“THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING IN ENHANCING SALES

PERFORMANCE :AN EMPIRICAL STUDY OF MALABAR GOLD AND

DIAMONDS WITH SPECIAL REFERENCE TO VADAKARA, KERALA”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

SREYA PADMANABHAN

Reg. No: P03HY23M015054

UNDER THE GUIDANCE OF

Prof. VISHNU PUJARI

ASSISTANT PROFESSOR
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING IN
ENHANCING SALES PERFORMANCE :AN EMPIRICAL STUDY OF
MALABAR GOLD AND DIAMONDS WITH SPECIAL REFERENCE TO
VADAKARA, KERALA” under the guidance of VISHNU PUJARI

Assistant professor in partial fulfilment for the award of MASTER

DEGREE IN BUSINESS ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: SREYA PADMANABHAN

Date: Register Number: P03HY23M015054

 GUIDE CERTIFICATE

This is to certify that the project report

“THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING IN
ENHANCING SALES PERFORMANCE :AN EMPIRICAL STUDY OF
MALABAR GOLD AND DIAMONDS WITH SPECIAL REFERENCE TO
VADAKARA, KERALA” submitted by Registration No: to Bangalore

University, Bangalore in partial fulfilment of 3rd semester for the

award of degree of post-graduation MASTER OF BUSINESS
ADMINISTRATION. During the academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I would also like to thank my project faculty guide Prof. VISHNU

PUJARI For his valuable guidance and support.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
“EVALUATING THE EFFECTIVENESS OF LOGISTICS MANAGEMENT
STRATEGIES ON OPERATIONAL EFFICIENCY: AN EMPIRICAL
INVESTIGATION OF VRL LOGISTICS LTD IN CALICUT, KERALA”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

SURYA C

Reg. No: P03HY23M015049

UNDER THE GUIDANCE OF

Prof. VISHNU PUJARI

ASSISTANT PROFESSOR
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“EVALUATING THE EFFECTIVENESS OF LOGISTICS MANAGEMENT
STRATEGIES ON OPERATIONAL EFFICIENCY: AN EMPIRICAL
INVESTIGATION OF VRL LOGISTICS LTD IN CALICUT, KERALA”
under the guidance of VISHNU PUJARI Assistant professor in partial
fulfilment for the award of MASTER DEGREE IN BUSINESS
ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: SURYA C

Date: Register Number: P03HY23M015049

 GUIDE CERTIFICATE

This is to certify that the project report

“EVALUATING THE EFFECTIVENESS OF LOGISTICS
MANAGEMENT STRATEGIES ON OPERATIONAL EFFICIENCY: AN
EMPIRICAL INVESTIGATION OF VRL LOGISTICS LTD IN CALICUT,
KERALA” submitted by Registration No: to Bangalore University,

Bangalore in partial fulfilment of 3rd semester for the award of degree

of post-graduation MASTER OF BUSINESS ADMINISTRATION.
During the academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I would also like to thank my project faculty guide Prof. VISHNU

PUJARI For his valuable guidance and support.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
“REGIONAL MARKETING STRATEGIES FOR KHADI: A STUDY OF CONSUMER
PERCEPTION AND MARKET POTENTIAL IN BANGALORE”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

ALISHA SHAMIM

Reg. No: P03HY23MB015060

UNDER THE GUIDANCE OF

Prof. VISHNU PUJARI

ASSISTANT PROFESSOR
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“REGIONAL MARKETING STRATEGIES FOR KHADI: A STUDY OF
CONSUMER PERCEPTION AND MARKET POTENTIAL IN
BANGALORE” under the guidance of VISHNU PUJARI Assistant

professor in partial fulfilment for the award of MASTER DEGREE

IN BUSINESS ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: ALISHA SHAMIM

Date: Register Number: P03HY23MB015060

 GUIDE CERTIFICATE

This is to certify that the project report

“REGIONAL MARKETING STRATEGIES FOR KHADI: A STUDY OF
CONSUMER PERCEPTION AND MARKET POTENTIAL IN
BANGALORE” submitted by Registration No: to Bangalore
University, Bangalore in partial fulfilment of 3rd semester for the
award of degree of post-graduation MASTER OF BUSINESS
ADMINISTRATION. During the academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I would also like to thank my project faculty guide Prof. VISHNU

PUJARI For his valuable guidance and support.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
“CONSUMER ATTITUDES AND PREFERENCES TOWARDS DOMINOS PIZZA:AN
EMPIRICAL STUDY ON AGB LAYOUT, BANGALORE”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

