Acknowledgement

w extend my heartfelt gratitude to those who have contributed to the completion of this term
paper. My sincere thanks to my instructor, Professor Dr. Mohammad Solaiman for their
guidance and feedback, which were crucial in shaping the paper's content and structure. I
appreciate the valuable input from my classmates and friends, whose discussions and
constructive criticism improved my work. My research was enriched by the contributions of
various authors and researchers. Lastly, I am profoundly thankful to my family for their
unwavering support and belief in my abilities. This term paper is the result of collective effort
and encouragement, and I am grateful for the assistance that made it possible.

Sincerely,

Abdullah Al Mamun
Executive Summary

Foodpanda, operating under Delivery Hero, is a leading food and grocery delivery platform in
Asia. This analysis highlights its robust management process, including Planning and
Decision Making, Organizing, Leading, and Controlling.

• Planning and Decision Making: Food panda starts with a clear vision and mission,
utilizes strategic planning, conducts extensive market research, and employs
structured decision-making processes.

• Organizing: The Company carefully organizes vendor partnerships, manages

technology development, optimizes daily operations, and enforces quality control
standards.

• Leading: Leadership fosters a culture of innovation, motivates employees, supports

continuous development, promotes open communication, and embraces change.

• Controlling: Data analysis informs decisions, financial management is closely

monitored, regulatory compliance is ensured, and quality assurance is maintained.

Food panda’s management process is a cornerstone of its success, positioning it as a leader in

the fast-paced food delivery industry. It delivers convenience, quality, and innovation to its
expanding customer base.
Table of Contents ‘Management process of Food panda’
About Foodpanda 1

Introduction 4

Planning and Decision Making 4

Vision and Mission 4

Strategic Planning 4

Market Research 4

Decision-Making Processes 5

Organizing 5

Vendor Acquisition 5

Technology Development 5

Operations Management 5

Quality Control 6

Leading 6

Leadership and Motivation 6

Employee Development 6

Communication 6

Adaptation to Change 7

Controlling 7

Data Analysis 7

Financial Management 7

Regulatory Compliance 7

Quality Assurance 8

Conclusion 8

References 8
About Food panda
Food panda is an online food and grocery delivery platform owned by the Berlin-based
company Delivery Hero. It operates as Delivery Hero's leading brand in Asia and is
headquartered in Singapore. Food panda is currently the largest food and grocery delivery
platform in Asia, excluding China, and serves 11 markets across the region. (Food panda)

History – Food panda was founded in 2012 in Singapore by Swiss entrepreneurs Lukas
Nagel and Rico Wyder. It initially expanded to Malaysia, Indonesia, the Philippines, Taiwan,
and Thailand.

In 2013, Foodpanda launched its services in Bangladesh and Romania, becoming the largest
food delivery service in Bangladesh.

The company continued to expand in 2014, entering markets in the Balkans, Brunei, and the
Philippines. In February 2014, Foodpanda acquired Eat Oye, a rival company in Pakistan.

Global expansion efforts were led by key figures like Ralf Wenzel, Felix Plog, and Ben
Bauer.

In 2015, co-founder Rohit Chadda left the company, and by 2016, none of the original
cofounders remained. The company faced challenges, such as shutting down its operations in
Indonesia due to competition from ride-hailing services. Foodpanda also sold its Delivery
Club business in Russia to Mail.Ru.

Foodpanda's largest investor, Rocket Internet, sold the company to Delivery Hero in
December 2016. In 2017, Foodpanda rebranded, changing its brand color from orange to
pink, following its acquisition by Delivery Hero.

In April 2018, Foodpanda withdrew from the Brunei market. The company underwent several
rounds of management changes in 2019.

Between 2019 and 2020, Foodpanda expanded its services to additional Southeast Asian
markets, including Thailand, Myanmar, Cambodia, and Laos. It also launched in Japan in
September 2020.

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In May 2021, Foodpanda's brand was acquired by Glovo in Bulgaria and Romania. In
September 2021, Delivery Hero merged its subsidiary brand NetPincér with Foodpanda in
Hungary, leading to NetPincér rebranding as Foodpanda.

In December 2021, Foodpanda ceased its food delivery services in all cities in Germany,
retaining only an R&D hub in Berlin.
Since 2021, Foodpanda has been partnering with home chefs through its Home Chefs
initiative, supporting thousands of home chefs in Pakistan, Bangladesh, and Malaysia.

In early 2022, Foodpanda introduced its new mascot, Pau-Pau, an anthropomorphic panda
focused on empowerment and the environment.

In August 2022, Foodpanda collaborated with the digital investment platform Syfe.

Foodpanda India – Foodpanda entered the Indian market in 2015 and made an all-stock
purchase of TastyKhana.in and the portal Just Eat India. However, the company faced
challenges, including layoffs and alleged malpractice. In 2017, Ola acquired Foodpanda India
through an all-share deal at a valuation of $40 to $50 million. Ola committed to investing
around $200 million in additional funds into Foodpanda. The brand experienced fluctuations
in daily orders and eventually suspended its food delivery business in mid-2019, shifting
focus to in-house brands and cloud kitchens.

