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Old Vs New SEO

The document outlines the evolution of SEO strategies from outdated methods to modern AI-driven approaches. It emphasizes the importance of understanding user intent, creating valuable content, and building quality backlinks, while utilizing tools like ChatGPT and Jasper. The final takeaway is that SEO should focus on helping users rather than manipulating search engines.

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mauriceonyango606
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67 views10 pages

Old Vs New SEO

The document outlines the evolution of SEO strategies from outdated methods to modern AI-driven approaches. It emphasizes the importance of understanding user intent, creating valuable content, and building quality backlinks, while utilizing tools like ChatGPT and Jasper. The final takeaway is that SEO should focus on helping users rather than manipulating search engines.

Uploaded by

mauriceonyango606
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

OLD SEO

AI IN SEO

Ammar
Riaz
Keyword Strategy
Old Way:

Stuffed exact keywords


Focused on one keyword
Repeated the same words too often

With Ai:
Finds what people want (search intent)
Uses related keywords (semantic search)
Writes in natural, human language

Tools:
ChatGPT, Semrush Surfer SEO

Swipe Left Ammar


Riaz
Content Creation
Old Way:
Short content (300–500 words)
Made to rank
Copied or spun articles

With AI:
Writes long, helpful content (1000+ words)
Covers the full topic
Matches the user's goal (learn, buy, explore)

Tools:
Jasper, Frase, Content at Scale
Backlink Building
Studio Shodwe

Old Way:
Fake link farms
Links from random websites
Paid spammy backlinks

With AI:
Gets links from relevant, high-quality sites
Builds real relationships
Earns links by creating value

Tools:
BuzzSumo, Respona, Pitchbox
On-Page SEO
Old Way:
Keywords in every tag
Overused meta descriptions
Anchors overloaded with keywords

With AI:
Uses tags that fit naturally
Connects pages with topic clusters
Adds Schema Markup to help Google
understand

Tools:
Surfer SEO, RankMath, Clearscope
User Experience (UX)
Old Way:
Designed for search bots, not humans
Bad on mobile
Slow websites

With AI:
Mobile-first design
Fast load times
Easy to use & navigate
Tools:
PageSpeed Insights, Hotjar, Google Optimize
Technical SEO
Old Way:
Not a priority
Messy URLs
Static pages only

With AI:
Clean, crawlable site structure
Uses XML sitemaps
Adapts to dynamic content & canonical tags

Tools:
Screaming Frog, Sitebulb, Ahrefs
Search Behavior Targeting
Old Way:
Targeted broad, general terms
Didn't think about user goals

With AI:
Tracks what users want
Prepares content for voice search,
visual search, and zero-click results

Tools:
AlsoAsked, AnswerThePublic, Google Trends

Swipe Left
Final Thoughts
SEO has evolved.
It's no longer about "tricking Google."
It's about helping people.

🎯 Focus on:
User Intent
Content Relevance
Real Value

Let AI do the heavy lifting, and you will focus


on strategy and quality.
Let's make Linkedin a
better place.

YOU CAN HELP! JUST SHARE THESE TIPS WITH FRIENDS

Your turn…

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