Advanced Strategic Management (ASM)

Harambee University
MBA Postgraduate Online Learning Section -D-

WONDU TILAHUN
Individual Assignment Coca-Cola Company
Advanced Strategic Management (ASM)

Feb 2025

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 Advanced Strategic Management (ASM)

A company's vision ፡-
It is a statement that describes what the company wants to achieve in the future. It is a long-term goal that the
company is working towards. The vision statement provides direction and inspiration for the company's employees
and helps to guide the company's decision-making.
A well-crafted vision statement should be:
1. Inspiring: - It should motivate and inspire employees to work towards a common goal. A good vision statement
should be something that employees can rally around and. Clear: It should be easy to understand and communicate
to employees, customers, and other stakeholders.
2. A good vision፡- statement should be concise and to the point, so that everyone can understand what the company
is working towards.
3. Future-oriented: - It should describe what the company wants to achieve in the future, rather than what it is
currently doing. A good vision statement should be forward-looking and provide a sense of direction for the
company's future. Unique: It should differentiate the company from its competitors and provide a clear sense of
purpose. A good vision statement should be something that sets the company apart from its competitors and gives it a
unique identity.
For example, a company's vision might be to become the most sustainable beverage company in the world. This
statement provides a clear sense of direction and inspiration for the company's employees and helps to guide
the company's decision-making. from its competitors and provides a clear sense of purpose.
Overall, a company's vision is an important part of its strategic planning and can help to drive growth and success in
the long term. It provides a clear sense of direction and inspiration for employees, helps to guide decision-making, and
sets the company apart from its competitors.

A company's mission፡-
It is a statement that describes the company's purpose and what it does to achieve its vision. It is a concise
explanation of why the company exists and what it does to achieve its goals.
A well-crafted mission statement should be:
1. Clear: - It should be easy to understand and communicate to employees, customers, and other stakeholders. A
good mission statement should be concise and to the point, so that everyone can understand what the company is
doing and why.
2. Purpose-driven: - It should explain why the company exists and what it does to achieve its goals. A good
mission statement should provide a sense of purpose and direction for the company.
3. Customer-focused: - It should explain what the company does for its customers and how it provides value. A
good mission statement should explain what the company does for its customers and how it provides value.
4. Inspiring: -It should motivate and inspire employees to work towards a common goal. A good mission
statement should be something that employees can rally around and be proud of.
For example, a company's mission might be to provide refreshing drinks to people around the world. This statement
explains what the company does (provides refreshing drinks) and why it does it (to provide value to people around the
world). It also provides a sense of purpose and direction for the company and can inspire employees to work towards
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a common goal.

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Overall, a company's mission is an important part of its strategic planning and can help to drive growth and success
in the long term. It provides a clear sense of purpose and direction for the company, explains what the company does
for its customers, and can inspire employees to work towards a common goal.

A company's value proposition፡-

It is a statement that explains the unique benefits and value that the company provides to its customers. It is a concise
explanation of why a customer should choose the company's product or service over
that of a competitor.
A well-crafted value proposition should be:
1. Clear: -It should be easy to understand and communicate to customers. A good value
proposition should be concise and to the point, so that customers can quickly understand what the
company is offering and why it is valuable.
2. Unique: -It should differentiate the company from its competitors and explain why the
company's product or service is better. A good value proposition should explain what makes the
company's product or service unique and why it is worth paying for.
3. Customer-focused: - It should explain what the company how it provides value. A good
value proposition should explain what the company does for its customers and how it provides
value.
4. Inspiring: - It should motivate and inspire customers to choose the company's product or
service. A good value proposition should be something that customers can rally around and be
proud of.

For example, a company's value proposition might be that its drinks are the most refreshing and natural on the market.
This statement explains what the company does (provides refreshing drinks) and why it is valuable (because they are
the most refreshing and natural on the market). It also differentiates the company from its competitors and explains
why the company's product is worth paying for.
Overall, a company's value proposition is an important part of its strategic planning and can help to drive growth
and success in the long term. It provides a clear sense of the unique company provides to its customers,
differentiates the company from its competitors, and can inspire customers to choose the company's product or
service.