PAVANI D A

Reg. No: P03HY23M015012

UNDER THE GUIDANCE OF

DR. JANARDHAN G. SHETTY

PROFESSOR, PRINCIPAL
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“CONSUMER ATTITUDES AND PREFERENCES TOWARDS DOMINOS
PIZZA:AN EMPIRICAL STUDY ON AGB LAYOUT, BANGALORE”
under the guidance of DR. JANARDHAN G. SHETTY Professor,
Principal in partial fulfilment for the award of MASTER DEGREE
IN BUSINESS ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: PAVANI D A

Date: Register Number: P03HY23M015012

 GUIDE CERTIFICATE

This is to certify that the project report

“CONSUMER ATTITUDES AND PREFERENCES TOWARDS DOMINOS
PIZZA:AN EMPIRICAL STUDY ON AGB LAYOUT, BANGALORE”
submitted by Registration No: to Bangalore University, Bangalore in
partial fulfilment of 3rd semester for the award of degree of post-
graduation MASTER OF BUSINESS ADMINISTRATION.
During the academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
“ASSESSING THE INFLUENCE OF ONLINE NEWS PORTALS ON CUSTOMER
SATISFACTION: A STUDY OF KERALA KAUMUDI, KOLLAM”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

ATHIRA S

Reg. No: P03HY23M015062

UNDER THE GUIDANCE OF

Prof. VISHNU PUJARI

ASSISTANT PROFESSOR
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“ASSESSING THE INFLUENCE OF ONLINE NEWS PORTALS ON
CUSTOMER SATISFACTION: A STUDY OF KERALA KAUMUDI,
KOLLAM” under the guidance of VISHNU PUJARI Assistant

professor in partial fulfilment for the award of MASTER DEGREE

IN BUSINESS ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: ATHIRA S

Date: Register Number: P03HY23M015062

 GUIDE CERTIFICATE

This is to certify that the project report

“ASSESSING THE INFLUENCE OF ONLINE NEWS PORTALS ON
CUSTOMER SATISFACTION: A STUDY OF KERALA KAUMUDI,
KOLLAM” submitted by Registration No: to Bangalore University,

Bangalore in partial fulfilment of 3rd semester for the award of degree

of post-graduation MASTER OF BUSINESS ADMINISTRATION.
During the academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I would also like to thank my project faculty guide Prof. VISHNU

PUJARI For his valuable guidance and support.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
“EVALUATING THE EFFECTIVENESS OF GOOGLE PAY IN PROMOTING
DIGITAL FINANCIAL INCLUSION AMONG YOUNG ADULTS IN
YESHWANTHPUR, BANGALORE : A MIXED METHOD APPROACH.”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

LIKHITHA K S

Reg. No: P03HY23M015015

UNDER THE GUIDANCE OF

DR. JANARDHAN G. SHETTY

PROFESSOR, PRINCIPAL
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“EVALUATING THE EFFECTIVENESS OF GOOGLE PAY IN
PROMOTING DIGITAL FINANCIAL INCLUSION AMONG YOUNG
ADULTS IN YESHWANTHPUR, BANGALORE : A MIXED METHOD
APPROACH.” under the guidance of DR. JANARDHAN G. SHETTY

Professor, Principal in partial fulfilment for the award of MASTER

DEGREE IN BUSINESS ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: LIKHITHA K S

Date: Register Number: P03HY23M015015

 GUIDE CERTIFICATE

This is to certify that the project report

“EVALUATING THE EFFECTIVENESS OF GOOGLE PAY IN
PROMOTING DIGITAL FINANCIAL INCLUSION AMONG YOUNG
ADULTS IN YESHWANTHPUR, BANGALORE : A MIXED METHOD
APPROACH.” submitted by Registration No: to Bangalore
University, Bangalore in partial fulfilment of 3rd semester for the
award of degree of post-graduation MASTER OF BUSINESS
ADMINISTRATION. During the academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
“EXPLORING THE IMPACT OF PHONEPE ON FINANCIAL INCLUSION,
TRANSACTIONAL BEHAVIOR, AND ECONOMIC EMPOWERMENT
AMONG YOUTH IN MULBAGAL TALUK, KOLAR DISTRICT”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

