Project Report

(Submitted in partial fulfillment of requirement for the Degree of B.Com Honours in

Accounting & Finance under the University of Calcutta)

Title of the Project

A Case Study about the Services of “E-Commerce” in the Present Situation

Submitted by
Name of the Candidate: MOHIT LAKHOTIA
Registration No. 224-1111-0843-18
CU Roll No. 181224-21-0123
College Roll No. JCEC18-4137
Name of the College: Seth Anandram Jaipuria College
Shift Evening

Supervised by
Name of the Supervisor: Mr. Ritwik Haldar
Name of the College: Seth Anandram Jaipuria College

Month & Year of Submission

July, 2021
Annexure- IA

Supervisor's Certificate

This is to certify that Mr. MOHIT LAKHOTIA, a student of B.Com. Honours in Accounting & Finance of
Seth Anandram Jaipuria College under the University of Calcutta has worked under my supervision and
guidance for his Project Work and prepared a Project Report with the title A Case Study about the Services
of “E-Commerce” in the Present Situation which he is submitting, is his genuine and original work to the
best of my knowledge.

(Signature)
Place: Kolkata Name: MR. RITWIK HALDAR
Date: 15th July, 2021 College: SETH ANANDRAM JAIPURIA COLLEGE
Annexure- IB

Student’s Declaration

I hereby declare that the Project Work with the title A Case Study about the Services of “E-Commerce” in
the Present Situation submitted by me for the partial fulfilment of the degree of B.Com. Honours in
Accounting & Finance under the University of Calcutta is my original work and has not been submitted earlier
to any other University / Institution for the fulfilment of the requirement for any course of study.

I also declare that no chapter of this manuscript in whole or in part has been incorporated in this report from any
earlier work done by others or by me. However, extracts of any literature which has been used for this report
has been duly acknowledged providing details of such literature in the references.

(Signature)
Name: MOHIT LAKHOTIA
Place: Kolkata Address: 125, B K Paul Avenue, Kolkata-
Date: 15th July, 2021 700005
Registration No. 224-1111-0843-18
 ACKNOWLEDGEMENT

First of all thanks to God, for giving me and my friends the strength and will to complete
this task just in time. Even though we faced a lot of difficulties while trying to complete this
task, the group still managed to complete it and we are glad about it.

A special thanks to Mr. Ritwik Haldar, for being such a good guidance to us while we were
doing this task. He had given us an appropriate example and knowledge in order to make us
understand more about this topic. He spends his time to explain the execution of this idea in
all the way.

I also appreciate his support to me to do this project in all the way and made it possible. We
also want to thank other groups who were willing to share their information about this
topic. They gave us a lot of new ideas about the task.

Also a great thanks to my family and friends who tried their best to give their support either
by giving me a lot of encouragement to keep up with this task or by supporting us
financially and pay all the cost required to complete this task.

4
 CONTENTS
S. NO. TITLE PAGE NO.
1. COVER PAGE 1
2. SUPERVISOR’S CERTIFICATE 2
3. STUDENT’S DECLARATION 3
4. ACKNOWLEDGEMENT 4
5. CONTENTS 5
6. OBJECTIVES & LIMITATIONS OF THE PROJECT 6
REPORT
7. CHAPTER 1: INTRODUCTION TO
E-COMMERCE
1.1 : Background 7-8
1.2 : Introduction 8
1.3 : Difference between E-commerce&
Traditional commcerce 9
1.4 : Objectives/Needs 9
1.5 : Limitiation 10
1.6 : E-commerce & E-Business 10
1.7 : Models/Types 11-13
1.8: Future of E-commerce 14
1.9: Research Methodology 15-16

8. CHAPTER 2: CONCEPTUAL FRAMEWORK

2.1 : Overview 17-18
2.2 : National scenario 18

9. CHAPTER 3: DATA FINDING & ANALYSIS 19-21

10. CHAPTER 4: CONCLUSION & 22-23

RECOMMENDATION
11. CHAPTER 5: BIBLIOGRAPHY 24

12. CHAPTER 6: QUESTIONNAIRE – 25-26

A Survey on Opinion of People about E-Commerce

5
 OBJECTIVES & LIMITATIONS
OF THE PROJECT REPORT
OBJECTIVES

 To discover the key factors that influence online buying behavior of consumers in
India.

