Bidii Motorcycle Spares
Bidii Motorcycle Spares
NAVAKHOLO
TEL:0792536383
DEPARTMENT : BUSINESS.
CENTER NAME. :THE SIGALAGALA NATIONAL POLYTECHNIC.
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DECLARATION
I hereby declare that this business plan is my original work and has never been
presented anywhere for the award of Diploma or Certificate course.
It is therefore submitted to the Kenya National Examination Council.
This business plan is dedicated to all friends and classmates. Above all the successful
completion of this project is realized through the extra ordinary inspiration from my parents
and the ultimate Guidance of the Almighty.
GODBLESSYOUALL.
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ACKNOWLEDGEMENT
I give much thanks to almighty God for everything he has done to me. I also wish to
express my sincere thanks to everybody who assisted me directly or indirectly towards the
completion of this business plan .Much thanks goes to my lecturer for guidance. May God
bless you all.
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TABLE OF CONTENTS
DECLARATION...................................................................................................2
DEDICATION......................................................................................................3
ACKNOWLEDGEMENT......................................................................................1
1.0 EXECUTIVE SUMMARY.................................................................................5
1.1 BUSINESS DESCRIPTION................................................................................5
1.2. MARKETING PLAN.........................................................................................5
1.3. ORGANIZATION PLAN...................................................................................5
1.4 OPERATION PLAN..........................................................................................5
1.5. FINANCIAL PLANS.........................................................................................5
CHAPTER ONE.....................................................................................................6
1.0 BUSINESS DESCRIPTION................................................................................6
1.1. BUSINESS NAME...........................................................................................6
1.2 BUSINESS LOCATION AND ADDRESS.............................................................6
1.3.0 BUSINESS OWNERSHIP..............................................................................6
1.4 TYPE OF THE BUSINESS.................................................................................7
1.5 PRODUCTS/SERVICES....................................................................................7
1.6 JUSTIFICATION OF THE OPPORTUNITY...........................................................7
1.7 INDUSTRY......................................................................................................7
1.8 GOALSAND OBJECTIVES OF THE BUSINESS...................................................8
1.9.0 ENTRY AND GROWTH STRATEGY...............................................................8
CHAPTER TWO.................................................................................................... 9
MARKETING PLAN................................................................................................9
2.1.0 POTENTIAL CUSTOMERS.............................................................................9
2.2 MARKER SHARE.............................................................................................9
2.3. COMPETITORS............................................................................................10
2.4 METHODS OF PROMOTING AND ADVERTISING............................................10
2.5 PRICING STRATEGIES..................................................................................11
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2.6 SALES TACTICS...........................................................................................11
2.7 DISTRIBUTION STRATEGIES.........................................................................11
CHAPTER THREE..............................................................................................13
ORGANISATION PLAN.......................................................................................13
3.2 .0 KEYMANAGEMENT PERSONELL................................................................14
3.2.1 GENERAL MANAGER.................................................................................14
3.2.2 SALES PERSON.........................................................................................14
3.2.3 CASHIER...................................................................................................15
3.3.0 OTHERBUSINESS PERSONNEL..................................................................16
3.4.0 RECRUITMENT, TRAINING AND PROMOTION OF PERSONNEL...................17
3.5 REMUNERATION AND INCENTIVES FOR PERSONNEL...................................17
3.6 PERMIT, LICENCE AND BY-LAWS..................................................................18
3.7.0 SUPPORTIVE SERVICES.............................................................................18
3.7.1 BANKING SERVICES..................................................................................18
3.7.2 POSTAL SERVICES....................................................................................18
3.7.3 LEGAL SERVICES......................................................................................19
3.7.5 INSURANCESERVICES...............................................................................19
CHAPTER FOUR.................................................................................................21
OPERATION PLAN..............................................................................................21
4.2.0 PRODUCTION STRATEGY..........................................................................21
4.3 PRODUCTION PROCESSES...........................................................................23
4.4.0 GOVERNMENT REGULATIONS...................................................................24
CHAPTER FIVE...................................................................................................25
5.0 FINANCIAL PLANNING..................................................................................25
5.1 PRE-OPERATIONAL COSTS..........................................................................25
5.2 WORKING CAPITAL......................................................................................25
5.3.1 CASH FLOW STATEMENT 2023.................................................................28
5.4 PROJECTED INCOME STATEMENT TRADING PROFIT AND LOSS
ACCOUNT..........................................................................................................29
6.5. CONSUMER BALANCE SHEET.....................................................................30
5.6 BREAKING EVEN ANALYSIS..........................................................................31
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6.7. EXPECTED PROFITABILITY RATIOS..............................................................31
5.8 DESIRED FINANCING...................................................................................32
5.9 PROPOSED CAPITALIZATION......................................................................32
APPENDIX 1.......................................................................................................33
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1.0 EXECUTIVE SUMMARY
1.1 BUSINESS DESCRIPTION
The chapter briefly describes the name of the business, services, offered location and the type
of business. It also describe the size, trends and industry entry and growth
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CHAPTER ONE
1.0 BUSINESS DESCRIPTION
1.1. BUSINESS NAME
The name of the business will be Bidii Motorcycle Spares.The name will be easy to be be
remembered since it is easy to be pronounced.It will be unique since none of the business
man had used the name earlier before.The logo of the business will indicate samples of the
products that the business will be dealing with.Below is the business logo.
