Scribd
Upload
12 views2 pages

Brand Brief For Pitch Presentation To A Cookware Brand

A cookware brand transitioning from B2B to B2C in India offers high-quality, affordable products designed in Italy and crafted in India. Targeting Gen Z and Millennials, the brand aims to build awareness through festive marketing and influencer collaborations, emphasizing health, safety, and affordability. The strategy includes engaging content that resonates with younger audiences to establish the brand as a trendy choice for home cooks.

Uploaded by

vighnesh.thingstodoingoa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
12 views2 pages

Brand Brief For Pitch Presentation To A Cookware Brand

A cookware brand transitioning from B2B to B2C in India offers high-quality, affordable products designed in Italy and crafted in India. Targeting Gen Z and Millennials, the brand aims to build awareness through festive marketing and influencer collaborations, emphasizing health, safety, and affordability. The strategy includes engaging content that resonates with younger audiences to establish the brand as a trendy choice for home cooks.

Uploaded by

vighnesh.thingstodoingoa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

Brand Brief for a Cookware Brand

• Brand Overview:
The cookware brand previously catering exclusively to B2B clients such as Walmart,
is now entering the B2C market in India. With a range of high-quality cookware,
including stainless steel, tri-ply, and ceramic products, the brand promises an
international-level product at affordable prices. Designed in Italy and crafted in
India, the brand is committed to delivering durable, versatile, and safe cookware.

• Unique Selling Proposition (USP):


o High-quality, health-conscious materials ensuring safety for consumers.
o Affordable pricing compared to competitors (e.g., Kadai priced at INR 990).
o Italian design with Indian craftsmanship for a trusted, globally appealing
product.
o Competitively priced for the quality, making international standards
accessible to the Indian consumer.

• Target Audience:
o Focus on Gen Z and Millennials in India.
o Content strategy will embrace Gen Z lingo and quirky, relatable themes to
engage these younger audiences.

• Marketing Objectives:
o Brand Launch in the B2C Sector:
Position the brand as a leading cookware brand for Indian consumers by
leveraging its strong reputation in the B2B sector. Establish trust through
messaging that emphasizes health, safety, and affordability.
o Create Brand Awareness:
Build significant brand visibility, especially during the festive season, to drive
consumer interest and engagement. Highlight the brand’s Italian design,
Indian craftsmanship, and affordability in the context of celebrations and
festive cooking.
o Festive Season Focus:
Capitalize on the increased purchasing activity during key Indian festivals by
rolling out promotional campaigns, influencer collaborations, and festive-
themed content. Use high-impact, quirky content that resonates with the
audience.
o Leverage Influencer Marketing:
Collaborate with influencers who appeal to youth to showcase the cookware
brand in everyday use, with a focus on the versatility, health benefits, and
affordability of the products.
o Engage Gen Z & Millennial Audience:
Utilize relatable, trendy content that incorporates Gen Z language, pop
culture references, and humor to establish the brand as a cool, must-have
brand for young, health-conscious home cooks.

You might also like