DEVELOPMENT BROCHURE

MAY 2025
 HISTORIC MILESTONES
Truman Capote throws the The first hotel company to
Black and White Ball at The launch an environmental The first Fairmont Fairmont is acquired
Plaza, New York. mandate. outside of North by AccorHotels.
UN Charter signed at America opens in Dubai.
Fairmont San Francisco. 75 HOTELS

1907 1945 1959 1966 1969 1990 1999 2002 2006 2016 2023

Fairmont San Francisco Alfred Hitchcock’s film North by John Lennon recorded “Give Fairmont Hotels and Canadian Fairmont merges with “Accor Luxury & Lifestyle”
opened its doors. Northwest, filmed in The Plaza, Peace a Chance” at Fairmont Pacific Hotels, merge, all Raffles and Swissôtel division.
starts Fairmont Loves Film The Queen Elizabeth. hotels re-branded to Fairmont. under FRHI.
journey. 90 HOTELS
The Century Plaza hosts the 25 HOTELS 51 HOTELS
only Presidential state dinner
outside White House in
honour of the safe return of
the Apollo 11 astronauts.
 WE BELIEVE…
A FAIRMONT IS A TRULY SPECIAL PLACE

WE ARE THE SOCIAL EPICENTER OF OUR CITY

OUR COLLEAGUES ARE THE HEART & SOUL OF OUR HOTELS

EVERY GUEST INTERACTION IS AN INVITATION TO SURPRISE

IN GIVING COLLEAGUES, THE FREEDOM TO CREATE SPECIAL EXPERIENCES FOR OUR GUESTS

THE ART OF TRUE HOSPITALITY - WELCOMING EVERYONE WITH WARMTH AND AUTHENTICITY

WE MUST CELEBRATE AND CONNECT OUR PAST, PRESENT AND FUTURE

WE HOLD OURSELVES ACCOUNTABLE TO HELPING MAKE OUR COMMUNITY A BETTER PLACE

WE MUST CONSISTENTLY DELIVER A BALANCED SCORECARD

WE MUST DRIVE VALUE FOR OUR OWNERS AND PARTNERS

 BRAND USP’ S

+100 YEARS PRESENCE 16 GOLF RESORTS WORLDWIDE MOMENTUM A LEADER IN MICE FAIRMONT GOLD
20 CENTENERIAN 9 COUNTRIES 31 RESORTS 25% MICE BUSINESS 48 HOTELS
HOTELS 15 RESIDENCES GLOBALLY
+100 HOTELS + PIPELINE
GLOBAL NETWORK
EUROPE & MOROCCO GREATER CHINA

AMERICAS 11% 10% 7% 4%

59% 31% HOTELS ROOMS HOTELS ROOMS

TRADING 15 3,787 TRADING 8 2,534
HOTELS ROOMS PIPELINE 4 783 PIPELINE 2 342
TRADING 46 20,259
PIPELINE 5 2,506
MEA ASPAC

16% 23% 7% 32%

HOTELS ROOMS HOTELS ROOMS

TRADING 17 5,603 TRADING 6 2,545
PIPELINE 9 1,832 PIPELINE 10 2,589
NETWORK 92 34,728 30
HOTELS ROOMS COUNTRIES

P I P ELI N E 30 8,052 5
HOTELS ROOMS NEW
COUNTRIES % KEYS % KEYS
OPEN PIPELINE
• NETWORK AS OF END OF DECEMBER 2024
FLAGSHIP

HOTELS
UNITED STATES OF AMERICA

CENTURY PLAZA MIRAMAR THE PLAZA COPLEY PLAZA SAN FRANCISCO

LOS ANGELES SANTA MONICA NEW YORK BOSTON CALIFORNIA
FLAGSHIP

HOTELS
CANADA

VANCOUVER CHÂTEAU LAKE LOUISE ROYAL YORK EMPRESS CHÂTEAU FRONTENAC

BRITISH COLUMBIA ALBERTA TORONTO VICTORIA QUEBEC
FLAGSHIP

HOTELS
GLOBAL

THE SAVOY CARTON HOUSE VIER JAHRESZEITEN MEKKAH PEACE HOTEL

LONDON, UK IRELAND HAMBURG KSA SHANGHAI, CHINA
 FLAGSHIP

CHATEAUX
GLOBAL

CHÂTEAU FRONTENAC CHÂTEAU LAURIER MANOIR RICHELIEU BANFF SPRINGS MONTREUX PALACE
QUEBEC, CANADA OTTAWA, CANADA LA MALBAIE, CANADA ALBERTA, CANADA MONTREUX, SWITZERLAND
FLAGSHIP

