Lecture-on-Report-Writing
Lecture-on-Report-Writing
(BUS231)
Tanveer Kabir
Senior Lecturer
East West University
MSc in International Marketing, University of Nottingham
MBA, IBA, University of Dhaka
BBA, IBA, University of Dhaka
Report Writing
Types of Reports to be Discussed
Reports
Prefatory Parts
Report Introduction
Report Body
Appended Parts
Prefatory Parts
(Example: Page 377-381)
Letter of
Title Fly Title Page
Transmittal
DATE OF SUBMISSION
Prefatory Parts
• Letter of Transmittal
– A personal message from the writer to the reader
– Should be written in first person, using personal pronouns
– Should be written in conversational language
Prefatory Parts
• Table of Contents
– A list of the contents of the report in order
– The section title should match the report’s headings exactly
– May include a list of illustrations
• Executive Summary
– It is the report in miniature
– Should briefly state what kind of research was conducted
– Should present the key findings and analysis
– It is a masterpiece of economical writing
• Flyleaves
– Optional blank pages at the beginning and the end which protects the report
The Report Introduction
Definitions,
Historical Report
Methodology Initialisms
Background Preview
and Acronyms
The Report Introduction
• Origin of the Report
– Should present facts as when, how and by whom the report was authorized
– Some writers leave this part out
• Problem and Purpose (For Long, Problem Solving Reports)
– Includes the problem and purpose statements
– Long Reports other than the problem solving genre, can include an ‘Objectives’ section to state
the report’s purpose
• Scope
– Scope means the boundaries of your investigation
– You should describe what parts of the problem you studied and what parts you didn’t
The Report Introduction
• Limitations
– No real world problem can be completely explored
– Mention anything that keeps your report from being an ideal
treatment of the problem
– Be frank but not too negative
• Historical Background
– Acquaints readers with how the problem was originally developed
The Report Introduction
• Methodology
– Specify how you collected the information
– Specify what research method you used
– More complex research requires a more detailed description
• Definitions, Initialisms and Acronyms
– Define any of the three types of terms mentioned above which are likely to be
unfamiliar to the readers
• Report Preview
– In very long reports, this section previews the report structure
The Report Body
• The information collected is presented and related to the problem
• This part comprises most of its content
• You may choose a writing style best suited depending on the topic of
the report
• Format this part for easy comprehension
• If you’ve used outside sources, these should be noted
The Report Body
FOR YOUR CLASS REPORTS & TERM PAPERS
MARKET
COMPANY INDUSTRY SWOT
SHARE
BACKGROUND ANALYSIS ANALYSIS
ANALYSIS
PESTEL PORTER’S
ANALYSIS FIVE FORCES
The Ending of the Report
Appendix Bibliography
Appended Parts
• Appendix
– Supplementary information attached at the end of the main report
– Example: Questionnaires, Working Papers, Other Reports etc
• Bibliography
– Include information about sources from where you collected your
secondary data
– It is recommended that you use the Harvard Referencing System
Short (to mid-length) Reports
TITLE PAGE
TEXT
Format