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ContentTemplateGuidelines-6

The document outlines the definition of promotional messages aimed at selling products or services, including mixed service content. It provides examples of promotional messages and their required template formats, emphasizing the need for preference and consent scrubbing before sending. The examples illustrate how to format messages with variable placeholders for specific values.

Uploaded by

mohitsah0
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© © All Rights Reserved
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4 views1 page

ContentTemplateGuidelines-6

The document outlines the definition of promotional messages aimed at selling products or services, including mixed service content. It provides examples of promotional messages and their required template formats, emphasizing the need for preference and consent scrubbing before sending. The examples illustrate how to format messages with variable placeholders for specific values.

Uploaded by

mohitsah0
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Promotional

Any message with an intention to promote or sell a product, goods or service.


Service content mixed with promotional content is also treated as promotional.
These messages will be sent to customers after performing the preference and
consent scrubbing function.

Illustration

Ex:

123890 (or)
154987
Lifetime Free ICICI Bank Cred- SMS Header
it Card with Vouchers from
LensKart, Pepperfry, Grabon
worth Rs.3000. SMS “apply”
to 5676766 TnC apply
Actual Message

Actual Message Required Template Format

Lifetime Free ICICI Bank Credit Card with Vouchers Lifetime Free ICICI Bank Credit Card with Vouchers
from LensKart, Pepperfry, Grabon worth Rs.3000. from LensKart, Pepperfry, Grabon worth Rs.{#var#}.
SMS “apply” to 5676766 TnC apply SMS “{#var#}” to 5676766. TnC apply

Pay JUST Rs 640* pm & get Rs 83,333 for 120 months Pay JUST Rs {#var#} pm & get Rs {#var#} for {#var#}
or payout of Rs 1,00,00,000 With LIC*(Life Insurance months or payout of Rs {#var#} With LIC (Life Insur-
Cover) For Your Family. http://px2.in/pAD4Tls ance Cover) For Your Family. {#var#}

YOU can win Rs 20,000 in Fantasy cricket use code YOU can win Rs {#var#} in Fantasy cricket use code
542321. Install Qureka Pro app now to WIN Click - {#var#}. Install Qureka Pro app now to WIN Click -
https://abc.com {#var#}

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