Operations – Foodpanda operates in 11 markets in Asia, including:

East Asia:

• Hong Kong

• Taiwan

Southeast Asia:

• Cambodia

• Laos

• Malaysia

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 • Myanmar

• Philippines

• Singapore

• Thailand

South Asia:

• Bangladesh

• Pakistan

• India (2015-2019) (Wikipedia)

In addition to its food delivery services, Foodpanda has been committed to fostering local
culinary talent and supporting small-scale food entrepreneurs in the regions it serves. The
Home Chefs initiative, launched in several Asian countries, enables individuals with a
passion for cooking to earn income by preparing and selling their homemade dishes through
the Foodpanda platform. This initiative has not only created opportunities for home chefs but
also enriched the platform's menu offerings with diverse, authentic cuisines.

Foodpanda has also been proactive in addressing sustainability and environmental concerns.
The introduction of its new mascot, Pau-Pau, underscores the company's commitment to
environmental and empowerment initiatives. Foodpanda is actively working on reducing its
carbon footprint and promoting eco-friendly practices across its operations.

Moreover, Foodpanda has been at the forefront of technological advancements in the food
delivery industry. Collaborations with digital investment platforms like Syfe reflect the
company's dedication to innovation and staying competitive in the rapidly evolving online
food and grocery delivery market.

As Foodpanda continues to evolve and expand its services in various Asian markets, it
remains a key player in the food and grocery delivery industry, connecting consumers with a
wide range of culinary delights and essential products while simultaneously supporting local
communities and addressing environmental challenges.

Page 3 | Management Process of Foodpanda

 An In-Depth Analysis of Foodpanda's Management
Process
Introduction
In the realm of the modern food delivery industry, effective management is crucial for
success. Companies like Foodpanda, which operate in a highly competitive and dynamic
environment, rely on a well-defined management process to achieve their goals. This process
can be divided into four key functions: Planning and Decision Making, Organizing, Leading,
and Controlling. In this extensive analysis, we will explore each of these functions in detail,
showcasing their significance in Foodpanda's operations.

Planning and Decision Making

Vision and Mission
The management process at Foodpanda commences with a clear vision and mission. The
vision outlines the company's long-term aspirations and the future it envisions. For
Foodpanda, this vision may include transforming the way people access and enjoy their
favorite meals, creating a world where culinary experiences are accessible to everyone,
regardless of their location or circumstances. The mission statement articulates the steps the
company takes to transform this vision into reality. It underscores innovation, inclusivity, and
customer satisfaction as core principles.

Strategic Planning
Strategic planning is the compass that guides Foodpanda's journey. It involves identifying
opportunities and challenges in the market, conducting a comprehensive analysis of
competitors, and formulating strategies to achieve long-term objectives. For instance,
strategic planning may encompass decisions about market expansion, technological
investments, and the potential introduction of new services like grocery delivery. These
strategies are assessed against market dynamics, risk evaluations, and profitability
projections.

Page 4 | Management Process of Foodpanda

Market Research
Foodpanda's relentless pursuit of market insights is a critical component of its strategic
planning. The management recognizes that market research is not a one-time effort but an
ongoing process. It involves understanding customer preferences, analyzing regional
variations in food choices, tracking delivery times, and aggregating customer feedback. This
wealth of data is essential for informed decision-making regarding menu offerings, vendor
partnerships, and service quality enhancements.
Decision-Making Processes
Foodpanda's management is responsible for making critical decisions at various levels of the
organization. These decisions encompass a wide spectrum of operations, from selecting new
restaurant partners to devising pricing strategies and investing in cutting-edge technologies.
The decision-making process is typically structured and systematic. It involves the collection
and analysis of available data, cross-functional discussions, and scenario modelling to assess
potential outcomes and consequences.

Organizing
Vendor Acquisition
Organizing in Foodpanda extends to the process of establishing and nurturing partnerships
with restaurants and food vendors. This intricate procedure begins with the identification of
suitable vendors based on criteria such as cuisine, location, and customer demand.
Negotiating contracts that outline delivery terms, pricing structures, and quality expectations
is a fundamental step in this process. An effective categorization system is employed to
facilitate vendor organization, grouping them into various categories such as "fast food,"
"fine dining," or "local favorites."

Technology Development
The heart of Foodpanda's operations is its technology infrastructure. The management team
orchestrates the development and maintenance of the platform, mobile applications, and the
overarching IT infrastructure. This process involves the allocation of resources, setting
development priorities, and ensuring that the technology remains at the forefront of the
company's operational prowess. The organization is integral in ensuring that the technology
can adapt to evolving customer demands and market trends.

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Operations Management
Operational efficiency is pivotal to Foodpanda's success. The management team oversees
dayto-day operations, ensuring the seamless processing of orders, efficient delivery logistics,
and impeccable customer service. Coordination in this context involves managing the
intricate network of delivery drivers. Foodpanda employs route optimization software, real-
time tracking, and data analytics to facilitate real-time adjustments that reduce delivery times
and enhance operational efficiency.