RESORTS
GLOBAL

MAYAKOBA ROYAL PAVILION TAGHAZOUT SOUTHAMPTON KEA LANI

MEXICO BARBADOS MOROCCO BERMUDA MAUI, HAWAII
FLAGSHIP

GOLF RESORTS
GLOBAL

SCOTTSDALE MARRAKECH ST. ANDREWS JASPER PARK LODGE GRAND DEL MAR
ARIZONA, USA MOROCCO SCOTLAND CANADA SAN DIEGO, USA
FLAGSHIP

SKI RESORTS
CANADA

MONT TREMBLANT BANFF SPRINGS CHÂTEAU LAKE LOUISE CHÂTEAU MONTEBELLO CHATEAU WHISTLER
QUEBEC, CANADA ALBERTA, CANADA ALBERTA, CANADA QUEBEC, CANADA BRITISH COLOMBIA, CANADA
FLAGSHIP

RESIDENCES
GLOBAL

MAYAKOBA TAGHAZOUT SAN FRANCISCO LOS ANGELES MARRAKECH

FAIRMONT MAYAKOBA FAIRMONT TAGHAZOUT BAY FAIRMONT HERITAGE PLACE GHIRARDELLI FAIRMONT CENTURY PLAZA FAIRMONT ROYAL PALM
 OPENINGS
2024 – 2025

CAPE GRACE MUMBAI LONG BEACH LA HACIENDA PRAGUE UDAIPUR TOKYO HANOI
SOUTH AFRICA INDIA USA SPAIN CZECH REPUBLIC INDIA JAPAN VIETNAM
 DEVELOPMENT
PIPELINE

CHESHIRE
LUTON

PRAGUE

DALIAN
PHOENIX SHIMLA FAGU
TOKYO
SAN DIEGO GUIYANG
NEW ORLEANS AGRA
RED
ORLANDO SEA AL KHOBAR
CAIRO NEW CAPITAL
CAIRO PYRAMIDS RAS AL KHAIMAH
UDAIPUR
CAIRO KATAMEYAH MEDINAH HANOI
& SERVICED RESIDENCES JEDDAH MUMBAI

GOA BANGOK CAM RANH

PHU QUOC

BAHIA

PORT
DOUGLAS
AMERICAS ENAF MEA ASPAC CHINA TOTAL

5 3 9 10 2 29

• PIPELINE AS OF END OF JANUARY 2025

AMERICAS
PIPELINE

NEW ORLEANS ORLANDO PHOENIX SAN DIEGO

USA USA USA USA
EUROPE
PIPELINE

CHESHIRE, THE MERE LUTON HOO

UK UK
MIDDLE EAST
PIPELINE

RED SEA CAIRO JEDDAH MEDINA AL KHOBAR

KSA EGYPT KSA KSA KSA
APAC
PIPELINE

PHU QUOC HANOI PORT DOUGLAS XIAMEN GUIYANG

VIETNAM VIETNAM AUSTRALIA G. CHINA G. CHINA
SERVICE CULTURE FAIRMONT GOLD ESG & SUSTAINABILITY ENT & ACTV

GOLF FAIRMONT GATHERINGS UNIFORMS F&B PARTNERS

RETAIL FAIRMONT FIT FAIRMONT SPA RESORT & KIDS

PARTNERSHIPS
HIGHLIGHTS

BARBIE RED BULL FESTIVAL ACTIVATION DRINKS FASHION

DREAM SUITE KATARA TOWERS RIO, MONTREUX & CHINA LAURENT-PERRIER ROSE CANADA FASHION WEEK
BRUNO MARS RUM LONDON FASHION WEEK
818 KENDALL JENNER VOGUE | GUCCI

QUEEN ELIZABETH DOHA RIO | MONTREUX | CHINA THE SAVOY | MIRAMAR ROYAL YORK | THE SAVOY
HAWAII | CHICAGO
PARTNERSHIPS
UPCOMING

