1.
Executive Summary
Business Name & Overview
Name: EleGrains
Location: Ebonyi, Nigeria
Mission: To produce and supply high-quality rice to meet the growing demand in Nigeria and
West Africa.
Vision: Become a leading rice producer in Nigeria, known for quality and sustainability.
Products: Locally grown, processed, and packaged rice.
Business Opportunity
Market Need: Increasing demand for locally produced rice due to rising import costs and
government incentives for local agriculture.
Target Market: Households, supermarkets, restaurants, and wholesalers.
Competitive Advantage: High-quality product, efficient production process, and strong
distribution network.
Financial Highlights
Revenue Goal: ₦350 million in three years.
Funding Needed: ₦100 million for land acquisition, equipment, seeds, and operations.
2. General Business Information
Business Structure
Type: Limited Liability Company (LLC)
Owners: Ahmed Musa (60%), Grace Okoro (40%)
Location & Industry
Headquarters: Kaduna, Nigeria
Industry: Agriculture, with a focus on rice production.
Company History
Founded: 2024
Key Milestones: Acquired 100 hectares of farmland, established supply agreements with
local distributors.
3. Product Description
Core Products
EleGrains Rice: Premium quality, long-grain rice.
o Packaging: Available in 5kg, 10kg, and 50kg bags.
Production Process
Farming: Cultivation of rice on owned farmland using modern farming techniques.
Processing: Milling, polishing, and packaging rice in a company-owned processing facility.
Quality Control: Ensuring the rice meets high standards before it reaches the market.
Competitive Position
Key Competitors: Imported rice brands, other local producers.
EleGrains’ Edge: Locally grown, fresher, and more affordable compared to imported options.
4. Market and Marketing Plan
Target Market
Focus: Local consumers, supermarkets, and restaurants.
Customer Needs: Affordable, high-quality, locally produced rice.
Marketing Strategy
Brand: Position EleGrains as a trusted name in local rice production.
Channels:
o Offline: Distribution to supermarkets, local markets, and direct sales to restaurants.
o Online: Social media campaigns and e-commerce platforms for direct-to-consumer
sales.
Sales Approach: Partnership with distributors and wholesalers, promotional offers, and in-
store sampling.
Pricing Strategy
Model: Competitive pricing to undercut imported brands while maintaining profitability.
5. Management Structure
Key Personnel
CEO: Ahmed Musa – 20 years in agriculture and business management.
COO: Grace Okoro – Expert in farm operations and supply chain management.
Farm Manager: John Adebayo – Experienced in large-scale rice farming.
Sales and Marketing Manager: Mary Ekong – Skilled in FMCG sales and brand development.
Staffing
Current: 50 employees, including farm workers, processing staff, and sales team.
Future: Plan to hire additional staff for expansion and distribution.
6. Financial Information
Revenue and Costs
Year 1 Revenue: ₦120 million.
Major Costs:
o Land Lease: ₦20 million annually
o Equipment and Machinery: ₦30 million (one-time)
o Seeds and Fertilizers: ₦15 million per planting season
o Labor: ₦25 million annually
Funding Requirements
Total Needed: ₦100 million.
Use of Funds: Land acquisition, equipment purchase, operational costs.
Break-Even Point
Year 2: Expected to break even as production scales up.
7. Implementation Schedule
Timeline
2024:
o Q1: Secure funding, acquire land, purchase equipment.
o Q2: Start first planting season, build processing facility.
o Q3: Harvest and process first batch of rice, launch marketing campaign.
o Q4: Distribute rice to local markets and supermarkets.
2025:
o Q1-Q4: Scale production, expand distribution network.
Key Activities
Q1 2024: Complete land acquisition and equipment setup.
Q2 2024: Begin farming operations.
Q3 2024: Start processing and marketing efforts.
Q4 2024: Distribute and sell first batch of rice.
