Abdasalam ASSIGNMENT
Abdasalam ASSIGNMENT
INCULCATING PROFESSIONAL
DIGNITY
Assignment One
Submission Date:
Analysis of the Facebook–Cambridge
Analytica Data Scandal and Ethics of
Hacking
The Facebook–Cambridge Analytica scandal, which erupted in 2018, is one of the most
significant cases highlighting the ethical challenges of data privacy in the digital age. It revealed
how personal data harvested from social media platforms could be exploited for political gain,
raising fundamental questions about privacy, consent, and corporate responsibility. This analysis
delves into the ethical issues involved in the scandal, examines what could have been done
differently, and reflects on the implications for data governance in technology companies.
In the 2010s, Facebook was one of the world's largest social media platforms, with billions of
users sharing personal information online. Cambridge Analytica (CA), a data analytics firm,
exploited access to Facebook user data via a third-party app created by researcher Aleksandr
Kogan. This app collected data not only from consenting users but also from their Facebook
friends, resulting in the unauthorized harvesting of approximately 87 million users' data.
This data was employed to construct psychological profiles aimed at influencing voter behavior
during political campaigns, most notably the 2016 US presidential election between Donald
Trump and Hillary Clinton, and the Brexit referendum. The scandal highlighted serious breaches
in data privacy and sparked global discussions about the ethical use of personal information.
Fundamentally, the scandal was a gross violation of user privacy. Users were either unaware or
insufficiently informed about how their data was being collected and used. The secondary
collection of friends’ data without explicit consent compounded the violation.
Breach of Privacy Expectations: Users trusted Facebook to safeguard their personal
information, not to share it with third parties for political profiling or micro-targeting.
Inadequate Consent Mechanisms: The app obtained consent only from direct users but
exploited Facebook’s API to harvest additional data from their connections without those
individuals' knowledge or approval.
Neither Facebook nor Cambridge Analytica were transparent about their data collection and use
practices.
Opaque Data Practices: Facebook’s policy allowed the initial data gathering but did not
clearly inform users or partners about limits on further data use.
Cambridge Analytics Deceptive Role: CA misrepresented the purpose of data use,
claiming it was for academic research but instead using it for political campaigning.
Delayed Accountability: Facebook was slow to act, only responding to the scandal once
it became public, undermining trust.
Using psychological data profiling for voter influence raised ethical concerns around
manipulation and fairness.
Facebook’s business model, reliant on targeted advertising, conflicted with user privacy
protection.
Profit vs Privacy: Facebook prioritized growth and advertising profits over safeguarding
user data.
Inadequate Oversight: Insufficient internal policies and external regulation allowed
these practices to go unchecked.
Clear, Informed Consent: Explicit and understandable consent should be obtained from
users and any individuals whose data might be indirectly collected.
User Awareness Campaigns: Facebook could educate users on how their data is used
and shared.
Easy Access to Data Controls: Allow users to view, control, or delete data shared with
third parties.
Stricter Data Protection Laws: Governments should enforce regulations such as GDPR
that mandate protections and penalties for data misuse.
Cross-Border Cooperation: Handling multinational data requires collaboration between
countries for enforcement.
Ethical Hacking (White Hat Hacking): Ethical hacking involves authorized and legal
attempts to identify and fix security vulnerabilities before malicious hackers can exploit
them. Ethical hackers work with organizations to improve cybersecurity and protect data.
Unethical Hacking (Black Hat Hacking): Unethical hacking refers to unauthorized,
illegal hacking activities intended to steal, damage, or manipulate data and systems for
personal or financial gain.
Comparison of Ethical and Unethical Hacking
Real-World Examples
REFERENCES