Business logos
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The owner of the business will be Mr.Muchana Kevin of age 35years.The owner went to
Chebuyusi Secondary School after which he joined tertiary institution for further
studies.Currently he is a holder of Degree in accounting field and has done work with
different schools as an accountant.The business will require a starting capital of 850000. The
amount will be provided by the following sources
Details Amount
Owner's contribution 500000
Bank loan 250000
Family and friends contribution 100000
TOTAL AMOUNT 850000
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1.8 GOALSAND OBJECTIVES OF THE BUSINESS.
The business will haveseveral goals to achieve; these will be long term goals and short term
goals as stated below;
Providing high quality product by purchasing original ones
Expanding in another area after a period of 5 years
Selling the product at avery fair price
Creating job opportunity to people.
Improving communication system in the area located
1.9.0 ENTRY AND GROWTH STRATEGY
1.9.1 ENTRY STRATEGY
The owner will make business popular through advertisement,use of posters, signpost, radios,
television and journals.He use public functions too such as Harambee and public holidays
such as Labour days.
1.9.2 GROWTH STRATEGY.
Increase in sales volume will lead to expansion of the business through use of retained profit
to purchase more raw materials .The owner will also make more sales by offering free
samples to customers who but in large quantities.
1.9.3 SWOT ANALYSIS.
Strength Weakness Opportunity Threats
Large in size Poor location Modern Water problem
technology
Fair price Inadequate Enough raw Inadequate labour
capital material
Qualified staffs Low payment Inadequate Mismanagement
space for
expansion
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CHAPTER TWO.
MARKETING PLAN
The business expects one hundred number of customers since it is new in the market.
Thereafter as it grows the number of customers will increase
Since the business is new to the market, it will take time for it to be recognized. This
challenge will be overcome by making sure each customers is served with respect and
courtesy The customers will include wholesalers, retailers and the end users.
2.1.1 WHOLESALERS.
They buy goods in large quantities and sell them to the customers. Their features Include,they
buy in bulk,they have more capital,most of them are employed among others.
2.1.2 RETAILERS.
They buy goods relatively in low quantities and sell them to the customers. Their features
Include, aquire products relatively in low quantities,have low amount of money,
They buy goods mainly for their own use. Their features Include,buy goods relatively in low
quantities, they have low amount of money,
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2.3. COMPETITORS
The business key are, Huruma Motorcycle Spares, Uwezo Motorcycle Spares, and Bidii
Motorcycle Spares. Those competitors some are located few meters next to the business.
While others three kilometers from the business.
The business sells goods and in high quality compared to the competitors whom others sell
one variety of goods..The major competitor of the owner's Business will be Huruma
motorcycle spare due to its large size and enough room for expansion. Below is a table of the
owner's competitors
Methods;
I) Radio- This will be the most mean of advertisement because it will reach many
customers since radio is cheap and everybody can access to it
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II) sign posts-the business will ensure that the advertisement is done thrice a week
III) Internet- This includes face book, twitter and instagram. this is another
faster and cheapest means of reaching customers within Kakamega town and the
whole country in general.
IV) word of mouth-meeting customers and telling them where the business is located
and the goods sold
2.8 SERVING.
The owner's business will ensure that the products are well packed for the customers. Some
products will be wrapped in papers as they wait to be bought by the customers. Such goods
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will include motorcycle tubes, chains, sproket among others.Heavy motorcycle spare such as
engines will be wrapped up in cartons as they wait to be purchased by the customers.
