Communication
and Globalization
GLOBALIZATION
Economic Nature
•Globalization is the spread of products, technology, information, and jobs
across nations.
•Corporations in developed nations can gain a competitive edge through
globalization.
•Developing countries also benefit through globalization as they tend to be
more cost-effective and therefore attract jobs.
•The benefits of globalization have been questioned as the positive effects are
not necessarily distributed equally.
•One clear result of globalization is that an economic downturn in one country
can create a domino effect through its trade partners.
Starbucks in Seattle, 1971
Source:Wiki Retrieved from
https://www.quora.com/Who-were-the-
Logo original-investors-in-Starbucks#
Starbucks Logo Overtime
https://www.statista.com/statistics/266465/number-of-starbucks-stores-worldwide/
The company sells approximately
10,958,904 cups a day.
Through its stores and purchases, it provided
jobs and income for thousands of people all
over the world.
How did globalization start?
Silk Roads, 1st Century
Silk Roads, 7th Century
Age of Discovery/Scientific Revolution, 15th Century
Industrial Revolution, 19th Century
What drives it?
Technology
Largest Contributors
to Globalization:
computers,
telecommunication
s, internet
Shinkansen runs 240–320 km/h
Cargo ship
What good about it?
Business
It has enabled companies to improve
their competitive edge and increase
productivity, simply because of the speed
of access to information and of electronic
transactions.
Other than What other online jobs can be
ONLINE SHOPS found?
Society, Culture & Politics:
It has allowed nations to cooperate with
one another.
Globalization has decreased cultural
barriers. For example, for someone in Japan
to understand how someone in the U.S. goes
about their day through TV/social media.
Paris Agreement of Climate
Change
It’s an agreement of 196 state
parties within the United
Nations Framework
Convention on Climate
Change (UNFCCC), dealing
with
greenhouse-gas-emissions
mitigation, adaptation,
and finance, starting in the
year 2020.
Korean food is
no longer limited
to Korea since
people can dine in
restaurants in
their respective
countries that
provide this food.
The news on all networks is available
Communication: constantly, anywhere in the world, and it is
updated as events occur.
IMAGINE:
Without
globalization, what
do you think would
have happened to
the world?
What’s bad about it?
Business
Foreign workforce offers cheaper labor for many service-
related positions, but the control of quality of service,
shipping expenses and time delays can have hidden costs.
Service jobs, such as information technology,
manufacturing, education, accounting, and software
development are being lost in developing countries, such as
the United States and Europe, to lower paying emerging
countries, such as India and China.
Society:
• The volume of
cyber-attacks is on the
rise and will continue to
increase. The
consequences are grave
and can result in
reputational loss, material
loss and litigation.
• The cost to the global
economy of cybercrime
has been estimated at
$445 billion a year.
Society:
• Not everybody has
benefitted from
globalization.
• There is no universally
equal access to the
Internet, and this
disadvantages people
and businesses in
developing nations who
are unable to take
advantage of the
Internet's global
potential.
Globalization operates mostly in the interest of
the rich.
• There has been widespread fake news all over the world through social
media.
Communication: • Western or English-speaking countries dominate the media, and this
has popularized U.S. culture at the expense of local cultures.
• It might marginalize some languages and may even cause some
languages to die out.
Culture
• Itinfluences the promoting a consumer
culture, exploitation of workers and markets
and influencing societal values.
• Loss of individualism and group identity
occur as it encourages a “Western ideal of
individualism”
• Itallows further colonization which impacts
intellectual property and cultural rights.
Sex and Drugs
Films, music, and other
media contents show
themes such as sex and
drugs to gain audience.
What other negative
effects of globalization
have you noticed?
The Impact of Globalization on
Communication
Communicatio
n:
Globalization has
introduced
virtual
communication
and
collaboration.
Impact of Globalization on Communication
Communication:
The need for cultural awareness is a major impact
of globalization on the required skillset of effective
communicators, resulting in the evolution of
communication skills development programs.
Modern entrepreneurs and employees need the
ability to catch subtle nuances of people's manner of
speech when communicating across cultures.
Creation of internet slangs
in g
s t
h o
G
Creation of internet
slangs
QUESTIONS:
•Does globalization have greater
positive effects to the world?
Explain your answer.
•Do you think the society has been
dealing with the negative effects of
globalization? How?
SOURCES:
• Madrunio, Marilu Rañosa. Purposive Communication: Using English in Multilingual
Contexts.
C & E. Publishing, Inc., 2018.
• https://softchalk.com/lessons/InternetTech-Research/InternetTech-Research3.h
tml
• https://www.techwalla.com/articles/the-impact-of-the-internet-on-globalizatio
n
• http://etec.ctlt.ubc.ca/510wiki/Globalization_and_its_Effect_on_Cultural_Diver
sity
• https://bizfluent.com/info-8232542-effects-globalization-global-communication.
html
• https://yourbusiness.azcentral.com/impact-globalization-communication
-skills- development-28172.html
