Creative Edge

The six creative moves that

turn ideas into impact

reMarkable x Workbook
“The combination of thought

and action defines creative

confidence: the ability to come

up with new ideas and the

courage to try them out.”

— David Kelley, Founder, IDEO

Intro Foundation Workbook Resources

Welcome
Remember that feeling when you spotted a connection
no one else did? Or when you understood exactly what
someone needed before they could explain it? As our
world fills with smart algorithms, these human insights
become even more valuable.

In this workbook, you'll sharpen six creative moves that tap

into what makes us uniquely human:

Define → Empathize → Ideate → Prototype → Test → Storytell

What will you gain? The ability to see opportunities others

miss. The confidence to try new solutions. The skills to turn
challenges into breakthroughs. These exercises will change
how you approach problems.

What's inside

Foundation: Core concepts explained simpl

Workbook: 10 exercises (2-10 minutes each
Resources: Tools to extend your practice

Turn the page to meet the partners behind this collaboration

- IDEO and reMarkable.
Intro Foundation Workbook Resources

About IDEO
Great design starts with deep human understanding.
Every innovation begins by seeing the world through
others' eyes.

This belief was a key driver for David Kelley when he

founded IDEO more than 40 years ago. Under his
leadership, IDEO pioneered human-centered design and
revolutionized how organizations approach innovation.
From Apple's first mouse to breakthrough medical devices,
their work has touched billions of lives.

David's core insight — that creativity isn't just for "creative

types" but a capability we can all develop. This idea spread
worldwide through Stanford's d.school and influenced
countless organizations. The six moves in this workbook
draw inspiration from IDEO's decades of applying these
principles to real-world challenges.

Today, IDEO continues to apply their unique alchemy of

creative talents to a tried and tested design process,
helping the world's more audacious leaders create more
courageous futures. And through IDEO U, their online
learning platform, anyone can now learn the same
methods used by their designers.

Learn more at ideo.com and ideou.com.

Intro Foundation Workbook Resources

About reMarkable

Harvard, 2010: Engineering student Magnus Wanberg

stares at a screen that won't let him think. Another

notification. Another distraction. He makes a radical

decision—abandon his laptop and return to pen and paper.

Graduation day: Magnus faces four bulging boxes of

notebooks. His solution created a new problem. Paper

helped him think, but trapped ideas in bound pages. There

had to be a better way.

2013: He assembles a team in Oslo with an ambitious goal

—create a device with paper's soul and digital's

convenience. Three years of development lead to the first

reMarkable paper tablet. By 2020, Time magazine names

its successor among the "Best Inventions of the Year."

Today, over two million people use reMarkable to think

clearly, sketch freely, and turn messy ideas into something

meaningful—all without a single notification in sight.

Learn more at remarkable.com.

Intro Foundation Workbook Resources

Making the most of this workbook

Start by reading the Foundation section to understand the

six creative moves and how they work together. Then dive

into the exercises in the Workbook section to get hands-

on practice. Here's how to make them work for you:

1. Choose your challeng

Pick a real problem you're facing right no

It can be personal or professional, big or smal

The more specific, the better

2. Keep it simpl

Most exercises take just 2-10 minute

Use whatever tools you prefer - paper, tablet, or scree

Focus on quick insights rather than perfect outcomes

3. Build your practic

Try different exercises on the same challeng

Notice how each creative move reveals new possibilitie

Return to exercises that work well for you

There's no right or wrong way to use this workbook. The

goal is to develop habits of seeing, thinking, and creating

that serve you long after you've completed these pages.

Ready? Let's begin with the Foundation.

 Intro Foundation Workbook Resources

The human advantage

Turning everyday insights into real-world impact

Based on IDEO's design thinking methodology

Intro Foundation Workbook Resources Listen to the audiobook

bit.ly/ce-audiobook

What if your biggest advantage in the age of artificial

intelligence isn't your technical knowledge, but your

frustration when the coffee shop gets your order wrong?

The most powerful computers on earth can detect patterns

in billions of data points, but they can't feel the subtle

annoyance of a poorly designed checkout line. They can't

experience the small moment of delight when something

works just right. These uniquely human experiences—and

our ability to transform them into action—are the

foundation of design thinking.

