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Elle Media Kit 2024

Elle India targets affluent, informed women aged 18-45, with a print circulation of 93,485 and a digital reach of over 7 million. The 2024 editorial calendar includes various themed issues such as Art, Sustainability, and Beauty. Elle India also engages in social media content creation and hosts events like the Elle Beauty Awards, showcasing its strong market presence and brand partnerships.

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20 views31 pages

Elle Media Kit 2024

Elle India targets affluent, informed women aged 18-45, with a print circulation of 93,485 and a digital reach of over 7 million. The 2024 editorial calendar includes various themed issues such as Art, Sustainability, and Beauty. Elle India also engages in social media content creation and hosts events like the Elle Beauty Awards, showcasing its strong market presence and brand partnerships.

Uploaded by

ananyas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PRINT

Magazines
Brand Shoots

DIGITAL
Social Media Content creation White
label content

Elle.in

EVENTS
On- ground events
THE ELLE AUDIENCE
SHEISAFFLUENT,INFORMEDAND WELL-TRAVELLED.SHEKNOW S HERBRANDSWELLAND ISAN ADMIREROFLUXURY.
THEELLEW O M A N ISBETWEEN 18-45YRSOLD.
ELLE INDIA - PRINT COVERS
ELLE INTERNATIONAL COVERS
46 International Editions 9.3 Million Copies Sold 21 Million Active Readers
2024 EDITORIAL
CALENDAR - PRINT
Feb/Mar Art Issue

April/May Sustainability Issue

June/July Luxury Issue

Aug/Sept Fashion Special

Oct/Nov Beauty Special

Dec/Jan Anniversary Issue

Aug/Sept Fashion Special

Oct/Nov Beauty Special

Dec/Jan Anniversary Issue


2024 EDITORIAL CALENDAR DIGITAL
January July
New Beginnings Inclusivity Month
February
August
Art Issue
Fashion Issue
March
September
Women’s Day
Fashion Issue
April
October
Sustainability Issue
Beauty Issue
May
Summer Theme November
Festive Issue (Diwali)
June
Luxury Issue December
Anniversary Issue
WEST ZONE - 34.5% EAST ZONE - 8.7%

Mumbai 20975 AVERAGE ISSUE DISTRIBUTION Kolkata 5495


Pune 1665 Others 875
Ahmedabad 1500 Total 6370
Others 1435
OTHERS - 4.9%
Total 25575
A H Wheeler 20225
NORTH ZONE - 32.9%
Promotions/ 1125
New Delhi 20225
Office
Chandigarh 910
International 395
Jaipur 345
Lucknow 350
Others 2105 Total 3645

Total 23935 Subscriptions

SOUTH ZONE - 19%


All 20135
Bengaluru 5825
Subscriptions
Chennai 4825
All India 73350
Hyderabad 2880 Newsstands
Others 295 Total 93485
Total 13825
ELLE INDIA - MARKET REACH

7M+ 93485
Digital Reach Print Run

45% 100+
Market Share Digital Brands
ELLE INDIA - DIGITAL COVERS
ELLE MAN
ELLE INDIA - SOCIAL MEDIA REACH

1.2M 1.01M

1M 10.5K

81.4k
CONTENT CREATION - ELLE VIDEOS

ELLE X Papa Don’t Preach ELLE X Kimirica ELLE X Onitsuka Tiger


ELLE.IN

NEW USERS / MONTH


2.1 M

TOTAL UNIQUE USERS MONTHLY ACTIVE USERS


2.3M 3M

AVG. TIME SPENT DAILY ACTIVE USERS


1:59 MINS 1,00,000
ON GROUND EVENTS
ELLE BEAUTY AWARDS 2022 - HIGHLIGHTS
ELLE BEAUTY AWARDS 2022 - SPONSORS
ELLE BEAUTY AWARDS 2022 - HIGHLIGHTS
ELLE BEAUTY AWARDS 2022 - JURY
ELLE BEAUTY AWARDS 2022 - JURY
ELLE BEAUTY WEEKENDER 2022 - HIGHLIGHTS
ELLE BEAUTY WEEKENDER 2022 - HIGHLIGHTS
BRANDS THAT ADVERTISE WITH ELLE
INDIA
BRANDS THAT ADVERTISE WITH ELLE
INDIA
BRANDS THAT ADVERTISE WITH ELLE
INDIA
DIGITAL & SOCIAL MEDIA RATES

FORMAT MEDIA TYPE QUANTITY CARD RATE KPI

Website Native Article 1

Story - to supplement Native 4,00,000 1,00,000 Page Views


Instagram Article with a swipe-up link to 1
the article

Instagram Post - Static 1 2,00,000 2,00,000 Impressions

Instagram Post - Video 1 2,50,000 1,00,000 Video Views

Facebook Post - Static 1 1,00,000 1,00,000 Impressions

Facebook Post - Video 1 1,25,000 1,00,000 Video Views


THANK YOU

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