The external environment፡- refers to the factors and forces outside of a company that can impact its operations
and success. These factors can be economic, political, social, technological, or environmental in nature.
Some examples of the external environment include:
1. Economic factors: -These include factors such as inflation rates, interest rates, and economic growth, which can
impact a company's sales and profitability. For example, if the economy is in a recession, consumers may have less
money to spend, which can impact a company's sales.
2. Political factors: -These include factors such as government regulations, trade policies, and political stability,
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which can impact a company's operations and growth. For example, if a government introduces new regulations that
are
difficult or expensive to comply with, it can impact a company's operations and increase its costs.

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3. Social factors: -These include factors such as demographics, cultural trends, and social attitudes, which can
impact a company's marketing and sales efforts. For example, if there is a growing trend towards healthy living, a
company that sells unhealthy food products may see a decline in sales.
4. Technological factors: -These include factors such as technological advancements and innovation, which can
impact a company's products, services, and operations. For example, if a new technology is introduced that makes
a company's product obsolete, it can impact the company's sales and profitability.
5. Environmental factors: -These include factors such as climate change, natural disasters, and environmental
regulations, which can impact a company's operations and growth. For example, if a company operates in an area prone
to natural disasters, it can impact its operations and increase its costs.
It is important for companies to monitor and respond to changes in the external environment, as these changes can
impact their operations and success. Companies can do this by conducting market research, staying up-to-date with
industry trends, and adapting their strategies and operations to respond to changes in the external environment.
Overall, the external environment is an important factor to consider when developing a company's strategy and making
business decisions. By understanding and responding to changes in the external environment, companies can better
position themselves for success and achieve their goals.

The internal environment፡- refers to the factors and forces within a company that can impact its operations and
success. These factors can be related to the company's culture, management, operations, or resources.
Some examples of the internal environment include:
1. Organizational culture: -This refers to the values, beliefs, and behaviors that are shared among the members of
an organization. A positive organizational culture can lead to increased employee satisfaction and productivity, while
a
negative culture can lead to decreased morale and performance. For example, a company with a strong culture of
innovation and creativity may see increased productivity and success, while a company with a negative culture may see
decreased morale and performance.
2. Management: -The leadership and management of a company can have a significant impact on its operations and
success. Effective management can lead to increased employee satisfaction and productivity, while ineffective
management can lead to decreased morale and performance. For example, a company with strong leadership and
effective management may see increased productivity and success, while a company with weak leadership and
ineffective management may see decreased morale and performance.
3. Operations: -The way a company operates can have a significant impact on its success. Efficient and effective
operations can lead to increased productivity and profitability, while inefficient and ineffective operations can lead to
decreased morale and performance. For example, a company with efficient and effective operations may see
increased productivity and success, while a company with inefficient and ineffective operations may see decreased
morale and performance.
4. Resources: -The resources that a company has available, such as financial resources, human resources, and
physical resources, can have a significant impact on its operations and success. Adequate resources can lead to
increased
productivity and profitability, while inadequate resources can lead to decreased morale and performance. For example,

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a company with adequate financial resources may be able to invest in new technologies and grow its business, while a
company with inadequate financial resources may struggle to stay afloat.
It is important for companies to monitor and respond to changes in the internal environment, as these changes can
impact their operations and success. Companies can do this by conducting regular assessments of their internal
environment, identifying areas for improvement, and implementing changes to address these areas.
Overall, the internal environment is an important factor to consider when developing a company's strategy and making
business decisions. By understanding and responding to changes in the internal environment, companies can better
position themselves for success and achieve their goals.
strengths of any company, including Coca-Cola. However, it is important to note that every company has its
own unique set of strengths and weaknesses, and it is up to the company to identify and leverage its
strengths. Coca-Cola, like any other company, has its own unique set of strengths, such as its strong brand
recognition,
diverse portfolio of brands, and global reach. These strengths have helped the company to maintain its
position as one of the largest beverage companies in the world.
weaknesses of any company, including Coca-Cola. However, it is important to note that every company has its
own unique set of challenges and weaknesses, and it is up to the company to identify and address them. Coca-
Cola, like any other company, faces challenges such as changing consumer preferences, increasing
competition, and regulatory changes. It is important to note that these challenges are not unique to Coca-Cola
and are faced by many companies in the beverage industry.

Thank
you !

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