AERIN LAUDER CADILLAC ON CANADA GOOSE MAKE-A-WISH

FA I RM O NT G O LD S U S TA INA B ILITY ( E V ) FA IRM ONT FIT RE TA IL + A C TIV A TION G LOB A LIZ E
AWARDS WORLD LUXURY
HOTEL AWARDS
8 HOTELS IN 2023
10 HOTELS IN 2024

FORBES MICHELIN
TRAVEL GUIDE KEY
32 HOTELS AWARDED IN 2023 8 HOTELS AWARDED, NEW IN 2024
32 HOTELS AWARDED IN 2024

TIMES CONDE NAST TRAVELER

TRAVEL READERS' CHOICE
3 HOTELS IN 2023 32 HOTELS AWARDED IN 2023
1 HOTEL IN 2024 29 HOTELS AWARDED IN 2024

US NEWS
TRAVEL+ LEISURE & WORLD REPORT
WORLD'S BEST GOLF
31 GOLD HOTELS IN 2023
DIGEST 47 GOLD HOTELS IN 2024

8 HOTELS IN 2023 1 HOTEL AWARDED IN 2023

12 HOTELS IN 2024 2 HOTELS AWARDED IN 2024
RECOGNITION
MAJOR HOTEL LUXURY PROGRAMS

44 HOTELS 27 HOTELS 30 HOTELS 47 HOTELS 43 HOTELS

THANK YOU
 ACCOR
LUXURY EXPERTISE
 ACCOR GROUP – OWNER VALUE PROPOSITION

VISION
PIONEERING THE ART OF
RESPONSIBLE HOSPITALITY,
CONNECTING CULTURES,
WITH HEARTFELT CARE.

This is our Purpose.

SEBASTIEN BAZIN
CHAIRMAN
27
& CEO
 LUXURY BRANDS – OWNER VALUE PROPOSITION

A GLance AT ACCOR PORTFOLIO

+ 2,400 Hotels under management contract
Open & in the pipeline
+ 3,300 Hotels under franchise contract
+7000 +1,083,000
HOTELS ROOMS 42%* 26%* 14%* 25%*
EUROPE & NORTH AFRICA GREATER CHINA

NETWORK PIPELINE NETWORK PIPELINE

3,123 H. 466 H. 736 H. 354 H.
Accor network* 357,346 R. 59,565 R. 121,062 R. 57,406 R.

+5,600 +850,000
HOTELS ROOMS
12%* 8%* 11%* 13%* 21%* 28%*
AMERICAS ASIA & PACIFIC
MIDDLE EAST AFRICA
NETWORK PIPELINE
NETWORK PIPELINE
Accor pipeline* 558 H. 138 H. NETWORK PIPELINE 901 H. 283 H.
103,728 R. 19,711 R. 364H. 140 H. 176,873 R. 65,361 R.
+1,300 +233,000 91,276 R. 31,156 R.
HOTELS ROOMS

5
6 6
% 1
%

3
4 9
4 %
%

All figures as of end of December 2024

*Based on number of rooms for hotels and Extended Stay hotels, open and in the pipeline. Including
FRANCHISE MANAGEMENT MGallery Collection
28
 LUXURY BRANDS – OWNER VALUE PROPOSITION

A GLIMPSE INTO OUR LUXURY

PORTFOLIO N°2
40%
Accor is the second global player in the world

Pipeline represents 40% of existing network in rooms

WELL balanced footprint

Open & in the pipeline

+550 +119,000 20%* 14%*

HOTELS ROOMS EUROPE & NORTH AFRICA

NETWORK PIPELINE
121 H. 36 H.
17,263 R. 4,636 R.
Luxury & Lifestyle network*
29% 16%* 32%* 50%*
382 85,668 AMERICAS
ASIA PACIFIC & GREATER CHINA
HOTELS ROOMS NETWORK PIPELINE
NETWORK PIPELINE
72 H. 14 H. 116 H. 78 H.
24,983 R. 5,332 R. 27,127 R. 16,828 R.

Luxury & Lifestyle pipeline*

19%* 21%*
168 33,730 MIDDLE EAST AFRICA
HOTELS ROOMS NETWORK PIPELINE
73 H. 40 H.
16,295 R. 6,934 R.

