Scribd
Upload
3 views2 pages

Case Study- Shell Oman

Shell Development Oman, in collaboration with Sheida International and the Oman Road Safety Association, launched the 'Together for Accident Free Oman' campaign on January 7, 2012, to address high accident rates and promote road safety awareness. The initiative includes a month-long interactive road show across 22 locations, featuring safe driving education and engagement with the public. The campaign aims to foster a culture of road safety through community involvement and education on safe driving practices.

Uploaded by

kwllaSa21
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
3 views2 pages

Case Study- Shell Oman

Shell Development Oman, in collaboration with Sheida International and the Oman Road Safety Association, launched the 'Together for Accident Free Oman' campaign on January 7, 2012, to address high accident rates and promote road safety awareness. The initiative includes a month-long interactive road show across 22 locations, featuring safe driving education and engagement with the public. The campaign aims to foster a culture of road safety through community involvement and education on safe driving practices.

Uploaded by

kwllaSa21
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Shell in Oman launches “Together for Accident

Free Oman” Campaign


07/01/2012
Under the patronage of His Excellency Dr. Ali Bin Taleb Al Hanai, Undersecretary for Planning –
Ministry of Health, Shell Development Oman has partnered with Sheida International and Co.
and Oman Road Safety Association to launch ‘Together for Accident Free Oman’ a road safety
initiative aimed to reduce the grim accident rates in Oman and to raise road safety awareness
among the public. This campaign is a part of Shell’s ongoing efforts towards road safety in Oman
which has a disturbing average rate of three accidents and 30 injuries every day.

The campaign was launched on January 7, 2012 with an interactive road show aims to reach out to
communities across Oman to create a real change in the behaviors of road users and their perception of road
safety. The road show will be touring the Sultanate of Oman for one month across 22 locations, and it will be
located in public venues such as commercial malls, colleges and universities. The venues were carefully
selected to ensure maximum reach to the public and effective communication.

“Our ultimate goal is to reach the drivers’ hearts and minds and to spread the road safety culture in the
society. This goal cannot be achieved without the collaboration of all segments of the society and hence
comes the theme of our campaign “Together for Accident Free Oman”, said Mr. Hilal Al Mawali the External
Affairs Manager, Shell Development Oman.

The visitors of the road show will learn about safe driving skills from road safety experts, talk to people with
life-changing experiences and share road safety issues and ideas. Visitors will also get the opportunity to try
the seatbelt convincer, which simulates a low impact vehicle collision to stress on the importance of wearing
a seatbelt. The road show will also include a state of the art Driving Simulator, which will be a practical and
effective educational tool to impart safe driving training techniques for all drivers.
“We believe it is important for everyone to participate in reducing road crashes, fatalities and injuries in
Oman. ORSA represent the people in Oman and we are happy to endorse this initiative. We hope this
initiative will strengthen the advocacy and awareness of the road users to protect themselves and their
families “said Dr. Wahid Al Kharosi, Chairman, Oman Road Safety Association.

The public is recommended to visit the road show happening at a close by location and lend support to this
initiative by placing the road safety stickers on their cars. Further information about this campaign is
available on www.accidentfreeoman.com

You might also like