SYLLABUS

DATA ANALYTICS
COURSE
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INTRODUCTION TO DATA ANALYTICS

This module introduces the foundational concepts of data analytics, its significance in modern decision

making, and its role across industries.

LEARNING OBJECTIVES:
Learn how to gather data from primary and secondary sources.

Understand different formats and structures of data.

Explore case studies of how data analytics drives real world

decisions.

TOPICS COVERED:
What is Data Analytics?

Types of Analytics: Descriptive, Diagnostic, Predictive,

Prescriptive.

Data Analytics Lifecycle (Collection, Cleaning, Analysis,

Interpretation).

Role of data analysts, data scientists, and business analysts.

Introduction to DataDriven DecisionMaking.

Case studies: Applications in industries such as healthcare,

finance, e commerce, and marketing.

data collection & management

Focuses on data sources, collection methods, and managing data storage for analytics purposes.

LEARNING OBJECTIVES:
Understand the fundamentals of data and its role in business.

Differentiate between various types of analytics (descriptive,

diagnostic, predictive, prescriptive).

Explore best practices for data management and storage.

TOPICS COVERED:
Data types: Structured vs. Unstructured data.

Data collection techniques: Surveys, APIs, Web scraping, IoT,

Transactional systems.

Data Sources: Databases, Public datasets, Internal organizational data.

Data Storage: Introduction to databases, data lakes, and data warehouses.

Data Governance and Compliance (GDPR, HIPAA).

Ethical Considerations in Data Collection.

Introduction to SQL for database management.

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data cleaning & preparation

Teaches techniques for cleaning and preparing raw data for analysis. This step is critical to ensuring

data quality and accuracy in analysis.

LEARNING OBJECTIVES:
Identify and resolve common data issues like missing data, outliers,

and inconsistencies.

Prepare data for further analysis using standard preprocessing techniques.

TOPICS COVERED:
Importance of Data Cleaning in Analytics.

Common data issues: Missing values, duplicates, outliers, incorrect formats.

Data normalization and standardization.

Handling missing data: Deletion, Imputation.

Data transformation: Aggregation, Pivoting, Encoding categorical variables.

Data Wrangling with Python (Pandas) and Excel.

mathematics involved in

data analytics
This module introduces the mathematical concepts that underpin data analytics, ensuring that learners

have a solid foundation in the key theories and formulas used in analyzing data.

LEARNING OBJECTIVES:
Understand and apply statistical concepts used in data analytics.

Learn basic probability and its role in predictive analytics.

Gain proficiency in essential mathematical techniques required for data

modeling.

TOPICS COVERED:
Introduction to Probability and Statistics: Mean, Median, Mode, Standard

Deviation, Variance.
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DATA VISUALIZATION
Introduces the concept of representing data graphically to make results easy to understand, derive
insights from, and present to stakeholders.

LEARNING OBJECTIVES:
Create effective visualizations to summarize data insights.

Choose the right visualization type for different data types and insights.

TOPICS COVERED:
Importance of Visualization in Data Analytics.

Types of Charts: Bar charts, Histograms, Pie charts, Line charts, Scatterplots.

Advanced Visualizations: Heatmaps, Geographical maps, Network diagrams,

Dashboards..

Data Visualization Best Practices (avoiding misleading visualizations).

Tools for Visualization: Tableau, Power BI, Matplotlib, Seaborn.

Storytelling with Data: Communicating insights clearly and effectively.

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TOOLS & TECHNOLOGY ASSOCIATED

WITH DATA ANALYTICS

This module covers the key tools, programming languages, and technologies widely used in the field of
data analytics.

LEARNING OBJECTIVES:
Gain hands on experience with the most commonly used tools and

technologies in data analytics.

Understand which tools are suitable for different types of data analysis tasks.

TOPICS COVERED:
Excel: Basic functions, Pivot tables, Data Analysis Tool Pack.

Python: Data manipulation with Pandas, Data visualization with Matplotlib

/Seaborn.

SQL: Data querying and manipulation from relational databases.

Tableau/Power BI: Dashboard creation, interactive visualizations.

Introduction to Big Data Technologies (optional advanced topic): Hadoop,

Spark.
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business applications & projects

This module focuses on applying the concepts learned to real world business problems. Learners will

work on case studies and projects to reinforce their understanding.

LEARNING OBJECTIVES:

Apply data analytics techniques to solve business problems.

Gain experience working on real world projects.

Present findings and recommendations based on data analysis.

TOPICS COVERED:

Case Studies: Analytics in marketing (customer segmentation),

finance (credit risk analysis), retail (inventory optimization), and

healthcare (predictive analytics).

Working on Real Data Projects:

Descriptive Analytics project (e.g., sales trend analysis).

Predictive Analytics project (e.g., forecasting customer churn).

Visualization project (e.g., creating dashboards for business insights).

Preparing and Presenting Insights to Stakeholders.

Project Management and Reporting Best Practices in Data Analytics.

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