PURUSHOTHAMA S

Reg. No: P03HY23M015013

UNDER THE GUIDANCE OF

DR. JANARDHAN G. SHETTY

PROFESSOR, PRINCIPAL
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“EXPLORING THE IMPACT OF PHONEPE ON FINANCIAL
INCLUSION, TRANSACTIONAL BEHAVIOR, AND ECONOMIC
EMPOWERMENT AMONG YOUTH IN MULBAGAL TALUK, KOLAR
DISTRICT” under the guidance of DR. JANARDHAN G. SHETTY

Professor, Principal in partial fulfilment for the award of MASTER

DEGREE IN BUSINESS ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: PURUSHOTHAMA S

Date: Register Number: P03HY23M015013

 GUIDE CERTIFICATE

This is to certify that the project report

“EXPLORING THE IMPACT OF PHONEPE ON FINANCIAL
INCLUSION, TRANSACTIONAL BEHAVIOR, AND ECONOMIC
EMPOWERMENT AMONG YOUTH IN MULBAGAL TALUK, KOLAR
DISTRICT” submitted by Registration No: to Bangalore University,

Bangalore in partial fulfilment of 3rd semester for the award of degree

of post-graduation MASTER OF BUSINESS ADMINISTRATION.
During the academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
“AN ANALYSIS OF CONSUMER BEHAVIOR & CHOICE FACTORS INFLUENCING
PEPSI CO. PRODUCT ADOPTION IN BANGALORE'S RURAL AREA”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

VIBOOSHA VINOD

Reg. No: P03HY23M015058

UNDER THE GUIDANCE OF

Prof. VISHNU PUJARI

ASSISTANT PROFESSOR
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“AN ANALYSIS OF CONSUMER BEHAVIOR & CHOICE FACTORS
INFLUENCING PEPSI CO. PRODUCT ADOPTION IN BANGALORE'S
RURAL AREA” under the guidance of VISHNU PUJARI Assistant

professor in partial fulfilment for the award of MASTER DEGREE

IN BUSINESS ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: VIBOOSHA VINOD

Date: Register Number: P03HY23M015058

 GUIDE CERTIFICATE

This is to certify that the project report

“AN ANALYSIS OF CONSUMER BEHAVIOR & CHOICE FACTORS
INFLUENCING PEPSI CO. PRODUCT ADOPTION IN BANGALORE'S
RURAL AREA” submitted by Registration No: to Bangalore
University, Bangalore in partial fulfilment of 3rd semester for the
award of degree of post-graduation MASTER OF BUSINESS
ADMINISTRATION. During the academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I would also like to thank my project faculty guide Prof. VISHNU

PUJARI For his valuable guidance and support.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
“DIGITAL PAYMENT ADOPTION AND IT'S IMPACT ON THE PERFORMANCE OF
SMALL RETAIL STORE IN BANGALORE”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

TEJASHWINI K J

Reg. No: P03HY23M015014

UNDER THE GUIDANCE OF

DR. JANARDHAN G. SHETTY

PROFESSOR, PRINCIPAL
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“DIGITAL PAYMENT ADOPTION AND IT'S IMPACT ON THE
PERFORMANCE OF SMALL RETAIL STORE IN BANGALORE” under

the guidance of DR. JANARDHAN G. SHETTY Professor, Principal

in partial fulfilment for the award of MASTER DEGREE IN
BUSINESS ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: TEJASHWINI K J

Date: Register Number: P03HY23M015014

 GUIDE CERTIFICATE

This is to certify that the project report

“DIGITAL PAYMENT ADOPTION AND IT'S IMPACT ON THE
PERFORMANCE OF SMALL RETAIL STORE IN BANGALORE”
submitted by Registration No: to Bangalore University, Bangalore in
partial fulfilment of 3rd semester for the award of degree of post-
graduation MASTER OF BUSINESS ADMINISTRATION.
During the academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
“EVALUATING BIGBASKET'S MARKET PENETRATION AND EXPANSION
STRATEGIES IN THE YESHWANTPUR REGION OF BANGLORE”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

AVINASH N

Reg. No: P03HY23M015052

UNDER THE GUIDANCE OF

Prof. VISHNU PUJARI

ASSISTANT PROFESSOR
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“EVALUATING BIGBASKET'S MARKET PENETRATION AND
EXPANSION STRATEGIES IN THE YESHWANTPUR REGION OF
BANGLORE” under the guidance of VISHNU PUJARI Assistant

professor in partial fulfilment for the award of MASTER DEGREE

IN BUSINESS ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: AVINASH N

Date: Register Number: P03HY23M015052

 GUIDE CERTIFICATE

This is to certify that the project report

“EVALUATING BIGBASKET'S MARKET PENETRATION AND
EXPANSION STRATEGIES IN THE YESHWANTPUR REGION OF
BANGLORE” submitted by Registration No: to Bangalore
University, Bangalore in partial fulfilment of 3rd semester for the
award of degree of post-graduation MASTER OF BUSINESS
ADMINISTRATION. During the academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I would also like to thank my project faculty guide Prof. VISHNU

