Search Engine Optimization_modified
Search Engine Optimization_modified
On-
page/Off-
page SEO
Search Engine Marketing
Paid Search/Paid
Listings
Organic
Search/Natural
Listings
Search Engine Optimization (SEO)
On-page Off-page
Technical
• Content on page • Acquire inbound links from
• Code used within site
other websites
• Keyword choice
• Structure of the site
• Engage in social media
• Meta data
• Draft content that worth links
13
Keyword Theory
Use audience data to Understand how to Learn users’ search Finalize a list of
create personas of the determine optimal preference and ideal keywords
ideal buyer keywords for website behavior
Buyer Personas
Fictional characters representing specific users
- Help build user-centered sites and incorporate correct
keywords naturally.
- Can create multiple personas to appeal to a variety of buyers
- An image of a person brings a persona to life
You are an
author now!
TARGET CONSUMERS
MAI TRAN BEHAVIOR
She is happy 30 yrs old who works, has 1 kids & She is the purchase DECISION
a wonderful life. She is respecting traditional MAKER for the family. She is
values in a modern way. She successfully
very open to new things,
manages her 3 roles as a mum/wife – working
outgoing. Cooking is her
woman – modern lady. Knowledgeable, proud
of being expert thanks to her understanding, hobby, she love to play with
socialized. the best seasoning to make
She is passionate about food, having delicious dishes
sophisticated sense of food, looking for
best/gold standard for cooking/food
She stays in urban area with her family.
She is modern, She is knowledgeable, She takes care of her family She is creative She is sophisticated &
self confident multiple task with full of love have strong passion on
cuisine & cooking
Target your audience
Build Your
Audience
Persona
Target your audience
Monitor
Audience
Analytics
Suggested Audience Analysis Tools
Stages of Search
Keep searchers’ intent in mind
Stages of Search
Long tail
keywords:
more
than 3
SHORT TAIL
• Eg.
• Sneakers
• Nike Sneakers
• Males Nike Sneakers
High Search Volume
Highly Competitive
Harder to Rank
LONG TAIL
• Low Competition:
- These keywords involve additional levels of research and maintenance, so many
advertisers overlook them
• High Conversion Rate
- Because these keywords typically contain additional words and qualifiers, they are often
correlated to more qualified visitors who have greater intent and therefore, are more
likely to convert.
- On average, only 30% comes from popular search, whereas 70% comes from long tail
keywords
30
Question
SEO – How to find your seed
keywords
32
(123) 456-7890
Your Company
Thank You!