The creative loop

Design thinking follows a rhythm of six interconnected

moves that can transform how you approach any challenge:

This cycle is a flexible process that invites you to focus

your challenge, observe deeply, imagine possibilities, make

ideas tangible, learn through testing, and share what

matters. Let's see how each move works in practice.

Intro Foundation Workbook Resources Move 1 / 6

1. Define: Find the right problem to solve

What if the problem isn't childhood obesity itself, but how

we talk about it? When IDEO and IDEO.org worked with a
health company and pediatricians, initial conversations
revealed stories of stigma and frustration—time
constraints left doctors and families unclear about next
steps, making everyone feel stuck.

By mapping family needs before, during, and after doctor

visits, the team discovered where support was truly
needed: recognizing early signs, navigating appointments,
and maintaining habits at home. Instead of attacking
obesity directly, they reframed the entire challenge
around the patient-physician journey. This shift enabled
actionable guidance that reduced stigma and created
clearer paths to healthier lifestyles.

This same reframing works for personal challenges. If you

struggle with keeping your home organized, defining the
problem as "I need more storage" might lead to buying
containers you'll never use. But reframing it as "How might I
reduce what comes into my house in the first place?"
opens completely different solution possibilities.

Practice it by: Questioning initial assumptions. Looking for

patterns across observations. Asking "What's the problem
behind the problem?"
Intro Foundation Workbook Resources Move 2 / 6

2. Empathize: Go beyond what people say

A startup came to IDEO for help designing an AI writing tool

for students and teachers. Research revealed obvious
problems: teachers found grading laborious and inefficient,
while students struggled with blank-page paralysis. But
deeper engagement showed what both groups truly wanted:
teachers yearned to give personalized feedback that helps
students grow, while students craved help diving into the
writing process.

By building empathy through design research, the team

discovered the AI tool shouldn't just replace teacher feedback
or do students' work. It needed to make personalized, clear
feedback possible for all students and provide prompts that
help them start writing and thinking more quickly.

This approach works in personal life too. When helping a

friend struggling with exercise, listening to their words
might suggest they lack motivation. But by joining them,
you might notice practical barriers — perhaps their
schedule forces them to exercise when most tired, or their
equipment causes discomfort.

Practice it by: Observing without immediately judging.

Asking "why" questions that go deeper than surface
explanations. Noticing emotional responses alongside
functional needs.
Intro Foundation Workbook Resources Move 3 / 6

3. Ideate: Generate possibilities without judgment

In 2021, American teachers faced extreme burnout—the

highest of all professions at 44 percent. A high-performing

urban charter school network welcoming a new CEO

partnered with IDEO to design a fresh purpose, mission,

and cultural values during this moment of change.

To ensure real community input, the IDEO team invited

principals, PTA members, students, and board members to

participate in creative activities like vision boards and

poems about the network's impact. These play moments

let tired teachers step away from daily tasks and think

expansively about their future. The team also collected

stories from the broader community about what the school

network looks like at its very best.

By ideating together, all community members charted a

new course everyone could believe in.

Practice it by: Setting a timer and going for quantity over

quality. Saying "yes, and..." to build on ideas instead of "but"

or "no." Treating wild ideas as stepping stones to better

solutions rather than rejecting them immediately.

Intro Foundation Workbook Resources Move 4 / 6

4. Prototype: Make ideas tangible quickly

When Airbnb founders needed to pay their San Francisco

rent in 2007, they didn't build a complex platform. Their first
prototype was simply three air mattresses in their apartment
and a basic website called "AirBed & Breakfast." During an
Industrial Design Society conference when hotels were
booked solid, they hosted three designers for $80 each,
offering breakfast and internet. Those guests validated the
core concept — that people would stay in strangers' homes
— proving their idea before any complex development.



Similarly, when Steelcase and IDEO collaborated on

classroom furniture, they built full-scale prototypes and
tested them with students at Bay Area colleges. Users
provided immediate feedback that teams used to swap parts
and iterate on the spot. This approach revealed insights
about student needs that shaped the award-winning Node
chair, showing that rapid testing drives better design.

In your personal life, prototyping might mean testing a new

morning routine for just three days before committing to it,
or rearranging furniture with cardboard boxes before buying
new pieces.

