Amex Small Business Saturday Case Study
Amex Small Business Saturday Case Study
Case Study
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Falcata
Paraserianthes falcataria Southeast Asia s Growth Champion By whatever common or scientific
names it is known, Paraserianthes falcataria (L.) Nielsen is a valuable multipurpose tree for the
humid tropics. One of the fastest growing of all tree species, it is used for pulp and other wood
products, fuelwood, ornamental plantings and shade for coffee, tea and cattle. Potential uses for
which it is being tested include alley farming and intercropping in forest plantations. BOTANY:
Falcataria belongs to the Leguminosae (subfamily: Mimosoideae). It is most widely known by its
former name,Albizia falcataria but it also has been called A. moluccana and A. falcata. Falcate
means curved like a sickle, referring to its leaflets. Leaves... Show more content on Helpwriting.net ...
USES: Falcataria is perhaps best known as a pulp crop (NAS 1979, Hu 1987). Other wood uses
include fiber and particle board, packing cases, boxes, matches, chop sticks and light furniture.
Wood is difficult to saw and not strong or durable. Its thin crown provides partial shade to coffee,
tea, and cacao. It also is used as a windbreak for bananas. Trials in Hawaii have indicated its
usefulness as an intercrop with eucalyptus, especially in wetter areas. After four years, eucalyptus
grown with falcataria in a 50:50 mixture at a spacing of 2 x 2 m were 58% taller and 55% larger
in DBH than in pure eucalyptus stands (Schubert 1985). In other trials with 34 and 50%
falcataria, total biomass was equal to or better than that of pure stands (Schubert et al 1988).
Falcataria also shows potential in alley farming. In a trial on acid soils (pH 4.2) in Indonesia,
trees were managed in hedges 4 m apart and produced 2 3 dry tons of green leaf manure/ha/yr.
Application of falcataria green leaf manure doubled upland rice yields and more than quadrupled
cowpea yields as compared to control plots (Evensen et al 1987). In 1988, however, concerns
surfaced about the longevity of falcataria in alley cropping systems (Evensen, pers. comm.).
Falcataria also is grown as an ornamental, although it seldom lives more than 50 years (APCF
1987) and its brittle branches can be a problem in windy areas. Raharjo and Cheeke (1985)
The Inequality Index And Human Development Index ( Hdi )...
Every country in the world desires to have their name listed as the most developed countries in the
world. For one country it may be easy to develop, whereas one might struggle for development. Thus,
development is not an easy thing to achieve. Factors such as production levels, inequality and
corruption contribute to the country s human development index. Gender inequality is one of the
factors that may lower a country s human development index, because the inequality creates
implications on the development for a country. This essay will contrast and evaluate the ranks of
gender inequality index (GII) and human development index (HDI) between the two countries:
Brazil and Turkey. Overall, this paper argues in terms of gender equity, the European country, Turkey,
is developed when comparing to Brazil Latin American country.
Brazil
In sociological terms, gender inequality is defined as the unequal treatment between the two genders
in areas across health reproduction, economic participation, and empowerment. The United Nations
Gender Inequality Index (UN GII) measures these inequalities between the two genders.
According to UN s Human Development Reports, Brazil has a GII value of 0.441, ranking 85th
for 2013 GII. Brazil has 9.6 percent share of seats in the parliament, which is lower than Turkey
(14.2). This implies there is less authorization of women, leaving Turkey more developed in terms
of empowerment. Moreover, in Brazil 51.9 percent of women over the age of 25 have
Aldo Leopold The Land Pyramid
In his essay titled The Land Ethic, Aldo Leopold argues that humans should extend ethical behaviors
to the natural environment or in other words, the land. The author points out that, thus far, humans
have only acted ethically towards one another. However, he believes that it is time for humans also
to start to treat the environment with the same respect and dignity that we have for the members of
our own species. The author states that he is aware that we cannot entirely prevent utilizing natureas
a resource and a commodity. Nonetheless, he concludes that humans should have the responsibility
to take care of the environment and to assure its continued existence.
Leopold does not believe that humans are the inferior species, the conquerors of the land as he
puts it. Instead, he argues, humans are just plain citizens who simply share the planet with
millions of other species and who are a part of an intricate and sophisticated system that makes
life possible for all living beings. Nonetheless, he believes that in order for people to realize this,
and for them to recognize nature as valuable and worth loving, they must be able to envision it as
a tangible object. To make this possible, Leopold creates the idea of The Land Pyramid, whose
purpose is to create a mental image of the environment as a complex biotic mechanism. The food
pyramid is comprised of many layers. The bottom layer is the widest because it represents the
species that are most abundant such as
Coffee Shop
Tri Nguyen
English Composition
November 26, 2012
Essay 2 Good Service? Why should I be nice to you?. Coffee shops and the politics of good
service is the article of Emily Raine shows the issues of the working environment like coffee
shop. Raine s worked in good and bad conditions in many place for many years. She finds the
ways that make her feel better and less stress at work. Raine s deal with difficult kind of people like
the manager, the displayed that unique of pleasant customers . She was not happy because the pay ,
and the long hours that she has to work. She learned that good service doesn t mean much of
anything. The most important thing that I knew that every single customer service all know is, ...
Show more content on Helpwriting.net ...