PUJARI For his valuable guidance and support.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
“"THE IMPACT OF PERCEIVED VALUE AND TRUST ON CONSUMER
SATISFACTION: A COMPARATIVE ANALYSIS OF ZOMATO AND
SWIGGY'S ONLINE FOOD DELIVERY PLATFORMS IN THE
CHIKKABANAVARA REGION, BANGALORE"”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

SEJAL KUMARI

Reg. No: P03HY23M015046

UNDER THE GUIDANCE OF

Prof. VISHNU PUJARI

ASSISTANT PROFESSOR
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“"THE IMPACT OF PERCEIVED VALUE AND TRUST ON CONSUMER
SATISFACTION: A COMPARATIVE ANALYSIS OF ZOMATO AND
SWIGGY'S ONLINE FOOD DELIVERY PLATFORMS IN THE
CHIKKABANAVARA REGION, BANGALORE"” under the guidance of

VISHNU PUJARI Assistant professor in partial fulfilment for the

award of MASTER DEGREE IN BUSINESS ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: SEJAL KUMARI

Date: Register Number: P03HY23M015046

 GUIDE CERTIFICATE

This is to certify that the project report

“"THE IMPACT OF PERCEIVED VALUE AND TRUST ON CONSUMER
SATISFACTION: A COMPARATIVE ANALYSIS OF ZOMATO AND
SWIGGY'S ONLINE FOOD DELIVERY PLATFORMS IN THE
CHIKKABANAVARA REGION, BANGALORE"” submitted by
Registration No: to Bangalore University, Bangalore in partial
fulfilment of 3rd semester for the award of degree of post-graduation
MASTER OF BUSINESS ADMINISTRATION. During the
academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I would also like to thank my project faculty guide Prof. VISHNU

PUJARI For his valuable guidance and support.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
“A CASE STUDY ON MANAGING SUPPLY CHAIN DISRUPTIONS IN
AGRICULTURAL LOGISTICS: THE ROLE OF ADVANCED DISEASE
DETECTION TECHNOLOGIES IN THE SPECIAL REFERENCE OF
KRISHIVAN JHAJRA DEHRADUN AND HESARAGHATTA BANGALORE”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

SHILPI DAS

Reg. No: P03HY23M015045

UNDER THE GUIDANCE OF

Prof. VISHNU PUJARI

ASSISTANT PROFESSOR
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“A CASE STUDY ON MANAGING SUPPLY CHAIN DISRUPTIONS IN
AGRICULTURAL LOGISTICS: THE ROLE OF ADVANCED DISEASE
DETECTION TECHNOLOGIES IN THE SPECIAL REFERENCE OF
KRISHIVAN JHAJRA DEHRADUN AND HESARAGHATTA
BANGALORE” under the guidance of VISHNU PUJARI Assistant

professor in partial fulfilment for the award of MASTER DEGREE

IN BUSINESS ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: SHILPI DAS

Date: Register Number: P03HY23M015045

 GUIDE CERTIFICATE

This is to certify that the project report

“A CASE STUDY ON MANAGING SUPPLY CHAIN DISRUPTIONS IN
AGRICULTURAL LOGISTICS: THE ROLE OF ADVANCED DISEASE
DETECTION TECHNOLOGIES IN THE SPECIAL REFERENCE OF
KRISHIVAN JHAJRA DEHRADUN AND HESARAGHATTA
BANGALORE” submitted by Registration No: to Bangalore
University, Bangalore in partial fulfilment of 3rd semester for the
award of degree of post-graduation MASTER OF BUSINESS
ADMINISTRATION. During the academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I would also like to thank my project faculty guide Prof. VISHNU

PUJARI For his valuable guidance and support.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
“EXPLORING The FUTURE OF PERSONALIZATION IN FASHION E-COMMERCE:
A DATA-DRIVEN ANALYSIS OF MYNTRA'S CUSTOMER INSIGHTS IN
THE YASHWANTPURA REGION"”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