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CHAPTER THREE
ORGANISATION PLAN
3.1 ORGANIZATION STRUCTURE
Generalmanager
The general manager will be the overall director of the business.He will be deticated with
dutiesand responsibilities to assign work to other junior staff members.The salesperson will
be reporting directly to the general manager.The cashier will be reporting directly to the
general manager too on daily performance of the owner's business.The table shows the name,
professional,duties andsalary if the workers of the owner's business.
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F.W Wangare Salesperson 2 Selling products, 21600
seeking
information from
customers
QUALIFICATIONS
Have a diploma in community development and social work
Have a certificate in sales and marketing
Business management skills
Must have Entrepreneurial skills
The manager will plan for the business opportunity this will involve formulating
decisions that will enable the business to opportunities and challenges of the future. Also he
will be in a position to set goals and objectives that the business aims to achieve in the near
future. The manger also will formulate budget to allocate resources necessary to accomplish
objectives.
3.2.2 SALES PERSON
He will have the following qualifications and duties as a salesperson:
QUALIFICATIONS
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Certificate in sales and marketing.
Arranging the Fruits and display them.
Packaging the already bought by the customers.
Distribution of Fruits to customers who buy in order
Certificate in sales and marketing.
good communication skills
Two years of experience in similar position.
above 25 years of age
-There duties are to be giving out the spare parts to the clients in exchange of money
-Inform the general manager about the spare parts that are out of stock.
3.2.3 CASHIER.
The cashier will have the following qualifications and duties:
The business will offer incentives such as tea, one day off per week for each employee.
Shopping for each employee once in a month as a sign of appreciation.The business will pay
its general manager 25,000, each sales man 10,000 and the cashier 15,000 owing to the
products of the business.
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3.3.0 OTHERBUSINESS PERSONNEL
Other personnel who will be involved in various operations are;
QUALIFICATIONS
3.3.2 STOREKEEPER
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Must have a certificate in store management and keeping of records.
Must have skills in supply management.
Must have working experience of three years.
Must be a computer literate since the business has to use it for record keeping.
The business will allow the employee to attend to various seminars on sales
production and management so as to improve on the owner's Business
performance.This will equip the business workers with relevant skills thus much
production in the business.
3.4.2 RECRUITMENT
Kakamega
The post office services of the business will be obtained from Navakholo Post Office. The
business letters mailing services will be sending and receiving through this office. The
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management preferred post office because of the reliability and nearness to the area of
operation.The address of the owner's business will be:
Navakholo.
Kakamega.
The business shall require security officers for protection.The services shall be provided by
The Pride Kings Security Services.The address will be:
Kakamega.
3.7.5 INSURANCESERVICES
ThebusinesswillbeinsuredagainsttheftandfireinanInsuranceCompanyKakamega.Theentrepren
eurwillbecompensatedincaseofsuchcircumstanceshappen.Itwillprovideservicestoitscustomers
verywell.Thelifeofemployeesisinsuredinthiscompanybyobtaininglifeinsurancepolicywhichals
obooststhemoraleasworkers.The address will be,
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Kakamega.
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CHAPTER FOUR
OPERATION PLAN.
4.1 PLAN PRODUCTION FACILITIES AND EQUIPMENTS
The business will need two bicycles and one motor bike, one computer for the
production activities. The business will also need five chairs.
Machinery/equipment quantity
Bicycle 2
Motor bike 1
Chairs 5
Computer/laptop 1
The above machinery /equipment will be bought at a totalcost of Ksh 109000 and will be
supplied respectively by the company that manufactured them. The business will set aside
Ksh 5000 for bicycle and motor bike service and maintenance. The spare part will be
available locally the business have a future plan for purchasing a pressing machine once the
business has been widely known and the production id very high.
engine oil
oil filter
air filter
spark plugs
break lining
brakefluid
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The business will also purchase two bicycles and one motor bike for easy transportation
goods to other sellers. The business will also purchase five chairs. The business will also
apply for electricity from the Kenya power and lightening company limited, get permit from
county government of Kakamega.
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4.2.3 PRELIMINARY PRODUCTION
There are some other factors that may be likely affect the production process i.e. external
factors and internal factors;
Internal factors may be caused by customers who come to buy goods on debt hence upon
paying, they delay to pay on time hence there is no enough money to purchase the goods that
have run out of stock
External factors may be caused by poor road infrastructure leading also to goods being
delayed. Worn out bicycles and motorbike will also hinder the delivery of goods on time.
