PRATIK BUBNA
Banking & Consulting Professional +91 7738001934 | [email protected] | linkedin.com/in/pratikbubna
PROFILE SUMMARY:
Experienced BFSI & Consulting professional skilled and experience across Digital Transformation, Payments, Open Banking, Lending, Core
Banking, Product Development, Agile Project Management, Design Thinking, UI/UX Development, Journey Mapping and Process Design.
Holding a valid Canada Permanent Residency (PR) Visa as well as a US B1/B2 visa. Presently located in Mumbai, India.
WORK EXPERIENCE:
Management Consultant Accenture Solutions Pvt. Ltd. August 2021 – To Present
Accenture is a global management consulting and professional services company serving clients across 120 countries including
91 of the Fortune Global 100 and more than 75% of the Fortune Global 500. It is headquartered in Dublin, Ireland.
Assignment Summary:
Working as a Management Consultant for Banking and Financial Services by providing cutting-edge Industry and Functional
expertise to bring measurable value to our clients worldwide.
Key Responsibilities include:
• Project Delivery: Incorporating Accenture best practices & development methodologies into every stage of the
project management lifecycle including Program Management. Leading specific project work streams.
• Business Development: Interfacing with global client teams to identify improvement opportunities.
• Solution Design: Assisting in developing solutions for identified opportunities in all lines of banking business. This
includes: Mapping ‘as is’ and designing target operating model, Designing ‘to be’ processes / structures / work flow
management/ business solution, Developing and managing business requirement specification.
• Domain Development: Assisting in the development of relevant new assets, tools and point of views.
Key Projects till date:
• Project Lead and Business Analysis for Global Payments Modernization programme for a leading US bank.
• Program lead for Multi-Cloud Payments Modernization programme for a UK BFSI major
• Business Analysis and Technical Consulting for setting up a neo-banking offering for a Middle Eastern Bank.
• Project Lead for setting up and roll-out of a Multicurrency Debit Card and Prepaid Wallets with end-to-end
integration across the process chain including Issuance, Onboarding, Setup, Transactions, Tokenization
• Root-Cause Analysis and Solutioning for Retail and Corporate Banking Contact Center complaints
• Upgrade and Migration from legacy cards and payments management system to new-age system
• Experience on key platforms such as Mambu, nCino, Backbase CRM, Tableau, PowerBI, SQL, Excel VBA
• Value Realization Asset Development for end-to-end value chain in Retail and Corporate banking
• ISO20022 Migration – Best practices research and guidance
Assistant Vice President – Digital & Mobile Innovation HDFC Bank Ltd. September 2019 – August 2021
HDFC Bank Ltd. is India’s largest banking & financial services company (by market cap) headquartered in Mumbai, Maharashtra.
Assignment Summary:
• Advancing digital innovations in all different customer journeys of Pay – Save – Invest – Insure.
• Exploring New-age and Emerging Technologies like IOT, AI, AR, VR, Robotics, Blockchain and its banking use-cases.
• Advancing HDFC Bank’s digital innovation in mobility space. Responsible for strategizing and managing mobile
innovations roadmap to support the team’s overall goals and objectives.
• Establishing channels to tap the innovations at the early stage by tying up with start-ups.
• Project Execution - Formalized and managed the execution of innovation projects/POCs end to end.
• Ensured internal collaboration within the bank and adherence to all processes by Audit, Legal, Compliance, IT & ISG.
Key Projects:
• Set up a neo bank offering – a “digital channel-only” bank targeted towards digital natives.
• Implemented chat-bot based solutions for personal financial health check, personal financial management
solution, personal tax management and Digi-Demat related query resolution for retail customers.
• Lead journey design for a gamified app for retail CASA/FD penetration using goal-based savings habits.
• UX/UI design for an app-based gamified journey for HNW customers
• Field Sales Force mobile app solution implementation for lead update, location and activity tracking.
• Learning Management Solution implementation for call-center staff.
Awards & Recognition:
• Awarded the Digital Edge Champion’s trophy by the Chief Digital Officer for FY21 Q3 and FY21 Q4.