 To understand the factors responsible for customer satisfaction.

 To understand the customers awareness about E-Commerce Websites.

 To conclude People’s Opinion about E-Commerce Websites.

LIMITATIONS

No research is complete without admitting the limitations that was faced while
conducting a study which will contribute to present learning. This study too like
others has certain constraints which have been discussed below.

 Due to the COVID 19 Pandemic, we could not physically visit the places for getting
an overall view about the opinion of people on this Report.

 However, we have arranged sample observations from 30 people near Hatkhola

District in Kolkata.

 The sample of the size will be limited to the time and resources.

 The result is assuming the respondents have given accurate information.

6
 CHAPTER 1:
INTRODUCTION TO E-COMMERCE

1.1: BACKGROUND
History of E-Commerce
E-commerce was introduced about 40 years ago in its earliest form. Since then, electronic
commerce has helped countless businesses grow with the help of new technologies,
improvements in internet connectivity, added security with payment gateways, and
widespread consumer and business adoption.

E-Commerce Timeline
1969: CompuServe is founded.
In the 1980s, CompuServe introduced some of the earliest forms of email and internet
connectivity to the public and dominated the E-Commerce landscape through the mid-
1990s.

1995: Amazon launch.

Jeff Bezos introduced Amazon primarily as an E-Commerce platform for books.

1999: Alibaba launches.

Alibaba Online launched as an online marketplace with more than $25 million in funding.
By 2001, the company was profitable. It went on to turn into a major B2B, C2C, and B2C
platform that’s widely used today.

2020: COVID-19 Drives E-Commerce Growth.

COVID-19 outbreaks around the globe pushed consumers online to unprecedented levels.
By May of 2020, E-Commerce transactions reached $82.5 billion — a 77% increase from
7
2019. It would have taken four to six years to reach that number looking at traditional
year-over-year increases.
Consumers have moved online to make purchases normally made in physical stores, such
as food and household items, apparel, and entertainment. Many consumers say they’ll
continue to use online storefronts until a COVID-19 vaccine is available.

1.2: INTRODUCTION
What is E-Commerce?
E-commerce (electronic commerce or EC) is the buying and selling of goods and
services, or the transmitting of funds or data, over an electronic network, primarily the
internet.
E-Commerce or Electronics Commerce is a methodology of modern business, which
addresses the need of business organizations, vendors and customers to reduce cost and
improve the quality of goods and services while increasing the speed of delivery. E-
Commerce refers to the paperless exchange of business information using the following
ways −

 Electronic Data Exchange (EDI)

 Electronic Mail (e-mail)

 Electronic Bulletin Boards

 Electronic Fund Transfer (EFT)

 Other Network-based technologies

There are some examples of e-commerce are:

 Online shopping: Online shopping is the most popular example of e-commerce,

it involves buying and selling of goods on internet.

 Online payments: when a buyer get product they can make his payment through
net.

 Internet banking: In today’s time banks can offers you internet banking which is
the easiest way of making online payments.
8
1.3: DIFFERENCE BETWEEN E-COMMERCE V/S
TRADITIONAL COMMERCE

Basis E-commerce Traditional System

Reduce Data Error Doesn’t involve data at multi points. The buyer and seller create
Data goes directly from one computer purchase order on their system
to another Computer without and send it to their trading
involving human being. partner. The receiver/seller then
re‐enter the same information on
the computer, which will create
data error.

Reduce cost Initial cost of E‐commerce is Time is directly linked to saving

very high as compared to paper the money. There is repetition of
process but over a long period same work at every level and it
of time, it is very effective. involves a lot of wastage of time
and if the error is arisen that will
lead to more wastage of money.

1.4 OBJECTIVES/MERITS/ADVANTAGES OF E-
COMMERCE
(a) Enhances convenience: Customers can make orders for goods at their own convenience and
from the comfort of their homes without having to travel to the business premise. Orders are also
delivered to them at their most ideal locations. It’s the best shopping option for people who are
always busy.

(b) Allows for product and price comparison: Again, when making purchases, customers want to
get the best deals. This business model allows for product and price comparison by consumers
so that the best products are bought at the fairest prices. They can also enjoy extra benefits like
discounts, coupons, items on sale and also get the best deals.

(c) Easy fund-raising for start-ups ventures: So many people have the desire to venture into
business but lack sufficient funds to set up shop. Leasing a physical store can be quite expensive.
E-commerce makes it easier for start-ups to do business and grow.

9
1.5: LIMITATIONS / DISADVANTAGES OF E-
COMMERCE
(a) Poor quality products: You don’t physically see and inspect whatever you are paying for
before it’s delivered. Customers, therefore, run the risk of falling victim to false marketing and
buying poor quality products from the virtual shop.

(b) Impulsive purchases: Online stores display a large number of products and due to the
convenience of shopping, customers can find themselves making bad financial decisions
through impulsive purchases.

(c) Internet scammers: The internet is a good thing but some people have decided to use it for all
the wrong reasons. Scammers have made this type of business model unattractive for some
consumers.

1.6: E-BUSINESS VS. E-COMMERCE

The main distinctions between E‐commerce and E‐Business are
E-commerce E-Business
Open system [statistics] Closed System
Not secured Secured
Deals more with technology Deals with processes needed to facilitate
e‐commerce
Does not involve the use of EDI Used EDI
Always operate on Internet Always operates on intranet
Involves all types of commerce transaction Involves explicitly business transactions
Used for small and bulky transaction Used for bulky transaction
Focused on Business to consumer activities Focused more on business to business
activities
E‐commerce is an extension of a traditional E‐business is an online business only
business model

10
 1.7: MODELS/TYPES OF E-COMMERCE
Business to Business [B2B]
B2B (business – to‐ business )is a kind of e-commerce, which refers to a company selling or
buying from other companies. One company communicates with other companies through
electronic Medias. Some of these transactions include sending and receiving orders, invoice
and shopping orders. It was an attractive alternative to the current process of printing, mailing
various business documents.

B2C Model
Business – to Consumer [B2C] e‐commerce consists of the sale of products or services from a
business to the general public. Products can be anything from clothing to flowers and the
products can also be intangible products such as online banking, stock trading, and airline
reservations. Sellers that use B2C business model can increase their benefits by eliminating
the middlemen. This is called disintermediation because businesses sell products directly to
consumers without using traditional retail channels. Business – to Consumer [B2C] is
basically a concept of online marketing and distributing of products and services over the
internet.

11
C2C Business Models:
A website following the C2C business model helps consumers to sell their assets like
residential property, cars, motorcycles, etc., or rent a room by publishing their information on
the website. Website may or may not charge the consumer for its services. Another consumer
may opt to buy the product of the first customer by viewing the post/advertisement on the
website. Examples: Olx.com.

12
Consumer-to-Business E-commerce (C2B)
In this model, a consumer approaches a website showing multiple business organizations for a
particular service. The consumer places an estimate of amount he/she wants to spend for a
particular service. For example, the comparison of interest rates of personal loan/car loan
provided by various banks via websites. A business organization who fulfills the consumer's
requirement within the specified budget, approaches the customer and provides its services.

Government - to - Business
Governments use B2G model websites to approach business organizations. Such websites
support auctions, tenders, and application submission functionalities.

Government - to - Citizen

Governments use G2C model websites to approach citizen in general. Such websites support
auctions of vehicles, machinery, or any other material. Such website also provides services
like registration for birth, marriage or death certificates. The main objective of G2C websites
is to reduce the average time for fulfilling citizen’s requests for various government services.

