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Ems 113 Tutorial 3,4

The document outlines a tutorial on product roadmaps, including definitions, creation procedures, and elements that define a roadmap. It discusses the differences between product strategy and roadmaps, as well as various types of roadmaps for different audiences. Additionally, it includes practical exercises on developing a goal-oriented product roadmap, evaluating investment decisions based on ROI, and analyzing product portfolios using BCG and Ansoff's growth matrices.

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3 views3 pages

Ems 113 Tutorial 3,4

The document outlines a tutorial on product roadmaps, including definitions, creation procedures, and elements that define a roadmap. It discusses the differences between product strategy and roadmaps, as well as various types of roadmaps for different audiences. Additionally, it includes practical exercises on developing a goal-oriented product roadmap, evaluating investment decisions based on ROI, and analyzing product portfolios using BCG and Ansoff's growth matrices.

Uploaded by

zabronjoshua003
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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EMS 113: TUTORIAL 3

Question one

a. Define product roadmap and state why an organization should have one
b. Discuss the procedures for creating effective product roadmap
c. What elements define a roadmap?

Question two

a. Classify the roadmap into two major groups based on intended audience, hence explain
each group
b. Explain how a product roadmap intended for product development team would differ
from a product roadmap intended for board of executives
c. Critically distinguish between feature based product roadmap and goal oriented product
roadmap. State their advantages and drawbacks

Question three

What are the fundamental differences between product strategy and a product roadmap?

Explain in details why just having a product strategy would not suffice without a product
roadmap?

Question four

An Ideal company puts forward its plans for development of its Xphone brand as follows

In the first two quarters its high level goal is to develop artificial intelligence voice assistant;
this can be achieved by introducing a software package called AI package which can detect a
customer voice and respond accordingly. The expected release on accomplishment of this goal is
named Xphone4

In the last two quarters of the same year its goal is to introduce augmented reality. This can
be achieved by addition of new software supporting AR apps, an AR software. On
accomplishment of stated goal Xphone4+ will be launched.

Based on the information provided, develop the Goal Oriented product roadmap for this ideal
company.

Question five

a) Define the following terms


i. Product portfolio
ii. Product portfolio management

b) State the rationale for product portfolio management

Question six

You are a new product manager in one company in Mvomero district which plans to invest in
either or both of two products A and B depending on its attractiveness. The criteria set for
investment in a particular product is that its annualized ROI must be greater than 8%. The
projected product development costs and associated total revenues for each product over three
year period are tabulated below.

Product Projected Product Projected Revenues $


development costs $
A 75,000 249,500
B 105,000 450,000

As a product manager suggest the informed decision the company should take based on set
criteria

Question seven

(a) State the strategic implications of BCG Matrix


(b) With the help of diagram, explain the growth initiatives suggested by Ansoff’s growth
matrix and evaluate the risk associated with each of the growth initiative

Question eight

A company A's product portfolio comprises of 7 strategic business units. Information regarding
each unit's market share, growth rate and revenue is presented on the table below;

REVENUE
S/N RELATIVE MARKET SHARE GROWTH RATE ($)
1 0.45 2 100
2 0.8 7 240
3 2 2 500
4 4 5 1000
5 3 13 800
6 6 16 250
7 0.8 15 400

(a) Using logarithmic scale for horizontal axis, build the BCG Matrix for company A
(b) State whether the company A's portfolio is balanced and suggest the strategic decision to be
taken for each of the strategic business unit

Question nine
Describe the extent/level of risk of associated with each of four growth initiatives suggested in
Ansoff’s growth matrix

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