Keyword Research

When anyone search in google for need a products, that’s is a intension for
people’s & that is keyword for marketer. So keyword is searched word for
marketer.
 Keyword Research Basics :
o Keyword research is when people use queries to find and research
actual search terms that people enter into search engines.
o Keyword research is one of the most important, valuable, and high
return activities in the search marketing field.
o Keyword research is built on-(keyword types):
 Intent of traffic (what is traffic intent) : users intension/user
wants to know about this topic. How you know/find
customers-intension :
1. Phone (term). is a long query.
2. Iphone (specific). Is specific query.
3. What is iphone? (Info). Question query information.
4. How to use iphone app? (Learn). To learning query.
5. Buy iphone online (buying). Users purchasing
intension/query.
6. Where to buy iphone in NYC? (Area). Users intension is
area based.
7. Iphone service (service) users service related
intension/query. (Is for marketing)
8. Context of content. (Article/facts/info) when a question
based/query based keyword result- an article is more
informative, more subkeyword, more query. (Is for SEO)
o Keyword > Traffic > Sales > Money, Money, Money 🤑🤑🤑.
o The usefulness of this intelligence cannot be overstated. With
keyword research you can predict shifts on demand. Respond to
changing market conditions, and produce the products, services, and
content that web searchers are actively seeking.
 Assessing Keywords Value During Research :
o Keyword means traffic, how you know its value?
o Is the keyword relevant to your Ads & content?
 Must have to make keyword content based. Not false keyword
for more Traffic.
o Will searchers find what they are looking for on your Ad when they
search using these keywords?
o Will they be happy with what they find?
o Will this traffic result in financial rewards or other organizational
goals?
 Why Keyword Research? :
o To find the best keyword to advertise (Google Ads).
o We need this in bulk traffic.
o Important in incentive traffic Ads.
o This is helpful for youtube Ads.
 Crucial Factors To Choose Keywords :
o Monthly Search Volume. Which have monthly search volume high.
o Keywords Trends. Research keywords in ‘Google Trends’. Which have
more than 30% up.
o Competitors. More is better. Our products should have not non-
brand, not less popularity, keyword search result is high.
o CPC (Cost Per Click). Is for google ads. And it should have to low rate
(↓1$), further its difficult.
 Keyword Types & Patterns :
o Basic types.
 Product (e.g. ‘iPhone 14’).
 Service Keywords (e.g. ‘iPhone Repair Service’).
 Brand Keywords (best ‘iPhone’ in 2022).
 Modifier Keywords (best camera iPhone).
 Entity Keywords (iPhone buying shop).
 Geographic /Location keywords (iPhone service center
NYC/Near Me).
 Demographic segmented keywords (iPhone for kids).
 Buying/Call to action keywords (Buying iPhone online).
  Navigational keywords (e.g. Based on brand name – Amazon,
Apple, etc.).
 Informational/Educational keywords (How to use iPhone).
 Transnational keywords (Best, Reviews, Buy, Sale etc.).
 B2B keywords (iPhone Wholesale).
 Practices:
 Leather Bag.
 Ladies Leather Bag.
 Ladies Leather Bag Shop.
 Ladies Leather Bag Shop in Dhaka.
 Gucci Leather Bag Company in Dhaka.
 Buy Leather Bag in Dhaka.
o Common search intent.
 Commercial intent – buy, purchase, cheap, pricing, sale, best,
reviews, guide, buying guide, etc.✅
 Informational intent – what, when, where, how, restaurant,
hotel, flight, news, etc.
 Location intent – near, near me, nearby, from, directions,
airport, route, maps, cities, country etc.✅
o Match types (PPC Campaign).
 Broad match keyword.
 Broad match is the default match type that all your
keywords are assigned Ads/Results may show on
searches that include misspellings synonyms related
searches and other relevant variations.
 If your keyword is “women’s hats”, someone searching
for “buy ladies hats” might see your results/Ads.
 Symbol : No.
 Example : women’s hats.
 Keyword : buy ladies hats, women’s clothing, free
women’s hats.
 Exact match keyword.
 Ads/Results may show on searches that match the exact
term or are close variations of that exact term. Close
variants include searches for keywords with the same
 meaning as the exact keywords, regardless of spelling or
grammar differences between the query and the
keyword.
 Symbol: [].
 Example: [women’s hats].
 Keywords: women’s hats; Ladies hats; hats for women;
hats women.
 Phase match keyword.
 Ads/Results may show on searches that match a phrase,
with additional words before or after.
 Symbol: “”.
 Example: “women's hats”.
 Keywords: blue women’s hats; buy women’s hats;
women’s hats on sale.
 Broad match modifier keyword.
 Similar to broad match, except that the broad match
modifier option only shows ads in searches including the
words designated with a plus sign (or close variations of
those terms): +women’s hats.
 Symbol: + (plus).
 Example: +women’s +hats.
 Keyword: women’s scarves and hats; winter hats for
women’s.
 Negative keywords.
 If you're hat company that doesn’t sell baseball hats,
you could add a negative keyword, designated with a
minus sign.
 Symbol: - (minus).
 Example: -free, -discount, -how.
 Keywords: % off hats; discounted hats; free hats; black
hats.
Better keyword sets for Google ads is :-
1. Exact match keyword : [women’s hats].
2. Phase match keyword : “women's hats”.
 3. Negative keywords : -free; -discount.
4. Positive keywords : +women’s; +hats (optional).

 Long Tail Keywords :

 Keyword Research Free Ideas :-
‘Best free keyword ideas’
o Make your chrome browser default ‘US’ as country and language.
o Modifier.
o Google Auto Search.
 Input any keyword & type one by one letters to see keyword
suggestions. (Ex. Car seat a; car seat b; car seat c)
o Related Search.
o Image Search.
 Search any keyword in google images, top scroll bar
suggestions are helpful.
o Google Trends.
o Google Chrome Extensions.
o LSI Graph:
 https://lsigraph.com
o Niche Laboratory:
 https://nichelaboratory.com
o Ubersuggest:
 https://neilpatel.com/ubersuggest/
o Answer The Public: (for informational, but more finding better
keywords).
 https://answerthepublic.com