13
 1.8: The Future of E-Commerce

By 2022, E-Commerce revenue in the U.S. alone is expected to reach $479 billion, with the
toys, hobby and DIY vertical seeing the largest growth. And it’s no passing trend, either.

It’s also interesting to note that looking ahead, E-Commerce expert Gary Hoover’s data
projects that E-Commerce retail sales will eventually even out with that of brick and mortar.

This means that even though the online sales trend will continue to grow, there’s plenty of
business to go around.But that’s not all.

Soon, most E-Commerce interactions will be an omni‐channel experience for shoppers.

This means they’ll expect to be able to research, browse, shop, and purchase seamlessly
between different devices and on different platforms (like a standalone web store, an
Amazon presence, etc.).

Other trends to watch for in the future of E-Commerce include:

 Robust customer journeys and personalization.

 Artificial intelligence‐enabled shopping.

 Digital currencies.

Overall, we have to remember that E-Commerce is still fairly new in the big picture of retail.

The future holds endless opportunity, but its success and continuation will depend largely on
buyers’ preferences in the future.

Conclusion
We’ve looked at all corners of E-Commerce, including its different types, the history, how it's
grown over the years, and its impact on consumers and how business is conducted.

There are certainly advantages and disadvantages to E-Commerce, but the future has many
opportunities for even greater expansion.

14
 1.9: RESEARCH METHODOLOGY
The research methodology is a systematic way of studying the research problem. The
research methodology means the way in which we can complete our prospected task.
Before undertaking any task it becomes very essential for an yone to determine the
problem of study. I have adopted the following procedure in completing my report study.
1. Research Problem.
2. Research Design.
3. Determining the data sources.
4. Tools used for analysis of data
5. Analysing the Data.
6. Interpretation of the data.
7. Preparing research report.

(1) Research Problem

I am interested in E-Commerce sectors and I want to make future in it. So, l have decided to
make my research study on the E-COMMERCE.

The study is being conducted for Online Shopping in Kankurgachi Area of Kolkata City only,
to find out the customer preferences in choosing Flipkart. It is required to find out the
preferences based on certain aspects (Income, levels selection of products, satisfaction level
of customers).

(2) Research Design

The type of design being used for making this project is Meta-Analysis Design. Meta-
analysis is an analytical methodology designed to systematically evaluate and summarize
the results from a number of individual studies, thereby, increasing the overall sample
size and the ability of the researcher to study effects of interest.

15
(3) Determining the data sources
Both primary and secondary data are required in this study. Primary data is the first hand
information collected directly from respondents. The tool used here is questionnaire.
Primary Data is collected through surveys conducted among existing executives and
employees working in todays E-commerce Environment, including some top level
executives from some of the big E-Commerce company.

(4) Tools used for analysis of data

The survey process involved two phases: First phase included identification and selection
of the target audience to be studied and to determine the parameters on which
respondents will justify their preferences. A questionnaire was designed to collect the
needed information from the respondents. The Second Phase involves collection of the
primary data by making the respondents fill up questionnaires.

(5) Analyzing the Data

The Primary or secondary data both would never be useful until they are edited and
studied or analysed. When the person receives the data many unuseful data would also be
there. So, I analysed the data and edited it and turned it in the useful manner. So, that it
can become useful in my report srudy.

(6) lnterpretation of the data

With the use of analysed data I managed to prepare my project report. But an alalysing of
the data would not help my study to reach towards its objectives. The interpretation of the
data is required so that the others can understand the Crux of the study in more simple
way without any problem. So I have added the chapter of analysis that would explain
others to understand my study in simpler way.

Preparing research report.

This is the last step in preparing the project report. The objective of the report writing was
to report the findings of the study to the concerned authorities. I have attached all the
requirements with my report.

