﺗﺴﻬﻴﻞ اﻟﻮﺻﻮل إﻟﻴﻪ ،ﻓﻼﺑﺪ أن ﻳﺼﺎغ ﺑﺈﺳﻠﻮب ﻣﺨﺘﺼﺮ ﻻ ﻳﺰﻳﺪ
81
ﺻﻴﺎﻏﺔ اﻟﻌﻨﻮان
ﻋﻦ ﻋﺸﺮ ﻛﻠﻤﺎت ،ﻳﻌﺒﺮ ﻋﻦ اﻟﻤﺤﺘﻮي ﺑﻮﺿﻮح وﻻ ﻳﺘﻀﻤﻦ أرﻗﺎم اﻟﺒﺮﻗﻴﺎت واﻧﻤﺎ ﻳﻌﻜﺲ ﻣﻀﻤﻮﻧﻬﺎ اﻷﻫﻢ إﻻ
اﻷﻣﺮ اﻟﻤﻠﻜﻲ وﻗﺮار ﻣﺠﻠﺲ اﻟﻮزراء ﻓﻴﺬﻛﺮ اﻟﺮﻗﻢ
ﻛﺘﺎﺑﺔ اﻟﻤﺮاﺳﻼت
اﻟﻤﺮﺳﻞ إﻟﻴﻪ :اﺻﺤﺎب اﻟﻤﻌﺎﻟﻲ اﻟﻮزراء
ﻳﺬﻛﺮ اﻟﻤﻨﺼﺐ اﻟﻮﻇﻴﻔﻲ ﺑﻌﺪ ﻋﺒﺎرة )ﺻﺎﺣﺐ اﻟﻤﻌﺎﻟﻲ( إذا ﻛﺎن رﺋﻴﺲ اﻟﺪﻳﻮان اﻟﻤﻠﻜﻲ
أو ﻋﻀﻮ ﻓﻲ ﻣﺠﻠﺲ اﻟﻮزراء ﻣﺜﻞ:
ﺣﻔﻈﻪ اﻟﻠﻪ ﺻﺎﺣﺐ اﻟﻤﻌﺎﻟﻲ رﺋﻴﺲ اﻟﺪﻳﻮان اﻟﻤﻠﻜﻲ
ﺣﻔﻈﻪ اﻟﻠﻪ ﺻﺎﺣﺐ اﻟﻤﻌﺎﻟﻲ وزﻳﺮ اﻟﺘﻌﻠﻴﻢ
اﻟﻤﺮﺳﻞ إﻟﻴﻪ :اﻟﻮزراء ﻏﻴﺮ اﻷﻋﻀﺎء ﻓﻲ ﻣﺠﻠﺲ اﻟﻮزراء وأﺻﺤﺎب اﻟﻤﺮاﺗﺐ اﻟﻤﻤﺘﺎزة وﻣﺎ ﻓﻲ ﺣﻜﻤﻬﺎ
ﻳﺬﻛﺮ اﻟﻤﻨﺼﺐ اﻟﻮﻇﻴﻔﻲ ﺑﻌﺪ ﻛﻠﻤﺔ )ﻣﻌﺎﻟﻲ( ﻣﺜﻞ:
ﺣﻔﻈﻪ اﻟﻠﻪ ﻣﻌﺎﻟﻲ رﺋﻴﺲ ﻫﻴﺌﺔ اﻟﺴﻮق اﻟﻤﺎﻟﻴﺔ
ﺣﻔﻈﻪ اﻟﻠﻪ ﻣﻌﺎﻟﻲ ﻣﺤﺎﻓﻆ اﻟﻬﻴﺌﺔ اﻟﻌﺎﻣﺔ ﻟﻠﺠﻤﺎرك
ﺣﻔﻈﻪ اﻟﻠﻪ ﻣﻌﺎﻟﻲ ﻣﺪﻳﺮ ﺟﺎﻣﻌﺔ ﺟﺪة
ﻛﺘﺎﺑﺔ اﻟﻤﺮاﺳﻼت
ﻛﺘﺎﺑﺔ اﻟﻤﺮاﺳﻼت
ﻣﻜﺘﺐ اﻟﺮﺋﻴﺲ اﻟﺘﻨﻔﻴﺬي ﻣﻜﺘﺐ اﻟﺮﺋﻴﺲ اﻟﺘﻨﻔﻴﺬي
ﻣﻠﺨﺺ اﻟﻤﻮﺿﻮع
ﻛﺘﺎﺑﺔ اﻟﻤﺮاﺳﻼت
اﻟﺪﻟﻴﻞ اﻻﺳﺘﺮﺷﺎدي
ﻟﻜﺘﺎﺑﺔ اﻟﻤﺮاﺳﻼت