But in the restaurant, they will ask you for a little thing such as napkin, refill the drink, or order
something else for their table, because restaurants are fancier places than fast food restaurants or
coffee shops. I believe that the way fast food restaurant run is get people in line, order what they
want by take a little trip inside the restaurant. The purpose is get customer feel like they are not
wasting time to get their food. This means that in a given visit a customer might order from one
worker, receive food from the next, then brewed coffee or tea from yet another, then pay a
cashier before proceeding down the line of the counter. Every employee has a different job and in
some way you need more than three or four people to service you, and you don t want to wait any
longer to receive the food. She also complains Our notions of good service revolve around a series
of platitudes about professionalism; we re at your service, with a smile where the customer s
always right (Raine 214). Of course you need to smile at customers to show your happy personality
so it make customer feel more comfortable when eating in your restaurant no matter where you work,
not only in the coffee shop. The customer always right, I don t thinks many place that have this rule,
because sometime customers need more than what you can give. They need something over your
work,
The Conversion Of The Jews By Philip Roth
In the short story, The Conversion of the Jews, Philip Roth discusses the constant oppressive
behaviour that religious figures have, and the rebellious attitudes of the youth. Rabbi Binder is a
one sided person who is never open to the views of others. He sees Ozzie Freedman, the
questionable protagonist of the story, as his mission to enforce religionand to never allow free
thought. Philip Rothpoints out the hypocrisy of religion in his short story, The Conversion of the
Jews, where he shows underlying themes that explain the extreme actions people use to prove
their religion never have any long lasting benefits or deep changes. Rabbi Binder oppresses Ozzie
by not allowing free thought on religion. He enforces his views by making sure Ozzie cannot ask
difficult questions in class, and possibly spread his ideas to his fellow classmates. In regards to
Jesus, Rabbi Binder quickly stops Ozzie s questions and generalizes that, We don t believe he is
God (140). As Ozzie continues to question the Rabbi s beliefs, the Rabbi decides that he needs to
set up a meeting with Ozzie and his mother regarding his disruptive behavior. When learning why
Ozzie s mother has to meet with the Rabbi, She hit Ozzie across the face with her hand (143).
Rabbi Binder caused problems at home, and used Ozzie s mother in a manipulative, violent way to
stop Ozzie s dangerous thinking. Violence begins when two parties have a disagreement, and each
side believes that they are right. Believing that
Jewish Identity Research Paper
A History of the Soviet Jew in Israel
The idea of Israel as a place of refuge for Soviet Jews has a troubled history. Israel has always
encouraged and assisted immigration and absorption as part of a pro immigration ideology and
policy. Israel is a safe haven for Jews. However, the heavy migration of the Soviet Jews into Israel
caused Israelis to rethink their past . The immigration of Soviet Jews to Israel brought significant
social and cultural changes to Israel in terms of the historical question about the nature of Jewish
identity, as well as put Judaism itself into question. The question, who is a Jew? formed the basis of
historical claims about the religious nature of legal Jewish identity. The Soviet Jews faced cultural
displacement ... Show more content on Helpwriting.net ...
However, Israeli Jews pride themselves on high moral standards and a policy of acceptance, factors
that caused them to question their judgment of the Soviet Jewish immigrants today. Israeli hostility
towards Russian immigrants can be seen in stereotypes and myths. Israelis think that the new wave
of immigrants are handicapped and are trying to exploit Israel. Russians are also stereotyped as
thieves and prostitutes (*).Youth are influenced by their elders. Since mature Israelis projected
negative ideas about Russian immigrants it became prevalent in their children. In a survey
conducted by Hafia University, two thirds of Israeli teenagers polled stated that they would not be
close friends with a Russian immigrant and believe that Russian immigrants take jobs from Israeli
Jews (*). Undefined Jewish credentials upset Israelis as well because of their Jewish
ASPCA Advertisement Analysis
Many ASPCA advertisements use a combination of different appeals to recruit people, specifically
pet owners, to donate to their important cause, which is saving and rescuing endangered, neglected,
and abused animals. The many different strategies that the ASPCA advertisements use are ethos,
pathos, logos, warm colors, a scene of a loving environment, images of animals in pain and hurting,
and a reward if their target audience does decide to help their cause. I think that this is an effective
advertisement due to all of the strategies that they do use. In this commercial it starts of with a sad
song performed by Sarah McLachlan, and a fact that every hour an animal is beaten or abused . This
is a very good attention getter using the appeal... Show more content on Helpwriting.net ...
This is because people will imagine that happening to their own loving pet and it pulls on their
heartstrings to help. People do not want to see animals, which are pets hurting like they are in
this commercial. They fear for these animals and want them to feel that love that they give to
their own animal. They use three different but major appeals in this as well, the first being logos.
The advertisement tells us that an animal is abused every hour. They used this so we could put it
into perspective just how often it happens. The next appeal they had used is ethos because they
used someone who is famous to help build the credibility of ASPCA. If it is someone we know,
we as humans are more likely to listen to what they have to say. The last major appeal they used
was pathos. Pathos was used in many forms in this commercial from the song that was used, to
the pictures that scrolled across our screen, to the fact that no pet owner want to see a pet hurting
and in pain as the pictures showed. The words the Sarah said as well played into the appeal of
pathos, by saying these animals NEED your help . This appeal is the one that is suppose to pull on
ones emotions and it does just that in this
How Does Min Change In A Single Shard
In the story, A Single Shard, the character Min changed in many ways. In the beginning of the
story. Min was a very close minded man, he was not kind to tree ear, An orphan of the town. He
used him as a worker. By the end of the novel Min adopted Tree ear and he decided to let Tree ear
learn how to make pottery. In the novel it says, You were long enough in returning. This quote
shows that Min was always criticizing everything Tree ear did. In the beginning of the Novel Min
was a very close minded man. He was like this because he was very prideful in his pottery. He had to
have everything perfect; he also is the best potter in the village. Min and his wife had a son named
Hyung gu. His son died of fever. This is why Min does not open up