NIKUNJ AGARWAL
CJ-75, CJ Block, Saltlake,
Bidhannagar, 2nd Floor, +91 9903553551
[email protected] www.linkedin.com/in/nikunj
Kolkata - 700091 agarwal09
Educational History Work Experience
PGDM | Goa Institute of Management Lenskart
2019-2021 | Marketing & HR February 2021 - Present
Assistant Manager, Business Development
B.B.A. (Hons.) | J.D. Birla Institute (Department of
Management) Leading the Rental Negotiations of 500 Lenskart stores (East &
2015-2018 | Marketing | 9.41 CGPA South India), resulting in an approximate cost savings of Rs.
8.5 crores
HSC | St. Thomas' Church School Strategizing a digital solution platform in order to automate the
ISC | Commerce | 87.00% various processes involved in the life cycle of a retail store, i.e.
onboarding, routine payments, dispute resolution, grievance
SSC | St. Thomas' Church School
handling, negotiation, and termination
ICSE | Commerce | 81.00% Analyzing store performance and handling store renewals and
termination processes
Collaborating with internal and external departments, including
Projects & Extra-curricular
Central Business Development, Finance, and Legal to publish
Proposed innovative packaging strategies for L’Oréal products data visualizing dashboards that provide insights for better
in the annual innovation challenge L’Oréal Brandstorm decision-making
Certification in Digital Marketing to increase sales and generate Fostering relationship with key channels by acting as a liaison
leads using advertisements on various digital media platforms between the Top-level management and the vendors/landlords
Identified and reported a business innovation model, 'On my
Own', which was one of the top 4 qualifying entries from the Jio Creative Labs
country out of 824 entries across the globe April 2020 - June 2020
As a Marketing intern at Aditya Birla Fashion and Retail Maketing & Communications associate
Limited-Pantaloons, worked on campaign management by Worked on digital content creation and copywriting to
optimizing an ongoing promotional offer, using customer increase brand awareness and visibility for 5 digital retainer
surveys and competitor benchmarking clients
Facilitated the establishment of STARDOM (a theme-based café Devised social media strategy and communication content for
in Kolkata) by conducting preliminary market research, a client which led to an increase in their page reach by
assisting in vendor planning and handling the social media 18,000 (150%)
marketing Developed communication plans and conceptualized insight-
Certified “1st Division Ankan Manjari” (State level Diploma) in based ATL advertising campaigns for multiple brands across
Painting from 'Bangiya Sangeet Parishad', West Bengal industries
Structured and delivered presentations for client acquisition
as a part of the Business Development vertical of the company
Accomplishments Fostered the founding of Global Creative Consortium (GCC)
Awarded 'Best Cost Saver/Negotiator' for the FY 2021-22 at by drafting the consortium proposal and outreaching the
Lenskart heads of 50+ marketing agencies across the globe
Organized GIM WIZBIZ 2020 (one of India's biggest student
led corporate quiz event) by partnering with over 50+ brands Skills
and raising sponsorship worth 7.5 Lakhs for 30+ Corporate
Microsoft Office - Excel, PowerPoint & Word
teams and more than 3000+ students participating in the
Microsoft Power BI
event
Google Data Studio