D BHARATH KUMAR

Reg. No: P03HY23M015053

UNDER THE GUIDANCE OF

Prof. VISHNU PUJARI

ASSISTANT PROFESSOR
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“EXPLORING The FUTURE OF PERSONALIZATION IN FASHION E-
COMMERCE: A DATA-DRIVEN ANALYSIS OF MYNTRA'S CUSTOMER
INSIGHTS IN THE YASHWANTPURA REGION"” under the guidance of

VISHNU PUJARI Assistant professor in partial fulfilment for the

award of MASTER DEGREE IN BUSINESS ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: D BHARATH KUMAR

Date: Register Number: P03HY23M015053

 GUIDE CERTIFICATE

This is to certify that the project report

“EXPLORING The FUTURE OF PERSONALIZATION IN FASHION E-
COMMERCE: A DATA-DRIVEN ANALYSIS OF MYNTRA'S
CUSTOMER INSIGHTS IN THE YASHWANTPURA REGION"”
submitted by Registration No: to Bangalore University, Bangalore in
partial fulfilment of 3rd semester for the award of degree of post-
graduation MASTER OF BUSINESS ADMINISTRATION.
During the academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I would also like to thank my project faculty guide Prof. VISHNU

PUJARI For his valuable guidance and support.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
“GREEN SUPPLY CHAIN MANAGEMENT IN RETAIL : AN EXPLORATORY
STUDY OF DMART’S SUSTAINABILITY INITIATIVES IN BAGALAGUNTE,
BANGALORE”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

MIDHILA P

Reg. No: P03HY23M015061

UNDER THE GUIDANCE OF

Prof. VISHNU PUJARI

ASSISTANT PROFESSOR
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“GREEN SUPPLY CHAIN MANAGEMENT IN RETAIL : AN
EXPLORATORY STUDY OF DMART’S SUSTAINABILITY INITIATIVES
IN BAGALAGUNTE, BANGALORE” under the guidance of VISHNU

PUJARI Assistant professor in partial fulfilment for the award of

MASTER DEGREE IN BUSINESS ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: MIDHILA P

Date: Register Number: P03HY23M015061

 GUIDE CERTIFICATE

This is to certify that the project report

“GREEN SUPPLY CHAIN MANAGEMENT IN RETAIL : AN
EXPLORATORY STUDY OF DMART’S SUSTAINABILITY
INITIATIVES IN BAGALAGUNTE, BANGALORE” submitted by
Registration No: to Bangalore University, Bangalore in partial
fulfilment of 3rd semester for the award of degree of post-graduation
MASTER OF BUSINESS ADMINISTRATION. During the
academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I would also like to thank my project faculty guide Prof. VISHNU

PUJARI For his valuable guidance and support.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
“A DATA DRIVEN APPROACH TO UNDERSTANDING VIEWER PREFERENCES:
A COMPARATIVE STUDY OF MAZHAVIL MANORAMA AND ASIANET IN
KOCHI, KERALA.”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

MARY JEFTEENA PHILIP

Reg. No: P03HY23M015050

UNDER THE GUIDANCE OF

Prof. VISHNU PUJARI

ASSISTANT PROFESSOR
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“A DATA DRIVEN APPROACH TO UNDERSTANDING VIEWER
PREFERENCES: A COMPARATIVE STUDY OF MAZHAVIL
MANORAMA AND ASIANET IN KOCHI, KERALA.” under the guidance

of VISHNU PUJARI Assistant professor in partial fulfilment for the

award of MASTER DEGREE IN BUSINESS ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: MARY JEFTEENA PHILIP

Date: Register Number: P03HY23M015050

 GUIDE CERTIFICATE

This is to certify that the project report

“A DATA DRIVEN APPROACH TO UNDERSTANDING VIEWER
PREFERENCES: A COMPARATIVE STUDY OF MAZHAVIL
MANORAMA AND ASIANET IN KOCHI, KERALA.” submitted by

Registration No: to Bangalore University, Bangalore in partial

fulfilment of 3rd semester for the award of degree of post-graduation
MASTER OF BUSINESS ADMINISTRATION. During the
academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I would also like to thank my project faculty guide Prof. VISHNU

PUJARI For his valuable guidance and support.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
“"ASSESSING WORKPLACE STRESS AND BURNOUT AMONG HEALTHCARE
PROFESSIONALS:A CASE STUDY OF MAR BASELIOS MEDICAL
MISSION HOSPITAL, KOTHAMANGALAM, KERALA "”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