Practice it by: Using available materials to create rough

versions. Testing assumptions rather than entire solutions.
Embracing imperfection as a means to faster learning.
Intro Foundation Workbook Resources Move 5 / 6

5. Test: Learn through real interaction

How do you design something for a part of the body you

can't see? IDEO designers faced this challenge creating a
medical device for at-home cervical cancer screening—
women would need to collect samples blind, standing in a
bathroom, using one hand, without contamination.

Rather than guessing what might work, the team created

functional prototypes and brought in diverse voices—
including trans people and minority and disabled women—
to test with real users from day one. Through actual use,
they discovered not only what worked functionally, but
what felt comfortable and dignified. The result was an FDA-
approved device that many users actually prefer to
traditional doctor's office procedures.

This approach works in everyday situations too. Testing a

new recipe with friends before an important dinner party, or
practicing a presentation with family before delivering it at
work, reveals insights you'd never anticipate on your own.

Practice it by: Watching what people actually do, not just

what they say. Embracing unexpected behaviors as
valuable insights. Staying curious about failures rather
than dismissing them.
Intro Foundation Workbook Resources Move 6 / 6

6. Storytell: Share what matters

When IDEO partnered with a company reviving supersonic

passenger travel, executives struggled to understand what
their design choices would mean for passengers. Abstract
concepts and technical drawings couldn't tell the story of
what it would feel like to fly.

So IDEO built a full-scale plywood and foam core fuselage

that executives could step inside and experience
firsthand. Suddenly, seat spacing wasn't just a number—it
was the difference between comfort and claustrophobia
at 60,000 feet. Lavatory size wasn't a specification—it
was whether passengers could move naturally in
turbulence. By creating a story passengers could literally
walk through, executives could champion the traveler
experience with genuine understanding.

This approach works in everyday situations too. When

convincing your family to try a new weekend routine,
showing them how it would make Saturday mornings less
chaotic works better than explaining why it's efficient.

Practice it by: Focus on feelings, not features. Use

specific examples people can picture. Test your story on
someone first.

Find more details on the IDEO case studies at ideo.com/work

Intro Foundation Workbook Resources Conclusion

The power of the 6-step cycle

Think of this circular process as breathing: inhaling

possibility, exhaling decision. When we empathize, we open
ourselves to many observations and perspectives,
expanding our understanding. As we define challenges, we
begin to focus but frame problems broadly enough for
innovation. Ideation expands our thinking again into new
possibilities and unexpected combinations. Prototyping
and testing narrow to what works in practice. And story
telling both distills insights and spreads them to others—
beginning the cycle anew.

Design thinkers call this the rhythm of divergence and

convergence. Some moves widen options (diverge) while
others focus them (converge). This pattern mirrors how our
brains naturally generate and evaluate ideas—alternating
between open exploration and critical refinement.

Like any skill, this process becomes more natural with

practice. You'll develop an intuitive sense for when to
explore broadly and when to focus narrowly, when to
generate options and when to make choices.

Why this matters

In a world where algorithms handle more of our routine

tasks, the ability to notice what others miss, reframe
problems, imagine possibilities, learn through making, and
.
Intro Foundation Workbook Resources Conclusion

tell compelling stories becomes your creative edge. These

distinctly human moves help you see challenges differently
and craft solutions that algorithms can't imagine.

The exercises that follow help you develop these abilities

through practical application. Whether you're designing
products, improving processes, or tackling personal
challenges, these tools will help you see problems
differently and craft solutions others miss.

Ready to practice? Turn the page for 10 practical exercises

that will sharpen your creative edge. Each exercise
strengthens one of the six essential moves, giving you tools
to transform everyday insights into meaningful solutions.
 Intro Foundation Workbook Resources

Workbook exercises
Putting your creative edge into practice

Workbook and framework by IDEO and reMarkable

Intro Foundation Workbook Resources Introduction

Getting started
This workbook gives you hands-on practice with the six
creative moves that build your creative edge: define,
empathize, ideate, prototype, test, and storytell. Each
exercise is designed to strengthen a specific move.

How to get the most from these 10 exercises

Choose your challenge: Select a specific problem you're currently facin

Follow the flow: Work through the exercises in orde
Use the visual cues: Tabs show which creative move each exercise build
Keep it simple: Most exercises take just 2-10 minute
Practice regularly: Your creative edge sharpens with every use

Remember, these exercises are designed to work together and build on

each other. How you define problems shapes what you empathize with,
which informs your ideation, prototyping, testing, and storytelling.