All figures as of end of December 2024

*Based on number of rooms for hotels and Extended Stay hotels, open and in the pipeline. Including MGallery Collection
29
 LUXURY BRANDS – OWNER VALUE PROPOSITION

Owner value proposition

ICONIC & DESIGN & TRAILBLAZING BRANDED E N V I R O N M E N T,

DESIRABLE BRANDS PROGRAMMING FOOD & BEVERAGE RESIDENCES SOCIAL &
ACCOR ONE LIVING GOVERNANCE

• N°2 in luxury & lifestyle hospitality • HOLISTIC PROGRAMMING • N°1 F&B in house platform ahead of • N°2 WORLDWIDE in number • > 60% of L&L eco-certified hotels
with > 560 hotels & > 127,000 APPROACH from hotels, trains competition with > 2,500 F&B of residences & pipeline in 2024
rooms globally & yachts to branded residences, venues, concepts, brands &
from restaurants & bars to wellness, consulting capabilities • Only 360° residential platform from • Target of 75% of L&L eco-certified
• N°1 with 25 luxury & lifestyle from resorts to all-inclusive… development to operations hotels in 2025
brands globally • F&B revenue between 35% and 45%
• Renowned luxury & lifestyle creative of total hotel revenue • Achievement of 100% L&L eco-
• 3 brands over 120 years old studios, expertise & partners certified hotels in 2026

• 50+ dedicated team members

30
 LUXURY BRANDS – OWNER VALUE PROPOSITION

luxury BRAND PORTFOLIO The Accor Luxury division offers an unrivaled opportunity for partners to invest in a diverse portfolio of iconic and desirable brands covering
a broad range of options, from luxury to ultra-luxury, from finely adaptive to perfectly defined or highly curated brands.

T H E C U LT U R A L V O YA G E THE LANDMARKS SOCIAL EPICENTERS THE FRENCH ZEST THE COLLECTIONS

Elevate ultra-luxury travel A world of elegance Turning moments into special Heartfelt hospitality Charismatic collections of boutique-style hotels
to culture and enchanted glamour memories with a French Zest offering one-of-a-kind experiences

Ultra
Luxury

Entry
Luxury

31 Highly Perfectly Finely

Curated Defined Adaptive
 DESIGN & PROGRAMMING LUXURY

THE ART OF DESIGN 200+ Luxury & Lifestyle hotel and residential projects

& PROGRAMMING
50+ Luxury & Lifestyle D&TS experts worldwide in 10 countries
1+ Luxury & Lifestyle opening per week
Our dynamic, brand-led teams deploy their great savoir-faire to ensure the highest quality of craftsmanship at each stage of the project, through a global Hotel Consultancy Services Agreement (HCSA).
We work with the most renowned creative studios to conceive innovative, highly curated, interior designs.

PROGRAMMING DESIGN CONSTRUCTION HAND-OVER O P E R AT I N G

Project kick-off
Feasibility Studies ·
· Brand & Design Standards Immersion
Brand & Design Samples & Mock-up
·
Standards Introduction Reviews
Operational Planning
· ·
FoH/HoH zoning, staffing guide
Facilities Area Program Supplier &
·
· Manufacturer visits
Architecture & Interior Design
Key Consultants ·
Lighting/Graphics/Art
recommendations – Design Development Pre-Opening support CapEx** planning
·
Scope of work advise Package reviews · ·
Engineering & Sustainability
· · Snagging Asset Repositioning
·
Design Brief(s) Tender & Procurement · ·
Food & Beverage
· · Hand-Over Continuous Relationship
Banqueting & Events
Budgets & Timeline Site Inspections
·
alignment ·
Wellness
· Quality Control
Gym & Spa
Procurement Strategy ·
·
Testing & Commissioning
OS&E / FF&E / EQS / EQT*
·
Value Engineering

All figures as of end of September 2024 *Operating Supplies & Equipment / Fixtures, Furniture & Equipment / Specialized Equipment (IT ) / Technical Equipment (Fit out)
32 ** Hotel Capital Expenditures
 LUXURY & LIFESTYLE FOOD & BEVERAGE
I N H O U S E F O O D & B E V E R A G E P L AT F O R M
BOOST LUXURY & LIFESTYLE
HOTELS’ REVENUE TRAILBLAZING
2,500+ Restaurants and bars in Luxury & Lifestyle brands
Between 35% to 45% F&B contribution to total hotel revenue
F&B
Luxury Brands’ Original F&B
Concepts
EXPERIENCES
Our mission is to make F&B
the heart and soul of our luxury hotels
by thinking like restaurateurs and
delivering an experience that is
excellent, relevant and authentic.

