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Cambridge International AS & A Level: BUSINESS 9609/12

This document outlines the Cambridge International AS & A Level Business Paper 1 for February/March 2024, which consists of two sections. Candidates are required to answer all questions in Section A and one question from Section B, with a total of 40 marks available. The paper includes definitions, explanations, and analyses related to business concepts, as well as evaluation questions on marketing and public sector objectives.

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71 views4 pages

Cambridge International AS & A Level: BUSINESS 9609/12

This document outlines the Cambridge International AS & A Level Business Paper 1 for February/March 2024, which consists of two sections. Candidates are required to answer all questions in Section A and one question from Section B, with a total of 40 marks available. The paper includes definitions, explanations, and analyses related to business concepts, as well as evaluation questions on marketing and public sector objectives.

Uploaded by

eqpcfiufbvgbgibtot
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Cambridge International AS & A Level

BUSINESS 9609/12
Paper 1 Business Concepts 1 February/March 2024

1 hour 15 minutes

You must answer on the enclosed answer booklet.


* 3 2 6 9 2 1 6 0 7 1 *

You will need: Answer booklet (enclosed)

INSTRUCTIONS
● Answer five questions in total:
Section A: answer all questions.
Section B: answer one question.
● Follow the instructions on the front cover of the answer booklet. If you need additional answer paper,
ask the invigilator for a continuation booklet.

INFORMATION
● The total mark for this paper is 40.
● The number of marks for each question or part question is shown in brackets [ ].

This document has 4 pages. Any blank pages are indicated.

DC (SL) 332138/2
© UCLES 2024 [Turn over
2

Section A

Answer all questions.

1 (a) Define the term quaternary sector. [2]

(b) Explain one factor of production needed for business activity. [3]

2 (a) Define the term dismissal. [2]

(b) Explain one impact on employees of being trade union members. [3]

3 (a) Define the term trade receivables. [2]

(b) Explain one reason why a business may need finance. [3]

4 Analyse one possible impact on a business of operating at below maximum capacity. [5]

Section B

Answer one question only.

EITHER

5 (a) Analyse two limitations of sampling for a business. [8]

(b) ‘Promotion is the most important element of the marketing mix for the success of a parcel
delivery business.’

Evaluate this view. [12]

OR

6 (a) Analyse two barriers to an entrepreneur when starting up a business. [8]

(b) ‘The most important objective of a public sector energy supplier is the environmental
objective.’

Evaluate this view. [12]

© UCLES 2024 9609/12/F/M/24


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© UCLES 2024 9609/12/F/M/24


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Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
publisher will be pleased to make amends at the earliest possible opportunity.

To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
at www.cambridgeinternational.org after the live examination series.

Cambridge Assessment International Education is part of Cambridge Assessment. Cambridge Assessment is the brand name of the University of Cambridge
Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge.

© UCLES 2024 9609/12/F/M/24

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