16
 CHAPTER 2:
CONCEPTUAL FRAMEWORK
/NATIONAL SCENARIO

2.1: OVERVIEW

E-Commerce or Electronics Commerce

Electronic commerce or E-commerce is a platform through which trading of products and
services can be done using the internet. E-commerce businesses are employed in online
shopping websites, fund transfers, stock management systems, data collections and many
more. In India, e-commerce websites have gained massive success through online shopping.
Other websites which facilitate cab-booking, events-searching and trip-planning for customers
have also experienced accelerated growth.

Online retail stores

Flipkart, Snapdeal, Jabong, Koovs, Craftsvilla, Limeroad are all online websites which are
headquartered in India. The prime reason due to which these websites are a success is because
of the cash on delivery system, which allows customer an easy payment method.

Cab services
The biggest cab service company in India is the Ola services. Spread across the country, this
website provides the first ride up to Rs100 free of cost for its customers. Their services are
quick and safe. After the success of Ola, local cab and auto services in different cities have
also begun.

Other startups
Startups like Saavn, Makemytrip, Zomato, nhance are all applications which make the life of
17
commoners easy. Saavn is an app where one can download and upload songs, makemytrip
helps in planning trips to various places around the world, Zomato searches for good eating
joints around the locality you live in and you can even rate it yourself and nhance is an
application which helps people to prepare themselves for business interviews and exams by
bringing news related to that field from around the world to one platform.

2.2: NATIONAL SCENARIO

1: FLIPKART
Every Indian living in metro cities has heard the name of Flipkart. They have viewed it,
browsed it and ordered from it. In today’s ageit is the go to place for the Indian youth to find
books on topics ranging from fiction to sportsto even high end scientific research.
It was the brainchild of Binny and Sachin Bansal; both of whom began with an investment of
4 lakhs and currently own a company that stands to make an increased profit of $1 billion by
the end of 2014. The story of Flipkart is a stuff of legends.

2. Snapdeal
Snapdeal began its journey in the year 2007 as an online coupon directory. With time it shifted
its course and tried its hand at e-commerce. And the rest they say is history. Kunal Bahl and
Rohit Bansal were both tired of the boring day to day existence that they lead as company
employees. They shifted their focus towards creating something of their own.
They have a customer base of over 20 million Indians and do business with over 50,000 sellers
who constantly post their products on their marketplace.

3. Paytm
Two words that come while shopping to almost every Indian mind are “Paytm karo.”
Launched in 2010 by Vijay Shekhar Sharma, a graduate from Delhi College of Engineering
Paytm has brought a paradigm shift in the retail industry by completely transforming the
payment methodology electronically. It was a dream dreamt when Vijay was struggling to
make ends meet with 10 rupees in the pocket. Always struggling with his hand in English, he
quit his first job at an MNC, began a new business but was unfortunately conned off.

18
 CHAPTER 3:
DATA FINDING &ANALYSIS
Primary Data:
Primary data is the kind of data that is collected directly from the data source without going through any
existing sources. It is mostly collected specially for a research project and may be shared publicly to be used
for other research.

Primary data is often reliable, authentic, and objective in as much as it was collected with the purpose of
addressing a particular research problem. It is noteworthy that primary data is not commonly collected
because of the high cost of implementation.

Secondary Data:
Secondary data is the data that has been collected in the past by someone else but made available for others
to use. They are usually once primary data but become secondary when used by a third party.

Secondary data are usually easily accessible to researchers and individuals because they are mostly shared
publicly. This, however, means that the data are usually general and not tailored specifically to meet the
researcher's needs as primary data does.

Data Analysis:
1. Age Group:
16-20 21-35 36-50 50+ Total
No. of Respondents 10 12 5 3 30
Percentage 33.33 40 16.67 10 100
Analysis:
Above figures show that 33.33% respondents are between 16-20 years old, 40% respondents are between 21-35 years
old, 16.67% respondents are between 36-50 years old and 10% respondents are 50 years and above. Overall results
show that between all of the respondents who has age between 16-35 years (33.33% + 40% = 73.33%) people are
more familiar with E-Commerce Websites in my target population.