Legendary French cuisine for

contemporary events. Potel et
Chabot has been reinventing the Ennismore has created an F&B Platform through targeted
art of gastronomic catering since acquisitions and in-house development to bring together a
1820. unique collection of brands with industry-leading advisory
and operating capabilities.

33 All figures for Luxury and Lifestyle brands as of end of December 2024 Coco - Paris Society Restaurant at Opera Garnier Paris, France
 LUXURY & LIFESTYLE BRANDED RESIDENTIAL

A HOME UNLIKE OUR EXPERTISE IN LUXURY & LIFESTYLE

ANY OTHER BRANDED RESIDENTIAL LEVERAGES HOTEL

D E V E L O P M E N T P R O F I TA B I L I T Y

#2 global operator & developer worldwide*

c.$2B residences sold annually under Accor brands*
40 Luxury & Lifestyle Branded Residences
120 Luxury & Lifestyle Branded Residences open & in the pipeline**
19,000 Luxury & Lifestyle Branded Residences units open & in the
pipeline**

5,000 Luxury & Lifestyle owners**

Industry-first residential expertise brings iconic brands and legendary
service to private home ownership, offering 360° turnkey solution:
from project planning and development to sale and operating.

All figures as of end of December 2024

*Based on branded residences for Luxury & Lifestyle and Premium , Midscale and Economy brands : 49
Network and 131 Pipeline worldwide across 26 brands.
**41 Luxury & Lifestyle Branded Residences and 5,900units & owners in the Network, 81 Luxury &
Lifestyle Branded Residences and 12,900 units & owners in the Pipeline.
34
 LUXURY BRANDS - GREEN VALUE PROPOSITION FOR OWNERS & INVESTORS

SUSTAINABILITY
BY NARRATIVE

01 02 03 04 05
REDUCE INCREASE BOOST SECURE INCREASE
R E G U L AT O R Y R I S K HOTEL REVENUE PROFIT MARGINS GREEN FINANCE A S S E T VA LU E

UP TO 1,000 70% UP TO 40% LOWER RATES > +15%

NEW WORLDWIDE REGULATIONS OF BUSINESS & LEISURE GUESTS’ OF UTILITIES’ FOR ESG INVESTMENT OF GREEN ASSET
EXPECTED IN THE 5 COMING YEARS HAVING SUSTAINABLE EXPECTATIONS SAVINGS OR RETROFITS VALUE PREMIUM

35
 PERFORMANCE POWERED BY ACCOR PLATFORM

UNRIVALED SCALABILITY

DISTRIBUTION L O YA LT Y SALES PROCUREMENT

• 78% contribution rate to Luxury Brands • 100 M* members worldwide • 80+ luxury & lifestyle dedicated team • One stop shop with best in class
from central reservation system in addition to 400 accor sales & sustainable products at best market
• 42% contribution rate in revenue to Luxury
representatives conditions
• Guests’ geographic mix diversity brands
• > 300 luxury & lifestyle hotels • 30+ luxury & lifestyle procurement
• 66% of members outside Europe or
in travel agencies’ luxury programs experts across the globe
North America, most robust international
clientele

All figures as of end of December 2024

36 *Estimated number by the end of March 2025

 LUXURY BRANDS – OWNER VALUE PROPOSITION

HOTEL BUSINESS DEVELOPMENT

OPPORTUNITIES Accor Direct Web
MAXIMIZES HOTEL
DIGITAL NET REVENUE

Loyalty 300M+ 18 46%

DRIVES INCREMENTAL Visits per year Brands.com international
Revenue
STAYS AND RETAINS DEMAND websites flows Management
LEVERAGES REVENUE
42% 100 100M+* MANAGEMENT SYSTEMS POWER
loyalty contribution Local & global Members
rate in revenue partnerships
23% +3% 1,200
Sales 42% Incremental revenue RM experts

