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MORE ABOUT DESIGN
Thursday, 13-03-2025
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Concept Design and Physical Design
Concept Design -
Concept design is a basic foundation that defines the structure of the solution, including
the functions of the product, it’s relationship and the system behaviour. It is a vital stage of
the product creation. The success or failure of the product usability.
Physical design - it is a mole refined level that defines the aesthetics of the solution. This
includes language and branding. It defines the success or failure of the product appeal.
What is design as an artifact?
Design artifacts include various system, models, design, specifications, style guides, and
prototypes, including low fidelity, prototypes such as sketches, and wire frames, high
fidelity, prototypes, such as markups and system demos.
What is Interaction design?
Good designs achieved through design that is based on an understanding of natural
physical, psychological and emotional characteristics of human beings, the tasks and work
environment. Well design products are easier to use and are more beneficial than poorly
designed ones.
The interactive design process in one several stages:
1. Discovering us user needs
2. Analysing user needs
3. Designing potential solutions
4. Prototyping
5. Implementing and deploying the design
It is related to following disciplines – industrial design, human factors and ergonomics,
cognitive psychology, human computer, interaction, design, research, architecture, and
user interface design.
Can be done with the help of five dimensions – words, visual presentations, physical object,
space, time and behaviour.
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Methodology – there are many methodology. One good example, which can be created in
design is creating personas.
Institutes - Interaction design - Wikipedia - if you wish to do more in Interactive design
Design is an art, which we can see, experience and interact with. Design implies a
type of creativity that has purpose and executed in a systematic, innovative, and
analytical manner to solve problem (of users, people are society).
Best example, Indus Valley civilisation, which reflects prosperity growth and the lifestyle of
the people of their time.
How design is creative problem solving?
Design is the creative work, which has a goal to determine the formal properties of
manufactured goods, including both their external characteristics and most important, the
functional and structural interactions which turns the article into a single hole both from
the point of view of producer and consumer.
Design is the world of objects created by a man by means of industrial technology, which
meets the demand of the beautiful and the laws of functional.
_ Industrial seminar of design, Belgium, 1964
What is solution based thinking and problem based thinking?
Solution base thinking -
1. It focuses on finding solutions – coming up with something constructive to
effectively tackle a certain problem.
2. prioritised the need to find right solution.
Problem based thinking-
1. This is opposite of problem based thinking, which takes to fix it on obstacles and
limitations.
2. focused on identifying the problem
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Four principles of design thinking
● THE HUMAN RULE - All design is social in nature. It recognises that every design
activity, whether it’s creating a product, service system fundamentally involves
people and their interactions with the world. It prioritises putting the needs,
perspectives and experiences of the users or stakeholders at the core of the design
process. Empathy is a court principal of this rule. It encourages designers to go
beyond superficial solutions and strive for innovations that truly benefit users.
● THE AMBIGUITY RULE - Ambiguity is inevitable - experiment at the limits of your
knowledge! It’s a terrain to explore, to seek out new directions. It suggests that
instead of trying to eliminate uncertainty, design teams should acknowledge an
embrace the unknown as an opportunity, it encourages exploration and
experimentation to foster innovative thinking.
● ALL DESIGN IS REDESIGN - while technology and social circumstances may
change, basic human needs remain unchanged. It suggests that no design is truly
original instead, every design builds upon existing knowledge and solutions
iteratively improving upon previous iteration to meet evolving needs and context.
Building designs upon existing knowledge, iterative process, human needs
remain constant, and every design is a redesign.
● THE TANGIBILITY RULE - prototypes help to make ideal tangible, enabling
designers to communicate them effectively. It emphasises creating physical,
prototypes or models to make ideas, concrete, facilitating better communication,
understanding, feedback and testing of design. By creating physical prototypes,
such as sketches, model or even simple mockups, designers can communicate their
ideas more effectively. It allows easier analysis, feedback and testing in the real
world, which facilitates feedback and iteration and suggestions for improvements. It
also improves understanding the idea, leading to more informed decisions and
better solutions. It encourages collaboration better, understanding, faster, feedback,
more effective solutions.