Management Consultant Accenture Solutions Pvt. Ltd. March 2016 – September 2019
Accenture is a global management consulting and professional services company serving clients across 120 countries including
91 of the Fortune Global 100 and more than 75% of the Fortune Global 500. It is headquartered in Dublin, Ireland.
Assignment Summary:
Worked as a Customer Insight and Growth consultant with clients across multiple industries (Financial Services, Automobile,
Public Sector and Resources) to improve channel effectiveness through process re-engineering, developing strategy &
solutions, talent enablement and operations optimization. Key Responsibilities included:
• Project Delivery: Working with small to medium-size teams to deliver projects for global clients including strategy
development for market entry, product launch, channel mix assessment, sales channel optimization, sales
performance analytics, solution design and project implementation.
• Business Development: Supporting efforts of global sales team to identify and win potential opportunities
• Industry Support: Providing industry expertise in Financial Services (banking / payments)
• Domain Development: Developing assets and methodologies, points-of-view, and sales collaterals.
Key Projects:
• Market Research, Lead Mining and Account Onboarding for a leading Indian Payments Service Provider.
• Use Cases developed for RPA and Chat-Bots based solutions to enable virtual after-sales B2B and B2C solutions
for Telecom, Cards and Consumer Goods Industries.
• Tableau-based Dashboard Implementation for multi-level project metrics and performance tracking across
devices (Desktop/Mobile/Tablet) for a Middle-Eastern government.
• Process Automation projects in collaboration with a US-based data-analytics solutions provider to enable
incentive optimization and quicker new product onboarding for a Global Insurance Services Major.
• UI/UX and User Journey Design for a thin-client based solution implemented as a SaaS for a UK Banking Major.
• Digital solution-enabled multiple customer service transformation projects for a European Banking Major.
• Retail and Corporate Risk-IT Projects solution design and project management for a Saudi Arabian Bank.
• Market Diagnostic and ground-level competition benchmarking for an Indian Steel Major.
• Analytics based sales transformation and market share improvement for an Automobile Major.
Awards & Recognition:
• FY18 and FY19 – Banking Professional Community Recognition for knowledge and insight sharing and participation in
Banking Artificial Intelligence Innovation Challenge
• FY17 and FY18 – Practice Level Awards for Team Engagement and Above & Beyond management of client projects.
• FY17 - Consulting University: Campus 2 Consulting (C2C) Challenge Award for winning a consulting competition.
Digital Banking Manager - Product & Sales Axis Bank Ltd. June 2012 – February 2016
Axis Bank is India’s third-largest private sector bank headquartered in Mumbai, Maharashtra.
Assignment Summary:
Digital Banking Platform:
• New Initiatives and Process Improvement in Retail Internet Banking.
• Business Requirement finalization including UI/UX design for new products.
• User Acceptance Testing (UAT) before new product deployment.
• Project Management from start till end of a new product/process deployment in Internet Banking.
• Vendor Relationship Management for IT product development and UI/UX development for Digital Banking.
• Effective utilization of all available channels to create product awareness & increase usage & activation rates.
• Overseeing all the daily operations of Internet banking platform and resolution of customer issues.
Digital Sales Channels:
• Set-up and managed Digital Channels (Web/Mobile) for Pan-India credit card sales.
• Managed the vendor relationship for the white-label portal (powered by BankBazaar) for online sourcing.
• National Sales In-charge for the ATM, Phone Banking and Customer Service Channels.
Key Projects:
• Launched Internet Banking 2.0 for retail customers – a single page banking, widget-based portal including a
quick pay panel for fast payments and user-level personalization. Introduced various new features and
customer experience enhancements on Digital Banking Platforms..
• Launched the straight-through processing (STP) credit card sourcing platform on Axis Bank Net-Banking.
Collaborated with the Digital Banking team, Marketing team and IT team for launch of same.
• Managed the transition of lead-allocation process from direct email assignment to a lead management platform –
Tele-Smart for easy and efficient lead allocation and tracking of status updates all alternate channel leads
Awards & Recognition:
• Awarded the Best New Initiative for FY 12-13 at the Zonal Sales Meet (Credit Cards) for launch of straight-through (no
document required) credit card sourcing on Axis Bank Internet Banking platform.