Quality Control
Quality assurance is a non-negotiable facet of Foodpanda's management process. It is not
restricted to sporadic audits but embedded into the core of operations. Quality control
standards, encompassing food safety, hygiene, and presentation, are established, and regular
audits are conducted to ensure compliance. Moreover, customer feedback is actively
integrated into the quality control processes, offering valuable insights into the quality of
delivered food and the overall service experience.

Leading
Leadership and Motivation
Leadership within Foodpanda is transformative and motivating. It is not solely confined to the
executive level but distributed throughout the organization. The CEO and other leaders set
the tone by fostering a culture of innovation, adaptability, and customer-centricity. They
inspire and motivate employees by underlining the impact of their roles in realizing the
company's vision, ensuring that every team member is aligned with the company's core
values and mission.

Employee Development
Foodpanda's approach to employee development extends beyond standard training programs.
It encompasses continuous learning and skill enhancement. Team members receive training
on fundamental aspects such as food safety standards and delivery protocols. However, they
are also encouraged to develop customer service and problem-solving skills. This investment
in employee development aligns with the company's commitment to delivering the best
possible customer experience.

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Communication
Open and transparent communication is pivotal in leading a company like Foodpanda. The
management ensures that employees are well-informed about company strategies, goals, and
any changes in operations. Regular team meetings, one-on-one discussions, and established
feedback channels facilitate this two-way communication process. It is through effective
communication that challenges are addressed, and innovative solutions are devised.

Adaptation to Change
Foodpanda's leaders acknowledge change as a constant in the industry. They embrace
innovation and adaptability to respond to evolving customer demands and market dynamics.
This adaptability might involve the implementation of new technologies, the response to
emerging food trends, or the rapid adjustment of marketing strategies to remain relevant and
competitive.

Controlling
Data Analysis
Data analysis is a vital component of Foodpanda's controlling function. The company
continuously collects extensive data, encompassing order history, customer feedback,
delivery times, and vendor performance. This data is meticulously analyzed to identify trends
and patterns. For example, if certain dishes consistently show higher popularity, Foodpanda
may promote them more prominently on its platform or even explore special partnerships
with the associated restaurants.

Financial Management
Effective financial management is the backbone of Foodpanda's sustainability and growth.
The management team is responsible for budgeting, closely monitoring revenue and
expenses, and ensuring the company operates within its financial means. Financial data is
thoroughly analyzed to understand the profitability of different services, such as express
delivery or subscription models. This analysis guides decisions on resource allocation and
investment strategies.

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Regulatory Compliance
Regulatory compliance is of paramount importance in the food delivery industry. Foodpanda
must adhere to a complex web of regulations, including food safety standards, labor laws, and
licensing requirements. The management team establishes processes and procedures to ensure
that all vendor partners meet these legal requirements, ensuring a safe and fair environment
for employees and customers alike.

Quality Assurance
Quality assurance is a multifaceted process within Foodpanda. While regular audits and
inspections ensure that vendors meet quality standards, the company actively seeks customer
feedback. Feedback mechanisms, such as ratings and reviews, are not only vital for control
but also play a pivotal role in vendor partnerships. Consistently low-rated vendors may be
subject to further audits or even removal from the platform. The ultimate goal is to maintain a
consistently high level of quality and service excellence.

Conclusion
In conclusion, Foodpanda's management process is a finely tuned mechanism that is integral
to its success in the food delivery industry. The Planning and Decision Making function sets
the strategic direction of the company, Organizing ensures efficient operations and vendor
relationships, Leading motivates and guides employees, and Controlling maintains quality
and regulatory compliance.

The success of Foodpanda serves as a testament to the importance of effective management in

today's fast-paced and ever-evolving business environment. The company's commitment to
customer satisfaction, quality, and innovation has allowed it to maintain its competitive edge
and remain a leader in the food delivery industry.

In a world where convenience and quality are paramount, Foodpanda's management process
ensures that customers can continue to enjoy their favorite meals with ease, regardless of their
location or circumstance. As the company continues to grow and evolve, its management
process will play a pivotal role in shaping the future of food delivery, offering exciting
possibilities and delightful experiences to its ever-expanding customer base. (Course Hero)

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References
Course Hero. (n.d.). Management process of Foodpanda. From
https://www.coursehero.com/file/71474381/Management-process-of-Foodpandadocx/

Foodpanda. (n.d.). Foodpanda. Foodpanda. From

https://www.foodpanda.com/aboutfoodpanda/

Google (2023). BARD AI. From https://bard.google.com/chat

OpenAI. (2023). ChatGPT (September 25 Version) [Large language model]. From

https://chat.openai.com

Wikipedia. (n.d.). Foodpanda. Wikipedia. From

https://en.wikipedia.org/wiki/Foodpanda#Further_reading

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