Turn the page to practice the first move: Define.

Intro Foundation Workbook Resources Exercise 1 / 10

Purpose statement
This 3-minute exercise helps clarify the fundamental "why"
behind any project or change, giving you clearer direction and
stronger motivation.

Why does this really matter to you

Think of a change you want to make or a project you're working o

Set a timer for 3 minute
Complete "This matters because..." in 9 different way
Circle the statement that feels most meaningful and energizing

Tip: Pay attention to which statements actually excite you versus which
ones just sound good on paper. Your true purpose often gives you energy
rather than draining it.

Example: Redesigning our team's weekly meeting format

... it will help us make decisions more efficientl

... team members feel their time isn't well-used currentl
... it creates space for quieter voices to contribut
... alignment on priorities reduces duplicate wor
... it models how I want meetings run throughout the compan
... improved communication leads to better outcome
... it shows I value my team's time and inpu
... the current format doesn't reflect our team cultur
... how we meet influences how we collaborate daily

Most exciting: Statement 3 - Looking at this, I realized I'm not just trying to fix meetings - I
actually care most about making sure everyone on the team feels heard and valued.
 Intro Foundation Workbook Resources Exercise 1 / 10

Project

4
This matters because...

Which statement excites you the most, and why?

Intro Foundation Workbook Resources Exercise 2 / 10

Problem → Opportunity
Often we get stuck solving the wrong problem. This exercise
helps you dig deeper to find the real issue and turn it into
exciting opportunities for change.

What challenge are you wrestling with

Frame it as "How might we..." to open up possibilitie

Ask yourself "Why is this a problem?" five times, with each answer
leading to your next "why" question - this helps you get to the root caus
Create two fresh "How might we" statements that look at your challenge
in new ways (think broader or more specific than your original
Circle the statement that excites you most

Tip: Good opportunity statements are optimistic, focused on outcomes

people care about, and open enough to inspire multiple solutions.

Initial statement

How might we find time for family dinner during busy weeknights?
 Intro Foundation Workbook Resources Exercise 2 / 10

Why Because everyone has different schedules and activities

Why Because we're trying to fit too many commitments into limited time

Why Because we feel pressure to participate in everything available to us

Why Because we fear missing out on important experiences and opportunities

Why Because we haven't defined what truly matters most to us as a family

New opportunity statement New opportunity statement

How might we make meaningful family moments How might we build our family identity around
that don't depend on everyone's schedule? what truly matters to us?
Intro Foundation Workbook Resources Exercise 3 / 10

Empathy snapshot
Truly innovative ideas and solutions come from understanding
people's real needs - not just what they say, but why they do
what they do. This exercise helps you see beyond surface
behaviors to the hidden motivations that drive them.

What makes someone tick

Think of a person related to the previous exercis

"What I've observed": note behaviors or statements you've seen or hear
"What might be behind it": explore possible feelings, thoughts, or needs
driving those behavior
Consider how this deeper understanding might change your approach

Tip: Look for patterns. Often the most revealing insights come from
noticing what happens repeatedly or in different contexts.

Person

Parent of young children trying to prepare healthy meals

Intro Foundation Workbook Resources Exercise 3 / 10

What I’ve observed What might be behind

Buys pre-cut vegetables despite higher cost Values time efficiency over cost savings

Frequently checks phone while cooking Splits attention between responsibilities

Sighs when looking in refrigerator Feels overwhelmed by meal decisions

Changed approach

Instead of focusing on nutritional education, I need to address the time

pressure and decision fatigue that make healthy cooking challenging.
Intro Foundation Workbook Resources Exercise 4 / 10

Circles challenge
This 3-minute brainstorming activity trains your brain to
generate ideas rapidly and bypass your internal critic—
foundational skills for effective brainstorming.

How quickly can you transform circles into recognizable objects

Set a timer for 3 minute

Transform as many circles as possible into recognizable object
Go for quantity over perfectio
Try to make each drawing unique

Tip: Watch what happens after obvious ideas run out—this is when true
creativity begins. Push past easy solutions and keep going! The more
circles you complete, the more your brain learns to access original thinking.

Examples
Intro Foundation Workbook Resources Exercise 4 / 10
Intro Foundation k
Wor boo k Resources Exercise 5 / 10

Inspiration safari

Great ideas often come from unexpected places. This quick

exercise helps you break free from conventional thinking.

