Shivanand RM Chapter 1 2 and 4 Notes
Shivanand RM Chapter 1 2 and 4 Notes
Shivanand R. Thorat
[email protected]
https://youtube.com/shivanandthorat
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UNIT 1
OVERVIEW OF RESEARCH PROCESS AND SURVEY RESEARCH
It is an interrogative statement which express relationship between two or more than two
variables.
i) Description
ii) Prediction
iii) Explanation
iv) Application
1.4 Variables:
A variable is something that can be changed and varied, such as a characteristics or value.
Variables are generally used in psychology experiments to determine if changes to one thing
result in changes to another.
• Independent variable (IV): the variable that is controlled and manipulated by the
experimenter.
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Example:
Poor
Low life
Poverty healthcare
expectancy
(IV) (Intervening
(DV)
variable)
Poverty results into low life expectancy but poverty in fact does not directly impacts life
expectancy. Poverty leads to poor healthcare and in turn poor healthcare leads to low
expectancy. In other words, to explain the impact of poverty on life expectancy, researcher
takes help of intervening variable (poor healthcare).
• Latent variable: A latent variable is a variable that cannot be observed. The presence of
latent variables, however, can be detected by their effects on variables that are observable.
For example: confidence, dedication, perseverance, morality, ethics, etc.
Title page
Abstract
Introduction
Method
Results
Discussion
References
Appendices (if any)
2. Sampling techniques:
Selection bias: occurs when the procedures used to select the sample result in the
overrepresentation of some segment of the population or, conversely, in the exclusion or
underrepresentation of a significant segment.
Approaches to sampling
A) Probability Sampling Methods:
Each element has the same chance/probability of being included in the sample.
60 males 6 males
100 N 10 (sample)
40 females 4 females
60 males 5 males
100 N 10 (sample)
40 females 5 females
iii) Systematic sampling: Every nth person is selected in the sample (as long as the starting
point is randomized, it is a probability sampling).
iv) Area or cluster sampling: Cluster sampling is a probability sampling method in which you
divide a population into clusters, such as districts or schools, and then randomly select some of
these clusters as your sample.
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i) Accidental sampling: Selecting a response primarily on the basis of their availability and
willingness to participate in the study.
ii) Purposive sampling or judgmental sampling: Elements in the sample are included on the
basis of their characteristics. Sample characteristics and the purpose of the study match with
each other.
iii) Systematic sampling: Every nth person is selected in the sample (with preassigned numbers)
iv) Snowball sampling: Existing study subjects recruit future subjects from among their
acquaintances.
v) Quota sampling: Same as stratified random sampling but the selection from the strata in the
sample is not random but with researcher’s convenience.
vi) Dense sampling: When researcher selects more than 50% of cases from the sampling frame
as sample, it is called as dense sampling.
vii) Saturation sampling: Refers to the point in data collection when no additional issues or
insights are identified and data begin to repeat so that further data collection is redundant,
signifying that an adequate sample size is reached.
viii) Double sampling: Double sampling is taking a second set of samples in a one-stage survey
because the retrospective power of the test did not meet design objectives.
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Although mail surveys are quick and convenient, there may be a problem with the
response rate when individuals fail to complete and return the survey.
Due to problems with the response rate, the final sample for a mail survey may not
represent the population.
Although costly, personal interviews allow researchers to gain more control over how
the survey is administered.
Interviewer bias occurs when survey responses are recorded inaccurately or when
interviewers guide individuals’ responses.
Despite some disadvantages, telephone interviews are used frequently for brief surveys.
v) Internet survey
The Internet offers several advantages for survey research because it is an efficient,
low-cost method for obtaining survey responses from large, potentially diverse, and
underrepresented samples.
Disadvantages associated with Internet survey research include the potential for
response rate bias and selection bias, and lack of control over the research
environment.
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4. Observational Methods
• Direct observation of behavior in a natural setting without any attempt by the observer to
intervene is frequently called naturalistic observation.
• The goals of naturalistic observation are to describe behavior as it normally occurs and to
examine relationships among variables.
• Naturalistic observation helps to establish the external validity of laboratory findings.
• When ethical and moral considerations prevent experimental control, naturalistic
observation is an important research strategy.
• Online behavior can be observed without intervention.
Sampling Bias: One of the major issues with survey research is sampling bias. This occurs
when the sample of participants is not representative of the population as a whole. This can
lead to inaccurate conclusions about the population being studied.
Response Bias: Another issue with survey research is response bias, which occurs when
participants provide inaccurate or incomplete responses. This can happen due to social
desirability bias, where participants may respond in a way they think is socially acceptable, or
due to demand characteristics, where participants may respond in a way they think the
researcher wants them to.
Question Wording: The wording of survey questions can also be problematic. Poorly worded
questions can lead to confusion among participants, leading to inaccurate or incomplete
responses. It is essential to use clear and concise language and avoid leading or loaded
questions.
Validity and Reliability: Survey research is only as good as the questions being asked. The
questions must be valid, meaning they measure what they are intended to measure, and reliable,
meaning they produce consistent results over time.
In conclusion, survey research is a valuable method for collecting data in psychology, but it is
not without its problems and issues. Researchers must be aware of the limitations of the method
and take steps to minimize bias and increase the validity and reliability of their results.
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UNIT 2
EXPERIMENTAL DESIGNS –
INDEPENDENT GROUPS DESIGNS, REPEATED MEASURES DESIGNS,
& COMPLEX DESIGNS
a) Random Groups Design (use when large number of participants are available)
• When random assignment is used to form independent groups for the levels of the
independent variable, the experiment is called a random groups design.
b) Matched Groups Design (use when less number of participants are available)
• A matched groups design may be used to create comparable groups when there are too few
subjects available for random assignment to work effectively.
• Matching subjects on the dependent variable (as a pretest) is the best approach for creating
matched groups, but scores on any matching variable must correlate with the dependent
variable.
• After subjects are matched on the matching variable, they should then be randomly
assigned to the conditions of the independent variable.
• Researchers are interested in independent variables that are called individual differences
variables, or subject variables.
• For example, religious affiliation is an individual differences variable. Researchers can’t
manipulate this variable by randomly assigning people to Catholic, Jewish, Muslim,
Protestant, or other groups. Instead, researchers “control” the religious affiliation variable
by systematically selecting individuals who naturally belong to these groups. Thus, such
experimental design is called as natural groups design.
Internal validity is the degree to which differences in performance on a dependent variable can
be attributed clearly and unambiguously to an effect of an independent variable, as opposed to
some other uncontrolled variable. These uncontrolled variables are often referred to as threats
to internal validity.
When the below three conditions for a causal inference are met, the experiment is said to have
internal validity.
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3) Subject loss – Selective subject loss; Mechanical subject loss. Subject loss destroys the
comparable groups that are essential to the logic of the random groups design and can
thus render the experiment uninterpretable. (Pre-test scores).
The findings of an experiment have external validity when they can be applied to other
individuals (samples), settings (location/place), and conditions (different experimental
conditions) beyond the scope of the specific experiment.
Researchers choose to use a repeated measures design in order to (1) conduct an experiment
when few participants are available, (2) conduct the experiment more efficiently, (3) increase
the sensitivity of the experiment, and (4) study changes in participants’ behaviour over time.
• Practice effects are balanced in complete designs within each participant using block
randomization or ABBA counterbalancing.
• In block randomization, all of the conditions of the experiment (a block) are randomly
ordered each time they are presented.
• In ABBA counterbalancing, a random sequence of all conditions is presented, followed by
the opposite of the sequence.
• Block randomization is preferred over ABBA counterbalancing when practice effects are
not linear, or when participants’ performance can be affected by anticipation effects.
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• Practice effects are balanced across subjects in the incomplete design rather than for each
subject, as in the complete design.
• The rule for balancing practice effects in the incomplete design is that each condition of
the experiment must be presented in each ordinal position (first, second, etc.) equally often.
• The best method for balancing practice effects in the incomplete design with four or fewer
conditions is to use all possible orders of the conditions.
• Two methods for selecting specific orders to use in an incomplete design are the Latin
Square and random starting order with rotation.
• Whether using all possible orders or selected orders, participants should be randomly
assigned to the different sequences.
Differential transfer occurs when the effects of one condition persist and influence performance
in subsequent conditions.
Variables that may lead to differential transfer should be tested using a random groups design
because differential transfer threatens the internal validity of repeated measures designs.
Differential transfer can be identified by comparing the results for the same independent
variable when tested in a repeated measures design and in a random groups design.
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There are two types of repeated measures designs: complete repeated measures design and
incomplete repeated measures design.
Advantages
Complex designs can also be called factorial designs because they involve factorial
combination of more than 1 independent variables. Factorial combination involves pairing each
level of one independent variable with each level of a second independent variable. This makes
it possible to determine the effect of each independent variable alone (main effect) and the
effect of the independent variables in combination (interaction effect).
• Researchers use complex designs to study the effects of two or more independent variables
in one experiment.
• In complex designs, each independent variable can be studied with an independent groups
design or with a repeated measures design.
• The simplest complex design is a 2 x 2 design—two independent variables, each with two
levels.
• The number of different conditions in a complex design can be determined by multiplying
the number of levels for each independent variable (e.g., 2 x 2 = 4).
• More powerful and efficient complex designs can be created by including more levels of
an independent variable or by including more independent variables in the design.
Effects:
• The overall effect of each independent variable in a complex design is called a main effect
and represents the differences among the average performance for each level of an
independent variable collapsed across the levels of the other independent variable.
• An interaction effect between independent variables occurs when the effect of one
independent variable differs depending on the levels of the second independent variable.
• Evidence for interaction effects can be identified using descriptive statistics presented in
graphs (e.g., nonparallel lines) or tables (subtraction method).
• The presence of an interaction effect is confirmed using inferential statistics.
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UNIT 4
QUASI EXPERIMENTAL DESIGNS AND SCALING
• Threats to internal validity that can occur in any study include contamination, experimenter
expectancy effects, and novelty effects.
• Contamination occurs when information about the experiment is communicated between
groups of participants, which may lead to resentment, rivalry, or diffusion of treatment.
• Experimenter expectancy effects occur when researchers’ biases and expectancies
unintentionally influence the results of a study.
• Novelty effects, including Hawthorne effects, occur when people’s behavior changes
simply because an innovation (e.g., a treatment) produces excitement, energy, and
enthusiasm.
• Threats to external validity occur when treatment effects may not be generalized beyond
the particular people, setting, treatment, and outcome of the experiment.
Quasi-experiments:
O1 X O2
Where,
O1 = Observation one
O2 = Observation two
X = Intervention
• In the nonequivalent control group design, a treatment group and a comparison group are
compared using pretest and posttest measures.
• If the two groups are similar in their pretest scores prior to treatment but differ in their
posttest scores following treatment, researchers can more confidently make a claim about
the effect of treatment.
• Threats to internal validity due to history, maturation, testing, instrumentation, and
regression can be controlled in a nonequivalent control group design.
O1 X O2
----------------
O1 O2
• The major threats to internal validity in the simple interrupted time-series design are
history effects and changes in measurement (instrumentation) that occur at the same time
as the treatment.
Simple interrupted time-series design is possible when researchers can observe changes in a
dependent variable for some time before and after a treatment is introduced.
O1 O2 O3 O4 O5 X O6 O7 O8 O9 O10
In a time series with nonequivalent control group design, researchers make a series of
observations before and after treatment for both a treatment group and a comparable
comparison group.
O1 O2 O3 O4 O5 X O6 O7 O8 O9 O10
-------------------------------------------------------------
O1 O2 O3 O4 O5 O6 O7 O8 O9 O10
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• Similar to internal validity, the external validity of research findings must be critically
examined.
• The best evidence for the external validity of research findings is replication with different
populations, settings, and times.
4. Cohort Designs:
• Cohort research design is a type of observational study that involves following a group of
people (a cohort) over a period of time to observe changes in their health or other outcomes.
The cohort is defined by a common characteristic, such as age, gender, or exposure to a
specific risk factor.
• Cohort studies can be prospective or retrospective.
• In prospective studies, participants are followed forward in time from the start of the study.
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• In retrospective studies, data is collected from records or archives for a specific time period
in the past.
• Cohort studies are useful in investigating the incidence of diseases and their potential risk
factors, and they can provide important insights into the natural history of a disease or
condition. They are particularly useful in studying rare exposures or outcomes that would
be difficult to study in a randomized controlled trial.
• However, cohort studies can be time-consuming and expensive, and there may be issues
with loss to follow-up or changes in the cohort over time. Additionally, it can be difficult
to establish causality in cohort studies, as there may be confounding variables that are
difficult to control for.
• Cohort studies are a valuable research design that can provide important insights into the
causes and natural history of diseases and conditions, but they must be carefully designed
and executed to minimize potential biases and confounding factors.
5. Program Evaluation:
• Program evaluation is used to assess the effectiveness of human service organizations and
provide feedback to administrators about their services.
• Program evaluators assess needs, process, outcome, and efficiency of social services.
• The relationship between basic research and applied research is reciprocal.
• Despite society’s reluctance to use experiments, true experiments and quasi-experiments
can provide excellent approaches for evaluating social reforms.
• Program evaluation comprises research methodology used to evaluate the need for human
services, the implementation of those services, the effect of the services on people who are
served, and the efficiency of the services. The overarching goal of program evaluation is to
provide feedback regarding human service activities.
• In assessing the effectiveness of an intervention, there are two main types of program
evaluation: process and outcome. Third rarely used type is developmental evaluation.
and whether the activities of the program (as outlined in the logic model of the program)
have been carried out as instructed or not.
• Process evaluation attempts to answer the question: “Is the program being implemented in
the way in which it was planned or not?”