78%
(independent hotels around the world
joining Accor)
DEVELOPS SALES REVENUE
LUXURY
160K+ > 400+ > 80+ CENTRAL
Managed Accor sales Luxury & RESERVATION
accounts representatives Lifestyle sales SYSTEM* OTAs
spread all over experts
the world 20% NEGOTIATES ATTRACTIVE
COMMERCIAL CONDITIONS

65M€ 20 >35M
Digital Marketing Investment in
data in 5 years
Partnerships
with major OTAS
Room Nights

ATTRACTS & ENGAGES CUSTOMERS Contact Centres

ACCELERATES BUSINESS
1,6Bn 6Bn AND IMPROVES CUSTOMER SATISFACTION
Emails sent to SoMe Impressions
customers per year 1,000 17 7M
People covering Languages Requests
Based on revenue: figures as of end of December 2024
all time zones over 12 locations

37
*Estimated number by the end of March 2025
 LUXURY & LIFESTYLE BRANDS – OWNER VALUE PROPOSITION

ALL LOYALTY PROGRAM

100M* OF ALL LOYALTY MEMBERS WORLWIDE

POWERFUL BUSINESS ALLY MEMBERS’ PLACE OF RESIDENCE

Greater China
MEMBERS
STAY
X2 8%
MORE Members stay twice more than non-members Southeast Asia
9% Europe
33%
MEMBERS
SPEND
+10% ADR Pacific
MORE Members spend more than non-members
9%

MEMBERS
BOOK
>80% Inda Middle
DIRECT of all.com bookings are from members East Africa
7%
South
AUGMENTED OPPORTUNITIES
Earn & redeem points with global partnerships around America North Central
our guests’ three main passions: sport, F&B and entertainment. 2% America
32%

All figures for Luxury and Lifestyle brands as of end of December 2024
38 *Estimated number by the end of March 2025
 GLOBAL SALES LUXURY & LIFESTYLE – OWNER VALUE PROPOSITION

GLOBAL SALES REACH

LUXURY & LIFESTYLE
L U X U R Y P R O G R A M S G AT H E R I N G Hotels’
NEW APPROACH OF
P R E F E R R E D LU X U RY T R AV E L A G E N T S Sales Teams S T R AT E G I C U LT R A L U X U R Y C L I E N T S
Luxury Programs, Prestigious Travel Networks & Dedicated key account directors covering all the client’s needs,
Partnerships with Credit Cards Travel Programs. worldwide management and business development.

IDENTIFIED LUXURY COMPANIES BUSINESS DEVELOPMENT

5,000 18 LVMH, Kering, Chanel, Hermès… Law firms, private banking, jewelry,
Luxury travel agencies Luxury Programs & the associated agencies fine watchmaking…
Global Sales
Luxury & Lifestyle
80 experts

300+ ENTERTAINMENT STRATEGIC ACCOUNTS

Luxury & Lifestyle hotels Film/Music production, artist, EXCOM and High-end Meetings & Events
in Luxury Programs specialized agencies (in collaboration with Accor Sales teams)

Worldwide
Accor Sales Teams
400 experts

All figures as of end of December 2024

*Total sales of luxury hotels, including Groups
39
 NEW ORGANIZATION DEDICATED TO LUXURY & LIFESTYLE BRANDS & OWNERS

ASTORE BY ACCOR IS A LEADING

P R O C U R E M E N T O R G A N I Z AT I O N D E L I V E R I N G
LEADERSHIP OF
VA LU E TO H OT E L S A N D O W N E RS

3B€+ managed spend worldwide

PROCUREMENT
RESTAURANT, BAR & ENTERTAINMENT
5,000 suppliers’ partners globally
250 category management experts in 20 countries
OS&E AND FF&E PARTNERSHIP
30+ dedicated Luxury & Lifestyles Procurement experts across the globe
PROFESSIONAL SERVICES & IT
Astore by Accor is a leading hospitality Group Procurement Organization
and a one stop shop covering luxury & lifestyle hotel needs, OPEX and
CAPEX, from daily purchasing of products & services to supporting
construction and renovation projects.
ENERGY
Astore actively contributes to the achievement
of Accor Sustainability Commitments.

Accor as well as Hilton, IHG, Marriott and Radisson are co-founders of HARP:
Hospitality Alliance for Responsible Procurement. TECHNOLOGY

PRE OPENING & REFURBISHMENT SUPPORT

40
THANK YOU