19
 2. Gender of respondents:
Male Female Total
Responses 18 12 30
Percentage 60 40 100
Analysis:
According to demography profile, in this study 60% male and 40% female respondents are part of my target
population and they help me to fulfill my questionnaire from different areas of Hatkhola District. From these groups
total respondents are 30. So, according to the survey result the male respondents are more and can be told that they
are interested to avail the benefits of E-Commerce websites than female.

3. Occupation
Working
Homemaker Student NRI/Tourist Total
Professional
No. of Respondents 8 2 20 0 30
Percentage 26.67 6.66 66.67 0 100
Analysis:
In this survey, 66.67% of the respondents are students and 26.67% are Working professionals. So they both together
made majority of respondent’s percentage (93.34%). 6.66% are Homemaker & survey did not include any NRI /
Tourist. Students and Working Professionals will always look for new technologies and new services which make
them more comfort.

4. Usage of E-Commerce Applications:

Yes No Total
Responses 30 0 30
Percentage 100 0 100
Analysis:
As per the above data we can analyze that majority of the Sample, i.e., 100% are familiar with the E-Commerce
Applications.

5. E-Commerce Brands used till date:

OLA Flipkart Paytm Others Total
No. of Respondents 5 3 20 2 30
Percentage 16.67 10 66.67 6.66 100
Analysis:
From the above data it can be concluded that majority of the group, i.e., 66.67% are using brands like Paytm for their
day to day requirements.

6. Knowledge of the Brands:

Onroad Friends or
Newspaper Internet Total
Presence Family
No. of Respondents 6 21 3 0 30
Percentage 20 70 10 0 100
Analysis:
From the above data it can be analysed that Internet is a major contributor in spreading awareness about the E-
Commerce applications present worldwide.
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 7. Frequency of use (in Days):
1-4 4-8 8-12 > 12 days Total
No. of Respondents 24 5 1 0 30
Percentage 80 16.67 3.33 0 100
Analysis:
From the above data it can be concluded that the frequency of use of E-Commerce Websites is growing with a good
speed as can be seen from the result of sample observation, i.e., percentage of people using E-Commerce Websites
between 1-4 days are 80% of the sample population.

8. Economic:
E-Commerce Traditional Total
Commerce
Responses 28 2 30
Percentage 93.33 6.67 100
Analysis:
From the above datas it can be seen that 93.33% of the sample population feels that E-Commerce is more economic
than Traditional Commerce.

9. Activities for which E-Commerce is used:

Airport or Station Ordering
Shopping Others Total
pickup/drop Food
No. of Respondents 7 5 16 2 30
Percentage 23.33 16.67 53.33 6.67 100
Analysis:
From the above data it can be analysed that majority of the sample use E-Commerce websites for Shopping, Airport
or Station pickup/drop facilities and for Ordering food. From the above analysis it can be concluded that E-Commerce
has become an important part of our lives.

10. Limitations of E-Commerce:

While gathering the information about the limitations of E-Commerce, we arrived at the following conclusions:

 Lack of Privacy: Giving personal information on E-Commerce platform may give rise to Data Breach if
they don’t have high encryption.
 Product Suitability: People have to rely on electronic images to purchase products. Sometimes when the
products are delivered, the product may not match with electronic images.
 Security Issues: There are a lot of people who can scam through online business. Also, it is easier for
hackers to get your financial details.

21
 CHAPTER 4:
CONCLUSION &
RECOMMENDATION

Conclusion
The world revolves around the internet today. E-commerce is a great forum for startups to establish
themselves. In a country like India, e-commerce plays an important role because it needs minimal
or no investment and all one needs is an idea to begin an online store. The unemployed youth of
India has a great advantage to make use of through the electronic commerce platform.

E-commerce still represents one of the business methods that take advantage if done the right way,
even if the stock market and commodities fell, but E-Commerce still able to survive and receive
high transaction. E-commerce has a tremendous opportunity in the course of or business in
Malaysia. In addition, it is also to introducing new techniques and styles in a transaction. Use the
extensive E-Commerce in the Internet world is actually much better to bring the goodness of the
individual or the state.

