Enterpreunership Course Outline
Enterpreunership Course Outline
DEPARTMENT OF MANAGEMENT
COURSE OUTLINES
PART I: ENTREPRENEURSHIP
CHAPTER 1: THE FOUNDATIONS OF ENTREPRENEURSHIP
1.1. Entrepreneurship as a career option
1.2. Concepts and Definitions
1.3. Difference between Entrepreneur and Entrepreneurship
1.4. Role of Entrepreneurship in Economic Development
1.5. Functions of an Entrepreneur
1.6. Entrepreneur vs. Manager Relationship
CHAPTER 2: ENTREPRENEUR’S BACKGROUND & CHARACTERISTICS
2.1. Entrepreneurship Background
2.2. the most important characteristics of successful entrepreneurs
2.3. Entrepreneur mind set
2.4. qualities of an entrepreneur
2.5. Entrepreneur in 21 Century
2.6. Entrepreneurial Decision Process
2.7. Putting Failure into Perspective
CHAPTER 3: PERSONAL ENTREPRENEURIAL COMPETENCIES
3.1. Achievement Cluster
3.1.1. opportunity seeking and initiative
3.1.2. Demand for quality and efficiency
3.1.3. Risk taking
3.1.4. Persistence
3.1.5. Commitment
3.2. Planning cluster
3.2.1. Goal setting
3.2.2. Information seeking
3.2.3. Systematic planning and monitoring (Building a Powerful business Plan)
3.2.4. components of business plan
3.2.4.1. Executive summary
3.2.4.2. Industry analysis
3.2.4.3. Company description
3.2.4.4. Product and services description
3.2.4.5. Market description
3.2.4.6. Marketing strategy
3.2.4.7. Operations description
3.2.4.8. Staffing description
3.2.4.9. Financial projection
3.2.4.10. Capital needs
3.2.4.11. Milestones
3.3. Power Cluster
3.3.1. Persuasion and networking
3.3.2. Independence and self-confidence
PART II: SMALL BUSINESS MANAGEMENT
CHAPTER 4: SMALL BUSINESSES
4.1. Definition of Small businesses …
4.2. Family businesses
4.3. Reasons for small business failures:
CHAPTER 6: START UP BUSINESS
6.1. How does one start a new venture?(launching a new business)
6.2. Important issues in new venture creation
6.3. Life cycle of entrepreneurial firms (running the business)
6.3.1. Birth stage
6.3.2. Breakthrough stage
6.3.3. Maturity stage
6.4. Forms of legal ownership
6.5. Entry strategy in to business
6.6. Financing the new venture
6.7. Resources support entrepreneurship and business development
COURSE DELIVERY METHODOLOGY
Students will be required to develop a business plan outline: Additional research
or in-class exercises may be assigned to help guide you in the development of
business plan.
Lecture, discussion, case analysis and presentation and other methods relevant
to the context.
Grading: system Components
50% Final Exam,
20% article review/ class work
30% assignment on business plan preparation and presentation