To overcome these factors, the business has set aside Ksh 5000 monthly for bicycles and
motorbike repair and services
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4.4.0 GOVERNMENT REGULATIONS
The business will be affected by government regulations since the business will not be able to
run without getting a permit and license
The permit and the license will be found from the Kakamega county government at the
beginning of the month and they will be renewed automatically once they are expired
The employees will have a regular medical check-up from qualified doctors so as to prevent
the spread of diseases.
The business will be installed with the fire extinguisher as one of the measures to keep the
employees safe. Each section of the owner's business will be installed with a fire extinguisher
too. The employees will be educated on how to use this fire extinguisher.
The business owner will locate place to dispose off wastes from the business. Compost pits
will be dug to facilitate this act of waste disposal as this will call for maximum operation of
the owner's business.
Bidii Motorcycle Spares will have a computer code and a painting that will distinguish it
from other businesses in the area.The business will require a permit from the municipal
council of Kakamega. The business will also acquire a local government licence from the
registrar of business in the area.
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CHAPTER FIVE.
item Amount
License 25000
Insurance 50000
Advertisement 2500
Premises 15000
Electricity 3000
total 95500
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Creditors 40000 57000
Tax 10000 10000
Overdraft 10000 -
Total 60000 67000
Working capital 140000 200000
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5.3.0 CASH-FLOW1911 STATEMENTS 2022
Jan Feb. Mar April May June Jul Aug Sep Oct Nov Dec TOTAL
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5.3.1 CASH FLOW STATEMENT 2023
Jan Feb. Mar April May June Jul Aug Sep Oct Nov Dec TOTAL
Cashinflowreceipt
Openingcash 50000 29000 62000 75000 60000 68000 72000 65000 70000 73000 75000 81000 290000
Cashsales 63010 23010 23010 23010 23010 23010 23010 23010 23010 23010 23010 230100 276120
0 0 0 0 0 0 0 0 0 0 0
Receiptondebtors 58000 55000 48000 50000 60000 57000 55000 39000 60000 56000 60000 6000 668000
Loanreceived 25000 250000
0
Totalcashinflow 61810 36410 35010 35510 37010 35510 35710 34410 36010 35910 36510 371100 456920
0 0 0 0 0 0 0 0 0 0 0 0
Cashoutflow/payment
Purchaseincash 9700 9700 9700 9700 9700 9700 9700 9700 9700 9700 9700 9700 116400
Salaries 55100 85100 85100 85100 85100 85100 85100 85100 85100 85100 85100 85100 170200
Transport 20000 10000 15000 10000 10000 12000 10000 10000 10000 12000 11000 10000 141000
Electricity 1000 1000 1000 1000 1000 800 700 500 700 500 500 500 9200
Insurance 50000 50000
Loanrepayment 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 200000 240000
0 0 0 0 0 0 0 0 0 0 0 0
Taxesandadvertiseme 7000 7500 8000 6000 8000 7500 7800 6500 7000 8500 8000 7000 88800
nt
Telephonec 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 12000
Totalcashoutflow 37580 13430 31980 31240 31480 31610 13430 13280 31350 31680 31580 3o1380 329760
0 0 0 0 0 0 0 0 0 0 0 0 0
Netcashbalance 54830 22980 30300 42300 55300 39000 22280 21130 46600 42300 49800 57800 627160
0 0 0 0 0
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5.4 PROJECTED INCOME STATEMENT TRADING PROFIT AND LOSS
ACCOUNT
The table bellows show-trading project and loss account for the good point auto spare
shop for the year ending 31st December 2022
Sales 2954400
Less cost of sells 120000
Gross profit 2834400
Less expenses
Salaries 170200
Electricity 16600
Insurance 50000
Telephone 12000
Net profit before tax 2585600
Net profit after tax 16 % 2171904
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6.5. CONSUMER BALANCE SHEET
The following table shows Bidii Motorcycle Spares 2022
400000 400000
Balance sheet as at 31st Dec 2023
267000 267000
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5.6 BREAKING EVEN ANALYSIS
This is an attempt to determine the level of sales at which business does not get profit
or loss. It is the point where the sales only cover fixed expenses and once the breaking
point is reached any extra sale made gives a profit
Year 2022
This help the businessperson in interpreting the information contained in the financial
statements for making important decisions
Year 2022
Year 2023
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5.8 DESIRED FINANCING
Amount (Ksh)
Owner contribution 500000
Banking loans 250000
Family and friends 100000
total 850000
Amount (Ksh)
Owner contribution 500000
Bank loan 250000
Family friends 100000
Total 850000
,
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APPENDIX 1
BUSINESS LOCATION
MARKET STAGE
NAVAKWOLO
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