What can everyday objects teach you

Choose a challenge you’re currently working o

Pick your adventure:

Field trip — When you have more time

Visit a place unrelated to your work (museum,

store, park). Collect 3 observations and connect

them to the challenge you're facing.

Memory lane — 5 minutes

Think of a place you know well (childhood home,

favorite store, etc.) Mentally "walk through" it and

note 3 distinctive features.

Right here — 5 minutes

Look around your current environment. Select 3

random objects. For each object, ask: "What does

this make me think about for my challenge?"

 Intro Foundation Workbook Resources Exercise 5 / 10

Example
Making our onboarding process better for new team members

Field trip Memory lane Right here

Object
Coffee maker
Observation

How this applies to my challenge

The step-by-step instructions! We could create a visual guide
instead of our text-heavy manual.

Object
Houseplant
Observation

How this applies to my challenge

It needs different care at different stages. We should adjust
check-ins based on tenure.

Object
Key ring
Observation

How this applies to my challenge

Having everything together in one place makes sense. We need
a single resource hub.
 Intro Foundation Workbook Resources Exercise 5 / 10

Challenge

Field trip Memory lane Right here

Object
Observation

How this applies to my challenge

Object
Observation

How this applies to my challenge

Object
Observation

How this applies to my challenge

Intro Foundation Workbook Resources Exercise 6 / 10

Iterative ideation
Even experts can struggle to move beyond obvious solutions.
Building on your empathy insights and problem definition, this
exercise helps you bypass your brain's tendency to settle on first
ideas by creating conditions for unexpected connections and
iterative improvement.

Ready to push past your first ideas

Review your previous opportunity statements and empathy insight

Set a timer for 3 minutes and generate as many ideas as possibl
Take a 2-minute break (step away, stretch, let your mind breathe
Set another 3-minute timer and generate more, very different idea
Circle your two most promising idea
For each, note one way to make it more desirable, feasible, or viable

Opportunity statement

How might we create more effective remote/hybrid team communication?

 Round 1
Intro
Foundation
Workbook

Weekly team newsletter, better meeting agendas, virtual office hours, daily video check-ins
Resources

Round 2
Exercise 6 / 10

"Walking meeting" phone calls for 1:1s, rotating "connection facilitator" role, asynchronous video updates instead of meetings
Intro Foundation Workbook Resources Exercise 6 / 10

“The best way to have a good idea

is to have lots of ideas.”

— Linus Pauling, Nobel Prize-winning chemist

Idea Make it better

Include simple training and template to

Rotating "connection facilitator" role make the role accessible to everyone

Idea Make it better

Add interactive element where team members

Asynchronous video updates can respond with questions or insights

 Intro Foundation Workbook Resources Exercise 7 / 10

Constrained creativity
Counterintuitively, limitations often spark greater creativity
than complete freedom. This exercise uses deliberate
constraints to push your thinking in new directions.

What happens when you add limits

Take the challenge from your previous exercis

Apply each constraint, generating 3 new ideas for eac
Notice how the constraints push you to think differentl
Circle the most promising idea from each constraint

Tip: Make your own rules and constraints: “What if it cost nothing?” “What if
a child designed it?” Different limitations spark unexpected solutions.

What if you had zero budget? Example: How to make my daily commute more delightful

Create commute playlist with songs from teenage years

Find one podcast that makes you laugh

Practice meditation techniques at red lights

 Intro Foundation Workbook Resources Exercise 7 / 10

“The human race built most nobly when

limitations were greatest.”

— Frank Lloyd Wright, Architect

What if you only had 5 minutes?

Text a different friend each morning commute

Plan your day with voice memos

Discover new side streets and shortcuts

What if it had to delight a child?

Call niece/nephew for quick morning story

Practice a magic trick

Learn one fun fact to share at dinner

 Intro Foundation Workbook Resources Exercise 8 / 10

Rapid prototyping
The best way to test an idea isn't to debate it—it's to experience
it. This exercise helps you create a quick "rough draft" of your
idea so you can improve it before investing too much time.