DHANYA BENNY

Reg. No: P03HY23M015051

UNDER THE GUIDANCE OF

Prof. VISHNU PUJARI

ASSISTANT PROFESSOR
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“"ASSESSING WORKPLACE STRESS AND BURNOUT AMONG
HEALTHCARE PROFESSIONALS:A CASE STUDY OF MAR BASELIOS
MEDICAL MISSION HOSPITAL, KOTHAMANGALAM, KERALA "”
under the guidance of VISHNU PUJARI Assistant professor in partial
fulfilment for the award of MASTER DEGREE IN BUSINESS
ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: DHANYA BENNY

Date: Register Number: P03HY23M015051

 GUIDE CERTIFICATE

This is to certify that the project report

“"ASSESSING WORKPLACE STRESS AND BURNOUT AMONG
HEALTHCARE PROFESSIONALS:A CASE STUDY OF MAR BASELIOS
MEDICAL MISSION HOSPITAL, KOTHAMANGALAM, KERALA "”
submitted by Registration No: to Bangalore University, Bangalore in
partial fulfilment of 3rd semester for the award of degree of post-
graduation MASTER OF BUSINESS ADMINISTRATION.
During the academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I would also like to thank my project faculty guide Prof. VISHNU

PUJARI For his valuable guidance and support.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
“"Consumer Behavior in Online Shopping:An Analysis of Factors Affecting
Online Shopping on Nykaa among Bangalore Residents".”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

MEGHA RAGHUNATH

Reg. No: P03HY23M015047

UNDER THE GUIDANCE OF

Prof. VISHNU PUJARI

ASSISTANT PROFESSOR
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“"Consumer Behavior in Online Shopping:An Analysis of Factors Affecting
Online Shopping on Nykaa among Bangalore Residents".” under the

guidance of VISHNU PUJARI Assistant professor in partial

fulfilment for the award of MASTER DEGREE IN BUSINESS
ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name: MEGHA RAGHUNATH

Date: Register Number: P03HY23M015047

 GUIDE CERTIFICATE

This is to certify that the project report

“"Consumer Behavior in Online Shopping:An Analysis of Factors Affecting
Online Shopping on Nykaa among Bangalore Residents".” submitted by

Registration No: to Bangalore University, Bangalore in partial

fulfilment of 3rd semester for the award of degree of post-graduation
MASTER OF BUSINESS ADMINISTRATION. During the
academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I would also like to thank my project faculty guide Prof. VISHNU

PUJARI For his valuable guidance and support.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you
 “”

Submitted in partial fulfilment of the requirements for the award of

the Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

BY

Reg. No:

UNDER THE GUIDANCE OF

Prof.

ASSISTANT PROFESSOR
RRIAS

RR INSTITUTE OF ADVANCED STUDIES

Chikkabanavara, Bangalore – 90

2023-2025
 DECLARATION

I hereby declare that–is the result of the project work carried out by me
“” under the guidance of Assistant professor in partial fulfilment for

the award of MASTER DEGREE IN BUSINESS

ADMINISTRATION
by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award
of any other degree or Diploma or Certificate.

Place: Bangalore Name:

Date: Register Number:

 GUIDE CERTIFICATE

This is to certify that the project report

“” submitted by Registration No: to Bangalore University,
Bangalore in partial fulfilment of 3rd semester for the award of degree
of post-graduation MASTER OF BUSINESS ADMINISTRATION.
During the academic year 2024-2025.

It is certified that all correction/suggestion indicated for internal guide

have been incorporated.

Place: Bangalore Signature:

Date:
 ACKNOWLEDGMENT
First and foremost, I would like to thank God for keeping me safe and
healthy, and for granting me the strength and perseverance to
successfully complete this MBA project.

I would also like to take this opportunity to express my heartfelt

gratitude to everyone who supported me throughout the course of this
project. I am deeply thankful for their inspiring guidance, invaluable
constructive feedback, and friendly encouragement during every stage
of my work.

I am sincerely grateful to all who shared their honest and insightful

perspectives on various aspects of the project, which greatly enriched
my learning experience.

I would also like to thank my project faculty guide Prof. For his
valuable guidance and support.

I thank our Principal Dr JANARDHAN G SHETTY for his valuable

time and support.

I thank my parents and friends for their constant encouragement without

which this project would not be possible.

I would also like to thank all the project who provided me with the
facilities being required and conductive for my MBA project

Thank you