Scribd
Upload
17 views21 pages

Topic-1-2

The document discusses the concepts of individualism and collectivism, highlighting their definitions, dimensions, and cultural implications. It introduces a 16-item scale to measure these orientations, detailing the differences in identity, decision-making, and emotional dependencies between the two. Additionally, it addresses the potential conflicts arising from these differing cultural values and their effects on life satisfaction in various societal contexts.

Uploaded by

Marie Claire Gayundato Brigoli
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
17 views21 pages

Topic-1-2

The document discusses the concepts of individualism and collectivism, highlighting their definitions, dimensions, and cultural implications. It introduces a 16-item scale to measure these orientations, detailing the differences in identity, decision-making, and emotional dependencies between the two. Additionally, it addresses the potential conflicts arising from these differing cultural values and their effects on life satisfaction in various societal contexts.

Uploaded by

Marie Claire Gayundato Brigoli
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 21

INDIVIDUALISM VS

COLLECTIVISM
INDIVIDUALISM AND A 16-item scale designed to measure
four dimensions of collectivism and
COLLECTIVISM SCALE individualism:

Vertical Collectivism – seeing the


self as a part of a collective and Horizontal Collectivism –seeing the self as part
being willing to accept of a collective but perceiving all the members
hierarchy and inequality within of that collective as equal.
that collective Horizontal Individualism –seeing the self as
Vertical Individualism – seeing fully autonomous, and believing that equality
the self as fully autonomous, but between individuals is the ideal.
recognizing that inequality
will exist among individuals and
that accepting this inequality.
INDIVIDUALISM
People are independent
COLLECTIVISM
People are interdependent
CULTURAL
One’s identity is based on One’s identity is based on ORIENTATIONS
individual personality group’s membership
Thinking and
People are not emotionally People need to be
dependent on organization emotionally dependent on
behavioral patterns are
or groups organization or groups expected to be
believed and practiced
Individual achievement is Group achievement is ideal
ideal in a given culture
Individual protects Groups protect individual
ENHANCED BY CULTURE/CONTEXT
him/herself and his/her in exchange for their loyalty
(Learned/Conditioned/Internalized)
relatives to the group
Individual decision making is Group decision making is
best best
Explains Value
differences
(Collectivist values)

“ASAL”
Explains Value
differences
(individualist values)

“ASAL”
Effects on
relationship
CONFLICTS
BETWEEN
INDIVIDUALIST
AND
COLLECTIVIST
COMMON
QUESTION
How are
individualism
and
collectivism is
measured?
Horizontal Individualism

1. I'd rather depend on myself than others

2. I rely on myself most of the time, I rarely rely on others

INDIVIDUALISM
3. I often do my own thing

4. My personal identity, independent of others, is very important to me

SAMPLE ITEMS • Vertical Individualism


1. It is important for me to do my job better than the others

2. Winning is everything

3. Competition is the law of nature

4. When another person does better than I do, I get tense and aroused
Horizontal Collectivism

1. If a co-worker gets a prize, I would fee proud

2. The well-being of my coworkers is important to me

3. To me, pleasure is spending time with others

COLLECTIVISM 4. I feel good when I cooperate with others

SAMPLE ITEMS
Vertical Collectivism

1. Parents and children must stay together as much as possible

2. it is my duty to take care of my family, even when I have to sacrifice what I want

3. Family members should stick together, no matter what sacrifices are required

4. It is important to me that I respect the decision made by my groups


INDCO SCALE
WE BOTH HAVE INDIVIDUALIST AND
COLLECTIVIST TENDENCIES
What then if we know our cultural orientations?
POLITICS
MINDANAO
REGION
DIFFERENT SENTIMENTS
LUZON / VISAYAS MINDANAO
CONSTRUCT X
(LIFE SATISFACTION)

P R E DO M IN ANTLY IN DIV IDUA L IST P R E DO M IN ANTLY CO L L E CT IV IST

THE PROBLEM OCCURS IF…


WESTERN STANDARD OF BEING SATISFIED
IN LIFE
Job Success (Boehm, 2008)

Income (Marks & Fleming ,


1999)

Stable relationships (Oisihi et


al, 2007)

Positive life events (Luhmann


et al, 2013)

Motivation (Luhmann &


Hennecke, 2006)
IN COLLECTIVIST
SOCIETIES WITH
REGARD TO LIFE
SATISFACTION
LESSON:

You might also like