Ready to make your idea real

Select your most promising idea from previous exercise

Identify what you most want to learn about your ide
Create the simplest possible version using ONE of these approaches:

• Draw a sketch showing how it would work

• Write a short story about someone using your idea

• Describe it in word
Choose someone whose perspective you value (friend, colleague, etc.
Imagine how they would respond to your prototyp
What did you learn? Improve your idea based on the new insights

Selected idea "Morning Momentum" - A routine-building app for productive mornings

Want to learn Would people stick with the app, or would it become another abandoned tool?
Intro Foundation Workbook Resources Exercise 8 / 10

Simplest version
 Intro Foundation Workbook Resources Exercise 8 / 10

"If a picture is worth a thousand words, a

prototype is worth a thousand meetings"
— IDEO

Person’s perspective My friend Jamie who struggles with consistency but loves games

What they'd like most The streak tracking feature would appeal to Jamie's competitive nature

What would confuse them Too many options at the beginning might feel overwhelming

What they'd suggest Add a "quick morning" option to maintain the streak without pressure

Improved version

Add a "quick morning" option that takes just 1 minute but still counts toward streak.
Include simple celebration animations to make completion more satisfying.
Intro Foundation Workbook Resources Exercise 9 / 10

What would it take?

This simple flip in how you evaluate ideas helps cut through
opinion-based debates and gets everyone focused on what
actually matters: the conditions for success.

What would need to happen for this to work

Pick an idea you're excited about or a change you want to mak

Ask "What would have to be true for this to work?
List up to 5 conditions that would need to be me
For each condition, rate how likely it is (1-5, where 5 is very likely
Which condition feels trickiest? That's your starting point

Tip: This approach works magic in group settings where opinions clash. It
moves everyone from "I think this will/won't work" to "Let's figure out what
would need to be true for it to work."

Example: Creating a mental health day policy that people actually use

What would have to be true for this to succeed

People would feel safe taking time off without career penalties (Likelihood: 2
The culture would recognize mental health as important as physical health (Likelihood: 3
Workloads would accommodate occasional absences without crisis (Likelihood: 2
Leaders would visibly model using the policy themselves (Likelihood: 1
The process would be simple and non-invasive about personal details (Likelihood: 4)

Most uncertain condition: #4 - Leaders modeling the behavior themselves. I could test this by
starting with one team where the manager commits to transparently using the policy first, then
measuring how usage patterns compare to other teams.
 Intro Foundation Workbook Resources Exercise 9 / 10

“The significant problems we face cannot

be solved at the same level of thinking we

were at when we created them.”

— Albert Einstein

Idea
What would have to be true for this to succeed?

1 Likelihood

1 2 3 4 5

2 Likelihood

1 2 3 4 5

3 Likelihood

1 2 3 4 5

4 Likelihood

1 2 3 4 5

5 Likelihood

1 2 3 4 5

Which condition seems most uncertain, and how might I test it?
Intro Foundation Workbook Resources Exercise 10 / 10

Impact narrative
Even game-changing ideas need champions to create real
impact. This exercise transforms your solution into a story so
compelling that others will be excited to help bring it to life.

How do you get others excited about your idea

Know your audience

• List 2-3 different stakeholders who need to embrace your idea

• What specific concerns drive each stakeholder?

• What language and values resonate with them

Build your story backbone using the CATI framework

• Challenge: What problem makes your solution necessary?

• Approach: How did you explore and develop your solution?

• Transformation: What changed because of your work?

• Impact: Why should your audience care deeply about this

Turn your CATI points into a flowing story that connects challenge →
approach → transformation → impac

Tailor your message - For each stakeholder, note:

• Which part of your story to emphasize (what matters to them?)

• What specific language or examples will resonate with them

Tip: Great storytellers start with the human challenge that creates a need,
then reveal how their solution creates meaningful change.
 Intro Foundation Workbook Resources Exercise 10 / 10

What are you sharing

Patient experience improvement at Community Health Clinic

Stakeholder Cares about

Hospital administrators Efficiency, costs, patient outcomes
Stakeholders
Audience

Stakeholder Cares about

Medical staff Patient experience, work environment

Stakeholder Cares about

Technology team User adoption, measurable results
Challenge

47-minute average wait times; frustrated patient

30% leaving without scheduling critical follow-ups
Approach

Shadowed real patients throughout their entire journe

CAPI story backbone

Discovered registration process was the true bottleneck

Transformation

Redesigned intake forms; created simple digital check-i

Cut wait times from 47 to under 15 minutes

85% follow-up completion (vs. previous 70%

Impact

Staff report significantly reduced workplace stres

Measurable improvement in patient health outcomes
 Intro Foundation Workbook Resources Exercise 10 / 10

