Course Outline For Entrepreneurship and Small Business Managment
Course Outline For Entrepreneurship and Small Business Managment
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2.5.2 What project an Entrepreneur should have?
2.5.3 Definition of industry and small scale industry
2.5.4 Steps in setting a small scale unit
Chapter Three - Business Planning
3.1The concept of business planning
3.2 Feasibility planning
3.3 The business plan
3.4 Developing a business plan
Chapter Four - Product and Service Concept
4.1 Product technology
4.2 Product development process
4.3 Product protection 4.3.1 Patents 4.3.2 Trademarks 4.3.3 Copyrighting
Chapter Five -Marketing and new venture development
5.1 Marketing research
5.2 Marketing intelligence
5.3 Competitive analysis
5.4 Marketing strategies
5.5 International markets
Chapter Six - Organizing and financing the new venture
6.1 Entrepreneurial team and business formation
6.2. Sources of financing 6.2.1 Asset management
6.2.2 Equity Financing 6.2.3 Venture Capital
6.2.4 Debt financing 6.2.5 Government Programs
Chapter Seven -Managing Growth and transaction
7.1. Preparing for the launch of the venture
7.2. Managing early growth of venture
7.3. New venture expansion strategies and Issues (Mergers, Acquisitions, licensing
and franchising)
Assessment
Continuous Assessment 50
Final Exam 50
Continuous Assessments can include Assignments Mid, group.
Final Exam: Final exam will cover ALL material
Teaching and Learning Methods: Lecture, tutorial, assignments
Attendance Requirements: 80% and Above to Sit for the Final Examination
Reference
Hailay Gebretinsae, Entrepreneurship and Small Business Management, 2nd Edition.
Hodgetts, Richard M. Kurakto, Donald F. “Entrepreneurship: A contemporary approach”
Fourth Edition, the Dryden Press, 1998.
HirshRobert D. and D. and Peters Michael P. “Entrepreneurship” Fifth Edition, Tata
McGraw Hill Edition, 2002.
Holt David H. “Entrepreneurship – New venture Creation “Easten Economy Edition, 2000.
Donald F. Kutatko and Richard M. Hodgetts, “Entrepreneurship: A Cotemporary
Approach” Fourth Edition.
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Prepared By: BIRUKTAIT GIRMA Sign: ___________ Date: