PROJECT: Women’s Clothing & Accessories App Rental Service
1. BACKGROUND
Young people today love to express their individuality and style through fashion, whether it’s
for a party, a date, the office, or everyday life. But constantly keeping up with new trends can
be expensive, wasteful, and impractical — especially when outfits are often worn only once
for photos or events.
As sustainability and minimalism gain traction, many young adults are now shifting toward
smarter ways of dressing: renting instead of buying. Digital fashion rental services offer a
stylish, affordable, and eco-friendly alternative that fits the fast-paced, image-conscious
lifestyles of Gen Z and Millennials.
2. Objectives
To create a smart, digital fashion rental platform that empowers Vietnamese youth (aged
18–32) to access premium clothing and accessories without the cost or commitment of
ownership.
Our service aims to:
● Offer a convenient and affordable way to dress well for any occasion.
● Encourage a sustainable consumption mindset, reducing fashion waste.
● Build a fashion-forward community that values style, flexibility, and environmental
responsibility.
3. PRIMARY TARGET
● Age: 18–32 years old
● Location: Urban areas (Hanoi, Ho Chi Minh City, Da Nang)
● Income: Middle to upper-middle class (USD 320–1,000/month)
● Profile: Style-conscious individuals who want to refresh their wardrobe regularly
without the hassle of buying or storing new items. Active on social media, they care
about sustainability, convenience, and curated fashion experiences.
4. PRODUCT CATEGORIES & PRICING STRATEGY
Focused Rental Needs:
● Party & event wear for weddings, gala nights, birthday parties, or eye-catching
photo shoots
● Chic formal outfits for meetings, networking events, and professional settings
● Stylish accessories to complete the look: necklaces, bracelets, mini bags, and
clutches
Product Segmentation:
Category Examples
Luxury Partywear Designer evening gowns, glitter dresses, statement jumpsuits (e.g.,
Gucci, Dior)
Chic Formalwear Blazers, tailored pants, premium blouses for business events
Statement Bold necklaces, elegant bracelets, mini handbags, and clutches
Accessories
Pricing & Membership Benefits:
Product Type Daily Rental Member Benefits
Fee (USD)
Luxury Partywear $25–$60 20% off for rentals of ≥ 3 days, free
damage coverage
Premium $8–$18 Free delivery, size-exchange within 48 hours
Formalwear
Accessories & $3–$10 1 free accessory with clothing rental, loyalty
Handbags points redeemable for rewards
5. LOGICAL FRAMEWORK MATRIX – APP-BASED FASHION RENTAL (SUBSCRIPTION
MODEL)
Component Key Performance Means of Verification Assumptions
Indicators (KPIs)
Impact (Long- - 30% of users reduce their - Post-subscription - Young consumers
term Vision) clothing purchases after 6 surveys adopt subscription-
months - App rental logs & based fashion
- 60% customer retention churn data behavior
rate after first subscription - Referral program - Word-of-mouth
cycle analytics marketing is effective
- At least 15% of users refer among Gen Z
others via in-app referral
Outcome - 5,000 paid users within - App backend & - Logistics partners
(Project first 3 months analytics meet fast-delivery
Objective) - 10,000 successful - Delivery time standards (Example:
deliveries and returns within tracking Ahamove, Lalamove,
6 months - Subscription reports Xanh SM)
- 90% of orders fulfilled - App UX is smooth
within 8 hours and attractive to young
users
Outputs - App launched with 3 - Google Play/App - Users are willing to
(Deliverables) subscription tiers (Basic, Store data pre-pay for fashion
Plus, VIP) - Payment system logs flexibility
- In-app payment and (e.g., Momo, VNPay) - Delivery & cleaning
tracking system fully - HR onboarding services operate
integrated records reliably at scale
- ≥5 logistics staff or - User reviews and
partner units trained and app ratings
onboarded - Customer
satisfaction score ≥
4.5/5
Activities - Develop app interface - Developer reports - - Sufficient
(Implementation (UX/UI) and payment Contracts with development budget &
Steps) gateway (2 months) logistics/cleaning skilled team ($8,500+)
- Set up a 3-tier subscription partners - Clothing inventory is
model and clothing - Internal training logs available across
database - App campaign categories
- Partner with cleaning & engagement data - Young users trust
logistics units for same-day app-based delivery &
delivery automation
- Implement garment
tracking system
(QR/barcode)
- Run onboarding
campaigns for new users &
auto-reminder flows
- Train CS team to handle
subscription accounts &
complaints
6. DETAILED TIMELINE
🔹 1. INITIATION (Khởi động)
Activity Start End Duratio Estimated Activities
n (days) cost (VND)
Design app UI/UX 01/01/2025 31/01/2025 30 500,000,000 Costs for
and user flow hiring
developmen
t staff and
necessary
equipment
🔸 2. PLANNING AND DESIGN (Lập kế hoạch & thiết kế)
Activity Start End Duration Estimated Activities
(days) cost (VND)
Develop core 01/02/2025 15/03/2025 43 200.000.000 Costs for
features & payment hiring
gateway developmen
t staff and
necessary
equipment
Build subscription 10/02/2025 10/03/2025 29 90.000.000 Costs for
package system hiring
developmen
t staff and
necessary
equipment
Partner with 15/02/2025 30/03/2025 44 50.000.000 Sign
fashion brands & contracts
logistics with partner
brands and
logistics
partners
🟢 3. EXECUTION (Triển khai)
Activity Start End Duration Estimated Activities
(days) cost (VND)
Test delivery & 10/03/2025 31/03/2025 21 40.000.000 Pilot test a
cleaning flow (pilot) number of
orders in
selected
cities
(Hanoi, Ho
Chi Minh
City, Da
Nang)
Train customer 25/03/2025 15/04/2025 21 30.000.000 Guide
service team customer
service
staff and
answer
their
questions
Beta testing with 01/04/2025 20/04/2025 19 20.000.000 Launch the
early users trial version
to the
market,
hold a
testing
event, and
attract new
users.i
Launch influencer 05/04/2025 30/06/2025 86 200.000.000 Collaborate
marketing campaign with KOLs
and KOCs
to promote
the app.
Official app launch 01/05/2025 03/05/2025 2 10.000.000 Launch the
(public) official
version to
the market
🟠 4. EVALUATION (Đánh giá & tối ưu)
Activity Start End Duration Estimated Activities
(days) cost (VND)
Monitor user 04/05/202 30/06/202 57 50.000.000 Continuousl
feedback & optimize 5 5 y collect
data and
feedback
from
customers
and
constantly
improve the
app.
=> Estimate the total investment cost for the project: 1.190.000.000 VND
7. CONCLUSION
● This fashion rental app project offers a smart, flexible solution for young Vietnamese
consumers to dress stylishly for various occasions without the need for constant
purchases.
● The platform promotes sustainable fashion habits by encouraging rental over
ownership, reducing waste and overconsumption.
● It aims to build a seamless digital experience with features like in-app payments,
real-time tracking, and responsive customer service.
● Strategic partnerships with fashion brands, cleaning services, and logistics providers
will ensure smooth operations and customer satisfaction.
● With a clear vision and well-structured implementation plan, the project has strong
potential to influence fashion consumption trends and support a more eco-conscious
lifestyle among Gen Z and Millennials in Vietnam.