Sales & Marketing Intern Idea Cellular Ltd. (merged into Vodafone Idea Ltd.) April 2011 – June 2011
Idea Cellular was a leading GSM mobile service operator with pan India licenses. It was merged with Vodafone India in 2018 to
form “Vodafone Idea Limited” - India's largest telecom operator with it’s headquarters in Mumbai, Maharashtra.
• Undertook a comprehensive evaluation of 3G offerings of Idea Cellular in Pune in terms of product and services (Product
and Price matrix, Service Quality perception, Launch strategy execution, Customer Satisfaction Measurement & Analytics).
Business Development Executive Forysta Ventures Ltd. (acquired by Hansa C. Equity) June 2009 – September 2009
Forysta Ventures Ltd. was a start-up company, its maiden project being a B2C information portal (SalenOffers.com).
It eventually launched an app-based service (inLoyal) which got acquired by Hansa Customer Equity Pvt. Ltd.
• Acquired new business by harnessing available market opportunities. Managed existing accounts and partner
relationships. Handled content management for the website - SalenOffers.com.
EDUCATION
Qualification Institute/ University Year CGPA/ %
Post-Graduate Diploma in Management
(Marketing & Operations) Institute of Management Technology, Ghaziabad* 2012 7.98
[IQAS certified as equivalent to a Canadian MBA]
Bachelors in Management Studies Narsee Monjee College - Mumbai University 2009 70.08%
Higher Secondary Certificate (XII) Narsee Monjee College - Maharashtra State Board 2006 75.33%
Secondary School Certificate (X) Holy Family High School - Maharashtra State Board 2004 82.93%
• *Student Exchange Program – Sup De Co – Reims Management School, France (merged into Neoma B.S.) – Jan-Mar ‘11.
SELECT CERTIFICATIONS: Select Expertise
(A) Banking & Fintech
• Fintech: Foundations & Applications of Financial Technology – The Wharton School,
University of Pennsylvania – Mar ’21
• Certified Banking Industry Generalist – certified by Accenture.
• Certificate Course in Digital Banking – conducted by Indian Institute of Banking and Finance.
(B) Design Thinking & Innovation
• Certificate Program in Design Thinking – conducted by QGlue, QAI and Project Management Institute.
• Certificate in Agile Design Thinking – conducted by Darden School of Business, University of Virginia.
• Enterprise Design Thinking Practitioner – certified by IBM.
• Certificate in Design Thinking for Innovation – conducted by Darden School of Business, University of Virginia.
• Certificate in Strategic Innovation – conducted by Gies College of Business, University of Illinois Urbana-Champaign.
(C) Digital Transformation
• Certificate in Digital Transformation – conducted by Boston Consulting Group (BCG) and University of Virginia.
• Digital Transformation Virtual Experience Program – conducted by Boston Consulting Group (BCG).
• Google Cloud Digital Transformation Certification – covered business transformation, app modernization and machine
learning projects with Google Cloud.
• Google Digital Unlocked Certification – in partnership with Indian School of Business (ISB), Hyderabad & FICCI.
• Google Digital Marketing Certification – endorsed by Interactive Advertising Bureau, Europe.
(D) Tech Foundations & Agile Project Management
• Executive Education – Data Driven Consulting – Kellogg School of Management, Northwestern University – Apr ‘19.
• Certified ScrumMaster® (CSM® Badge ID: 1276590) – Scrum Alliance.
• VR, AR and Mixed Reality Certification – taught by Lancaster University and Institute of Coding.
• Mobile Apps - UX Design Certification – taught by University of Leeds and Institute of Coding.
• Conversational Interfaces Certification – taught by University of Arts, London and Institute of Coding.
• Internet of Things Certification – Stanford Centre for Professional Development - Stanford University.
• Cloud Computing Core Foundations – certified by IBM.
• Certified API Product Manager – certified by API Academy.
Note: This resume contains links. Click on company names, education institutes, certificate names to view the relevant websites and credentials.