Patients were waiting 47 minutes on average to see doctors, with 30% leaving without
Challenge

scheduling needed follow-ups. Behind these numbers were real people: parents
missing work, elderly patients uncomfortable in waiting rooms, and stressed staff.
Approach

By shadowing patients through their entire experience, we discovered the actual

doctor visit was efficient—it was the registration process causing the backup.
CAPI story

Transformation

Redesigning intake forms and creating a simple digital check-in reduced wait
times to under 15 minutes.

Now 85% of patients complete their recommended follow-ups, staff report less stress,
Impact

and most importantly, patient health outcomes have improved significantly.

Stakeholder Focus on

Hospital administrators 85% follow-up rate and health outcomes

Stakeholders
Tailoring

Stakeholder Focus on

Medical staff Patient experience and less workplace stress

Stakeholder Focus on

Technology team How a simple digital solution created results

 Intro Foundation Workbook Resources Exercise 10 / 10

What are you sharing

Stakeholder Cares about

Stakeholders
Audience

Stakeholder Cares about

Stakeholder Cares about

Challenge
Approach
CAPI story backbone

Transformation
Impact
 Intro Foundation Workbook Resources Exercise 10 / 10

Challenge
Approach
CAPI story

Transformation
Impact

Stakeholder Focus on
Stakeholders
Tailoring

Stakeholder Focus on

Stakeholder Focus on
Intro Foundation Workbook Resources Contract

Your creative practice begins

You've explored the six creative moves, discovered how to see
differently, and practiced turning insights into action. What
matters now is bringing them into your everyday life—to the
challenges, opportunities, and problems that matter to you.

What three insights changed how you see creativity?

What's one real challenge you'll tackle using these tools?

Which creative move will help you start?

I commit to using these creative moves

in my daily life, approaching challenges
with curiosity and confidence. A year
from now, this moment will mark when I
began thinking and creating differently. Place, date, and signature
Intro Foundation Workbook Resources Next steps

Share and give feedback

Know someone wrestling with a creative challenge?

Share this workbook with them - sometimes the best way to

deepen our own practice is to guide others in theirs

Send this PDF to them directly, o

Direct them to bit.ly/creativeedgeworkbook

Give your feedback

We'd love to hear if this workbook has helped shape your creative practice.
Scan the QR code below or visit the link for a 2-minute survey.

bit.ly/creativeedgefeedback

Read on to continue your creative journey

In the final chapter–the resources–explore IDEO U courses to deepen your

practice (special discount inside), discover more IDEO case studies, join the
reThink newsletter for monthly creative inspiration, and more..
 Intro Foundation Workbook Resources

Beyond the edge

Resources for pushing your creative boundaries

A curated collection of materials from IDEO and reMarkable

Intro Foundation Workbook Resources

IDEO

i eou co DEO U, the ne-st p destinati n f r c urses

d . m: I o o o o o

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o oo o

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ide u.c m/pr ducts/aiw rksh p

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• Storytelli g for flue ce Course

n In n

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l

action. Essentia for anyone who needs buy-in for their

creative so utions.

ide u.c m/pr ducts/st rytelling-f r-influence

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• Huma -Ce tered Strategy Certificate Program

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No matter where you sit in your organization, this program

can he p you move confident y from strategy to action.

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You're clearly serious about developing your creative edge.

As a thank you, use code 'remarkableworkbook' or 15% o f ff

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designthinking.ideo.com: The home of design thinking.

Continue your journey to mastery, tune in to the Creative
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learning and stay inspired.

Explore more from IDEO:

• ideo.com: 40+ years of human-centered solutions

• ideo.com/work: Design thinking in action across industries

Get in touch: Curious about bringing human-centered

design to your organization? Contact [email protected].
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Sharing guidelines

Creativity is the cornerstone of meaningful innovation and

human connection. This workbook offers a structured
approach to developing your creative capabilities, helping
you understand human needs, generate original ideas, and
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In a world increasingly dominated by algorithms and AI,

having practical tools and frameworks to strengthen your
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“You can't use

up creativity.
The more you
use, the more
you have.”
— Maya Angelou, poet