E-Commerce has undeniably become an important part of our society. The successful companies
of the future will be those that take E-Commerce seriously, dedicating sufficient resources to its
development. E-Commerce is not an IT issue but a whole business undertaking. Companies that
use it as a reason for completely re-designing their business processes are likely to reap the greatest
benefits. Moreover, E-Commerce is a helpful technology that gives the consumer access to
business and companies all over the world.

22
 Recommendation
Recommendations for successful E-Commerce are as follows:

(a) Displaying a list of suggested products based on the visitor’s browsing history

(b) Use product recommendation engines to personalize your email campaigns.

(c) Providing access to the shopper’s browsing history

(d) Alert viewers of products that have been updated

(e) Personalize recommendations by showing items related to previous purchases

(f) Feature best-selling items for each brand

(g) Generate product bundles (items frequently purchased together) and offer a special discount
for purchasing the group.

(h) Don’t limit references to best-selling items to one product or brand. show best-sellers
across entire product categories.

(i) Make sure all recommendations are relevant and timely. they should also be informed by
returns and reviews.

(j) Adjust your recommendations to keep popular products highlighted and to provide
additional viewing opportunities for lower-selling items (20 percent of your items will
provide 80 percent of your sales).

(k) Show highest rated items in product recommendations. Try injecting some social proof into
your product recommendations by displaying items that have the highest customer reviews.

(l) Know your visitors. the more personalization you can add, the better your results.

(m) Provide product recommendations when items added to the cart require accessories (fishing
reels need fishing line, flashlights need batteries, shoes often require socks).

(n) Use product recommendations for moving the buyer up to a more fully-featured version of
the one currently being browsed (upselling).

(o) Use product recommendations to remind the shopper about upcoming holidays or other
special events.

23
 CHAPTER 5:
BIBLIOGRAPHY
Bibliography
1. Global Electronic Commerce: Theory and Cases, by Chris Westland and Ted Clark,
MIT Press, 1999.
2. E-Business - Roadmap for Success, by Ravi Kalakota and Marcia Robinson, Addison-
Wesley Publishing Company, Inc,. 1999
3. Electronic Commerce - A Manager's Guide, by Ravi Kalakota and Andrew B.
Whinston, Addison-Wesley Publishing Company, Inc., 1997

Webliography
1. www.flipkart.com
2. www.yahoo.com (links and search data)
3. www.google.co.in (links and search data)
4. www.investopedia.com
5. http://en.wikipedia.org/wiki/E-Commerce"
6. https://kinsta.com/blog/E-Commerce-statistics

24
 CHAPTER 6:
QUESTIONNAIRE:
A Survey on Opinion of People about E-
Commerce

Dear Sir / Madam,

The purpose of this questionnaire is to find out your opinion about E-Commerce services. I
kindly request you to choose your answer from the given options. Thank you for your valuable
time your help is appreciated.

1. Age
a) 16-20
b) 21-35
c) 36-50
d) 50+

2. Gender
a) Male
b) Female

3. Occupation
a) Working Professional
b) Homemaker
c) Student
d) NRI/Tourist

4. Have you ever used an E-Commerce service?

a) Yes
b) No

5. Which of the E-Commerce services have you used?

a) Ola

25
b) Flipkart
c) Paytm
d) Others

6. Where have you heard of above brands?

a) Newspaper
b) Internet
c) Onroad Presence
d) Friends or Family

7. How frequently in days in a month do you use E-Commerce Services?

a) 1-4
b) 4-8
c) 8-12
d) More than 12

8. Which among the following do you feel more economic?

a) E-Commerce
b) Traditional Commerce

9. For what activities do you use E-Commerce services?

a) Airport or Station pickup/drop
b) Ordering Food
c) Shopping
d) Others

10. What are the Limitations of E-Commerce? (Any one)

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