BRAND

GUIDELINES
GAIN NAME AND LOGO
The objective of the following guidelines is to :

• Set out a policy on the conditions of the use of the GAIN name and logo that allows the GAIN name and
logo to be used widely enough to ensure visibility for GAIN and its work.

• Minimise the risk that the GAIN name and logo appear on documents and products that do not reflect
the GAIN policy or in a way that is inconsistent with the correct logo design and presentation.

OLD LOGO NEW LOGO

One grain is in a different colour. In the new logo, all grains are of the same colour.
GAIN LOGO

The GAIN logo consists of three elements :

• The bowl of grain.

• The acronym “GAIN”.
• The words “Global Alliance for Improved Nutrition”.

In general, all three elements should be presented as a unit. The GAIN logo should always be displayed in
such a way as to ensure that the words “Global Alliance for Improved Nutrition” are legible. In exceptional
circumstances - where space is restricted, for example on the spine of a book - the bowl of grain and the
acronym “GAIN” can be used without fully spelling out the name of the Foundation.
GAIN NAME

We are officially registered as “The Global Alliance for Improved Nutrition”, abbreviated as GAIN.
The “GAIN” acronym should always be written with capital letters.

The working language at GAIN is English.

The GAIN name should not be translated into other languages.

Examples of unacceptable use of the GAIN name :

• the global alliance for improved nutrition → lowercase is not acceptable.

• GAIN health → our official name is GAIN – The Global Alliance for Improved Nutrition,
not “GAIN health”.

• Alliance globale pour une meilleure nutrition → the GAIN name should not be translated
into other languages.
COLOURS

Wherever possible, the GAIN logo should be presented in colour on a white background. It is acceptable for
the logo to be reversed out on a coloured background and for the logo to appear in white. The GAIN logo
can appear in black only on a black and white document. No other colour should be used for the GAIN logo.

The GAIN logo is available in English only. It should not be translated into other languages.

Standard version : the GAIN logo in colour should Negative version : the white logo can be used on a Black and white version : the black logo can be
be used on a white background whenever possible. bordeaux background. used on black and white documents only.

PRINT COLOURS WEB COLOURS

Four-colour process : Two-colour process : Screen : Hex code :

C : 0  BORDEAUX R : 178 # b20933

M : 100 PANTONE 201 G: 9
Y : 63 B : 51
K : 29
Never change proportions, colours, typefaces or language of the logotype. Examples of
unacceptable use of the GAIN logo :

Do not use black on a coloured Do not use weak contrast. Do not change proportions. Do not change colours.
background.

gain Alliance globale pour

une meilleure nutrition

Do not change typeface. Do not translate The bowl should not be separated Do not use a blurred,
“Global Alliance for Improved Nutrition”. from the rest of the logo, especially low resolution logo.
on official documents.

17
 Colour palette

Global Alliance for Improved Nutrition | Brand guidelines

 9 Contents Logo Colour palette Typography

COLOUR PALETTE
PRIMARY

In general, the background should be white and the text should be black,
except for keywords and titles, which should be in red or secondary colours.

GAIN RED WHITE BLACK GREY

C0 M100 Y63 K29 C0 M0 Y0 K0 C50 M40 Y40 K100 C0 M0 Y0 K37
R178 G9 B51 R255 G255 B255 R0 G0 B0 R183 G184 B184
HEX #B20933 HEX #FFFFFF HEX #1D1D1D1B HEX #B9B8B8

Global Alliance for Improved Nutrition | Brand guidelines

 COLOUR PALETTE
SECONDARY

These should be used as additional colours for text boxes, infographics, charts, maps, icons, etc.
Secondary colours can also be used occasionally as backgrounds.

YELLOW LIGHT ORANGE DEEP ORANGE LIGHT GREEN DEEP GREEN

C0 M15 Y95 K0 C0 M35 Y96 K1 C0 M52 Y87 K0 C23 M0 Y52 K38 C77 M0 Y100 K56
R255 G216 B13 R253 G165 B9 R255 G123 B34 R122 G158 B76 R25 G111 B0
HEX #FFD80D HEX #FDA509 HEX #FF7B22 HEX #7A9E4C HEX #196F00

FOR DIGITAL USE AND BACKGROUND ONLY

These should be used solely for digital communications and backgrounds with overlayed black text.

LIGHT YELLOW LIGHT GREEN

C2 M5 Y45 K0 C31 M10 Y40 K0
R253 G236 B165 R162 G206 B170
HEX #FDECA5 HEX #C0CEAA

Global Alliance for Improved Nutrition | Brand guidelines

 Typography

Global Alliance for Improved Nutrition | Brand guidelines

 TYPOGRAPHY
LOGO PRINT & DIGITAL FONT

Poppins Medium MONTSERRAT BOLD (all caps) -

ABCDEFGHIJKLMNOPQRSTUVWXYZ Headings and emphasis
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 abcdefghijklmnopqrstuvwxyz
0123456789
The logo wordmark has been designed based on Montserrat Regular - Body copy
the Poppins Medium font. The letterforms have
ABCDEFGHIJKLMNOPQRSTUVWXYZ
each been customised manually to create the
perfect balance required for the GAIN brand. abcdefghijklmnopqrstuvwxyz
0123456789
Poppins should NOT be used in any other way
other than in the logo and sub-line. Montserrat Medium Italic - Quotes
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Please note: GAIN uses British-English spelling for all Montserrat is for use on digital applications, such as Word
communications letters, PowerPoint presentations and emails as well as in
designed communications.
Montserrat is available for download here.
If Montserrat is not available, the default font would be Avenir.

Global Alliance for Improved Nutrition | Brand guidelines

 Thank you
ANY QUESTIONS?
Contact Aisling Crabbe
acrabbe@gainhealth.org
for any questions regarding
the use of this visual identity.

Global Alliance for Improved Nutrition | Brand guidelines